The SIGRUN Show

The SIGRUN Show

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The SIGRUN Show episodes

  • How to Add a Corporate Revenue Stream to Your Business with Jessica Lorimer

    Be honest. Doesn't adding an extra revenue stream to your business sound nice, especially in times like these?

    Jessica Lorimer can help with that.

    She had a successful corporate career, being one of the industry's highest performing sales people, until she was diagnosed with a chronic illness. Her doctor told her she either had to dial back on her working hours or be in a wheelchair by the time she turned 35.

    Jessica took this as an opportunity to create her own business, and today is responsible for the huge success of entrepreneurs selling their services to corporate organisations across the globe, adding corporate revenue to their businesses. As Jessica says, "If you want to generate the cash flow to help your online business take off, get a corporate revenue stream. The average UK corporate sale is worth £10K, the average B2C sale is worth £1'500. You can work less hard to generate 5 times the amount."

    If you feel more than ever that your business could use an extra revenue stream, then this episode with Jessica is a must-listen.

    But adding a corporate revenue stream to your business isn't only about making extra money - it also increases your credibility. Jessica says that even though books have become a huge credibility factor, nowadays everyone can write them. It's different having a corporate revenue stream: "Only qualified people can add a corporate revenue stream because corporations are not going to buy from anybody they don't believe in."

    On this episode of the Sigrun Show, you will hear all about how to create your own corporate revenue stream, plus an incredible story about one of Jessica's clients who used to sell one-to-one services to women going through menopause and ended up selling to corporate clients instead.

    I hugely resonate with Jessica's mission to make female business owners generate big impact and income, and appreciate her straightforwardness.

    So whether you want to generate more revenue, gain credibility or try out something that might be outside your comfort zone, this episode will help you.

    "If you want to generate the cash flow to help your online business take off, get a corporate revenue stream."

    What you will get out of this episode:

    • Why Jessica had to leave her corporate career and created her own business (4:42)
    • How she pivoted her business and finally found her calling (6:50)
    • Why online businesses should sell to corporate organisations at an early stage (9:59)
    • What having a corporate revenue stream can do for you (10:40)
    • What you can sell to corporates (12:19)
    • The three steps to create your own corporate revenue stream (13:34)
    • How one of Jessica's clients wasn't happy with doing B2C, pivoted and had her first corporate client within six weeks and is now fully booked (21:15)
    • Why corporates don't care about your social media presence, and what they really care about (27:05)
    • How corporates use LinkedIn as a professional networking platform, and you can, too (31:47)

    Ready to create your own corporate revenue stream? I would love to hear how you plan to implement Jessica's advice in your own business. You can follow and connect with me on Facebook, Twitter, and Instagram.

    Connect with Jessica Lorimer:

    • Selling to Corporates Podcast
    • SmartLeadersSell.com
    • Jessica Lorimer on Facebook
    • Jessica Lorimer on Linkedin
    • Jessica Lorimer on Twitter

    Online Turnaround Program

    The Online Turnaround Program is an intensive group coaching program where you will get the guidance and exact strategies you need to have a thriving online business - in just 10 weeks. When you join, you get the in-depth support you need to market and sell your new recession proof offer and set your business up for long-term success. If you want to start making sales and create cash flow fast, no matter if you need to take your offline business online or you want to grow and secure your existing online business, this program is for you.

    Click here to learn more

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    40 min
  • What We Can Learn from Million Dollar Businesses with Elaine Pofeldt

    Elaine Pofeldt is an independent journalist, online editorial consultant, and speaker specializing in topics related to small business, entrepreneurship and careers. She is the author of The Million-Dollar, One-Person Business, a book that takes a deep dive into how entrepreneurs are achieving seven-figures in revenue without hiring employees. She is also a ghostwriter and senior editor at FORTUNE Small Business. Her work has been featured in multiple media publications, including Fortune Magazine and Forbes. Elaine has also appeared as an expert guest on several leading podcasts and talk radio stations, including the Bob Schmidt Show, Entrepreneur Network Podcast, and MoneyForLunch.

