The SIGRUN Show

I want you to be honest - have you ever NOT done something because you felt you're not good enough or because you were doubting your abilities?

So many people, especially women, get stuck because they lack the self-confidence to go after their dreams.

Lisa Hyde, my guest this week on the Sigrun Show, has made it her mission to help such women get unstuck.

Lisa grew up in LA. Half her family was in the entertainment business and she soon realised that she loved helping people develop their talents. She became a talent agent and worked together with unknown actors, writers and comedians to turn them into household names. One of her clients was Jimmy Fallon. The chaos, the craziness - she loved everything about the world she was working in, until her mother fell ill.

Lisa gave up her career and became her caretaker. She went on a journey to re-evaluate her life and understand what truly makes her happy. But as she was starting to get back up again, she lost her grandmother. Along with the two most important people in her life, she felt as if she had lost her passion and vision.

When a random person on LinkedIn contacted her and invited her to join a network marketing business, she was very sceptical but decided to give it a shot. The business was about skin care products and Lisa quickly learned everything about it. But while she was focusing on growing her business, she also wondered why she could always get back up and keep going while other people remained blocked.

She started doing research and realised that there is a common denominator why people tend to get stuck: They lack confidence.

Today, Lisa is the host of The Confidence Crown Podcast, published a guide to self-confidence, works with Tony Robbins and coaches women all over the world to get unstuck. Her vision has become very clear: Empower women and help build their businesses and confidence.

This week on The Sigrun Show, Lisa shares her inspiring story and talks about confidence and the part it plays in realising your dreams.

Are you ready for a confidence-boost? Then don't miss out on this episode!

"There's not a single success story without failures." - Lisa Hyde

In This Episode of The Sigrun Show:

• From Hollywood talent coach to caretaker
• Lisa's turning point
• Why especially women lack confidence
• The importance of role models
• What to do when you feel stuck
• Confidence and the part it plays in realising your dream
• Working with Tony Robbins
• Lisa's new project

Confidence plays a big role when you're an entrepreneur. Find out how you can raise your prices with confidence or how to achieve business success by daring to take imperfect action.

5 Ways to Get Unstuck and Build Your Confidence

If you're feeling stuck and lacking confidence, there are exercises and ways you can rewire your brain that can help you get out of this state. Building your confidence needs time and practice. Here are some of Lisa's tips on how you can get started:

1. First, acknowledge what's happening and try to figure out where you're feeling stuck. What feelings are bubbling up when you want to try something new and you feel resistance?
2. Think about the things that bring you joy and excitement. What did you want to do when you were a child? Why did you stop pursuing your dream? Often, there is a pivotal moment in which someone important in your life told you that you can't do something because it wouldn't pay the bills, or because it isn't the right path.

But to get unstuck and achieve your dreams, you need to remember what made you get up in the morning and be excited. You need to remind yourself that you can do anything you set your mind to.

1. Start journaling and write down what you're grateful for. There are things you're capable of doing every single day that are successes, no matter how small.
2. Plan your day in advance before you look at your phone or answer an email. Pick three items you want to accomplish each day. Write them down the night before or the moment you wake up. Once those three things are done, you can be interrupted by other things, but by accomplishing the items you set out to do, you're already winning the day.
3. Give yourself some grace. Pat yourself on the back for getting it done. Look after yourself, exercise and get enough sleep.

What do you do when you feel stuck or are doubting yourself? You can follow and connect with me on Facebook, Twitter, and Instagram.

Sigrun LIVE

Have you secured your spot for this year's Sigrun Live yet?

Due to the Coronavirus, I'm holding my yearly live event online and it will take place on October 23rd and 24th. Usually this event is reserved for my students, but this year for the first time, anyone who is not in SOMBA, Momentum or one of my masterminds can join the event. And it's worth it!

Apart from getting clarity and new ideas, making meaningful connections and masterminding with other entrepreneurs, we have the following amazing speakers lined up for you.

• Mark Schaefer is a globally recognised author, speaker, podcaster and consultant who writes for one of the top 5 marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 8 best-selling books.
• Dr. Natalia Wiechowski is a personal branding strategist and is known as the LinkedIn marketing unicorn. She is an expert in using LinkedIn as a marketing platform to generate leads.
• Andrew and Pete are award winning keynote speakers, authors and YouTubers who help small business owners scale their business so they can stop swapping time for money.

