The SIGRUN Show

Is being told "you're killing it" really a good thing? Should women carry on being celebrated for over-functioning and working themselves into a state of overwhelm?

Success coach and business mentor Sarah Walton thinks not. In this episode of The Sigrun Show, Sarah and I talk about how it's up to women to do the internal work and recognize the value they're putting out into the world. And, how this value should not be defined by how much they are doing, or who they are doing it for.

Sarah also talks about how women are the shock absorbers in society, when something goes wrong - they soak up the blow. She explains that in order for women to switch up this trajectory they need to start supporting each other by normalizing saying "no" more often.

We also discuss how the Myers Briggs test can help you determine if you're more likely to be a people pleaser and put the needs of others before your own. Here is a link to the test.

In this Episode of The Sigrun Show:

• Sarah's background as a corporate executive (2:52)
• How being the person that people went to for advice encouraged her to start her coaching business (4:00)
• Combining a woman's talent, experience, and expertise in a way that they can actually sell it (6:40)
• It's up to women to do the internal work and recognise the value they're putting out into the world (8:47)
• The physiological reason why women are more inclined to feel overwhelmed (9:19)
• The epidemic of over-functioning or high-functioning co-dependence among women
• Is being told "you're killing it" really a good thing? (13:00)
• A women's desire to feel needed feeds into their overwhelm (14:36)
• Women are the shock absorbers, when something goes wrong - they soak up the blow (15:40)
• Women supporting women is the key to putting a stop to the overwhelm epidemic (16:00)
• Being busy for the sake of being busy (21:30)
• Sarah's free worksheet, understanding control and how it affects your life (23:24)

Connect with Sarah Walton

• www. SarahWalton.com

Do you want to discover a powerful method that helps you sell without more marketing?

I see so many entrepreneurs struggle because they're putting all their time and money into marketing, but they don't make the sales they hoped for. If this is you, I can help.

Sign up for my free live masterclass on September 28th now.

Is Pinterest the search engine you are overlooking? Are you missing out on clients by not implementing a Pinterest strategy? Yes. Having a successful Pinterest strategy can work wonders for any business. Even those that aren't selling something visual.

Whether your product is an online course or a physical product, Pinterest can help drive traffic to your website. You just need to know how to leverage the platform and attract the attention of the right people.

In this episode, Pinterest Guru Jennifer Priest, shares her top tips on how to develop a Pinterest strategy that converts. She tells us why she decided to focus her marketing efforts on Pinterest. And, how and why you should do it too.

Jennifer also shares where to start on Pinterest if you're a complete newbie. How to avoid posting multiple times a day. And, the importance of knowing what to pin.

In this Episode of The Sigrun Show:

• Why Pinterest? (1:38)
• Get them in the door by being know for 1 thing (6:38)
• Tips for a Pinterest newbie (14:20)
• How Pinterest is like good wine (19:37)
• The importance of researching before pinning (21:23)
• Do you need to pinning multiple times a day? (21:35)
• Avoid inventing pins (25:23)
• What counts as a good amount of traffic for Pinterest? (30:00)

Connect with Jennifer Priest

• SmartCreativeSocial.com

Are you tired of working too much and making too little?

If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help.

I invite you to apply to receive a personalised assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap.

We all have one question that we ask ourselves all the time. This one question has a huge influence on our lives and businesses.

If you ask yourself a good question it will improve your life and business. If you ask yourself a bad question it will deteriorate your life and business.

In this episode of The Sigrun Show, I explain what a primary question is and how to figure out which one is best for you. I also share how to ask better questions that will help change your life for the better. Finding, asking, and answering my primary question has had a positive impact on both my business and my life.

In this Episode of The Sigrun Show:

• What is a primary question and how to figure out yours (2:00)
• The question I like and why it's a great question to ask yourself (6:06)
• How this question led to my buying my dream penthouse apartment (6:24)
• Another question to ask yourself to improve your life and business (14:25)
• The life-changing phone call I made when I asked myself this question (15:27)
• The empowering question that led to my getting an MBA in London (18:15)
• The question that helped me get to the million dollar mark (22:30)
• The question to ask when you're stuck or overwhelmed, not sure what to do next (25:47)
• My devastating breakup after an 8-year relationship and the question that got me through the first few weeks (18)
• What question to ask when you want to do something new you haven't done before and possibly been procrastinating (28:28)
• The project I'm most embarrassed about not doing and what I did to finally get started (29:20)
• Who do you want to be? The vision I created (31:28)
• The story of my TEDx Talk (32:18)
• Other examples of questions you can ask yourself (34:46)

Then I invite you to apply to receive a personalised assessment from one of my expert coaches.

