The Simplifiers Podcast

Is there a whisper on your heart that is sparking you to reimagine your career path right now? Quite possibly, it's wooing you to head in a different direction and make a career shift. Well, if that's you, listen on.

My special guest today is Misha Rubin and he's simplifying how to reimagine your career path as the world reopens. If you're feeling a bit stuck or stagnant in your current work… or faced with a fork in the road (should I stay or should I go), I know for a fact that "stuck-ness" can feel incredibly debilitating. The confusion, the stress, the worry - all of it is exhausting. So, if you're in this space right now or curious if there's something better for you out there, Misha helps to simplify it all down for you.

Here's how.

My special guest today is Misha Rubin and he's simplifying how to reimagine your career path.

We tackle and simplify all aspects of it, including:

• How to define "meaningful, fulfilling work" in this day in age, post pandemic
• What 3 questions you must ask yourself when it comes to finding new opportunities that are within your grasp right now
• • Where do I look for them?
  • How do I recognize them?
  • And how come I'm not pursuing them?
• If you're considering a career leap, how to decide where and what to leap to next, no matter if it's the decision to close/open a business, enter/exit corporate job or something else
• What the 4 pillars of 'The Career Leap' method are and how it all works
• • Knowing (your) self
  • Dismantling disempowering beliefs
  • Having impactful communication, and
  • Taking intentional actions
• …and ultimately, how to dismantle our disempowering beliefs of what's possible next for your career and life ahead.

Misha talks about the fact that we are living in unprecedented times right now. The quarantine made remote work acceptable by most employers. There are very few geographic limitations in place, which means if you live in Tucson, you could now very easily work remotely for a New York-based company and get paid at New York level wages. Businesses are transforming and society is shifting in massive ways. And he puts forth that "there's never been an easier time than now to start a business."

So I hope that today's conversation is a bit of a Divine Nudge for you to expand your perspective just a wee bit… and realized that it's entirely possible you have no idea just how much is possible, in your work and in your life. And let that thought be a blessing for you in the week ahead.

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/misha-rubin-reimagine-your-career-path

What if the secret to creating more wealth is actually, all about sharing your gifts openly, fluidly and giving yourself permission to be seen? What if that one (tiny) thing changed how you show up to sales meetings, networking events, and the regular day-to-day work?

My special guest today is Maria Davis and she's simplifying how to create wealth by sharing your gifts. She believes that when you tap into your soul's calling and purpose, you'll start to do the great healing work that'll clear any doubts in your mind, start to release old wounds, and open yourself up to the path of greater expansion ahead. (spoiler alert: the secret is all about tapping into your inner wisdom!)

Here's how.

We tackle and simplify all aspects of it, including:

• What the 3 tenets to creating wealth are:
• • Connection
  • Commitment
  • Contribution
• How to define your specific gifts and claim them, instead of denying them, in your work
• • Maria: "your gifts are steady, yet your products/services can evolve"
• How to tell if you are giving TOO much and are not open for receiving in return… where do you feel it first in your body?
• What she means by "agency and capacity" as it relates to your client load and ideal client schedule - this is the secret to creating more wealth without burnout
• …and ultimately, why we must focus on cultivating community with other women in order to reach our success goals, now more than ever

Maria put the call out to the Universe a few weeks ago stating she wanted to be interviewed on ten podcasts in the next 30 days. And low and behold, that Bold Ask just happened to shoot across my screen at exactly the right moment in time. So I said, "yes!"

And maybe it's just that simple, friends.

We need to...

• be brave enough to make Bold Asks out into the world,
• stand tall in our power, and
• be willing to share our gifts and expertise openly.

So let that be an encouraging whisper in your ear right now… What gifts could you share this week that'll help someone else you haven't met yet? What Bold Asks do you need to make to spark a new opportunity or an energy shift? Let's go!

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/maria-davis-sharing-your-gifts

Okay, okay - raise your hand if you've heard us talking about how to create an effective sales funnel for YEARS now, but still haven't made one that actually works for your business? Or maybe you've got a funnel, but you've never formally written it down and shared it with your team? No problem - this one is especially for you!

My special guest today is Dr J.J. Peterson of StoryBrand and he's simplifying how to create a simple, effective sales funnel that drives sales. If this has been on your proverbial to-do list for like, ever and you never seem to get it done, my friend, everything you need is just ahead as J.J. breaks it all down for us. Bottomline, it's simpler than you think to take immediate action and hit your sales numbers this month.

Here's how.

My special guest today is Dr. J.J. Peterson and he's simplifying how to create a simple, effective sales funnel.

We tackle and simplify all aspects of it, including:

• Why every small business (big or small) needs to create a sales funnel and what stops most from doing it
• What the 5 components to an effective sales funnel are, built the StoryBrand way:
• • Creating a one liner
  • Launching a simple website
  • Inviting people in with a lead generator
  • Crafting an email sales campaign
  • Crafting an email nurture campaign
• How to create a one-liner that catches your prospective client's attention and intrigues them to want more information and take action - there are 3 parts:
• • The problem
  • The solution
  • The results
• What the 7-step Story Grid is and how it plays into your sales funnel and email campaigns
• • spoiler alert: you are NOT the hero of the story… your customers are
• …and ultimately, I asked him what he means by "not using bowling balls in your email campaigns" - why so many do this and what's better to help convert prospects into paying clients.