For those who are not in SOMBA, Momentum or one of my masterminds, find out all about Sigrun LIVE and how you can join here.

SOMBAs and Masterminders, reserve your spot here.

Connect with Lisa Hyde:

• The Confidence Crown
• Lisa Hyde FB
• Wonderwomen mastery FB

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

If you're a writer, you can't make a living - this was the belief Kira Hug grew up with, so rather than pursuing a writing career, she became an artist.

By 2015, Kira had tried out many ideas, even started a business in the wedding industry, but nothing quite fit. It wasn't until a friend told her that she could actually make money writing copy for other people that she decided to go down this road.

She put a transition plan into place, joined a mastermind group, surrounded herself with other copywriters and learned as much as she could, all the while building up her business and creating her own brand. Now, she specialises in writing conversion copy and helps small businesses to define their brand personality.

Kira and I worked together two years ago and I loved the process we went through. She surveyed and interviewed my clients in order to create emails and sales pages that really spoke to my audience. Everytime I want to write a sales page I think back to the process she used, which I'm still benefiting from today.

This week on The Sigrun Show, Kira talks about how she invested in herself from the very beginning and how she started focusing on branding. She also shares her brand living room framework and how you can use it to define your own brand personality.

If you ever wanted to get clear on your branding, don't miss out on this episode!

"To write copy, you need to understand your messaging, your voice, your tone and your audience." - Kira Hug

In This Episode of The Sigrun Show:

• What Kira did before she was a copywriter
• How Kira pursued her passion
• Investing at the beginning: How Kira knew it would work out
• How Kira's business started to grow
• How Kira shifted from copywriting to branding
• Kira's brand living room framework
• How often Kira suggests to do her brand exercise
• Understanding the level of awareness of your audience
• How Kira uses her exercise with her clients

Do you want to learn more about branding? Find out how to create a standout brand and website or how to build your personal brand on LinkedIn.

Creating Your Brand Personality: The Brand Living Room Framework

To create brand personality, Kira came up with a framework where she tells her clients to envision a figurative living room and slowly fill it with things that represent them. To envision your own brand living room and create your brand personality, follow the following steps:

Step 1: You

Imagine yourself in your brand living room. You are the face of your brand. How are you showing up? What is your energy and what are you wearing?

Some people are very clear on what they would have in their living room, down to their signature colour and tiny details. If you don't have a clear mental picture of your living room and yourself in it, think about who you are and how you want to come across to others. Are you more casual or elegant? Loud or mellow? Then think of details you could add that represent you. What's your favourite animal?

To finish off step one, imagine you have to give a toast. What would you say? What do you care about most? This will uncover your core values, which you then will incorporate in your messaging.

Step 2: Your guests

Imagine you have guests in your living room. They represent your audience, and you need to figure out what their level of awareness is. How well do they know you and what you're offering? Try to determine your proximity to your guests by understanding into which of the following categories they fit in:

Category 1: These are the people who are most aware of you. They are the ones who buy all your products, constantly talk about you and refer you to others.

Category 2: These are the people who are product-aware, meaning they know about you and your offer but they haven't bought it yet. They are the people who aren't sure yet if you are the best solution for them, and you're trying to convert them. Think about what kind of questions these people might ask you.

Category 3: These are people who know that there are solutions to their problems out there, but they may not know about your solution yet. They know somebody can help them, but they haven't heard of you yet.

Category 4: These are the people who are problem-aware, meaning somebody told them that they can show up with their problems and you can fix them.

Category 5: These are people who are completely unaware. They don't know they have a problem and are not looking for a solution. In order to get them into your living room, you would have to stand on your porch and shout at them to get their attention.

It's important to determine into which categories your audience fits, because it will affect the way you will talk to them.

Step 3: Nailing your setting

What you're offering and who you are needs to be of relevance to your audience, that's why you need to understand what is happening outside of your living room. What are your guests thinking about when they walk into your living room? What stresses them, what moves them? What's on TV, what's on the news? Having a deep understanding of what is going on outside before you start writing your copy helps you to speak in a human way to your audience.

Step 4: Your advantage

Imagine your living room and the guests (your audience) sitting in it. What are you teaching them that makes you different from everybody else? When are people leaning in and listening to you? Figuring out what you do differently will set you apart from others and give you an advantage.

