The SIGRUN Show

Messaging is the foundation of your business – it influences your positioning, your client journey and marketing. If you don't attract your ideal clients, it often comes down to the wrong messaging.

Michelle Mazur is my guest this week on The Sigrun Show and she is passionate about messaging. She came up with the 3 Word Rebellion, a concept that not only helps entrepreneurs capture their powerful, intriguing message, but also become thought leaders.

We spoke about what messaging is, how you can find and define your message, and Michelle's 3 Word Rebellion and how it can work for your business.

Are you wondering how you can make your message more captivating and intriguing? Then dive right in!

"Anybody can have red or blue hair – but when you have your own three word rebellion, that is your unique mark on the world." - Michelle Mazur

Are you more of a reader? Scroll down to read about the 3 Word Rebellion and how it can make your messaging more powerful!

In this Episode of The Sigrun Show:

• Michelle's background (4:11)
• The 3 world rebellion (9:25)
• Why your messaging goes beyond your tagline (10:54)
• What messaging is (13:13)
• Why you need to start with your message before you create your brand (15:51)
• How to find your message (17:11)
• How you can apply the three word rebellion yourself (20:47)

How to Make Your Messaging More Powerful

Messaging is a foundational piece of your business. It's where your copy, your marketing and PR efforts, and ultimately your sales come from. Figuring out how you communicate your offer is key to reaching people and get them into your orbit.

But what is the key to powerful messaging?

Michelle says it starts with your audience. Understand who they are, what their challenges are, and why they're hesitant about going all in on the change you could create for them with your business. Truly emphasize with their needs, fears and objections.

Client journey

Audience growth comes from people who are still unaware of you. If you're not speaking to them and reaching where they are, think how you can capture their attention, make an offer that's compelling, figur eout what your lead magnet should be to get them into your community.

The 3 Word Rebellion

With the 3 Word Rebellion, Michelle came up with a concept to position entrepreneurs as thought leaders, create a message that is spreadable because it's not about you, it creates intrigue and captures attention. It's job is to capture people's attention, garner curiosity and make them think.

Get people's attention, make them lean forward and wonder what it means. The next step is to make them think about what it means for themselves and their business.

Once you have their attention, how do you keep it with the content and conversations you're providing?

It's gabbing that first attention that doesn't mean you have to have a crazy haircolour or do funny dances on tick-tock. It's a powerful way to own your space in your industry. It's powerful. The challenge is how do you make what you do your own and then offer that up in your industry? That's how you create a category of one.

Connect with Michelle Mazur:

• Michelle Mazur
• Michelle's book 3 Word Rebellion

Do you want to learn how to launch?

In Sigrun's 12-month group coaching program Momentum, you get the coaching, accountability and support you need to take your business to $250K and beyond. You'll create scalable programs to leverage your time, learn how to launch so you can sell more in less time, and create your ascension model.

Find out more about Momentum here.

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In this week's episode I speak with John Lee Dumas, the founder and host of the award-winning podcast Entrepreneurs on Fire. His podcast reaches over 1M listeners per month and he's interviewed more than 3000 amazing entrepreneurs, including Tony Robbins, Seth Godin, Gary Vaynerchuk, and Tim Ferriss.

Today, he switched seats to talk to me about his book The Common Path to Uncommon Success and how it helps entrepreneurs replace procrastination with common sense. He also shares the biggest mistake entrepreneurs make, and why it's never too late to start your own thing and be successful – if you respect one rule.

"If you can identify a real problem that you can create the best solution towards and then produce content around it, you're going to win." - John Lee Dumas

Are you more of a reader? Scroll down to read JLD's most inspirational insights from this interview.