Oh man, this episode is definitely one of my favorite conversations so far this season… I've loved StoryBrand and followed their work for years now. J.J., Donald Miller, and the team are whip-smart, funny, kind, and they truly know their stuff when it comes to sales and marketing. So, grab your journal and a pen… we cover a lot of ground on this one and I know it'll help you make a sales breakthrough instantly if you follow the steps.

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/jj-peterson-create-effective-sales-funnel

Are you trying to figure out how to deal with menopause or curious if you're on the brink of it all? Welp, friends… this one is for you!

My special guest today is author Laurie Lewis and she's simplifying how to deal with menopause. No matter if you're at the beginning of it all and you're starting to notice your period is getting irregular. Or your midsection resembles more of a rectangle than an hourglass (um, like me). Or maybe, you're already knee deep in it all with hot flashes and more… we're simplifying it all down for you, so you can make sense of it all.

Here's how.

My special guest today is Laurie Lewis and she's simplifying how to deal with menopause.

We tackle and simplify all aspects of it, including:

• What the first signs of perimenopause and menopause are that you need to be looking out for
• Your hormones will start to shift in your 40s and 50s… what are the basics you need to know and why working out longer and harder in the gym is NOT the answer to losing weight
• What intermittent fasting is and why it might be the right solution for those looking to recalibrate their hormones
• How does intermittent fasting work, is it safe and what the three phases of fasting are:
• • Fast foundation
  • Fast forward
  • Fast forever
• …and ultimately, how to make sense of all the changes your body is going through without losing your mind along the way.

Disclaimer: speak to your primary care physician or doctor first.

There is so much mystery and confusion surrounding menopause and what's (actually) happening in our bodies. As Dr. Jen Gunter says, "it's like puberty, but in reverse!" I hope today's conversation sheds some light on this subject that'll help you prepare for menopause, start to recalibrate your hormones, and feel more in control of what your body and brain is needing the most during this stage of your life.

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/laurie-lewis-how-to-deal-with-menopause

Crazy idea - let's go BIG with your goals this year, now that the world is reopening once again, post pandemic. It's time to levelset, shake things up, and get back on track.

My special guest today is author Julia Pimsleur and she's simplifying how to go BIG with your goals. She's the founder of Million Dollar Women and her main focus is to help us all go after the bigger version of your dreams.

Here's how.

We tackle and simplify all aspects of it, including:

• How to check-in on the progress you've made so far towards your annual business goals and what role your mindset plays in all of this
• What a "Go Big Mindset" really is and how to cultivate yours, especially now the world is reopening
• Which simple exercises will help you to strengthen your "mindset core strength" and the three step process to "Mind the Gap" that you could follow the next time something (or someone) tries to throw you off course
• Why it's better to choose "results over reasons" to avoid self-sabotage with your goals
• …and ultimately, how to rewrite the stories we tell ourselves, so we can reach new heights and go BIG with our goals this year.

I enjoyed this one immensely and I know you'll get a lot out of it, too. Grab your journal and a big glass of water… this one will truly help you simplify and soar!

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/julia-pimsleur-go-BIG-with-your-goals

Have you always dreamt of launching a fashion brand, but had no clue on how to make that dream a reality? If so, this one's for you!

My special guest today is brand strategist Jacki Bresic and she's simplifying how to launch a fashion brand and drive sales. No matter if it's clothing, jewelry, purses or perfume, Jacki shares the basics you need to know for a product-based business so you can get started.

Here's how.

We tackle and simplify all aspects of it, including:

• What the very first step is for someone who wants to launch a fashion brand. Where to begin:
• • Define how you will determine success
  • Define your core values and mission
• The breakdown of the basic elements of having a product-based business - design, manufacturing, stock, channels to sell, and more
• How to determine how much inventory to hold at any given time, using the wisdom of the roulette wheel
• Which is better - "print-on-demand" vs. "pre-buying inventory" each season. What the pros and cons of each approach are as it relates to fashion
• …and ultimately, what the first steps are to creating a digital strategy for your fashion brand.

I've been a small business owner for nearly 18 years now and I've always offered a service-based business… first starting off as an event producer, then moving into online education, and now business coaching and keynote speaking. Product-based businesses were never my jam, but I learned in this conversation how many parallels there are to both types.

I teach my clients how to productize their service-based businesses when I coach them through making a simplified business plan. So it was a fruitful conversation to learn how simple it can be to launch a fashion brand and drive sales with a few key elements in place as Jacki shares. If this has been a dream of yours for a long time, I hope this episode sparks greater confidence to help you #dothething!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/jacki-bresic-launch-a-fashion-brand

Ready to move away from Hot Mess Express and start to create better systems in your home? Well, have I got a treat for you today!

