The SIGRUN Show

To build your business and brand, you need to launch. Launching is the foundation of my multiple 7-figure business, and I wouldn't be where I am today if I hadn't learned how to launch.

Because launching is such an important part of any online business, I invited Marisa Schmid as my guest on the Sigrun Show today. Marisa is in my VIP Mastermind program and recently did her first proper launch - with spectacular results!

564 people signed up to her launch webinar and she thought that about a third would actually show up. She was quite happy with that number, but when the day of her webinar came, 484 people showed up for it. It came as a complete surprise to her. Average show up rates to a webinar are between 20-30%. Marisa had a show up rate of 80%.

When she did her sales presentation towards the end of her webinar, she still had about 95% of the people listening to her. Then, so many people wanted to buy her offer that her site crashed.

Marisa ended up having a conversion rate of 40% and made €43K - in the middle of April, while the pandemic was peaking in Europe.

In this episode of the Sigrun Show, Marisa shares her launch story and talks about what she did to keep her audience engaged until the end of her webinar and how presenting her offer didn't feel like selling at all. We also reflect on what she can do differently the next time she launches.

If you're planning on launching yourself, don't miss this conversation with Marisa. It contains so much valuable information about launching and might help you with your own launch.

"I'm so sure about what I'm offering that I don't think I'm actually selling, but I'm sharing something great."- Marisa Schmid

What you will get out of this episode:

• Marisa's first proper launch (7:15)
• How Marisa used YouTube ads to promote her webinar (9:30)
• The unusual show-up rate for Marisa's webinar (14:00)
• What happened when Marisa offered her course at the end of the webinar (19:15)
• What Marisa did to keep her audience excited until the end (23:30) (timestamp clip)
• How presenting her offer didn't feel like selling (24:55)
• Maria's incentive to buy fast (27:30)
• The importance of reminders (31:30)
• Why Marisa thinks that now is the perfect time to offer online courses (38:55)
• What Marisa will do differently in her next launch (40:50)

Do you want to know more about launching? Learn how to launch in challenging times or how to learn from your last launch and do it better next time.

Using YouTube Ads in Your Launch

The number of sign ups Marisa got for her webinar and especially the amount of people who showed up for it is extraordinary.

Marisa had announced her webinar to her email list, on her Facebook page and through her YouTube channel, but she didn't stop there. She also ran ads, both on Facebook and YouTube.

Especially her ad on YouTube led to many sign ups. As she was preparing for her webinar, she thought about the short ads that always run before the start of her own videos. If there were ads in front of her videos, wouldn't she be able to place her own ads in front of other people's videos, too?

After some research, Marisa found out that she could do just that, and more: She could choose the specific channels she wanted her ads to appear on. She started researching channels of people who were in the same niche as her and set up her ad - an authentic, 45 second video she recorded in her own garden. By selecting the right channels, she was able to immediately target people who were already interested in what she was talking about and had to offer. As a result, her sign-ups went through the roof.

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Upcoming Launch Workshop

Speaking of launching, I'm doing a one day live workshop on launching where I teach exactly what you should and what you shouldn't do to have a successful launch. Are you prepared to have your best launch yet?

Then sign up here.

Connect with Marisa Schmid:

• Marisa on YouTube
• Marisa on Facebook
• seelenschimmer.ch
• Marisa's book

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Haile Thomas is the youngest person to ever appear on the Sigrun Show, and she has an inspiring story to tell.

At only 19 years old, she is an international speaker, activist and CEO of her own non-profit HAPPY, which she founded when she was 12. She has been featured on TV and highlighted in publications like O Magazine and Teen Vogue.

Her journey started when she was a very young child and her parents welcomed her to joining conversations they had with other adults instead of sending her away to play. It made her very secure at an early age.

When Haile's father was diagnosed with diabetes and the medications he had to take caused severe side effects, her family started looking for alternative treatments. Haile was fully involved in the process of healing her dad and in the process learned about the power of healthy nutrition and coming together as a community for a cause. In the end, her family was able to reverse the condition of her father without the use of medication.

Haile felt so inspired, but was also increasingly shocked that children aren't learning more about leading a healthy life. She made it her mission to motivate and empower young people to prioritize self-care and pursue healthy and purpose filled lives, impacting thousands in the process.

"When you follow that intention and purpose behind what you're doing, all else that you need follows suit."- Haile Thomas

Speaker at the Selfmade Summit

I came across Haile when I was planning the Selfmade Summit in Iceland. It would have been this year, but because of the ongoing pandemic I postponed it to June 2021. I had most of my speakers lined up, but I wanted to also have someone speak on stage who was younger. Haile was recommended to me by other entrepreneurs, and when I checked out her website, I knew she was the one.

In this episode of the Sigrun Show, she talks about the moment she became an activist, the time she worked with Michelle Obama and how this year has affected her work so far. She also introduces her new book Living Lively.

If you want to be inspired by a young woman who has achieved incredible things at a very young age, lean back and hit play.

What you will get out of this episode:

• How Haile has achieved so much in such little time (7:15)
• The role models who have shaped Haile (9:30)
• The moment that made Haile become an activist (10:46)
• How the media found Haile (13:50)
• What led Haile to go into education and become one of the world's youngest nutrition coaches (17:30)
• The time Haile worked with Michelle Obama (24:34)
• How Haile decided to write her book Living Lively (26:14)
• How Haile makes money (30:40)
• How this year has affected Haile and what it means for her work in the future (33:00)

Do you want to know more about speaking up and making yourself heard? Learn how to speak your mind even if your voice shakes.

The Incredible Journey of Haile Thomas

When Haile was a child, her father was diagnosed with diabetes. The medication he had to take caused severe side effects, and the family thought of alternative ways to treat him, including a healthier nutrition. They were able to reverse his condition, and Haile felt so inspired that she wanted to do more to promote wellbeing and healthy living.

She joined the youth advisory board for the Alliance for a Healthier Generation, a non-profit in the US. It was the first step in what would become an unique journey.

Haile underwent extensive training, was taught what was going on in the world and what she could do to help her community. The organisation saw her potential for public speaking, and at the age of 10, Haile had her first speaking engagement at a big health conference in Washington D.C.