Step 5: Standing out in your marketplace

And finally, evaluate how well your audience is paying attention to you. How crowded is your marketspace? Do your competitors use the same words you do and make the same claim? While at times it's great to ignore your competitors, there's also a point where you need to pay attention to what they are doing. Analyse them and understand their message, their offers, their mechanisms and how they deliver - not to copy them, but to understand what you need to do to pivot your own message.

Did this exercise help you with your brand personality? I would love to hear what you came up with. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sigrun LIVE

Every year in October, I host a live event in Zurich, Switzerland, where my SOMBA students and Mastermind members meet in person to mastermind, get new ideas, catch up with like-minded people, get inspired by guest speakers and leave feeling ready to take action on their dreams.

Due to the Coronavirus, this year I'm holding the event online and it will take place from October 23rd to 24th. But there is more: For the first time, anyone who is not in SOMBA, Momentum or one of my mastermind programs can join the event!

To find out all about Sigrun LIVE and how you can join, click here.

Connect with Kira Hug:

• Kira Hug
• Kira's Podcast

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I'm so excited to air the 400th episode of the Sigrun Show!

I started The Sigrun Show on August 2nd, 2017, with 100 episodes in 100 days. Then I went over to three episodes a week and eventually to two, and for a long time now, I've been doing one episode a week.

This is the 400th episode and for this special occasion, I've decided to switch seats. For once, I'm not going to be the interviewer, but the interviewee. This is an ask-me-anything episode and I'm super excited to answer your questions.

Tune in to hear about the one thing that enabled me to reach my level of success, how I handle not living in the same country as my parents, and the one tip I would give my younger self.

If you ever wondered why I'm wearing red, this is your chance to find out.

"The one thing that has helped me achieve my success is that I believe in myself." - Sigrun

In This Episode of The Sigrun Show:

• How long my day is (2:22)
• How my week looks like (4:06)
• My morning routine (7:18)
• How I continued with my webinars even when I didn't see results yet (9:05)
• Why you shouldn't worry about having a scalable business too early on (11:33)
• The one thing that enabled me to achieve my level of success (14:01)
• How I deal with not having my parents close to me (16:32)
• How I keep myself focused (22:28)
• My tip for my younger self (24:37)
• The best and most difficult moment in my business (26:21)
• The most important thing in my life (29:25)
• Achieving gender equality (30:38)
• Being afraid of rejection (32:05)
• My elevator pitch (34:04)
• Why I wear red (35:47)

Do you want to hear more about my story? Discover how doing 100 webinars in 1100 days transformed my business and life or how a chronic illness inspired me to become an online entrepreneur.

Did you enjoy this anniversary episode? You can follow and connect with me on Facebook, Twitter, and Instagram.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Adding passive income streams to your business is a great way to stop trading time for money. But how do you create leveraged income?

When Lisa Johnson was tired of working hours and hours without seeing the results she wanted, she discovered passive income streams and has now become an expert in creating leveraged income.

It all started when Lisa got pregnant with twins. She quit her corporate job and became a PA in order to have more time with her family. However, she quickly got bored and was earning a lot less than before. Lisa decided to take a leap and started a wedding planner business. This was six years ago, and Lisa didn't know anything about running her own business.

She hired a business coach, learned everything there was to know and within 5 months, she completely turned her business around to be the most well known UK urban wedding planner company.

People started asking how she had done it and Lisa realised that business coaching might be just the thing for her. Three years ago, she started a business coaching company and it took off quickly, but she still wasn't very happy. She had traded in a 9-5 job to work from 6 o'clock in the morning to 11 o'clock at night.

That's when she realised she needed a completely different business model, and discovered passive income streams. Now, she's earning over $1M a year from passive income.

Lisa joins me today to reveal the myth about passive income and talk about the system she developed to create leveraged income. She also shares how she incorporates her membership in her business and what other income streams her business has.

If you ever wondered how to create leveraged income for your business, this episode is a must-listen.

"If you're doing passive income, you need to ensure that you are remarketing over and over again. It's about having happy clients, not just having clients who are there once and then disappear." - Lisa Johnson

In This Episode of The Sigrun Show:

• Why Lisa started her own business and how she became a business coach
• How Lisa discovered passive income streams
• How to build passive income using Lisa's CASSH system
• Why a passive income stream can't be totally passive
• Why Lisa is a fan of product launching and semi-passive business models
• Lisa's membership
• Lisa's other income streams
• What's next for Lisa

Do you want to learn more about creating different revenue streams? Find out how to diversify your income or discover revenue streams for lifestyle entrepreneurs.