In this Episode of The Sigrun Show:

• How I got to know JLD (1:45)
• Jimmy, the perfect listener (2:48)
• Who JLD's book The Common Path to Uncommon Success is for (6:20)
• JLD's opinion on time (8:00)
• How JLD made time to write his book (9:55)
• Replacing procrastination with the common sense approach (13:36)
• Why JLD shares his numbers openly (16:45)
• How JLD's business model works (19:40)
• The biggest mistake entrepreneurs make according to JLD (22:05)
• Why it's not too late to launch your podcast (23:50)

The Common Sense Approach to Success – JLD's Most Inspirational Insights

On time:

"All we have is time in this world. So many people spend their time doing OPP – other people's problems. Other people's questions. Other people's desires. Listen, you have to spend some of your time doing those things, but I'm so specific about how I spend my time. I spend my time doing what my business needs. Producing the content that my podcast needs. I make sure that everything that is on my calendar needs to be there and is going to move my business forward. That's how I win."

On meetings:

"I only do 15 minute meetings because there's no time to waste. When you have 15 minutes, you get it done in 15 minutes. I'm a big believer in setting time constraints. Parkinson's law clearly states: Tasks will expand to the time allotted. If we allot 30 minutes to a task, it will take 30 minutes. If we allot 15 minutes, it will take 15 minutes."

On making writing his book a priority:

"I made writing my book a priority. The first two hours of every single day were blocked off in my calendar to write. For 8 months, I wrote for 480 hours, but never more than 2 hours a day. Those are my two best hours of the day – I'm most fresh and clear."

On the goal of his book:

"Common sense isn't common practice. People try to complicate things. They go overboard, overthink, stress, second guess themselves. I wanted to take all of that away. I wanted to gift them a 17-step roadmap they can follow to get to their version of financial freedom and fulfilment. This is what my book is about."

On an entrepreneur's biggest mistake:

"The biggest mistake entrepreneurs make is they see someone doing something successful, and they launch a pale, weak imitation and end up not being successful. They're not living in their zone of fire. As an entrepreneur, you need to identify your big idea. You need to be living in your zone of fire. Once you identify and live in it, you're going to win at a high level."

On starting a podcast:

"It's too late to launch a pale, weak imitation of other successful podcasts you see out there. It will never be too late to do the following: Identify a void in the marketplace, become the best solution to this problem, and launch it – as a podcast, a coaching course, a YouTube channel. If you can identify a real problem that you can create the best solution towards and then produce content around it, you're going to win. But if you just jump into the fray doing what everybody else is doing you're going to get lost in the crowd."

JLD's book The Common Path to Uncommon Success is available for pre-order now. Are you planning to pre-order it? Take a screenshot of your book-order and tag me and JLD on Instagram!

Connect with John Lee Dumas:

• John Lee Dumas
• Entrepreneurs on Fire podcast
• Pre-order JLD's book The Common Path to Uncommon Success

Did you like this episode?

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How inclusive is the business you're building?

This is a question every entrepreneur should ask themselves – in today's world more than ever. Diversity, anti-racism and equality are ethical issues that affect how we do business every day.

The guiding principle on which I built my business is gender equality, and I was so excited to speak to Trudi Lebron, a diversity, equity and inclusion coach, whose work I truly admire.

Trudi is bi-racial and has been interested in topics like inclusion, equality and belonging all her life. When she started to explore the online coaching industry, she realised how very white that world was and decided to do something about it. Today, she teaches entrepreneurs how to embrace anti-racism and achieve diversity with their business.

In this episode, Trudi explains why your values should never be separated from your business, what entrepreneurs in Europe can do to achieve diversity and participate in the anti-racism discussion, and how the events of last year changed her business

Inclusive change and prioritizing impact is coming to entrepreneurship. If you want to know what you can do to support equality and diversity with your business, don't miss out on Trudi's helpful and valuable advice.

"Our businesses have to be a reflection of the world we want to build." - Trudi Lebron

Are you more of a reader? Scroll down to discover what you can do to embrace anti-racism and diversity in your business.

In this Episode of The Sigrun Show:

• How Trudi became a diversity and equity coach and made anti-racism her topic (3:50)
• How last year changed Trudi's business (10:20)
• Why your values should never be separated from your business (14:01)
• How entrepreneurs in Europe can achieve diversity with their business (21:18)
• How to bring forward the anti-racism discussion in entrepreneurship (25:05)
• The shift the coaching world has gone through in regards to equity (32:17)
• Black History Month - what you can do (35:05)

For more inspiration, discover my take on speaking up vs. staying silent when it comes to Black Lives Matter, or why you should speak your mind even if your voice shakes.