She was speaking in front of corporate leaders, people from the health and wellness industry, chefs she had always admired on TV, and former First Lady Michelle Obama.

After the event, Haile was approached by representatives of hotels who liked the idea of children being involved in their own wellbeing so much that they wanted her to revise their kid's menu which was being served across the country and in the Caribbean.

It was this partnership that got the media's attention. Haile spoke on national TV, was invited to podcasts and interviewed by local news stations. She attended big events and met high-profile people, but she started to realise that she was losing the ability to really make an impact in the way she originally intended to.

Book release of Living Lively and Keynote Speaker at the Selfmade Summit

Together with her mother, she started brainstorming about how she could be more community centred and came up with the idea to create a non-profit where she could talk to children and educate her peers.

Even though she had a lot of knowledge, she felt she needed to get an external certification in order to validate her before others. However, what really drove her was the desire to learn as much as she possibly could in the field. She attended the Institute for Integrative Nutrition and was the youngest to graduate as a nutrition health coach. She was 16 years old at the time.

More confident with her education and ability to speak, Haile was able to infuse her expertise into her non-profit HAPPY. Her work today includes talking about nutrition and cooking, but also mental health and self-care.

Her most recent step is the release of her book Living Lively. She was collecting ideas for years, and has now combined the topics of self-growth and wellness with nutrition. "It feels like a human 101 guide from the perspective of a young person - that's exactly what Living Lively is."

We can doubtlessly expect many more great things from Haile, and I'm proud she will be attending the Selfmade Summit in Iceland next year as a keynote speaker.

Did this episode inspire you? I would love to hear your thoughts! You can follow and connect with me on Facebook, Twitter, and Instagram.

LIVE Workshop: How to Launch in the Next Normal

Secure your spot for the brand new live workshop: How to Launch in the Next Normal. Launching is the foundation of my 7 figure business, and I want to teach you how you can launch your own products or services to be successful in the next normal.

Do you want to discover the tested and proven launch method that works in any economy, even during a recession? In this live workshop, I am going to show you what you should and should not do to have your best launch yet. The workshop will take place on August 7th.

Sign up here.

Connect with Haile Thomas:

• Find out about Haile's work and her book here
• You can find all the information on Haile's non-profit here
• Do you want to hear Haile speak? Get your ticket to the Selfmade Summit here

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Ten years ago, Merel was an opera singer, performing on big stages across Europe. However, the little pay she received left her frustrated and together with her husband, who was a singer like her, they decided to quit and generate their income in another way.

Merel wanted to do something that would educate her as well as support her family, and chose to set up a business as a copywriter. This allowed her and her husband to live wherever they wanted, and they took over her husband's parents' 180 acre farm in the Canadian countryside, while both working on Merel's copywriting business.

But then, Merel helped a couple of her clients with their launches and they didn't convert. She didn't doubt her copy writing skills, but she realised that there was so much more involved in marketing and selling an offer than just copy.

It drove her to look deeper into offer-creation, pricing sweet-spots, mindset and high-ticket lead-generation. As it turned out, she was great at it, and as she applied her knowledge, her clients were increasingly experiencing success. Today, helping women have this breakthrough and giving them the courage to charge what they are worth has become her speciality.

In this episode of the Sigrun Show, Merel talks about what defines a high-end offer, what you should consider when putting your offer out there and how you can shift your clients when you start charging more.

This episode is for you if you want to start attracting high-end clients or if you already have a high-end offer but are not sure how to find your ideal clients.

"If you're in your zone of genius, clients will flock to you if you're putting yourself out there."- Merel Kriegsman

What you will get out of this episode:

• Merel's love story and how it brought her from Europe to Canada
• The reason why Merel quit her singing career
• How Merel got into copywriting
• The point in which Merel realised she was destined for more
• Merel's definition of a high-end offer
• Examples of high-end offers
• Merel's advice on how to create a high-end coaching program
• How to shift your clients when you put out a high-end offer

Are you looking for more information around high-end offers? Find out how to use a challenge to sell you high-end program.

Selling Your High-End Offer to the Right Client

If you consider running a high-end program, the key is to add a lot of personal attention into it. People won't pay a high-end price if the entire program is pre-recorded. What attracts high-end clients is an individual, customised experience where they get direct value from your expertise. Introducing hot-seats, discussions and Q&A's helps provide a unique experience, as well as getting to know the people in your program, check in on them and focus on being there for them.

But once people have designed their high-end offer, they often get stuck with selling it. Merel has created a checklist, 40+ ways to call in your high ticket clients and make them buy from you, which contains great advice on how you should enter into the selling process.

The key is: You don't find your high-end clients, they find you. You don't make them buy, they want to buy.

Shifting, Niching and Positioning

It's about shifting your messaging, niching and positioning - these are the three core things you should be thinking about before you create the content with which you want to attract high-end clients.

"A mistake many people make is that they want to serve too many different people. You can't do that when you're offering a high-end program," Merel points out. People paying a high price want a very specific expertise. That's why you have to do research on what the profitable niches are, and then be very specific about your offer and niche it down.

High-end clients won't be attracted with the same message that speaks to low-end people. It's important you know exactly who your ideal clients are in order to provide an intimate connection and a customised experience. Specific target groups have specific traits, and in order to personalise your offer, you need to go the extra mile to figure out what the things are that your ideal client really wants and needs. If your messaging is off, it will attract the wrong people to your offer.

For more great tips on attracting high-end clients, check out Merel's checklist.

Did this episode help you get clearer on how to attract high-end clients? I would love to hear what high-end offer you are planning to put out there. You can follow and connect with me on Facebook, Twitter, and Instagram.

Choose from 240 Free Online Courses

This summer I'm running SOMBA Kickstart again and my students have prepared 240 free online courses you can participate in. Courses are in different languages and disciplines. This summer we have courses in English, German, Icelandic, Polish, Spanish, Italian, and Czech, among others, tackling marketing, business, life coaching, parenting, mindset, movement and many more disciplines. All the courses are free, have a duration of 4 weeks, and start on July 27th.

Check out all the courses here.

Connect with Merel Kriegsman:

• Merel's checklist on calling in your high ticket clients
• Merels' Facebook Group Create Your Money Vortex

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

What is wrong with me?