Go to sigrun.com/scale to apply.

Let's ask better questions to create a better life and business.

Jill McAbe is a bestselling author, teacher and coach in the fields of business success, finding one's purpose, and the science of high performance and change. Her best-selling book, It's Go Time: Build the Business and Life You Really Want, helps people build expertise-based businesses doing what they love.

In this episode, Jill shares how she became interested in goals and what we need to do to reach them. She explains what hot goals are and how neuroscience helps us to understand these subconscious goals.

Jill is particularly interested in how people in their 50s and 60s can reprogram their brains to have more meaningful lives and live with purpose. We talk about the relatively easy things that we can do to make this happen.

We also discuss what she included in her book - It's Go Time: Build the Business and Life You Really Want - to help entrepreneurs succeed and reach goals they may have felt were previously unachievable.

In this Episode of The Sigrun Show:

• How Jill got interested in goals (2:55)
• Her ability to help organizations set goals but realizing she wasn't achieving her own goals (3:58)
• How her search for credibility led her to working with one of the top neuroscientists (6:00)
• What hot goals are and how the amygdala has been misunderstood (6:58)
• How the amygdala is the action centre of the brain (7:18)
• Jill's 'stop the bus' moment when it comes to the subconscious (7:50)
• How the conscious and subconscious parts of our brain have two different languages and how to get them working together (9:02)
• What she love about working with people in their 50s and 60s (10:20)
• How being jealous of someone else's business success could be keeping you from reaching your goals and what to do instead (19:09)
• Why emotional experiences are more acute when we're younger and how we may have internalized hot goals from our childhood (22:22)
• How to use repetition of things you see and feel to speak to the brain in as many ways as possible (27:27)
• The approaches in Jill's book that help people develop scalable businesses based on their expertise (31:35)

Connect with Jill McAbe

• JillMcAbe.com

Are you tired of working too much and making too little? I can help.

If you're a freelancer or coach with as many clients as you can handle but you can't seem to get out of this overworked trap, I can help.

I invite you to apply to receive a personal assessment from one of my expert coaches where they'll help you figure out the steps to take to get out of the trap.

Go to sigrun.com/scale to apply.

When I was first starting out, the thought of selling VIP days was very scary to me. Now I laugh about it because it's not that hard. But it's not something that comes easy to people.

Nikki Rausch is the CEO of Sales Maven, an organization dedicated to authentic selling. She joins me to talk about her story, how she works with entrepreneurs to help them get better at sales conversations, and how to offer, deliver and price a premium VIP Day.

Nikki explains that selling is not something you do to somebody but with somebody. You are not trying to convince them that what you have is the right solution for them. Rather, you're having a conversation to find out whether what you offer is right for their particular problem and needs.

For the last half of the episode, we talked about how to create and structure a VIP day to best suit your ideal client. Nikki shared how she structures her VIP Days, what you should keep in mind and how to approach pricing and how to close your discovery call with prospective clients.

This was a great conversation and Nikki's approach is very much aligned with how we do things on Team Sigrun.

In this Episode of The Sigrun Show:

• How Nikki came to start Sales Maven and working with entrepreneurs (3:12)
• How she sees sales (7:05)
• Why sales calls are important to your prospective clients ( 11:54)
• How not to end your sales conversations and how to end them instead (12:48)
• What to say and do when someone says "I need to time to think about it" (13:40)
• How to structure a VIP Day and what to consider including as content (14:53)
• How Nikki does her own VIP Days and leaves the structure flexible (17:54)
• What she does to make VIP days a premium experience (20:53)
• How to close off the VIP day and how to keep your VIPs working with you (22:46)
• Laying out your offer in your VIP Day discovery call (28:00)
• How to price your VIP Day (31:16)
• Sigrun's first VIP Days (34:34)

Connect with Nikki Rausch

• Free ebook: Closing the Sale

You're an expert in your field. You know your stuff. But when it comes to speaking up, you suddenly doubt yourself. You constantly wonder: Am I good enough?

According to Laura Penn, the founder of The Leadership Speaking School, a lot of women struggle with this when they're about to do something bold or courageous.