How You Can Support Anti-Racism, Diversity and Equality with Your Business

Just like sustainability, diversity, anti-racism and equality are ethical issues that have become priorities for many businesses over the last years.

Having people of colour on your team or as your clients is great, but it's not the only way to achieve diversity. Diversity is about much more: Age, language, background, and diverse perspectives, among others. It's about how people are included and their experience when they come into your space.

If you feel a pull towards wanting to support anti-racism, equality and diversity with your business, Trudi recommends starting with a personal journey.

• Think about what you know of racism, discrimination, and all the ways people have been oppressed over time. Get clear on why we have the conditions we do in the world.
• Understand your own identity and where specific biases towards other identities come from. What groups of people are immigrants in your country, and why did they come there? What is their experience like? Get a local context of how racism manifests where you come from.
• Come to a conclusion around what your values are and what you're committed to, and how you can tie these values to your business.
• Look at your own behaviour in business. Do you only have white clients? Do you only listen to white mentors? Do you only subscribe to podcasts of white people? Seek to diversify and listen to people who come from a variety of backgrounds.

You don't have to be a hard-core, full-time activist to do your part in making things better. But if you care, if you want to be in better relationships with humans, if you want your business to be inclusive and impactful, choose to participate in this conversation.

Are you taking a stand with your business on ethical issues like racism, equality and diversity? If yes, I'd love to hear how! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Have you signed up for my masterclass: Lessons from a 7 Figure Launch yet?

After launching my signature program SOMBA Kickstart in January and making over $1M, I want to share with you exactly how I did it.

I'll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches.

Sign up for the masterclass here.

Connect with Trudi Lebron:

• Trudi Lebron
• Trudi's Mastermind

Did you like this episode?

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There are so many attractive, talented, ambitious women out there who all have one thing in common: They simply can't find love.

While success and independence can scare a man off, Lucy Shahjahan, my guest this week on The Sigrun Show, says there is another reason why successful women struggle to find the right partner: They have lost the connection to themselves.

Lucy knows how this feels. Until she was 31 years old, the relationships she had lacked true intimacy and connection. She often felt numb and when a man would tell her he loved her, the first thing she thought was: Why?

When she saw a picture of herself, all dressed up but with a dead expression in her eyes, she didn't recognise who she had become. It was her wakeup call. She decided to heal herself, to quit her job, and to say yes to her deeper calling.

In this episode, Lucy shares how she became a love coach, why highly ambitious women need to shift their attitude to find love, and how finding the right partner is connected to finding yourself.

Lucy's insights are incredibly valuable if you're struggling to find the One, or want to know how you can reconnect with your true self.

"If you're not enjoying the journey and aren't truly experiencing the relationships with yourself and the people around you, what is it all for?" - Lucy Shahjahan

Are you more of a reader? Scroll down to read about finding the right partner and connecting to your true self.

In this Episode of The Sigrun Show:

• How Lucy became a love coach (4:05)
• The point Lucy took action (10:12)
• Why highly ambitious women need to shift their attitudes to find love (17:08)
• Why you need to put yourself first and shift from the masculine to the feminine (25:32)
• What Lucy's book I'm Done is about (31:18)

Want to dive deeper? Find out how to be successful in love and business at the same time or how I found love at a Tony Robbins event.

Finding the Right Partner and Connecting with Your True Self

In her work as a love coach, Lucy found that often, highly achieving women approach their search for a partner the wrong way. They show up with their CEO hat on, seek to tick off boxes or act disconnected from their feelings.

The belief that they need to work really hard to get something, or that their career needs to be on track first keeps them from finding love successfully.

If this sounds familiar to you, here's Lucy's advice on finding the right partner, and in the process, finding yourself:

Look at where your driving ambition is coming from

Go back to your childhood and understand what gave you your strong ambition. Could it be that you've always had to fight for recognition? Do you seek people's approval when it's really you who needs to approve of yourself? Do you constantly feel like it's never enough?

