There’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their value with discounts instead of positioning. But here’s the truth: wealthy clients don’t buy based on price. They buy based on confidence.

In today’s episode, I’ll introduce you to Discount Danny, a luxury consultant who learned this lesson the hard way, and Marquis Montrose, an art collector who revealed the high cost of low prices. You’ll discover why competing on price doesn’t just hurt your profits—it destroys your credibility in the affluent market.

If you want to attract high-net-worth clients and position yourself as a premium authority, this episode is a must-listen.

🔑 In This Episode, You’ll Learn:

✔️ Why price competition is a dead-end strategy in luxury markets

✔️ How wealthy clients evaluate value—and why price is the least important factor

✔️ The pivotal mistake that cost Discount Danny his credibility

✔️ How to shift from discounting to positioning for premium clients

By the way—if you’re enjoying this episode and want to learn how to use storytelling as a tool for getting more affluent clients, head on over to https://www.getwealthyclients.com/velvet-rope-storytelling-masterclass for the details

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