    Elaine joins me today to discuss why your business plan is critical for achieving your financial goals and the lessons we can learn from million-dollar entrepreneurs to continue to grow our businesses through an economic crisis. We discuss how many million-dollar business owners are pivoting their business models and doubling down on their marketing, despite the coronavirus pandemic and current economy and why it's critical to double down and continue your networking and marketing efforts. We also discuss the importance of your mindset during times of uncertainty, documenting your processes to increase efficiency, and why it's crucial to keep your customers' needs at the forefront of your marketing efforts.

    "There's something all of us can do in these situations if we think creatively and keep panic at bay." - Elaine Pofeldt

    In This Episode of The Sigrun Show:

    • The importance of creating a solid business plan and how it impacts your success
    • The value of integrating automation and hiring contractors
    • The common mindset among many seven-figure entrepreneurs
    • Why many seven-figure entrepreneurs practice meditation and focus on improving their mindset
    • How many million-dollar entrepreneurs are shifting their business models due to the COVID-19 pandemic and global economic crisis
    • The importance of doubling down on your marketing efforts, despite the novel coronavirus pandemic
    • Developing a payment plan with the companies and contractors you work with
    • The importance of keeping your customer's needs in mind when selling and marketing your services
    • The importance of documenting your processes and creating Standard Operating Procedures to increase efficiency
    • Why it's crucial to take time to reflect and focus on what's important to you

    Resources Mentioned:

    • Bench

    Connect with Elaine Pofeldt:

    • Elaine Pofeldt website

    • The Million-Dollar, One-Person Business book
    • Tiny Business, Big Money book - coming soon!

    • Elaine Pofeldt on LinkedIn
    • Elaine Pofeldt on Twitter
    • Elaine Pofeldt on Facebook

    Turnaround resources

    Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

    It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

    But the impact will be smaller the more you prepare and do now.

    That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    41 min
  • Pivot to Recession Proof Your Business

    The Coronavirus has taken the world by storm, affecting millions of families and businesses. In these shaky economic times, many business owners have fears and uncertainty about what the future holds for their business, and are faced with making difficult decisions. How can we, as business owners, continue to thrive in an economic recession? What changes can we make to ensure our success and future-proof our business?

    In today's episode, I share the steps I'm taking to pivot my business and the lessons you can learn from my experience with turnarounds. I share how I prepared my team for the changes I plan to make in my business and the steps we took to give my clients, community, and our team the confidence that we are here for them. I also discuss how to identify where you can save money and cut costs and the importance of evaluating your financial goals. I also share how pivoting your message or offerings can help you recession-proof your business.

    "You have to be willing to make decisions without having all the information, because if you make the decision too late - you have lost too much."

    In This Episode of The Sigrun Show:

    • The similarities between a recession and a company turnaround
    • Why I made the bold decision to cancel the Self-Made Summit
    • The importance of being decisive - even when you don't have all the information
    • Preparing your team for company changes during a recession
    • Determining where to save money and cut costs to weather a recession
    • Evaluating and setting realistic financial goals through a recession
    • How to determine where you need to scale back
    • Overcoming your fears of firing people within your team
    • What it means to 'cut so deep that it bleeds' and why it's critical for entrepreneurs to follow this mantra during an economic crisis
    • The importance of asking for a loan or overdraft - before you need it
    • Pivoting your offers and reframing your message to ensure they are the perfect fit for your ideal client
    • Overcoming your fear of selling your services during a recession

    Turnaround resources

    Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

    It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

    But the impact will be smaller the more you prepare and do now.