This question has haunted Valerie since she was a little girl. Whether it was being too loud, too smart, wearing the wrong clothes or eating the wrong things, something around her behaviour always seemed to be wrong. Her life's journey ended up being guided by this question, and it brought her into the field of psychology.

Two graduate degrees later, she thought she was living her dream life. She had a thriving private practice, a family and home she adored, until one day she was on the phone with a client and realised that she was only smiling with the right side of her face. The left side of her mouth was hanging down, and so was her left arm. She ended up in the ER with symptoms of a stroke. Her diagnosis: Stress. It mystified her, because she didn't feel stressed at all.

That's when Valerie realised that the question of what was wrong with her was still there - it didn't go away with everything she had accomplished. It was just numbed. And while she thought she had done everything she could to be happy and fulfilled, that's not how she felt.

She started wondering why, and looked at what she did to help her own clients shift away from their numbness, and whether she could apply that to herself too.

Even though none of them had big traumatic experiences, she used trauma resolution tools in her therapy because she saw symptoms of trauma in all of them. They were somehow disconnected from parts of themselves, their dreams and desires. That's when it hit her: Could it be that there was some trauma she was overlooking, a trauma that affects people as a collective, herself included?

In this episode of the Sigrun Show, Valerie talks about how she discovered Patriarchy Stress Disorder (PSD) and how it affects women and men alike. She shares how PSD is responsible for many limiting beliefs women experience, and why now is the perfect time to heal yourself from this trauma.

Have you ever felt disconnected to your own feelings and ideas? Do you sometimes feel something is wrong with you, but you can't pin-point exactly what it is? Then this episode is a must-listen.

"Ask yourself this question: How much of what you're feeling is yours, and how much is collective?"- Dr. Valerie Rein

28:08-28:34

What you will get out of this episode:

• What is wrong with me? The question that has accompanied Valerie all her life (3:34)
• How Valerie discovered PSD (6:47)
• How PSD shows up (9:42)
• The healing tools for PSD (11:58)
• How PSD connects to the upper limit problem (15:09)
• The 5 stage system to healing (16:15)
• Why now is the best time to heal your trauma (22:31)
• Valerie's morning exercise (30:36)
• Anticipating the next trauma (34:58)

Want to dive deeper? Understand if you're sabotaging your own success or how to detect and work through your upper limit.

Morning Ritual to Counter Negative Feelings Brought by Hidden Trauma

If you feel stressed, experience anxiety or aren't sleeping well, there might be an underlying reason for these feelings that isn't immediately obvious to you. Dr. Valerie Rein uses trauma resolution tools to help her clients connect to themselves, because even though none of them had big traumatic experiences, she recognised trauma symptoms in all of them. To counter negative feelings brought forth by hidden trauma, she recommends the following exercise she does every morning.

Breathe

Every morning when you wake up, get in touch with your body and check in how you feel. Ask yourself the question: How much of what you feel is yours, and how much of it is something that affects people as a collective?

Take a deep breath, squeeze your muscles, then breathe out, letting it all drop. Repeat a few times.

Shake

Shake out your feelings. Animals shake themselves to release stress. Shake your head and your feet, and if some emotion is present, add an expression. You might feel sadness, anger or fear. Let the emotion come to your voice and face. It doesn't have to be for long, the lifespan of an emotion is 90 seconds if you allow it to express fully. Shake it all out, then tap your shoulders and legs and breathe until you feel your system settle down.

Soothe

Move over to the soothing phase and caress your arms and hands. This brings the nervous system to a deep level of relaxation and safety. You will notice the shift already as during this phase your body is producing oxytocin, which makes us feel good and helps us connect with our community.

Did this episode help you do something for your own wellbeing? I would love to hear from you. You can follow and connect with me on Facebook, Twitter, and Instagram.

Have you subscribed to my YouTube channel yet?

I'm going live on YouTube every week on Wednesday at 6pm CET to interview 6-7 figure entrepreneurs on how they navigated the Corona crisis and what they are doing to ensure that their businesses thrive now and in the future.

Subscribe to my channel here to not miss out on the next interview.

Connect with Dr. Valerie Rein:

• drvalerierein.com
• Read the first chapter of Valerie's book for free here

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever felt you're living your life according to what other people expect of you?

Celinne da Costa felt exactly like this when she was working a corporate job around the clock for a big agency in New York. When she was a child, she immigrated to the US from Italy and felt she had to work extra hard to achieve the American dream.

She had big expectations about who she needed to become, but when she started feeling miserable and without purpose, she realised that all this time she had worked to become a version of who others wanted her to be. She had been living other people's dreams.

Then she fell into a low. Her grandfather died, her boyfriend broke up with her on her birthday, she didn't get the promotion she expected and her rent went up by 30%. That's when she knew things had to change. Nine months later, she was on a one-way flight to Europe.

Celinne embarked on a social experiment. She challenged herself to travel the world through couch surfing, never going to a hotel but sleeping in the homes of strangers. She ended up staying with 100 people in 20 countries. The experience has brought her to where she is today.

In this episode of the Sigrun Show, Celinne talks about how interviewing all the people she met around the world made her discover that every single person has a story to tell. She shares how she took this insight to start her own business, helping others find out who they are and who they want to become, and creating a powerful brand story around them. Celinne also talks about how she shifted her content to align with the changing times we live in.

This episode is for you if you want to find out what the essence of a good story is, and if you want some tips on how you can pivot your content in the age of COVID.

"Every single day, my goal was to share a story."- Celinne da Costa

12:36-13:04

What you will get out of this episode:

• Not the American Dream: How Celinne discovered a corporate job wasn't for her (4:20)
• The moment Celinne had her epiphany (8:32)
• How Celinne helps people tell their stories (11:09)
• The essence of a good story (12:23)
• What kind of content you should be putting out right now (13:45)
• How Celinne shifted her content (20:56)
• How Celinne built her Instagram following with storytelling (23:40)
• What Celinne does to write every day (25:29)
• Celinne's system of keeping her stories organised (27:32)

Ready to pivot your content or discover your own story? Learn to tell your story or check out how you can connect with your dream client through storytelling.