Creating Leveraged Income with Lisa's CASSH system

There are a lot of different kinds of passive income streams and for each one of them, Lisa found that she needed to do the same thing in the same order to set it up successfully. That's how she developed her own system called CASSH to help her clients create leveraged income themselves. Here's how it works:

C - Client

Know who you want to serve - even before you think of having a membership or creating a course. Who do you want to help with your offer? This is the very first thing you need to know.

A - Audience

Once you know who you want to serve, start building an audience of exactly these people. Use any way that helps growing an audience - whether it's a sales funnel, speaking engagements or Facebook ads. Once your audience starts to grow, you need to nurture it with regular content.

S - Structures and Systems

Now think about how you are going to deliver the membership, online course or product that will create your passive income stream. What platform are you going to use and what programs do you need?

S - Selling

The selling part is all about launching properly. Lisa says that her launches take up to 12 weeks. During the launch phase, there need to be challenges, bootcamps, masterclasses - in short, everything that will get people's eyes on you.

H - Happy

If you're going for passive or semi-passive income, you need to market your offer over and over again and make sure that you retain the people who have already signed up. The best and simplest way to do that is by actually getting them the results you promised. It's about having happy clients, not just having clients who are there once and then disappear.

Are you thinking of setting up passive income streams? I would love to hear about your ideas, experiences and strategies. You can follow and connect with me on Facebook, Twitter, and Instagram.

The 400th episode of the SIgrun Show will be airing next week!

To celebrate this special anniversary episode, I want to turn things around: Instead of asking questions, I will answer them. If there is anything you've ever wanted to ask me, now is your chance.

Go to https://www.sigrun.com/podcast-recording/ and press the button at the end of the page to record your question. Please state your name at the beginning of the recording and keep your question short and to the point.

This really is an ask-me-anything episode, so anything goes. It doesn't matter whether it's business related or not.

I'm looking forward to answering your questions!

Connect with Lisa Johnson:

• Lisa Johnson Coaching
• Lisa Johnson on Facebook
• Lisa Johnson on Instagram
• The Fabulous Five Percent

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Don't forget to follow and connect with me on Facebook, Twitter, and Instagram!

Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Alexandra has been teaching nutrition and traditional Chinese medicine for years. As a doctor for holistic medicine, she was working offline in her practice in Vienna. Her newest project was developing an app for nutrition recommendations, but she had no idea how to market and sell it.

Then the Coronavirus hit, and Alexandra had to close her practice. In the four weeks she had to stay at home, she thought about what she could do to know more about marketing strategies in the online sector. A friend recommended SOMBA Accelerator to her and she signed up.

Alexandra started to learn all about online business, but when she talked about wanting to sell her app, I told her there was a better solution.

In this episode of the Sigrun Show, Alexandra shares how she had no idea what a launch was, made her first steps in the online world and ended up having a $25K launch with her brand new program.

Alexandra's story is amazing for everyone who wants to be inspired to take their business online!

"For the first time, I have the confidence to create my business in the online sector."- Alexandra Knauer

What you will get out of this episode:

• What was going on in Alexandra's life before she joined SOMBA Accelerator
• Why I told Alexandra to not sell her app and what she sold instead
• How Alexandra learned how to launch
• What's next for Alexandra

Do you want to hear more about amazing women who took their business online? Find out how Elisabeth Engel quadrupled her prices within a year, or how Selen Graf took her passion for alternative medicine and animals online.

Did Alexandra's story inspire you? I would love to hear about your take-aways from this episode and your plans to go online. You can follow and connect with me on Facebook, Twitter, and Instagram.

Doors for SOMBA Accelerator are open!

The doors for SOMBA Accelerator are open once again. If you want to get your online offer out into the world and make sales in just 10 weeks, this program is for you.

You will receive in-depth support and the accountability you need to successfully market and sell your services online.

Learn more

Connect with Alexandra Knauer

• Alexandra Knauer

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

When the Corona crisis hit Italy in March, Claudia Witticke wasn't allowed to do her sewing classes anymore. She thought it would just be a short holiday, but then she had to close her fabric shop as well and couldn't produce anything anymore. From one day to the next, she wasn't earning a cent.

This didn't only affect her livelihood - Claudia also felt a responsibility towards her employee and decided to do something about the situation. She sensed that a lot of people would want to learn and improve their skills during the time they had to spend locked up at home, and even though it seemed scary at first, decided to take her services online.