    That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    35 min
  • Leadership in Crisis with Gisli Olafsson

    Gisli Olafsson is a disaster expert, speaker, and advisor on innovation and digital transformation in the social good sector. He is the Chief Technology Officer of One Acre Fund, an African based NGO that is helping small-holder farmers out of extreme poverty. Over the last 25 years, Gisli has responded to disasters across the world, from the earthquake that hit Haiti to the Ebola virus that spread in West Africa, and has worked with organisations like the UN and the World Health Organisation.

    Gisli and I talk about the spread of the Coronavirus and leadership in times of crisis. He shares his experiences as a disaster expert and explains how we can use what we learned from the Ebola epidemic to help us get through the COVID-19 pandemic. Gisli says that many countries weren't prepared well enough for the Coronavirus outbreak and explains how we can respond to the situation and be leaders in this time of crisis.

    "You can always be a leader. It's about asking how you can help people in need." - Gisli Olafsson

    In This Episode of The Sigrun Show:

    • Gisli's background and experience in handling disasters and crises
    • How behavior change helped to stop the Ebola outbreak in West Africa and how it can also help stop the COVID-19 outbreak
    • Why countries didn't prepare better for the Coronavirus
    • Why the Coronavirus spread so quickly
    • How leaders should respond to this situation and what makes a good leader in times of crisis
    • Why we shouldn't give up and look at opportunities
    • Gisli's book on crisis leadership and response

    Connect with Gisli Olafsson:

    • GisliO.com
    • Gisli Olafsson on Twitter
    • Gisli Olafsson on Linkedin
    • The Crisis Leader on Facebook
    • The Crisis Leader: The Art of Leadership in Times of Crisis

    Turnaround resources

    Here's the truth: None of us have seen a global pandemic before. Some of us have gone through recessions and a few of us have turnaround experience. Personally, I've gone through two recessions that turned out to be great opportunities and was a successful turnaround CEO for a number of years.

    It's become clearer what we need to do in terms of the Coronavirus - social distancing is the new way - and now the bigger challenge is the global recession where every individual and company will be impacted.

    But the impact will be smaller the more you prepare and do now.

    That's why my team and I are here to help. We have put together the following resources to support you in these challenging times. Click here to view all the resources.

    PR Challenge with Selena Soo

    With everything that is going on you may think that PR is not important right now. But it is actually one of the best things you can work on right now. I am reviewing my PR strategy right now and doubling down on everything in terms of PR. Knowing how to use free PR in a crisis is actually your best bet of becoming known and winning the war for attention. At the end of the day you'll want to become the go-to-expert that everyone remembers. And that's what you can learn in the PR Challenge.

    Join the Free PR Challenge

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    34 min
  • Coronavirus and Entrepreneurship in Challenging Times with Anne Arvizu

    For the past 23 years, Anne Arvizu has been an expert in the pharmaceutical industry. She has done six years of research in the development of infectious diseases and oversees medical affairs in the biotech and pharmaceutical industry. Anne calls herself "part of the police force" of the pharmaceutical industry, gathering, reporting and researching data to train doctors and health care professionals.

    In this episode, Anne explains what the Coronavirus is and highlights the top 2 symptoms you need to look out for. She talks about the impact the Coronavirus has on a global level and how it differs from the regular flu, answering questions like why masks don't fully protect you and why the spread of the virus is so different from country to country. Anne says that contrary to what many believe, the virus does affect younger people too, but that now is no time for fear - fear actually makes you more vulnerable. We discuss why as entrepreneurs, we have to be in a place of power and not let the situation consume our lives, and what being creative, positive and kind can do for you and your business.

