The SIGRUN Show

Ingrid Dach used to trade time for money as a freelancer, making barely $2K a month while spending very little time with her family. She signed up for SOMBA Kickstart in January 2020, created her first online course, and within 18 months, completely changed her life and business.

In this special episode of the 6-Figure Breakthrough series, Ingrid shares how Kickstart helped her go from earning $20K a year to $150K in a single launch.

In this Episode of The Sigrun Show:

• Ingrid's situation before she joined SOMBA Kickstart (2:56)
• Investing vs going on holiday (4:38)
• What happened when Ingrid did Kickstart (6:29)
• How Ingrid got over her shyness (8:30)
• Why Ingrid joined Kickstart a second time and her amazing results (9:13)
• Ingrid's first 6 figure launch (12:02)
• How Ingrid's life has changed (12:55)

If Ingrid can do it, so can you!

Before I start another round of SOMBA Kickstart on July 5th, I have something very special planned, and if you want to get ahead with your business, listen carefully:

I'm offering a FREE 5 day training designed to get you to take action so you can succeed with your online business this summer and beyond.

Instead of overwhelming you with information, you will be immersed in actionable workshops, practical exercises, Q&A and hot seats with me — for FREE!

It's all happening June 21 – 25. Secure your free spot now.

This is a very special episode of The Sigrun Show. For the first time ever, I switched seats and instead of being the interviewer, I'm the one being interviewed.

My dear friend Selena Soo agreed to help me tell my story from a different angle: By asking me questions you always wanted to know the answers to.

My biggest struggles, setbacks and low points, but also my most powerful epiphanies, lessons and wins — we're going over a lot I've never shared publicly before. Not just to tell you an entertaining story, but to provide value and inspiration for everyone who finds themselves on the rocky road of entrepreneurship. Here's my path to 8 figures.

In this Episode of The Sigrun Show:

• How not everyone is born a natural entrepreneur (2:36)
• My starting fears (3:40)
• My very first business idea (5:05)
• How I pivoted to the business I have now (9:04)
• The throwing-spaghetti-against-the-wall-phase(11:27)
• The strategy behind my webinars (14:05)
• How my business changed once I started working with a coach (16:03)
• My thoughts on starting an online business today (18:01)
• The top 2 things that brought my business to where it is today (21:01)
• How my ascension model works (23:12)
• My high-level mastermind to bring my clients to 7 figures (28:49)
• Why I'm no longer scared to raise my rates (31:50)
• How I handle people who aren't a fit for my programs (34:58)
• The qualities of my most successful clients (38:34)
• How I structure my team (41:21)
• What I do to recharge my energy (44:36)
• My biggest wish (46:51)
• The moment I decided to never let a man stop me from achieving my dreams and how that affected my relationships (48:56)
• My relationship advice for strong, independent women (58:38)
• My final message for YOU (1:04:46)

Are you ready for real progress in your online business?

Then my upcoming FREE 5-Day Course: Your Ultimate Business Success Path — 5 Milestones in 5 Days is perfect for you!

If you want to take action and get traction in your online business this summer, join me for 5 days where you'll learn the specific steps to take in your online business to get the clients, income and impact you want — and achieve your goals without wasting your time on "busy work".

Claim your FREE spot here.

When Hildur Jónsdóttir participated in SOMBA Kickstart in 2018, she had no online experience and didn't feel she was equipped for the online world at all. But she took a leap and created her first ever online course. Today she doesn't only have one, but two multiple six-figure online businesses.

In this special episode of the 6-Figure Breakthrough series, Hildur shares how SOMBA Kickstart gave her the formula she needed to lead two businesses to success.

In this Episode of The Sigrun Show:

• How Hildur's online journey began (3:18)
• Why Hildur knew she was on the right track (5:10)
• What Hildur did with the course she created in SOMBA Kickstart (6:32)
• How Hildur continued to build her business (8:06)
• How Hildur and her husband built up two 6-figure businesses using the Kickstart formula (9:19)

Like Hildur, you can make massive progress in your online business

On July 5th, I'm starting another round of SOMBA Kickstart.

Kickstart is perfect for you if you want to create your first or next online course, attract your ideal clients and build your email list using my proven step-by-step process — all in just 10 weeks!

Get on the Insider List now for early notifications and special bonuses. The bonuses we have this time for our insiders are the best ever. You don't want to miss them.

In today's special episode of the 6-Figure Breakthrough series, Jane von Klee shares how her business took a shift when she decided to change her course topic.

Jane signed up for SOMBA Kickstart two years ago, thinking she wanted to offer a copy writing course. But after surveying her clients, she found out that they were much more interested in SEO.