Laura specialises in transforming leaders, entrepreneurs and changemakers into speakers who are authentic, accessible, and memorable, and in this episode of The Sigrun Show, she shares why women tend to not speak up and how these doubts form in our heads.

Do you want to discover how you can find the courage to speak your truth? Then don't miss out on Laura's valuable tips and insight.

In this Episode of The Sigrun Show:

• How Laura ended up helping entrepreneurs and leaders to speak in front of audiences (2:54)
• What made Laura start her own academy (6:00)
• Why women tend to not speak up (9:40)
• How to find the courage to speak your truth (12:08)
• The opportunities you can create for yourself (13:43)
• How to love yourself despite your flaws (15:09)
• How long it takes to develop your courage (18:13)
• Laura's programs and how she works with her clients (22:10)

Connect with Laura Penn

• www.theleadershipspeakingschool.com

Sign up for my brand new, FREE Masterclass

Did you know that you don't need more clients or more marketing to increase your sales?

So many entrepreneurs struggle because they're putting all their time and money into complicated, expensive marketing strategies, but they don't make the profit they hoped for.

I want to show you how you can avoid this in my brand new, free Masterclass. Learn what it takes to have your clients continue joining your programs for years, how to plan for the second and third sale before you even make the first sale, and much more. Join the FREE Masterclass here.

If you're at a certain point in your online business, networking and being in the room with like-minded people becomes one of the most important things to grow.

I'm fascinated by masterminds, but my dear friend Anke Beeren went a step further. She founded Joint Forces, a club with a totally new concept to give 6- and 7-figure female online entrepreneurs a space to network strategically and accelerate innovative thinking.

In this episode of The Sigrun Show, we talk about the difference between a network and a mastermind, how women network differently than men, and what you can do to start networking strategically.

In this Episode of The Sigrun Show:

• Why networking has become Anke's passion project (2:08)
• How she created something brand new (5:36)
• The difference between a network and a mastermind (8:47)
• Why women network differently than men (11:50)
• The framework Anke has created for her club (19:51)
• How women should go about networking (23:02)
• How to keep up your network (25:04)
• What you can do to start networking on your own (26:34)

Connect with Anke Beeren

• Anke's club Joint Forces
• Anke on Facebook

Have you left a review for The Sigrun Show yet?

Reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode.

So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.

Recently, I aired an episode on The Sigrun Show on how to be an amazing podcast guest, and learned so much from it myself.

This week, I dive deeper into the podcasting world and speak to Margy Feldhuhn, a podcast host and the co-owner and CEO of Interview Connections.

I met Margy and her business partner Jessica Rhodes through Ali Brown's Premier mastermind, and their journey is truly amazing.

They created the first and leading podcast booking agency, have an in-house staff of over 25 full time employees, and successfully scaled Interview Connections to multiple 7 figures.

In this episode, we talk about everything you need to know on how to make money as a podcast guest.

In this Episode of The Sigrun Show:

• How Margy and Jessica became partners (2:35)
• What people are doing wrong with podcast guesting (8:21)
• The two monetization pieces podcast guests miss (10:07)
• The role of a podcast guest (12:42)
• How to make money as a podcast guest (15:08)
• How to pick the right CTA (21:17)
• The evolution Interview Connections has gone through and the services Margy and Jessica offer (22:56)
• What you need to know about the Monetize the Mic conference (24:48)

If you're serious about making money as a podcast guest, Monetize the Mic is for you!

Monetize the Mic is a virtual conference taking place on August 10th and 11th. During two days, Margy and Jessica share their very best content on tactical strategies, mindset, and on how you can step into the spotlight and monetize your appearances. Click here to sign up for Monetize the Mic through my special affiliate link.

Connect with Margy and Jessica

• Interviewconnections.com
• Margy and Jessica on Facebook
• Margy and Jessica on Instagram

As online entrepreneurs, we often sit in front of our computer all day and don't move a lot. I ended up gaining 10 kilos after starting my online business.

It's important for our physical and mental health to stay active, especially when working from home. Trust me, I learned this the hard way. Yet still I had difficulties motivating myself to work out. That's why I hired Jeff McMahon.

Jeff works with well-known online entrepreneurs all over the world and has been my virtual trainer for over two years. He's the reason I work out three times a week.

In this episode, he shares his top tips on how to get fit as an online entrepreneur. (Last year, I won my family's plank competition thanks to him. You don't want to miss this.)