Women often get let down in love because they don't make themselves the priority. They're over-working and over-delivering instead of prioritising self-love and self-care. The first step is to shift this attitude.

Start putting yourself first

The way you treat and speak to yourself is the way others will, too. After all, you attract who you are. If you're not giving yourself what you need, how are you supposed to accept it from someone else?

Make sure what you do - in business and in your private life - aligns with who you are. Open up to your feminine side and start trusting yourself, your instincts and your feelings.

Create the space

If you keep putting everything else before and treat finding a partner as an afterthought, you're going to miss out. You need to consciously create the space in your mind to receive your soulmate. Be certain that now is the time. Make it non-negotiable and don't let excuses get in the way.

Are you struggling to find the right partner, or connect to your true self? I'd love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Sign up for the Lessons from a 7 Figure Launch Masterclass

I just did a 7 figure launch for my signature program SOMBA Kickstart and now, I want to share with you exactly how I did it.

In my masterclass: Lessons from a 7 figure launch, I'll let you in on my most valuable lessons and the strategies that had the biggest impact - so that you can use them to master your own launches!

Sign up for the masterclass here.

Connect with Lucy Shahjahan:

• Lucy Shahjahan
• Lucy's book I'm Done

Did you like this episode?

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Have you hit an income level in your business you don't seem able to surpass? Are all your launches at the same level and you're stuck growing them?

I've been there. It felt like I hit an invisible glass ceiling that stopped me from achieving my dreams. I didn't notice it was there until my head hit the glass ceiling.

In his book The Big Leap, Gay Hendricks calls this internal ceiling an upper limit.

It doesn't matter how successful you are, everyone has an upper limit problem. If you don't think you have it, you might just haven't hit yours yet. And if you've hit a ceiling and gone through it, another ceiling will be waiting for you as you go on.

In the last 7 years I've made over $8M and in January 2021 alone, I made another million in revenue. Growing my revenue year after year has made me crush one internal ceiling after the other.

In this episode, I share the strategies I've used to crush my own internal glass ceilings, and what you can do to crush yours.

"If your mind can create glass ceilings, it means your mind can remove them, too." - Sigrun

Are you more of a reader? Scroll down to read about how you can crush your own internal glass ceilings!

In this Episode of The Sigrun Show:

• Glass ceilings and how they limit you (1:45)
• The glass ceilings I encountered along the way and how I crushed them (4:09)
• My biggest glass ceiling so far - and what I learned from it (12:16)
• How COVID-19 became my turning point (29:54)
• Crushing the million dollar launch glass ceiling (32:33)
• What I did to to grow in the last months (32:33)
• The big effect of the big upgrade (40:13)
• The four barriers in your upper limit (46:52)

Want to dive deeper? Find out how you can detect and work through your upper limit.

Identifying and Crushing Your Internal Glass Ceiling

Many of my high end clients come to me when they get stuck at a certain income level or aren't able to grow their launches. What holds them back is their internal glass ceiling.

In The Big Leap, Gay Hendricks explains that everyone of us has an internal thermostat for how much success, wealth, happiness, and love we let ourselves experience. It's our internal glass ceiling - or upper limit setting - and we tend to set this thermostat low early on in our lives.

Later, as we dream about big goals and move above our old thermostat setting, we bump against the artificial lid that was placed on our success through unconscious childhood decisions.

Unless we solve the upper limit problem, we'll keep finding ways to bring ourselves back down when we've blown past our old setting. In other words, the invisible glass ceiling is stopping us from achieving our dreams.

Gay Hendricks identified four barriers within the upper limit:

1. The belief that we are fundamentally flawed

If we carry this feeling within us, we sabotage our success because we think we're essentially bad. If something good happens, we must mess up to offset it, because good things can't happen to bad people.

1. The belief that by succeeding, we are being disloyal to and leaving behind people

If we harbor this feeling, we sabotage our success because we think it's disloyal to our roots to soar too far into the stratosphere.