    "We are in a state of chaos, but we need to choose to be in a place of power and make a new normal, especially as entrepreneurs." - Anne Arvizu

    In This Episode of The Sigrun Show:

    • The Coronavirus explained and the symptoms you need to look out for
    • The difference between social distancing and self-isolation
    • The impact the Coronavirus has on a global level
    • The difference between the regular flu and COVID-19
    • The controversy around wearing masks
    • How the spread of the virus depends on the action different governments take
    • How the virus doesn't only affect the elderly
    • Why fear makes us more vulnerable
    • Why it's the perfect time to be an entrepreneur
    • How Anne pivoted her coaching program
    • How entrepreneurs can take care of themselves in such times

    Resources Mentioned:

    • Our World in Data
    • World Health Organization
    • Centers for Disease Control and Prevention
    • Florida Health
    • Iceland:
      • covid.is/tolulegar-upplysingar
      • who.int/countries/isl/en/
    • Switzerland:
      • who.int/countries/che/en/
      • who.int/emergencies/diseases/novel-coronavirus-2019

    Connect with Anne Arvizu

    • RxER Communications
    • Anne Arvizu website - While you're there… grab your free download - "The 10 Step Corporate to Freedom Checklist: How to Transition to an Entrepreneurial Mindset" plus free upcoming live streams and podcasts on staying centered, open, resilient and energized during times of crisis
    • Anne Arvizu on Twitter
    • Anne Arvizu on Instagram
    • Anne Arvizu on LinkedIn

    Join us for the Turnaround Summit

    I'm running a free virtual summit this Friday, March 20th, on how to deal with the Coronavirus and the recession in your life and business, drawing on my experience as a turnaround CEO and speaking to expert guests who are world leaders in crisis management. Walk away from this event feeling hopeful, energised, and ready to take action.This is a free no-pitch event open to everybody.

    Sign up at sigrun.com/turnaround

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    52 min
  • Coronavirus and the Looming Recession

    The coronavirus outbreak, the falling stock market, and the looming recession - all these events are filling the news recently. You might be worried about how they can impact you and your online business. The viral outbreak can indeed have economic consequences, but as a business turnaround expert and eternal optimist, I think this downturn opens up a lot of doors for entrepreneurs. As a business owner, how should you handle a downturn? What business opportunities can we expect during this time?

    In this episode, I share details about the coronavirus' spread in Iceland. I explain how the outbreak can impact the economy and industries, particularly, airline, hotel, restaurant, and event companies. I describe how everyone can help slow down the spread of the virus, and illustrate how COVID-19 can affect supply chains and consumer electronics. I also highlight how the looming recession and the viral outbreak can open up opportunities for entrepreneurs, especially for business consultants.

    "A recession is a time of opportunity if you choose to see it that way. It gives you a chance to be proactive; the key is to make a decision before it's too late." - Sigrun

    In This Episode of The Sigrun Show:

    • Why I believe recessions can create opportunities for entrepreneurship
    • The number of coronavirus cases in Iceland and how the virus entered the country
    • What we know about the coronavirus spread in Iceland
    • Why slowing down the virus is paramount and how to help prevent the spread of the coronavirus
    • The impact of the coronavirus outbreak on the economy
    • How CEOs and business owners should handle an economic crisis
    • The coronavirus' effect on recession and supply chain
    • Entrepreneurial opportunities during a downturn
    • Why the coronavirus spread may be a good opportunity for business consultants

    Grab your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More. Download it now!

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    15 min
  • How to Go From Being an Unknown Expert to a Household Name with Selena Soo

    Selena Soo is a marketing strategist, publicity coach, and CEO & Founder of Impacting Millions. While going through a challenging time in her life, Selena discovered her gift of seeing the potential relationships between people and making connections happen. Over the last few years, Selena has translated this gift into a 7-figure business that helps visionaries, experts, and authors connect with millions of people. Selena has worked with over 2,000 students and clients, helping entrepreneurs cultivate relationships with influencers, thought leaders, and their audiences.

    Selena explains how to establish yourself as an expert through publicity and marketing. She defines what publicity is and how it's different from advertising. We talk about how she became passionate about publicity and helping people share their work and the different steps and approaches to publicity. Selena also shares what the right kind of publicity is for entrepreneurs selling online courses.