In this episode, Jane shares how she got over her limiting belief of not being expert enough, how she structured her business with two complimenting courses and now has regular 5-figure launches, and why she participated in Kickstart twice.

In this Episode of The Sigrun Show:

• How Jane started out with her online business (2:22)
• Why Jane signed up for SOMBA Kickstart (3:08)
• How Jane changed her course idea and the direction of her business (5:17)
• Jane's experience in Kickstart and why she joined the program twice (12:12)
• How Jane is running her business with two courses today (14:18)

Like Jane, you can make massive progress in your online business…

… with Online Business Summer School!

It's the best and biggest FREE program I've ever done, and there's still time for you to sign up.

Sign up for Online Business Summer School now.

In this special episode of the 6-Figure Breakthrough series, I'm talking to Nicole Wehn, who is in my Momentum program and has participated in SOMBA Kickstart in January 2020.

Nicole was successful as an online marketing strategist, but she wanted to stop trading time for money and find new clients. She decided to get serious about her online business, and within 10 months, reached her 6-figure goal.

In this episode, she talks about her experience in SOMBA Kickstart, what set her on track for the 6 figures, and how her business model looks like today.

In this Episode of The Sigrun Show:

• Nicole's business before she joined SOMBA Kickstart (2:10)
• The moment Nicole decided to get serious about her online business (3:14)
• Nicole's experience during Kickstart (4:24)
• The results Nicole had at the end of Kickstart (7:39)
• How Nicole's business model looks like today (12:41)
• How an online business isn't all about offering an online course (15:54)

Do you want to make massive progress like Nicole?

Then I have just the thing for you!

Online Business Summer School started last week, but there's still time to join. It's the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.

This week, we're going to be working on how to teach your way to growth — or how to make money doing what you love.

Sign up for Online Business Summer School now.

Have you ever heard a story and been inspired by it so much, it made you stop procrastinating and take action?

Stories are a powerful way to generate inspiration. That's why I decided to start a special series called 6-Figure Breakthrough Series, where my clients share how they reached 6 figures in their online business, and how you can, too.

In this episode, I talk to Claudia Nichterl. She participated in SOMBA Summer School in June 2018 and since then has gradually scaled her business. Now, she just had her first multiple 6 figure launch.

Claudia shares her story and what you need to do to achieve this, too.

In this Episode of The Sigrun Show:

• How Claudia feels about her recent 300K launch
• How Claudia got into online business and joined SOMBA Summer School
• Claudia's first online course and how she sold 85 spots in her upsell
• Taking the step to charge more
• The importance of a community and a big vision
• What it took for Claudia to start thinking big
• Why Claudia's biggest launch was easier than her previous launches
• Why Claudia recommends SOMBA Kickstart

Are you a high achiever like Claudia?

If you want to make this summer YOUR time for business success, Online Business Summer School is just what you need.

It's the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.

Last week, we worked on creating a powerful and compelling vision, and so many summer schoolers have shared incredible breakthroughs. It's not too late for you to join, too!

Sign up for Online Business Summer School now.

A big vision and a small vision take exactly the same amount of time, effort and energy — so why not think big?

Don Hobbs, my guest this week on The Sigrun Show, really inspired me with these words.

Don began a successful sales and leadership career when he was just 18 years old, working with personal development legend Jim Rohn. He built and owned several companies and is a speaker, influencer, and president of Success magazine.

His ultimate vision is to inspire people to change their lives and businesses and in this episode, we talk about how you can think bigger, act bigger, and really show up — because the world has never been changed by anyone who's played small.

In this Episode of The Sigrun Show:

• How Don grew up in the personal development world (2:45)
• What women can do to show up bigger (11:40)
• How you can overcome your fear of showing up (14:15)
• What commitment means and why it's so powerful (18:32)
• Why opportunity comes with responsibility (21:30)

Don's most inspirational thoughts from this episode

A big vision and a small vision take exactly the same amount of time, effort and energy. But if you think small, no one wants to join or follow you. If you think big, everyone wants to join you and be inspired. The only difference between these two results is how big you think, the vision you have.

Quoting Cherie Carter-Scott. Commitment is what turns dreams into reality. Your choice is what you want, and your commitment is what allows you to have it. It doesn't matter what you commit to, what matters is the relationship you develop with yourself by committing to what you want. When you commit, you know you can be counted on to do what you say you will do. For people who have a strong investment in not getting what they want, commitment is extremely uncomfortable and sometimes painful. The painful part is letting go of the attachment to not getting what you want. Commitment means getting out there and making it happen. When you have committed to someone or something, there is no more confusion or doubt. You have direction, focus and purpose. Commitment gives you freedom and great power. Commitment means that you back yourself and that you stand behind your choices. Commitment means giving yourself all the power in your life. It means being committed to you.