1. The belief that we are a burden in the world

If we carry this feeling inside us, we sabotage our success so that we won't be a bigger burden.

1. The belief that we must dim the bright lights of our brilliance so that we won't outshine others

If we hold this feeling inside us, we tend to hold ourselves back from expressing the full potential of our innate genius.

Since these are all limiting beliefs your mind has created, it's your mind that can change them, too. Here's how you crush your upper limit:

1. Acknowledge the upper limit (I even say Hi to it and make fun of it)
2. Breath when you feel fear. Fear can be transformed into excitement by breathing.
3. Turn worry into a positive idea. Shift your focus away from the worrying and instead think of the positive new thing that is coming into being.
4. Expand positive feelings. Think of the good things in your life and give them your full attention. Let yourself enjoy them as long as you possibly can.

Growing my revenue year after year has made me crush one internal ceiling after the other, but that's the thing with glass ceilings: As soon as you've gone through one, another will be waiting for you as you go on.

I expect my next big glass ceiling to be a 8 figure year but that is still a few years away and until then I will keep working on the smaller glass ceilings that pop up now and then.

What is your internal glass ceiling, and how do you intend to crush it? Send me a DM and let me know!

Did you like this episode?

If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers.

But if not a freebie, what else will attract the right people to our email list?

Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media.

At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn't come through, she found herself with her back against the wall: She either had to launch her own product, or close her business.

She didn't have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business.

Over the course of the next eight months, she made $300K.

In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there.

If you're tired of putting freebies out there that attract the wrong audience, this is just what you need.

"People are starting to lead with a tiny product instead of a freebie because it attracts a different audience who's ready to actually do the work." - Allie Bjerk

Are you more of a reader? Scroll down to read about how you can create your own tiny offer!

In this Episode of The Sigrun Show:

• How Allie's priority shifted rapidly when her son was born (2:57)
• What led Allie to come up with her tiny offer idea (6:25)
• How long it took Allie to create her first tiny offer (10:27)
• The profit Allie makes with her tiny offers (12:25)
• Figuring out the pain points of your clients and creating multiple offers (13:40)
• How Allie ended up creating a coaching program (16:39)
• Allie's vision (19:08)
• How you can create your own tiny offer (20:45)
• The system Allie uses (24:11)
• How the tiny offer trend will develop (27:15)

Want to learn about other strategies besides the tiny offer that help build your list? Find out how Jadah Sellner attracted 1M Email subscribers with a 30 day challenge.

How to Create Your Tiny Offer

Even though Allie is making profit with her tiny offer, it's really about attracting the right clients and building your email list.

Much like with a freebie, people get a taste of your teaching style, but by paying a small price for it, the offer becomes more intimate and you attract people who are invested and actually want to do the work, instead of freebie-hunters who will never turn into buyers.

Here's what you need to think about when putting your tiny offer out there:

Define your ultimate goal

If you could have any dream business, what would it be? Is it a coaching program, a course? Clarity on your end goal is key in understanding what your tiny offer needs to be about.

Understand who to target

Work your way backwards to understand which people you need to attract to create the business you want. What are their pain points? How does their journey look like if they're starting at point A and what do they need to get to point C (which is the ultimate result you provide)?

Identify their pain point

Identify the one thing these people are struggling with. How can you solve their problem? Build a product around it that provides a quick fix.

Once you've solved their problem and they've gone with you through this journey, connect with them on an emotional level. Help them see what your upsell can do for them after they've purchased the initial tiny offer.

Do you think tiny offers are a good alternative to freebies? I'd love to hear your thoughts. You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Curious About Momentum?

Are you already earning money with your online business but aren't making $20K per month yet? If you want to learn how to scale your business, Momentum might just be the right program for you.

In this 12-month group coaching program, you get the personalised support, accountability and proven process you need to take your business to six figures and beyond.

Click here for more information.

Connect with Allie Bjerk:

• Allie Bjerk

Did you like this episode?

If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

Before I officially started my online business, I wasted 18 months overthinking my business idea.

I created freebie after freebie, tried tool after tool, signed up for one free training after the other - but my business didn't take off. After nine months I admitted to myself that I needed help. I was scared of the $5K investment, but I knew that doing it on my own wasn't going to work either.