She joined SOMBA Accelerator (former Online Turnaround) and started to create her short-term offer, put it on her website and promoted it through her email list and on social media. Within three days, she sold 10 spots and made the money she invested into SOMBA Accelerator back. But that was only the start.

In this episode of the Sigrun Show, Claudia shares how she prepared for a proper launch, how she thought her webinar was a disaster, and how she pushed through and had a $15K launch in the end.

Claudia's story is inspiring and relevant for everyone whose business has been affected by the Corona crisis. Be sure to listen in!

"I decided that if I went ahead and did something, there would be a way - I didn't know how or what, but I was sure I was going to figure it out."- Claudia Witticke

What you will get out of this episode:

• How it felt when Claudia wasn't able to do her sewing classes anymore
• Claudia's positive attitude
• How Claudia made her money back three days after joining SOMBA Accelerator
• Learning how to do a proper launch
• Claudia's webinar debacle
• How things turned around and Claudia made over $15K
• Claudia's next goal

Do you want to read more inspiring stories? Find out how Therese Bloom achieved a 35% conversion rate on her upsell or how Merilyn found the right support to reach 6 figures.

Did you resonate with Claudia's story? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business

Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy.

This FREE LIVE 5-DAY COURSE is happening September 7 - 11, 2020.

Sign up now at www.sigrun.com/freecourse

Connect with Claudia Witticke

• Claudia Witticke

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

This week I want to share Claudia Nichterl's story with you. Claudia and I have been working together for a while, and this is the second year she is in my VIP mastermind.

She is a nutritionist working in Vienna and looks back on 18 years of experience in her field. At first, her business was offline. She was doing one on one consultancies, had her own cooking studio and wrote over 20 books. The workload started to overwhelm her and she felt burned out.

When Claudia turned 50 years old, she decided to go online. She wanted to be able to scale her work and developed a course for teaching health professionals, moving from serving private clients to professionals. Now, this course is the heart piece of her business.

However, when she was about to sell this course for the first time, she suddenly got scared. Would people really pay 4500 Euro for it?

Claudia procrastinated for weeks and had to work a great deal on her mindset, but then she took the step. Within five minutes of sending out her offer, she got a first reply. Somebody was interested in her offer.

After four weeks, she sold 29 spots, and it was her first 6-figure launch.

In this episode of the Sigrun Show, Claudia shares how selling her course for the first time felt, what she did to follow up on her sales and what her goal is for her next launch.

This episode is full of inspiration for everybody who plans to launch or is already in launch mode. Be sure to listen in!

"When I sold the first spot, I knew a six figure launch was possible. When I sold 10 spots, I was convinced it was going to happen."- Claudia Nichterl

What you will get out of this episode:

• How and why Claudia took her business online
• Selling her course for the first time
• What Claudia did on her discovery calls
• Claudia's big mission
• The moment Claudia knew a six figure launch is possible
• Claudia's goal for her next launch

Ready for more inspiring stories? Discover how Merilyn had a 23K launch two months after joining SOMBA Momentum, or how Anke went from zero to her first 5-figure month in only 2 months.

Are you launching yourself? I would love to hear about your experiences, difficulties and successes. You can follow and connect with me on Facebook, Twitter, and Instagram.

Sign up is still open to the free 5-day online course: How to Succeed in the Next Normal in Online Business

Secure your FREE ticket and join us LIVE for 5 days of training, implementation and bold action so you can succeed in your business in any economy.

This FREE LIVE 5-DAY COURSE is happening September 7 - 11, 2020.

Sign up now at www.sigrun.com/freecourse

Connect with Claudia Nichterl

• Claudia Nichterl

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Vanessa is a psychologist who has worked as a consultant for corporate clients since 20 years. Her business was very successful offline, and even though she didn't have a large number of clients, the client base she had was loyal to her.

However, when COVID19 hit the businesses of these clients, Vanessa's own business came to a grinding halt. Unable to afford her services anymore, they cancelled their appointments with Vanessa.

Back in March, she was actually happy to have some time off to spend with her daughter. She enjoyed not having to follow up with all the obligations she usually had. But after a few weeks, Vanessa realised that this wasn't just a short vacation - she wasn't able to go back to her normal at all.

2020 was supposed to be her biggest year financially, but that goal seemed impossible to reach now the Corona crisis was here. The shock of it made her feel depressed and fall into self-pity.