    "Every entrepreneur can get publicity. If you have an important message or an idea, you want to reach people." - Selena Soo

    In This Episode of The Sigrun Show:

    • What ignited Selena's passion for publicity and how she started her marketing business
    • The importance of a multi-pronged approach to publicity
    • How Facebook ads are different from publicity
    • The difference between a mass approach vs a niche approach to publicity
    • The right kind of publicity for online courses and businesses
    • Why you need to get clear on what your expert topics are
    • How to overcome the fear of grabbing business opportunities
    • How to do a pitch and get on a podcast as an expert guest

    Resources mentioned:

    • Get your free Impacting Millions Publicity Checklist: 7 Must-Haves to Get Featured on Top Podcasts, Websites, TV, and More.Download it now!

    Connect with Selena Soo:

    • Impacting Millions
    • Selena Soo
    • Selena Soo on Twitter
    • Selena Soo on Instagram
    • Selena Soo on Facebook
    • Selena Soo on YouTube
    • Selena Soo on LinkedIn

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    26 min
  • The Live Launch Revolution Explained with Kelly Roach

    Kelly Roach is a motivational speaker, former NFL cheerleader, and Unstoppable Entrepreneur. Through training, coaching, and consulting, Kelly helps online entrepreneurs elevate and scale their businesses. She shares her wisdom on business strategy through the podcast, Unstoppable Success Radio, and the book, Unstoppable: 9 Principles for Unlimited Success in Business and Life. Having experienced financial challenges in her childhood, Kelly vowed to make a difference in the world and started the Human Family Foundation to raise funds and help crises around the world.

    Kelly joins me today to share her ideas on live launching a program. She defines what the live launch method is and illustrates how it can benefit an online entrepreneur. She explains how to live launch on Facebook and describes how to ensure a sale after launching. She highlights how a live launch can build a community and relationships around a brand and the different launch models an entrepreneur can use. She also explains why business owners need to do a live launch several times in a row and how long it takes to finally master the live launch method.

    "The live launch model allows entrepreneurs to use their intuition to create rapport, relationships, and community." - Kelly Roach

    In This Episode of The Sigrun Show:

    • How Kelly fell in love with business strategy and pivoted to running her own business
    • The reason Kelly changed her business model to use the live launch method
    • How to use Facebook groups to launch a program and why Kelly recommends live launching with no less than 300 people
    • Why many entrepreneurs aren't successful with their live launch attempts
    • The different launching models and the four pillars that you need to teach
    • How a live launch can turn audiences into brand ambassadors for your business
    • The benefits of live launching a program
    • How to sell a course or program after a live launch
    • How long it takes to master the live launch method
    • Why Kelly recommends doing a live launch eight times in a row

    Connect with Kelly Roach:

    • Kelly Roach Coaching
    • Unstoppable Success Radio with Kelly Roach
    • Tribe of Unstoppables on Facebook
    • Kelly Roach on Instagram
    • Kelly Roach on Twitter
    • Kelly Roach on LinkedIn

    Come to Iceland in 2020 for the Selfmade Summit 2020

    Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

    Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

    Buy your tickets at www.sigrun.com/selfmadesummit today!

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    33 min
  • How to Focus on One Thing and Not Break Your Business with Denise Duffield-Thomas

    Denise Duffield-Thomas is an author, entrepreneur, and the Money Mindset Mentor for the new wave of female online entrepreneurs. Denise is passionate about changing the world by creating safe spaces for women where they can overcome their money fears and blocks. Her books, Chillpreneur, Lucky Bitch, and Get Rich, Lucky Bitch, reflect this mission to empower women and help them create wealth. Denise's Money Bootcamp course and community has helped over 6,000 students discover and claim their abundance.

    Denise and I talk about how avoiding shiny object syndrome to focus on one thing can help you grow your business and how your first "practice businesses" can be a tool to develop your skills as an entrepreneur. She shares her beginnings as an entrepreneur and how she wasn't good at following through on her business ideas. She describes how her business model has changed over the years and how she simplifies her business to avoid stress and burnout. She also highlights the importance of knowing your personality and how it can help you with running your business.