How to Pivot Your Content Right Now

Since the outbreak of the Coronavirus, Celinne observed that people are mostly reactive with their content, posting and publishing it without thinking how it relates to their business and the people they're trying to serve. "It was as if everyone was running towards something, climbing on top of each other, creating a mess."

With the changing situation, it's become clear that your content needs to change to be able to speak to the needs of your audience. The best way to do that is by being proactive and showing up as a leader in your niche. Here, Celinne shares tips how you can shift your content in the age of COVID.

Come back to your bigger "why"

This is the key to creating your content. Ask yourself why your business exists, why you get out of bed in the morning, what your bigger purpose is. Dig deep within and reconnect with your vision and mission.

The needs of your audience

Once you have your "why" clear in front of you, think about what kind of content would serve your audience right now. It should be content that is still relating to your why, but also isn't blind to the events that are happening. Say focused on the bigger message you want to share and how that can benefit your audience. Stories about 100k months or going on travelling adventures were inspirational when people believed that it was possible for them, too. But right now, these big stories feel untouchable for people who are in survival mode. Make your content shift and speak to the problems people have right now.

Vulnerability

Share your challenges and struggles with your audience. Tell them you understand what they are going through because it's affecting you, too. Make them see how you're showing up during these times, and how they can deal with the situation.

Short-term comfort

A lot of entrepreneurs are thriving right now because they're offering short-term solutions. What people need right now are quick wins, so it's not the best time to offer year long programs or processes where they won't see results early on. Give your audience something they can implement and see results right away.

Brand building

Not everyone has the resources to invest in you right now. But you should still think about creating connections and inspiration by sharing your vision and giving people value. You can do this through a freebie, a masterclass or even your higher end content. Because when the crisis passes and people have the resources again to invest, they are going to remember the brands that gave them inspiration and guidance during this difficult time, and turn to them.

Did this episode help you get ideas on how to pivot your content? Let me know if you made any shifts with your content. You can follow and connect with me on Facebook, Twitter, and Instagram.

Momentum

This week, I'm starting a new sprint inside my Momentum group coaching and accountability program. Most online entrepreneurs plan and prepare their launches too late or just a couple of weeks before they want to launch. With this new 60 day sprint, our Momentum members will create a runway so their launches can take off in the fall. I always have a runway in my launches and this is the first time I break down exactly what you need to do to have a multiple 6 or 7 figure launch.

I'm so excited to see everyone in Momentum take off with a great runway. If you're making money in your online business but not yet at $20K/month then Momentum might be something for you.

Click here for more information.

Connect with Celinne da Costa:

• celinnedacosta.com
• Celinne on Instagram
• Celinne on Facebook

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever envisioned something that then came true?

Everything I achieved so far, I have envisioned first. I truly believe in the method of envisioning where I want to be to then be able to get there.

Rachel Luna, my guest on the Sigrun Show this week, has specialised in designing her future by envisioning it first, and she does so through journaling.

Rachel had to go through tremendous struggles to get to where she is today. Both of her parents died of AIDS, she battled eating disorders when she was in her teens and in 2006, she was overweight, $40k in debt, and had just found out that her boyfriend of three years was happily married to another woman.

The rug was pulled out from under her feet and she hit rock bottom. But not for the first time in her life, she had an awakening moment and knew she couldn't go on like this. She hired a life coach who told her that with her story, she could help other people and become a life coach herself.

Her faith had always been a pillar for Rachel, but she knew it wasn't enough. She needed to take action and discovered journaling. Within 18 months of writing and drawing how she wanted her life to be like, she met and married her husband, had her first daughter and was financially secure.

In this episode, Rachel shares her personal story, the process she uses to manifest her goals and dreams in her journals, and what she does when things don't work out.

If you're in need of some true inspiration, this episode is right down your alley.

"Life is uncertain from the day we are born and if we accept that truth, everything that we are going through has a different lens."- Rachel Luna

22:48-23:23

What you will get out of this episode:

• When Rachel hit rock bottom (10:40)
• How one therapist made Rachel understand that she was in control (21:20)
• Rachel's two journals (25:00)
• The 3 step process to envision your goals in a journal (30:00)
• Rachel's journaling routine and what she does when things don't work out (36:20)
• Adding physical movement to your journaling (39:00)
• What you can do besides journaling to not get stuck with negative thoughts (42:00)

[Recording with image]

[Link to transcript]

[Link to Apple podcast / stitcher / Google Play]

Ready to go after your big goals? Check out how to set and achieve big, hairy audacious goals or how to stop using excuses and achieve anything in life.

The 3 Step Process to Envision Your Goals Through Journaling

There's a difference between keeping a diary to emote your feelings and journaling to manifest your goals. Rachel Luna's advice is to keep moving forward as if what you've asked for has already been granted, and this is how she writes and draws in her journal. She has successfully tested her method on hundreds of her students and here, reveals the three steps on how to use your journal to eventually design your future.

Write

Get a journal and start writing. Write anything, even if you think journaling is a waste of time, you don't know where to begin, or you think you're too busy. The key is to allow journaling to have its moment, give it attention and keep at it.

Shift

Shift from writing your thoughts to adding gratitude into your practice. You have to be grateful for what you have right now if you want to have anything more than what you've already got.

It's ok to want more, but you still have to acknowledge that you have more than most. Begin this step by making a shift statement:

1. a) I'm so grateful and excited now that …
2. b) Even though all of this has happened, I'm so grateful because now, …

This helps your subconscious brain get into agreement with the fact that you recognise that some of what you're about to write isn't your reality yet, but you're excited and hopeful.

Script

Script your vision and goals as if they already happened. Why? Because when you start writing like this, your ego doesn't want to be proven wrong. The subconscious is always looking for evidence to bring to life the things that you desire. Once you write it down, it will prompt you into action.

Are you going to start journaling yourself? Let me know if this episode inspired you to go after your goals. You can follow and connect with me on Facebook, Twitter, and Instagram.

Join me on Telegram

Do you want to stay up to date? If you subscribe to my Telegram channel, you'll immediately see when I release a new podcast episode, go live on YouTube or announce any events I'm planning, plus I share interesting polls and insights into my life as a multiple seven-figure entrepreneur.

Click here to sign up.