In this Episode of The Sigrun Show:

• The two reasons why Jeff became a personal trainer (2:16)
• How he started out his career as a virtual trainer (3:30)
• Why more and more well-known online entrepreneurs signed up with him (4:58)
• How Jeff structures his work (6:06)
• Why online entrepreneurs go for virtual sessions (myself included!) (8:00)
• Jeff's top tips to get fit as an online entrepreneur (11:47)
• How to get the motivation to go on walks (17:38)
• What Jeff focuses on in his work with online entrepreneurs (21:56)
• Jeff's suggestions to improve your posture (24:10)
• The ideal exercise combination for someone sitting at a desk all day (26:44)
• Jeff's new online community to live a healthier life (29:24)

Discover Jeff's new online community

Do you want to get fit as an online entrepreneur? Try out Jeff's new virtual membership for FREE for 7 days.

Connect with Jeff

• Find out more about Jeff here
• Jeff on Facebook
• Jeff on Instagram

Have you left a review for The Sigrun Show yet?

Reviews are what keep podcast going and help other people find The Sigrun Show. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

Go here to find out how you can leave a review on Apple Podcasts and receive a thank you gift from us.

Have you ever thought about starting your own podcast? Having a successful podcast can be amazing for your business, but producing it means hundreds of hours of work, unyielding consistency, and having a loyal listenership. Trust me, I know.

Christine McAlister, my guest this week on The Sigrun Show, has a different approach. She helps high-achieving coaches create more impact and income and attract their next clients — not by starting their own podcast, but by being amazing podcast guests.

She generated over 6 figures as a podcast guest, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wilde. She has been featured on over 100 podcasts, including twice on Entrepreneurs on Fire.

In this episode of The Sigrun Show, we talk about why you should NOT start your own podcast, and Christine shares her best tips on how you can be an unforgettable podcast guest.

In this Episode of The Sigrun Show:

• The tragedy that turned Christine's life upside down and how it affected her (3:37)
• How it really feels to step into your zone of genius and niche down (10:10)
• Why you should NOT start your own podcast (12:20)
• How to be an amazing, unforgettable podcast guest (20:40)
• How Christine set up her business and teaches her clients (32:12)
• Christine's free podcast guest check-list (34:27)

How to Be an Amazing Podcast Guest

Having your own podcast can be amazing for your business, but a lot of work and time goes into producing a successful show.

In my recent chat with Christine McAlister, she pointed out that when you focus on being a guest on someone else's podcast, you have the privilege of speaking to an existing, warm audience instead of having to create that audience first yourself.

Christine has been featured on over 100 podcasts, and has been recognized as the best in the world at podcast guesting by 7-figure founders like John Lee Dumas and Dana Wildeand. She regards a podcast interview as creating a relationship rather than a transaction, and I couldn't agree more.

Christine ended up turning her passion for interviewing and being interviewed into a business, helping high-achieving coaches create more impact and income and attract their next clients by being amazing podcast guests. She shared her best tips with me, and here, I'm sharing them with you:

1. Don't choose a podcast just because you want to get in front of the host's audience. Choose it because you actually want to be friends with the host and get to know him or her. The host should ideally be someone you would want to spend time with, who talks to the kind of people you would like to hang out with, and who has a similar energy and approach. Make sure you like them as a person.
2. Check out the podcast and the host and do some research. Are they accepting guests? Are they still producing shows?
3. Listen to at least one episode and get a feel for the vibe of the podcast and the host. Find things that you have in common.
4. When you decide to pitch a show, don't just copy and paste your pitch, but personalise it. Be human and authentic, and most of all, let the host know how you can serve their audience.

If you really put an effort into your pitch, the host will feel it and will be excited to talk to you. You get to have a real, engaging conversation, which will draw in the audience and make you more attractive to them. Keep in mind that the relationship you're creating could also open doors in the future.

What is your experience as a podcast guest? I'd love to hear your thoughts! You can connect with me on Instagram, Facebook or LinkedIn.

Connect with Christine

• Christine's free podcast guesting checklist
• Christine on Instagram
• Christine on Facebook
• www.lifewithpassion.com

Speaking about podcasting…

...reviews are what keep The Sigrun Show going and growing. They allow us to keep creating free quality content on a regular basis and invite high-profile guests.

A minute's work on your end is enough to show me and my team that you support the hard work that goes into producing each episode.

So if you have a minute, go here to find out how you can leave a review for The Sigrun Show on Apple Podcasts and receive a thank you gift from us.