But Vanessa remembered an experiment she did when she was a psychologist student at university, involving a rat and a maze that reflected the complexity of everyday life for a human being. The result was that the rat became motivated to keep looking for food, even when the maze changed and it didn't find the food at its usual place.

Vanessa realised that much like the rat, she wasn't supposed to expect her business to take off again where she left it, but had to explore new ways. That's when she signed up for SOMBA Accelerator and took her offline business online.

In this episode of the Sigrun Show, Vanessa talks about her experience joining SOMBA Accelerator and what she learned taking her first steps online. She shares how her very first 20K launch made her feel, and what's next for her business.

If you're thinking about taking your business online, are scared of your first launch or just want to be inspired by an amazing success story, this episode is a must-listen!

"I can't wait to learn more and launch more."- Vanessa Laszlo

What you will get out of this episode:

• What happened to Vanessa's business when Europe went into lockdown
• What made Vanessa join SOMBA Accelerator
• How Vanessa tested the waters online
• What Vanessa thought of her very first 20K launch
• What's next for Vanessa and her business

Want to hear more amazing stories from women who decided to take their business online? Discover how Lena Kussner went from zero subscribers to over $10K in online business revenue in 8 weeks, or what Lilli Koisser did to go from freelancer to owning her own online business.

Did this episode inspire you? I would love to hear about your first launch experiences. You can follow and connect with me on Facebook, Twitter, and Instagram.

Free 5-Day Online Course NEXT NORMAL

The free 5-day online course How to Succeed in the NEXT NORMAL is taking place for the second time from September 7th to 11th. If you're ready to set your business up for the next normal and long term business success, this is for you. Over 5 days, you'll learn how to craft unique content for your audience, decide what you should be selling right now, how to build and grow a loyal audience and much more.

If you're ready to take bold action, join us and secure your free spot now.

Sign up here.

Connect with Vanessa Laszlo

• Vanessa Laszlo

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Have you ever been in awe of people who have six figure launches and wonder what secret super power they possess to reach such results?

When I started my online business, I deeply admired these online entrepreneurs. Never in a million years did I think that one day I would become one of them.

The first 9 months in online business I didn't have a clue what I was doing. I didn't have a strategy and just did what I saw other people doing. I knew about freebies, landing pages, webinars and Facebook groups but I still didn't grasp the idea of launching or just generally how to sell online.

My biggest issue was this: I didn't know how to go from helping for free to asking for the sale, strategically and mindset-wise.

I had my first sale and was building my list with weekly webinars, but I was getting increasingly frustrated with myself for not knowing how to launch. I knew I needed help, both for my mindset and for the right strategy, so I hired a business coach who specialised in launching.

My first launch was the mindset shift I needed to understand how to market and sell online. Since then I have done over 20 multiple 5- and multiple 6-figure launches, plus I have done dozens of promotions that I don't count as launches but have generated a lot of revenue.

In the last 3 years all my launches have been multiple six figures, ranging from 100K to over 500K and conversion rates from 2% to 5%. But my latest launch was the biggest and most profitable launch I've done so far with $665K in revenue and 82% launch profit.

In this episode of the Sigrun Show, I want to share with you the lessons I learned from this biggest and best launch I just did.

Don't miss out on this episode if you want to know how you can improve your own launch!

"If there's one lesson to be learnt from this launch, it's creating a runway."- Sigrun

What you will get out of this episode:

• The numbers of my latest launch review (8:37)
• My launch timeline (17:29)
• The most important lessons (33:35)
• Renewals and upsells (36:16)
• Why this launch felt so light (38:00)

Want to learn more about launching? Discover how to learn from your launch and do it better next time or listen to some more launch lessons from a $450k launch.

Main Take-Aways from a $650K Launch

You don't typically have a multiple six figure launch just out of the gate. For most of us, It's a gradual process. Here are the main take-aways from my latest $650K launch, which was my biggest launch yet.

Brand

Having a brand people are talking about is important if you aim for a six figure launch. Create content in the form of a podcast or blog posts to keep people engaged and talking about what it is you do. If you don't have already, start collecting success stories and use them as testimonials on your sales page. They will give you credibility and strengthen your brand.

Runway

The longer your launch runway is, the bigger your launch could potentially be. A launch runway is a launch activity that prepares your ideal client for your launch without them knowing that you are already launching. The goal is to give your ideal client content that makes them want to buy your program once you launch it.