Connect with Rachel Luna:

• Grab the first chapter of Rachel's book on girlconfident.com
• rachelluna.biz
• Rachel Luna on Instagram
• Listen to Rachel's podcast Real Talk

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever felt stuck? I certainly have, and in my 7 years of business I learned that in most cases, it's because something that is going on in your head is holding you back.

Feeling stuck can take on many forms. You might not be able to grow your revenue year after year, or you feel that the work you do doesn't represent you, or a negative comment on social media nags at you for weeks, slowing you down and killing your momentum.

Lisa Fabrega is an expert in helping her clients identify what limits their capacities. She started her business as a health coach in 2010, but soon realised that she wasn't really talking to her clients about their food habits, but rather what caused these habits. She attracted entrepreneurs and business owners who came to her because of the inner work she was doing, and soon her waitlists became endless.

In 2015, she started to feel burned out and believed she had to change her business model in order to deal with the stress she experienced. Instead of continuing to only cater to her high end clients, she created a $97 program that was for everyone, thinking this would solve her problem of feeling overwhelmed. Instead, she ended up creating a $100'000 business debt.

In this episode of the Sigrun Show, Lisa shares how she thought that pursuing a different strategy would guarantee her business success, and how she realised that she should have listened to her intuition instead. She talks about how she started working on her capacities and recovered her business, and how now she focuses on helping her clients expand their capacity to get over their own mental roadblocks.

If you ever felt something is holding you back from moving forward and achieving your goals and you can't really place what it is, you might get enlightened by listening to this episode.

"When I would get a negative comment, it used to slay me for weeks. Now I don't really care anymore, because I've built my capacity to be able to handle it."- Lisa Fabrega

What you will get out of this episode:

• How Lisa became a leadership expert (5:43)
• The different types of capacity (10:04)
• How to expand your container of capacity (12:50)
• How to assess your capacity areas and identify problems (15:20)
• How capacity can help you navigate calmly in a crisis (21:30)
• The nr. 1 capacity most people have problems with and why women struggle more (25:30)
• The female Gary V's (28:00)

Want to dive deeper on issues related to mindset? Read how I found my money mindset story and created a new one, or learn about self-sabotage and when you are sabotaging your own success.

What Is Holding You Back? How to Identify Your Capacity Issue

When something is holding you back, it's sometimes hard to understand what exactly the cause is. Lisa Fabrega says that the start of solving a problem is diagnosing it correctly. She advises everyone who feels they have a capacity issue to be very honest with themselves and try to identify what the real problem is and where you're struggling in the following six areas:

Money capacity

Has your revenue stayed the same year after year? Are you constantly hitting a plateau? Or maybe you hired somebody who costs too much money and drains your resources, even though you could have hired someone who is a better fit? If the answer to such questions is yes, that's a red flag for a money capacity issue.

Visibility capacity

Are there parts of you that you are hiding in your work because you fear people might not like you or people will unsubscribe from your newsletter or list? Understanding and showing who you are is a big part of finding your ideal client. When your branding doesn't represent who you really are, your clients will get confused. Remember that the parts you are hiding are often the ones that make you the most money in your business.

Purpose capacity

There is one simple question that helps you discover if you have a purpose capacity issue: Do you really think that what you're meant to do on this earth with your work is fully reflected by the work you are doing right now? Don't keep on doing work you don't feel aligned with.

Embodiment capacity

How emotionally affected are you by difficult clients, nasty comments, push backs, or disagreements? Emotions can affect the growth in our business. When you feel hurt or embarrassed or ashamed, it will slow you down, not make you take action and hurt your revenue.

Structural capacity

Do you have the foundations and structures (in other words, your team or virtual assistant) in place right now that you will need in five years? Allow other people to do things that are pulling your time away from growing. Only like this will you get to where you want to be.

Boundary capacity

This isn't about whether the boundaries you have right now are working for you or not. Think five years ahead, and envision the woman you are going to be with the boundaries you have in place right now. If you are going to become this woman, you need to have the boundaries she will have in the future.

Did you identify with one of the capacity areas above? Let me know if this episode helped you nail down what limits your own capacities. You can follow and connect with me on Facebook, Twitter, and Instagram.

Doors to SOMBA Are Open!

You know that now is the time to take your business online, but you don't know where to start?

SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.

Click here to learn more.

Connect with Lisa Fabrega:

• lisafabrega.com
• Lisa Fabrega on Facebook
• Lisa Fabrega on Instagram

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

This week I should have been in Iceland to host the Selfmade Summit. Instead, I hosted the 5-day online course "How to Succeed in the Next Normal in Online Business".

Over a whole week, the speakers from the Selfmade Summit and some special guests joined me to share how the last three months have changed their lives and businesses and what the NEXT NORMAL means to them.

Are you ready to hear some mind-blowing insights?

Then tune in and listen to Denise Duffield-Thomas, Lisa Larter, Suzy Ashworth, Elena Herdieckerhoff, Claudia Chan, Joanne Sweeney, Lorraine Dallmeier, Dr. Natalia Wiechowski, Gwen Lane, Molly Pittman, Nnenna Kalu Makanjuola, Caitlin Bacher, Ashley Crouch, Kirsten Stendevad, and Ann Wilson.

Connect with the Speakers of the Selfmade Summit

Elena is an award-winning serial entrepreneur and successful TEDx Speaker with nearly 3 million views on YouTube. In her TEDx talk, she explains why we need to change the prevalent cultural narrative around highly sensitive people.

As a Highly Sensitive Person (HSP) and acclaimed Intuitive Coach and Business Mentor since 2014, she empowers other HSP's around the world to turn their sensitivity into their greatest asset in life and business. Her big mission is to create a "love revolution" led by caring souls to effect global change and raise human consciousness to the next level.

Watch her TEDx talk here.

Elena is a dear friend and mastermind buddy since 6 years. She has spoken twice at SIGRUN LIVE and received raving testimonials from my audience.

Claudia is the founder of an award-winning leadership conference, S.H.E. Summit, that has made advancing women, diversity and inclusion both accessible and actionable since 2012. She is also the author of the bestselling business book, THIS IS HOW WE RISE: Reach Your Highest Potential, Empower Women, Lead Change in the World.