Quoting Marianne Williamson. Our deepest fear is not that we're inadequate. Our deepest fear is that we are powerful beyond measure. It's our light, not our darkness that most frightens us. We ask ourselves, who am I to be brilliant, gorgeous, talented and fabulous? Actually, who are you not to be? Your playing small doesn't serve the world. There's nothing enlightening about shrinking so that other people won't feel insecure around you. As we let our own light shine, we unconsciously give others permission to do the same. As we are liberated from our fears, our presence automatically liberates others.

Playing small doesn't serve anybody. The world has never been changed by somebody who played small. The world has been changed by people who said: It's not ok that it's like this. People deserve more. If you're inspired and have a vision for doing something, make it a big vision. Let's not live as an example of what not to do, but what to do. Knowing that you are enough is the core of it.

Are you ready to think big?

Showing up, thinking big and putting yourself out there starts with one simple thing: Taking action.

I invite you to take action this summer. I'm currently running Online Business Summer School, the best and biggest FREE program I've ever done, and it's for anyone who wants to make massive progress in their online business this summer.

We're one week in and already worked on creating a powerful and compelling vision. So many summer schoolers have already shared amazing breakthroughs! And…

… it's not too late for you to catch up! If you're serious about your online business, join us and make massive progress this summer.

Sign up for Online Business Summer School now.

Connect with Don

[email protected]

Don on Instagram

Do you have a compelling vision for your online business?

Having a vision doesn't only give your business purpose and direction, it also helps you define your goals. A powerful vision plays a big role in leading your business to success.

Last summer, Blanca Vergara participated in my 10-week program SOMBA Kickstart. She started the program thinking she wanted to be a business coach, but during the 10 weeks, she underwent a big transformation and found her true calling.

In this episode, she shares how she discovered what she was truly meant to do in this world and how she created a compelling vision for her new business. We also talk about the importance of giving yourself permission to move forward, and what you can do if you're struggling to nail down your vision.

"What Sigrun has done for me is put a big mirror in front of me and tell me I can do it." - Blanca Vergara

In this Episode of The Sigrun Show:

• How Blanca found her true strengths in Kickstart (2:16)
• Blanca's epiphany (8:21)
• How Blanca's vision crystallized (11:16)
• Giving yourself permission (13:27)
• Blanca's upcoming book (15:38)
• How you can find your passion (17:48)

Jump into June by joining Online Business Summer School!

If creating a compelling vision is something you struggle with, I have just the thing for you:

I'm currently running Online Business Summer School, a FREE program for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.

This week, we're working on creating a powerful and compelling vision, and it's not too late for you to sign up. If you're serious about your online business, join us and make massive progress this summer.

Sign up for Online Business Summer School now.

Only 2% of all female led businesses achieve a 7-figure annual revenue. 90% don't even make 6 figures. Why?

I've worked with over 3500 women in the last 7 years and made almost $10M in total revenue. During this time, I got a deep insight into why women don't make more money.

In this episode, I share the main reasons why women tend to play it small, and what we can do to change it.

"Those who take a break in the summer don't just lose the three months they take that break — they lose a lot more." - Sigrun

In this Episode of The Sigrun Show:

• Some shocking facts and figures (1:23)
• Treating a business as a hobby (2:42)
• Not investing enough in personal growth (4:20)
• Being risk averse (6:22)
• Using family as an excuse (7:20)
• Stopping the business growth (9:45)
• Taking a break in the summer (13:05)
• My solution (18:57)

6 Reasons Why Women Don't Make More Money

Almost 90% of all women-owned businesses generate less than $100,000 yearly, and out of all women-led companies, only 2% generate more than $1 million. I constantly ask myself, why?

Accelerating gender equality is the driving force behind what I do. But we'll never achieve gender equality if women keep playing it small.

I've worked with thousands of women over the past 7 years, and got a deep insight into why women don't make more money.

Here are the 6 main reasons why women tend to play it small, and what we can do to change it.

1. Too many women treat their business as a hobby

It makes my hair stand up, but too many women don't take their business seriously. I haven't met a man who doesn't take his business seriously. So what is really going on here?

My guess is that these women are wannapreneurs. A wannapreneur is someone who likes to call themselves an entrepreneur but isn't willing to do the work. Maybe they have a rich spouse and therefore don't see a need to take their business seriously, or they aren't driven to be financially independent. Maybe they just like to have a hobby business so they can call themselves a business owner. My take: If you want to be an entrepreneur, take your business seriously. Otherwise, don't do it all.

2. Women don't invest enough in their personal and business growth

Nobody is born a CEO or entrepreneur. We all have to learn the skill of running a company and scaling it to six and seven figures. If I hadn't invested in myself, I would probably still be stuck making less than six figures a year.