And then the magic happened: I learned to launch, started to make sales, and shifted my mindset. As a result I achieved my first $10K month. It took me 27 months to get there.

Today, I'm running a multiple seven-figure business. I've come up with SOMBA Kickstart, a step-by-step process where you can skip all the mistakes I've made and create your success in 10 weeks - and not waste months, like I did.

SOMBA Kickstart helps you get clear on your ideal client, figure out your message, create and promote your online course, build your email list, and offer your upsell.

Do you want to start your online business and are wondering if SOMBA Kickstart is for you?

In this episode, I'm sharing what SOMBA Kickstart is all about, how it works, and how it can help you kickstart your way to success.

If procrastination, doubts, or limiting beliefs are keeping you from taking action, this is just what you need.

"Start before you're ready." - Sigrun

Are you more of a reader? Scroll down to read about what Kickstart can do for you and how the program works!

In this Episode of The Sigrun Show:

• How I wasted 18 months overthinking my business idea
• Admitting to myself I need help
• Launching my signature program SOMBA and understanding something is missing
• Introducing SOMBA Summer School
• Perfecting SOMBA Kickstart
• What you'll learn in SOMBA Kickstart
• How many people are successful with SOMBA Kickstart

Want to dive deeper? Check out how to get inspired enough to take action on your big dream.

SOMBA Kickstart Gives You Everything You Need to Take Your Business Online

SOMBA Kickstart helps you figure out the steps you need to take, when to take them and in what order so you can finally have the successful online business you want. Here's what you'll learn and implement in 10 weeks:

Getting clear on your ideal client

It's not enough to have a website, create your course and simply start marketing it. The reason why so many people are not making sales is because they don't know who their ideal client is. In SOMBA Kickstart, this is what we start with. You'll learn how to figure out who your ideal client is, where you can find them and how you can reach them with your message. After two weeks you know exactly who your ideal client is and what kind of course you need to create to attract them.

Creating a free course

During SOMBA Kickstart, you create a free 4-week course based on the needs of your ideal client and run it at the same time. The reason you're offering this course for free is that you can test it, attract more people to sign up and grow your email list, and gain valuable insights and powerful testimonials that later help with your sales. After SOMBA Kickstart, this will become a course you can sell again and again.

Promoting your course

In SOMBA Kickstart, we create a sales page with all the courses our participants offer to help promote your course. We also give you a list with 40+ ideas on how you can promote your course so that you get as many participants as possible.

Creating your upsell

After your free 4-week course, your participants will be excited to work with you and that's when you offer them your upsell. In Kickstart, you'll learn how to use the feedback of your ideal clients to create this upsell and make sales.

After 10 weeks in SOMBA Kickstart, you

• know who your ideal client is
• you figured out your message
• you started building your email list
• you've learned how to promote your course
• you created and ran a course you can sell again and again
• you learned how to create an upsell and make sales

It took me 27 months to figure all of this out because I thought I could do it on my own. With SOMBA Kickstart, you can figure this out in 10 weeks.

Doors for SOMBA Kickstart close tomorrow, Thursday 21st January 2021!

If you're ready to fast track your business success, create your online course, and attract excited buyers in just 10 weeks, don't waste any more time and sign up here.

Are you ready to kickstart your online business? You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Did you like this episode?

If you enjoyed this topic, you can subscribe and review on Apple Podcasts or Google Podcasts so you will never miss another episode. Find out how to leave a review, then head over to Apple Podcasts for your chance to win a special thank you gift!

I'm very proud of my Mastermind and SOMBA members who have achieved many breakthroughs in 2020. I asked them to share their 'Year in Review' posts within our community and in turn, I want to share their greatest moments with you.

There comes a time in your business when you're able to choose who you work with. Maybe you've already identified who your dream client is. But what can you do when that dream client seems far beyond your reach? How do you convince someone who's more known than you to trust in your services?

Prerna and Mayank Malik, my guests this week on the Sigrun Show, have been offering their copywriting services to their dream clients for years and have managed to work with some of the biggest names in the industry.