In her book, she coined the term, "Whole-life leadership," as a more accessible, whole-life integrated approach and gender-traits-balanced definition. Her book was celebrated as a "2018 must-read for any woman and for many men" by CNBC, featured in The New York Times and listed in the top six on 800-CEO-Read. She was also named one of eight UN Women Champions for Innovation.

Claudia has been one of my advisors for the Selfmade Summit conference and movement.

Check out her book.

Joanne is a two-time author, founder of Public Sector Marketing Pros and host of Ireland's only Public Sector Digital Marketing Summit. Specialising in digital communications for government agencies, Joanne's books are used by police forces, universities and public sector bodies across the world to instruct them how to communicate in the Digital Age.

Her latest book Public Sector Marketing Pro was named best new PR Book of 2020 by Book Authority and is a finalist in the British Book Awards for Best International Business Book. She has also developed her own online certified training programmes.

Joanne is also a trainer and consultant and works directly with government agencies across the world. Most recently with national and local Government in Sydney, Melbourne and Brisbane. She is the preferred social media trainer for the EPP Group in the European Parliament who have 181 MEPs from across 27 member states.

Last month she had an international ocean research conference trend on Twitter in Brussels.

Joanne is also a podcaster and vlogger and author of the national study The State of Social Media in the Public Sector, an analysis of Ireland's public sector social media footprint.

Joanne was my VIP Mastermind client in 2018 and I helped her identify her niche and now she is an authority in her niche. She is my go-to person when I want to talk about crisis communication.

Watch our recent chat on my YouTube channel

https://www.youtube.com/watch?v=kEwZQqHidTo

Lorraine Dallmeier is the CEO of Formula Botanica, the award-winning online organic cosmetic science school, which has trained thousands of organic cosmetic formulators to start or grow their own indie beauty brand in 160+ countries around the world.

Lorraine won the Digital Achiever of the Year award for the beauty industry at the 2018 CEW Achiever Awards, judged by Google, and has been voted into the top influencers list in the natural beauty industry for 5 years running.

Lorraine is a dear friend and mastermind buddy since 6 years and has been a frequent guest on the Sigrun Show and a special speaker at my mastermind retreats.

Suzy Ashworth is a renowned Hay House author, serial entrepreneur, a business growth strategist specializing in mindset and messaging and a mum of 3, who helps female entrepreneurs increase their intention, impact and income with grace and ease.

With work that has been featured in Forbes, The Guardian and on the BBC she helps her global client base create powerful messaging that converts browsers into buyers and builds a tribe of superfans for their businesses. Over the last four years, Suzy has supported almost 1,500 female entrepreneurs through online and in-person mentoring.

She runs a number of retreats and events including Limitless Live, an annual one-day event which connects, inspires and motivates women into taking themselves and their businesses to the next level of success.

Suzy was my 1-1 client in 2016 when she got offered to be a Hay House author and was starting her second business in marketing and mindset after being a calm birth educator.

Before Natalia became a LinkedIn strategist and personal branding expert, she was a doctor of philosophy and worked as a library manager in the United Arab Emirates, but soon moved into marketing.

By the time she was 29, she realized that she was living an illusion. "I always thought I'll be happy in my next job, without understanding what happiness really means to me." She felt miserable, quit her job, went on a 9-month sabbatical and finally found her dream lifestyle and career.

She has been featured in Forbes, Inc. Entrepreneur Middle East, Khaleej Times, Cosmopolitan Middle East and more!

Natalia recently published her first book in English and German called Personal Branding mit LinkedIn: Die Think Natalia-Methode https://amzn.to/3dZR9sW

Gwen Lane is a travel and lifestyle influencer from Los Angeles, CA who founded The LA Girl, a community for millennial women in 2014. She's worked with Fortune500 brands like Disney, Facebook, Google, Starbucks, American Airlines and more.

She is now a business coach for influencers who want to grow their following and monetize through brand sponsorships and digital offers.

Her mission is to help people increase their influence, income and impact.

Gwen and I became friends some years ago when we met a conference in California. She and her husband got married in Switzerland and did their honeymoon in Iceland. And she was one of the first to apply to speak at the Selfmade Summit.

Molly Pittman is a leading digital marketing strategist, educator and entrepreneur and has trained more than 20,000 people across the globe. Molly specialises in paid traffic and especially Facebook Ads, and recently became CEO of SmartMarketer.

By the age of 24, she had risen from being an intern to a VP at an 8-figure digital marketing company. Now running her own business, she offers her students marketing resources, training and support at TrainMyTrafficPerson.com & TeamTraffic.com.

Molly recently published her first book called Click Happy, about her journey in life and business. Learn about it here https://amzn.to/2UKbhaV

Nnenna is the founder and editor-in-chief of Radiant Health Magazine. Her lifelong commitment to improving health outcomes for Africans began with her work as a pharmacist. Wanting to make a larger impact, she transitioned to the public health sector starting as an intern at the World Health Organization (WHO) Geneva where she helped to develop data for the WHO Global Infobase, a country-level database of non-communicable disease risk factors.

Nnenna has been featured in How We Made It in Africa, Voice of America, YNaija's Leading Ladies Africa, She Leads Africa and was recently named one of 41 Nigerian Women Entrepreneurs Putting the Country on the Global Business Map by Lionesses of Africa. She was also a media panel speaker at the 24th Annual Wharton Africa Business Forum at The Wharton School.

Nnenna worked with me 1-1 in 2016 to launch her magazine as an app. Now her magazine Radiant Health Magazine is available in stores around the United States.

Lisa Larter is a Business Strategist, Digital Marketing Expert, Author and Speaker. Lisa is a master at integrating modern marketing with effective business strategy to capture leads and revenue growth opportunities.

The Lisa Larter Group helps their clients to formulate marketing strategies that support their business goals and objectives. Lisa provides consulting & advisory services, and implementation services including: social media & content management, book marketing, and website design.

Lisa and I met online in December 2014 and she was my client for a whole year and then I decided to work with her in 2016. Since then we've been friends and from time to time we mastermind together. She recently spoke at my VIP & RED Circle Mastermind Retreat and my clients loved it.

Caitlin Bacher is a mom, wife, and CEO of a multi-million dollar business that helps online course creators generate consistent, scalable revenue without launching.