You don't have to talk about your program all the time or constantly try to sell during this time, but it's a great opportunity for seeding.

Offer

Having an offer that makes sense price-wise is essential. I've sold SOMBA multiple times for $2997, but this time, I've decided it's the last time I would sell it for this price. SOMBA started out as a 12 month program but now, I've created two 10-week programs out of it to tailor to my client's needs. It doesn't make sense to sell SOMBA as a 12 month program anymore. The fact that I will increase the price from now on might have added to the conversion rate of this particular launch.

Upsell

Five days after closing cart and people starting with SOMBA, I did an information call for my Momentum group coaching program and several people ended up joining that program. At the same time, a few people renewed their SOMBA access for another year. In total, the upsells and renewals made out 25% of my launch revenue.

Doing renewals and upsells at the same time you're launching is a great way to show your current clients or clients who want to go further and get more support what other possibilities they have working with you.

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Launch Workshop Tomorrow, August 20th

Have you signed up for my launch workshop tomorrow, August 20th?

In this live workshop, I will teach you my launch method so that you can have your best launch yet.

Then sign up here.

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Does launching sound scary to you? You might lack launching experience, are worried about sign ups or don't know how to reach a good conversion rate, but remember: Everyone starts from zero and the more you launch (and are willing to learn from mistakes), the better your launches will get.

When Hildur Jonsdottir joined SOMBA, she had no idea how to launch. As a health counsellor who works with people who have autoimmune diseases or chronic illnesses, she already had a lot of experience with one-on-one clients and was preparing to sell her services through online courses.

Two years later, she has launched almost every 2-3 months and has had very successful launches with conversion rates ranging from 10-18%. In her latest launch, she was able to double the number of sign ups and made $35K.

In this episode of the Sigrun Show, she shares the launch method she discovered works for her business, how she manages her webinars, what she does in her Facebook group to keep her audience's attention, and what she plans on doing to increase her conversion rates even more.

If you're in launch modus yourself or are looking for some inspiration around launching, this episode is a must-listen!

"I'm so spoilt with my high conversion rates, I never needed to change my launch method - yet."- Hildur Jonsdottir

What you will get out of this episode:

• Hildur's favourite launch method (7:15)
• What Hildur did to get media attention (9:30)
• The sign-ups and show up rates Hildur gets for her webinars (14:00)
• What makes people to sign up for Hildur's webinars (19:15)
• How Hildur manages her webinars (23:30)
• How Hildur's sales are distributed over her open cart period (24:55)
• What Hildur does in her Facebook group during a launch (27:30)
• How Hildur explains her conversion rates (31:30)
• The revenue of Hildur's latest launch (38:55)
• How Hildur plans to improve her launches (00:00)

Want to know more about launching? Discover Kelly Roach's Live Launch Revolution or learn some important launch lessons from a $450k launch.

Activities to Keep Your Audience's Attention Up During Your Launch

Sending out regular emails and reminders is essential to keeping the attention of your audience during your launch. However, being active in your Facebook group is another good way to make sure your message reaches people who are already interested in what you're offering.

Here is a list with activities you can post into your Facebook group during your launch:

• Testimonials from previous clients (these can either be quotes or screenshots from comments you have received)
• Interviews with (former) clients, speaking about their achievements and experiences they had working with you
• Snippets of individual success stories
• A Q&A where you answer all burning questions in regards to your offer
• Encourage people to join your Facebook group and share their stories
• Allow members to share their own stories through a Facebook live directly into the group

Are you about to launch yourself? I would love to hear how you are preparing your launch, the difficulties you might have encountered and the lessons you have learned. You can follow and connect with me on Facebook, Twitter, and Instagram.

Upcoming Launch Workshop

Have you signed up for my upcoming launch workshop yet? I have tried all the possible launch methods in the book to achieve the launches I have today, and have consistently had 6-figure launches over the past three years. I've been teaching my launch method to my clients, and it's the reason why they are so successful in their online business.

Do you want to learn the most powerful way you can launch online?

Then sign up here.

Connect with Hildur Jonsdottir

• Hildur Jonsdottir

Please share, subscribe and review

Thank you for joining me on this episode of the Sigrun Show. If you enjoyed this episode, please share, subscribe and review on Apple Podcasts or Google Play Music so more people can enjoy the show. Click here to learn how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!