I met Prerna in 2013. Back then, she was offering social media management and digital media services for small business owners together with her husband Mayank. English isn't their first language, but already back then they were working with clients in the US, Canada and Australia.

When more and more clients asked them to write their sales copy for landing pages and emails, Prerna joined copywriting courses and a mastermind to be able to offer their clients this service.

Today, they pivoted entirely from social media management to offering conversion copywriting and launch strategies for online course creators, and their business is thriving.

In this episode, Prerna and Malik share how they used warm email pitches to get clients, how you can land clients from all over the world, and how you can get out of the 1-1 hamster wheel.

Are you ready to go after your dream clients? Then tune in for some helpful strategies and advice!

"Warm email pitches were our number one marketing strategy and helped us get our first clients." - Prerna Malik

In this Episode of The Sigrun Show:

• How Prerna and Mayank started their copywriting business
• The difference between cold and warm outreach
• How 'prepared pitches' work best and can lead to referrals
• What turned Prerna and Mayank's business around
• How to land clients from all over the world
• Joining a potential client's community
• Working together as husband and wife
• The Content Bistro's products
• How to get out of the 1-1 hamster wheel

Want to dive deeper? Learn how to connect with your dream client through storytelling or how to get clear on your ideal client.

How to Land Dream Clients

Sometimes your dream clients seem far out of reach - especially if you have an international business and want to enter the market of other countries. While building their copywriting business, Prerna and Mayank came up with strategies on how they could reach their dream clients and start working with people all around the world. Here's what worked for them:

Step 1

Start with prepared pitches. Learn about the business of the person you're reaching out to. How can you bring value to it? Invest your time in understanding what goes on in your dream client's business. In your pitch, come up with a specific way your service can help. Don't fear to reach out and don't be insulted if there's no reply.

Step 2

The best in the industry more often than not want to work with the best in the industry, so you need to be good at what you do. This means continuously investing in your skills so that you can bring more value to the table. The confidence this gives you will become visible to your dream client.

Step 3

The connection you forge with your dream clients should be genuine and built over time. Don't just connect and immediately pitch your service. Respect them for what they do and the skills they have. Maybe even join their network - it gives them a chance to get interested in what you're doing and see your success. As soon as you feel you can add value to their business, pitch your services.

How do you connect with your dream clients? I'd love to know! You can follow, connect and share with me on Facebook, Twitter, and Instagram.

Free 5-Day Online Course

Have you already signed up for my free 5-day online course?

If you're not sure which steps to take to build and grow your online business, this is for you.

Whether you're just starting out or are ready to scale, this free course will give you the clarity, inspiration and motivation you need to make 2021 your best year yet.

From January 11th to 15th, I'll teach you how to get clear on an offer your clients actually want to buy, how to craft unique content and how to build and grow a loyal audience - and much more!

If you're ready to take bold action, secure your free spot now.

Connect with Prerna and Mayank Malik

• Content Bistro

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2020 is a year for the history books. For some it was the worst year of their lives, for others it was their best year yet. How was 2020 for you?

For me, it was my best year ever, both professionally and personally - despite not being able to do a lot of things I love.

In this episode, I'm sharing my year in review with you with all the highlights of the past 12 months. I'll be talking about the importance of leadership and values, how my new program SOMBA Accelerator was born, how I organised my 8-figure team and - yes! - my curling iron.

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In this Episode of The Sigrun Show:

• A quick snapshot of 2020 (3:12)
• 2020: Why it was all about leadership (4:41)
• The importance of values (14:35)
• Postponing the Selfmade Summit (21:39)
• My new YouTube show (24:10)
• Seeing an opportunity to help: The birth of SOMBA Accelerator (25:11)
• My biggest launch yet (32:46)
• Hiring my 8-figure team (34:43)
• My daily curling iron (41:25)
• Quality time with my family (44:25)
• My new apartment (48:22)
• What's next in 2021 (58:32)

Want to know the whole story of my online business success? Discover how I changed my life in 10 years.

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