As a busy mom and course creator, Caitlin did not have time for stressful, expensive launches. She ignored the advice of all the "popular launch gurus" and carved out her own path, determined to create a million dollar course without launching.

Now she has helped hundreds of course creators do the same inside her signature program.

Caitlin and I met in January 2017 when we both joined a new mastermind group. She had just made $250K the year before and I $340K and both of us were able to scale our businesses to $1M that same year.

Ashley Crouch is an international speaker on leadership, publicity strategy, and entrepreneurship. She has presented to audiences at Princeton University, University of Texas at Austin, Altitude Summit, WeWork, DocuSign, SheWorx, United Healthcare, Author Advantage LIVE, Women Empowerment Expo, and Lady Project National Summit.

She is the author of the #1 International Bestselling Book, Unknown To Unforgettable: How To Stop Playing Small, Land National Media Attention, And Position Yourself As A Power Player and host of the podcast, Prowess: Stories of Leaders Who Have An Edge. She was a Forbes Under 30 Nominee for 2017 in Social Entrepreneurship and lives in Malibu, CA.

Ashley's writing appears in Forbes, The New York Times, Business Insider, Fast Company, TIME.com, Huffington Post, Refinery29, Bust, and she has trained over 2000 people worldwide on visibility and publicity strategy.

Denise Duffield-Thomas is the Money Mindset Mentor or the new wave of entrepreneurs.

Her books Lucky Bitch, Get Rich, Lucky Bitch and the newly published, Chillpreneur (Hay House) give a fresh and funny road-map to create an outrageously successful life and business. Denise helps women create wealth through her mindset courses and practical wisdom on releasing money blocks.

Denise's event in London in February 2015 was the first business event I attended as an online entrepreneur. It was exactly at the right time for me because I had just had a very successful quarter and was dealing with money mindset issues for the first time in my business. Since that event and by reading her books I was able to overcome many of my money mindset issues.

Kirsten Stendevad is a visionary leader specialized in 21st Century leadership, feminine leadership and leadership based on the feminine model.

She is the (co-)author of 7 trendsetting books which she has lectured about at Harvard Business School, MIT, McKinsey & Company and more.

Kirsten is the transformational mentor of ambitious female entrepreneurs and change makers and train formal and informal leaders in "Feminine Century" leadership.

She has an MA from University of Copenhagen and New School for Social Research and is a Certified Kundalini-Yoga Instructor and Evolutionary Coach.

She has spent half of her life in international environments, including 12 years in Brussels and 10 years in New York City.

She currently serves a global audience out of Copenhagen, Denmark and is the mother of three, whereof two on Earth and one in Heaven.

Ann Wilson is a best-selling author of The Wealth Chef, Wealth Expert on the hit Channel 4 TV series "Save Well – Spend Better".

She is a trainer, speaker, entrepreneur and financial empowerment activist – that helps people master this vital life ingredient called money and use it to create freedom of choice, so they can live the life they really want.

Ann's first career was as a civil engineer during which she worked all over the world on mega transport infrastructure projects. - Achieving all she wanted to in the engineering world and having created her own financial freedom by learning how to invest and create assets – Ann decided to leave the infrastructure world and instead focus on helping thousands break free from debt, financial restriction and anxiety by teaching people how to manage money better and learn how to create real wealth generating assets.

In the process she became a bestselling author, TV star, an internationally renowned speaker and created a million US$ online training business through which she is also helping people master their money stuff, so they can get out and live their greatest lives with money supporting rather than enslaving them.

She has been featured in The Sunday Times, The Sunday Express, Psychologies, Glamour, Cosmopolitan, Woman's Health, The Huffington Post among others and is regularly interviewed on radio and TV around the world.

Doors to SOMBA Are Open!

You know that now is the time to take your business online, but you don't know where to start?

SOMBA is the only comprehensive 12 month program providing the support you need to build and scale your online business. You get a whole year of support and training that shows you step-by-step how to generate results in your service-based online business. Doors are open now for a limited amount of time.

Click here to learn more.

Selfmade Summit 2021 in Reykjavik, Iceland

Yes, the Selfmade Summit is happening! We just had to postpone it by a year. It will take place on June 22nd to 23rd, 2021.

Join me at the premier international conference for women entrepreneurs and experience 2 transformational days of online business strategy, mindset breakthroughs and meaningful networking to propel your business forward.

Have these amazing insights from our speakers inspired you? Get your ticket for the Selfmade Summit now and don't miss out on hearing them speak live on stage.

Get my ticket for the Selfmade Summit 2021

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Are you on the fence about starting your online business? Even if you know you need to?

Online is here to stay - we all know it. Having an online business is more important than ever in times when everything is uncertain and another lockdown could happen at any moment.

I hear many women who want to go online, yet they feel overwhelmed and come up with excuses. Starting and scaling an online business can seem scary. But if you have the right process and are willing to take action, you've already gone half the way.

My business has grown over 30% compared to the same period last year, and in this episode of the Sigrun Show, I will break down how easy it is to get started and scale your online business without getting overwhelmed.

If you know that online is the way to go but you're stuck, overthinking or are scared of taking the next step, this episode is for you.

"People don't really take action on their own."- Sigrun

What you will get out of this episode:

• My frustration about people who don't take action (2:40)
• Only giving tiny bits of information (5:35)
• How I came up with a new challenge to help people get unstuck (7:13)
• Creating accountability and commitment (9:53)
• Eliminating doubts and trusting the process (13:21)
• Why it's important to celebrate success (14:05)

Want to dive deeper? If you're just getting started, find out if you can start a business without a business idea or how to stop overthinking and start doing today.

Start and Scale Your Online Business: Finding the Right Process

We will not go back to the way things were before. Online is here to stay - and having an online business has become more important than ever before.

Most business owners understand the importance of being able to go 100% online. What if a second wave hits us? What if there is another lockdown? But what is the easiest way to get started and scale your online business without getting stuck, procrastinating, overcoming perfectionism?