I continuously invest in personal and business growth. I see that people who do invest in themselves skyrocket their business within a few years. Those who don't get stuck.

You should always invest forward if you want to grow. Not investing is having a scarcity mindset or a fixed mindset. Someone who has a growth mindset knows they can grow and change and therefore they are willing to invest. With a scarcity or a fixed mindset you cannot grow.

3. Women tend to be more risk averse than men

Investing forward is risky because you need to bet on yourself or on what you are investing in. I've seen a lot of women shy away from investing into paid advertising. That kind of thinking keeps you stuck. Investing forward is actually not risky — not investing is! But you aren't going to have that insight unless you actually invest and see a return.

4. Women use family as an excuse

Women often use their children and/or spouse as an excuse for not being able to build their business, while men use their family as a reason. While this is slowly changing, I still hear way too many women use their children as an excuse.

It's 2021, and we shouldn't still be discussing this. Many of my most successful clients have very young children and some were even pregnant while doing my programs. Having children actually fueled their growth.

Not working on your business because of your family sends the wrong message to your children, to your spouse and to future mothers. On the other hand, working on your business inspires others to do the same — and that's when we can accelerate gender equality.

5. Women stop their business growth

I've noticed that a lot of women feel more comfortable with a lower revenue number. They might have replaced their prior income and are even making more than they did before, and because they feel comfortable, they don't push themselves to grow more. They stay in their comfort zone. Why is this a problem?

A typical 6 figure business has no employees. It doesn't fuel economic growth and provide jobs. You're probably paying yourself a bit of salary, but you aren't creating wealth. Financial freedom isn't around the corner.

If you truly want to have an impact, you won't just be making a profit for yourself, but provide jobs and fuel the economy with your business, so that everybody is better off. A women-owned business making less than 6 figures is not helping women achieve more equality.

6. Women take a break in the summer

This one makes me really frustrated. If I ask women in April or May when they're going to do their next marketing campaign or promotions, many will say in September. They are taking a break from their business over summer, not making any money at all. I have yet to meet a man who takes three months off in his own business because it's summer. No wonder women make less money than men.

Seriously, women, what is this?

I recently read a book by Malcom Gladwell where he talks about why some people have more success than others. He was talking about reading skills and mentioned studies about children who read during the summer months where there was no school. Unsurprisingly, these children became significantly better at reading.

And the children who didn't read over summer? They experienced a learning loss. They actually lost some of their skills!

How does this relate to online business? Some entrepreneurs build their business in the summer. Many do not. Those who take a long break inevitably miss out. Those who keep up the momentum have a massive benefit over those who take a long summer break every year.

I had been running my business for over 4 years when I noticed this trend and I got so frustrated. But out of frustration, my best ideas are born. I created SOMBA Summer School — a 10 week intensive that helps my clients build their online business. Since then, I've been running the program twice a year and renamed it SOMBA Kickstart.

Kickstart will run again this summer, but I've prepared something very special this time. I'm offering a FREE preparation course called Online Business Summer School in advance.

During the month of June I want to help you work ON your business instead of IN your business and make sure that you keep the momentum going this summer.

If you're serious about growing your business, secure your free spot in Online Business Summer School here.

Jump into June by joining Online Business Summer School!

If you are serious about your online business, then join us and make massive progress this summer.

Online Business Summer School is a FREE program running this June for anyone who wants to build their business during the summer, put themselves out there and grow their audience and revenue.

While others are taking a break, you'll be building your online business together with other amazing online entrepreneurs.

Sign up for Online Business Summer School now.

To get on the Insider List for Kickstart, sign up here.

Did you know that fear and overwhelm are the two most common reasons why people don't make their dreams come true?

In this episode, I'll share with you how you can instantly get rid of fear and overwhelm and go after your dreams.

"A long to-do list is actually what kills your dream." - Sigrun

In this Episode of The Sigrun Show:

• Þetta reddast — it will work out (2:58)
• The Peloton story (8:45)
• Booking a venue without planning (15:00)
• How I got my clients to take action (19:40)

I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Do you want to get a headstart with your online business this summer?

I prepared something big for you: Online Business Summer School, one month of FREE training to build your online business, put yourself out there and grow your audience and your revenue.

I've had amazing success with clients building their business over summer, and now I'm inviting you to join Online Business Summer School, where we'll get rid of fear and overwhelm and build your business.

We start June 1st with the first training and over 4 weeks you'll be building your online business together with other amazing online entrepreneurs.

Following Online Business Summer School we'll be kicking off SOMBA Summer School on July 5th. To find out more about Online Business Summer School and SOMBA Kickstart get on the insider list for early notifications and extra bonuses.