    "Be very decisive about your decisions - and unapologetic about it." - Denise Duffield-Thomas

    In This Episode of The Sigrun Show:

    • How "practice businesses" can help develop your skills as an entrepreneur
    • How Denise became a business coach and found her niche as a money mindset coach
    • How to grow your business without taking out credit cards or business loans
    • What motivates Denise to do business
    • Changes in Denise's business model over the years and how she reduces business stress and burnout
    • Why you need to know your personality when running a business
    • How being decisive has helped Denise grow her business
    • Avoiding business boredom in your business
    • Why Denise does evergreen and launch-based products
    • Denise's thoughts on podcasting for business

    Connect with Denise Duffield-Thomas:

    • LuckyBitch.com
    • DeniseDT.com
    • Denise Duffield-Thomas on Twitter
    • Denise Duffield-Thomas on Instagram
    • Denise Duffield-Thomas on Facebook
    • Denise Duffield-Thomas on YouTube
    • Denise Duffield-Thomas on Link In Profile
    • Denise Duffield-Thomas on LinkedIn

    Come to Iceland in 2020 for the Selfmade Summit 2020

    Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

    Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

    Buy your tickets at www.sigrun.com/selfmadesummit today!

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    41 min
  • How to Create Viral Content with Katya Varbanova

    Born and raised in Bulgaria, Katya Varbanova went to the UK to study law, but after learning how little lawyers make and how much they worked, Katya decided to pivot into retail banking. She became fascinated with Periscope and went live on the social media platform to share her life as a banker. Three weeks later, her followers went from zero to 1,300. Today, as the founder and CEO of 20K Nation—an exclusive community of entrepreneurs and creators—Katya helps her clients become influencers by growing their social media following through viral content.

    In this episode, Katya reveals the secrets of going viral on social media. She explains how she was able to grow her followers quickly when she started using Periscope. We talk about the power of collaborating with other content creators and Katya explains how she struggled with impostor syndrome. She also shares tips and advice on how to grow a following on Instagram and Facebook and highlights the importance of creating an "interest-based" account instead of a personal brand.

    "To go viral you have to think beyond your ideal customer." - Katya Varbanova

    In This Episode of The Sigrun Show:

    • How Katya catapulted from working in Retail Banking to going viral on Periscope
    • The secret to going viral on social media
    • The power of collaboration between content creators
    • Why she decided to monetize her Periscope group
    • The lazy entrepreneur mindset
    • Why she recommends that new content creators focus on social media platforms
    • How to grow your Instagram followers using an interest-based account
    • The reason followers share social media content
    • Why she doesn't put a lot of effort in creating TikTok videos

    Connect with Katya Varbanova:

    • 20kNation.com
    • LiveStreamIncome.com
    • The Untold Confessions of Network Marketing Gurupreneurs
    • Viral Content Templates Bundle
    • Katya Varbanova on Instagram
    • Katya Varbanova on Facebook
    • Katya Varbanova on Twitter
    • Katya Varbanova on YouTube
    • Katya Varbanova on Pinterest
    • Katya Varbanova on LinkedIn

    Come to Iceland in 2020 for the Selfmade Summit 2020

    Join us for 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking guaranteed to propel your business forward…. In one of the most exceptionally beautiful places in the world.

    Early bird tickets are now available for the premier international conference for women entrepreneurs - The Selfmade Summit 2020!

    Buy your tickets at www.sigrun.com/selfmadesummit today!

    Please share, subscribe and review

    Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

    Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

    44 min

About The SIGRUN Show

From the publisher's feed

Most advice for women in business makes you feel good but keeps you stuck in the same income bracket forever. Not here. I'm Sigrun Gudjonsdottir—author, TEDx speaker, and advocate for gender equality.…