Over the years I have come up with a process I apply in my 8 and 10 week challenges that helps my clients get out of their overwhelm and makes them take action. Here, I'm revealing the key components of this process to you:

1. Tiny bits of information

When people see all the possibilities, when they start to worry about freebies, landing pages, email lists, websites, their social media presence, launches - they quickly give up because it overwhelms them. Of course these are things you need to do when creating and scaling your online business, but you don't necessarily have to do them today, or tomorrow, or even this week. For my challenge, I came up with 26 tiny steps to follow, and suddenly, everyone could do it, even the ones who were the most scared. The overwhelm was gone.

1. Accountability

I encourage my clients to fill out a form on a regular basis throughout the program. That's how I get them to commit to the process. It also creates a sense of responsibility. A lot of people buy courses and never finish them. By filling out forms, they are committing to do the work. And when someone has doubts, people in the community surround them with inspiration and motivation, and the positive group pressure keeps them going.

1. Trust the process

When you decide to start and scale your online business, you have to find a process and stick with it. When you start to doubt this process, you won't keep up and get stuck, and eventually give up. That's why everyday, I tell my clients to just trust the process.

1. Celebrate success

It's so important to celebrate success. After 10 weeks, I do a celebration call where I highlight all the wins of my clients, and they can share what went well for them and what they want to improve. Celebrating success makes them see their progress and inspires them to go even further.

With this process, I've helped hundreds of women get unstuck. They stopped being overwhelmed, using excuses and got their work done.

If you want to start your online business, I encourage you to find a way to be a part of such a process. Because even though I'm very self-motivated myself, I wish I had found a process like this to guide me when I was starting out in my business.

Are you ready to start and scale your own online business? Let me know if this episode inspired you to take action. You can follow and connect with me on Facebook, Twitter, and Instagram.

NEXT NORMAL free 5-day course - it's not too late to sign up!

This week, we kicked off the live 5-day course: How to Succeed in the Next Normal in Online Business. We already had great implementation workshops, mastermind sessions and hot seats - and of course our daily insight chats with 6-7 figure female entrepreneurs. If you haven't joined yet, it's not too late to join right now.

Don't miss out on this actionable course full of inspiration, implementation and opportunities, and the chance to hear amazing women speak about what they are doing to succeed in the NEXT NORMAL - all for free!

Click here to sign up for the free 5-day course.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

We've all been there: You just published your blog post or put live your latest podcast episode and sent out an email to your whole list, letting them know about the amazing content you've prepared. The response? Crickets.

Bobby Klinck knows that kind of deafening silence all too well. He graduated from Harvard law school, worked in prestigious law firms and for the government. He suited up, but soon realised it wasn't for him. That's when he decided to pivot and build up his own online business.

At first he struggled. He made the classic entrepreneurial mistake of thinking he knew exactly what his audience needed. "It was a total flop," he remembers his first launch, for he only made one sale, and the person who bought asked for a refund the day before the end of his course.

But he didn't give up. Bobby took the time to get to know other online entrepreneurs and understand what their fears and needs are. When the GDPR law was introduced, Amy Porterfield interviewed him on her podcast as an expert, and things started rolling.

He was giving free advice on legal issues and selling legal templates when people started asking him how he managed to get all these raving fans. At the time, Bobby had switched to only doing email launches, and had discovered something very important: People didn't want a weekly summary of his legal content. They wanted to read his stories.

In this episode of the Sigrun Show, Bobby shares how he uses storytelling in his email marketing to connect with his audience and turn cold leads into raving fans.

Are you wondering what will make your audience read your weekly emails? If you're frustrated about your low opening rates, this episode is a must-listen!

"Every single week, I send my email list a story of my life."- Bobby Klinck

What you will get out of this episode:

• From lawyer to online entrepreneur: Bobby's success story (6:22)
• How Bobby started doing email launches (18:04)
• What Bobby discovered about email that changed everything (20:22)
• Pictures with random women: Bobby's strategy of storytelling (22:20)
• How personal Bobby gets when telling his stories (26:50)
• How Bobby balances business content and storytelling (32:30)
• What you can do if you think you're not a good storyteller (34:30)

Want to know more about storytelling and creating epic content? Read the story behind my biggest email mistake or learn how to make your content stand out in a crowded marketplace.

How to Boost Your Email Marketing with Storytelling

Don't think you're a good storyteller? I never thought of myself as a good copywriter. I started to write newsletters and did what I saw everybody else doing. The result? I got no responses to my emails. Even I started to think that my newsletters were boring. I decided to start telling stories instead, and that's when everything changed.

A story doesn't have to be grand or epic. Most stories can be something that happened to you in 15 seconds but you still learned a lesson from. It's about the small things that happen to you throughout the day. There's nothing like storytelling to create a connection with your audience and boost your email marketing. To help you write great stories, here are some tips:

1. Keep a story journal

Everything that happens to you is a potential story - special and weird moments, but also when you make a mistake. Start collecting these story ideas in a journal or on a spreadsheet so you can use them for future newsletters. You don't have to write up the whole story, just write down the topic and what the story is about so it will jog your memory. Put down some bullet points with lessons or themes you could take out of that story that are related to your business. The key here is: Share your story when you feel ready to share the lesson you've learned from it.

1. Write as if you're talking to a friend

When you're telling stories, tell them as if you're talking to a friend, not to an email list of people you might not know. Be yourself, authentic, real and vulnerable. However: Be sure the point of your story comes across. If it doesn't have a clear message, it's like telling a joke without revealing its ending. The joke won't work.

1. Grab your audience's attention immediately

It's important that you start and finish your story strong. Start with a sentence that immediately grabs the attention of your readers, and only then explain the circumstances around it. Choose an exciting subject line to make sure the people on your list want to know more.

Are you inspired to start telling your stories and use them for your email marketing? Let me know if this episode was helpful to you. You can follow and connect with me on Facebook, Twitter, and Instagram.

Free 5-day Course

If you're ready to set your business up for the next normal and long term business success, this free live 5-day course is for you. Over 5 days, you'll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.

This is not just another of these virtual summits that are popping up like mushrooms everywhere - it's an actionable 5-day live course full of inspiration, implementation and opportunities. If you're ready to take bold action, join us and secure your free spot now.

Click here to sign up for the free 5-day course.

Connect with Bobby Klinck:

• Bobbyklinck.com
• Bobby's privacy policy freebie

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!