My special guest today is productivity coach Heather Steinker and she's simplifying how to create systems in your home. No matter if you've got a cozy, little nest or a home that closely resembles a wack-a-doo zoo, Heather is going to inspire us with simple ways to create calm where there might be chaos, and order where there is mess.

Here's how.

We tackle and simplify all aspects of it, including:

• We know how important it is to have systems & processes in place at work, but why it's important to do the same in your home, as well.
• • Why? When a crisis happens, make things routine and predictable, especially for kids.
• What a "family playbook" is and what sparked her to create one for her household
• How she is simplifying laundry in her home - what's working right now
• Three things you can do to keep your family in a routine, especially during the summer months when school is out
• • communications mode
  • centralized calendar
  • meal planning/prep strategy
• …and ultimately, what to do if you have someone who's NOT onboard with creating systems in your home, whether it's a stubborn kid or a partner whose brain doesn't work like that.

It's fascinating to hear how Heather's brain works and what she's implemented in her own household over the years. I meant to ask her, but I got the feeling she's a type 6 on the Enneagram… a troubleshooter who can foresee problems, road bumps, and challenges, and equally, she knows exactly how to mitigate them, big or small.

Just simple, brilliant little refinements that you can make in your home this week that'll help create systems that simplify your life, no matter what gets thrown at you next. You got this!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/heather-steinker-create-systems-in-your-home

It's time to transform your organization's brand, moving away from nonsense marketing to simple, clear brand messaging that helps people gain results. I mean, really… that's why people buy your products and services, right? To get closer to what they really, truly want. But somehow, we tend to make a mess of it all and over complicate our marketing, don't we??!

My special guest today is author Scott Miller and he's simplifying how to transform your organization's brand, especially if you feel like it's a bit of a marketing mess. Scott's 25-year career at FranklinCovey has taught him quite a bit, which he's distilled down into 30 challenges that all organizations face, no matter if you are leading a startup, a lifestyle business, or a massively growing brand and trying to find your footing right now. We simplify it all, helping you figure out your very best brand strategy that drives sales, helps your customers, and maximizes your time with a solid plan in place.

Here's how.

We tackle and simplify all aspects of it, including:

• What the secret is behind taking your organization from a marketing mess to a brand success
• Define "circumstance-based marketing" and how you can test this out in your brand to drive sales
• One challenge he poses is "don't only do what you know and like best." Scott explains why this is true in marketing
• How to "build lists that matter" to ensure our creative genius and irresistible offer is being messaged to the right people at the right time
• …and ultimately, all too often business owners forget to measure what matters in their business. Here how to identify, track and communicate our key metrics within our team, especially as it relates to marketing

Your marketing strategic plan for this month, this quarter, this year… it's worth taking the time to dust it off, review, refine… and simplify after listening to today's conversation. I'm willing to bet if you hone in on the specific tips shared today, vow to stay focused and do less these next 30 days, and most importantly, track your progress, you'll actually find that you accomplish more. This is the marketing breakthrough you've been waiting for. Let's go!

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/scott-miller-transform-your-organizations-brand

What if there was a way to definitively know and understand what your customer wants? With this information, you would be able to confidently convert more leads into clients and know you're charging the right amount. Would you want to learn how?

My special guest today is author Melina Palmer and she's simplifying how to understand what your customer wants. It all comes down to behavioral economics, (as in, why do people buy things when they do) to truly discover what they want and most times, can't tell you. When we better understand how their brain works, we understand how your brand's nuances and nudges are working for (or AGAINST!) you and your sales targets.

Here's how.

We tackle and simplify all aspects of it, including:

• How she defines 'behavioral economics' and why it's so important to understand what unspoken forces are at play when your customers are thinking about buying your products or services
• Two simple ways you can improve your pricing and increase sales by better understanding your customer's behaviors
• • understand that 99% of what people do is on subconscious, unspoken level
  • standardize your pricing to end in the same number (whether it's 5, 7, 9 or 0)
• Learn ways to create better "brain-friendly" brand messaging, using the tools of framing and priming
• If decisions are made (mostly) on the subconscious level, she shares the hidden rules in the brain that'll actually increase sales
• …and ultimately, we talked about "the jar method", which is a BRILLIANT way to motivate and keep your clients accountable for the work they promise to complete in between coaching calls. How to use this method to help them #dothething (BTW, I'm stealing this idea, it's so smart!)

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here:https://thesimplifiers.com/podcast/melina-palmer-understand-what-your-customer-wants

Stepping back out into the world might require a supercharge of your self-confidence. Things are opening back up again (ever so slowly) and the world is finding it's pace once again. But are you?

My special guest today is success coach Kate Eckman and she's simplifying how to supercharge your self-confidence, especially in this time of re-emergence. She believes that when we take good care of our inner world, our outer world takes care of itself. All of this is rooted in research-backed strategies in neuroscience and whole-person coaching, with a specific focus on all three parts equally: mind-body-spirit.

Here's how.

My special guest today is Kate Eckman and she's simplifying how to supercharge your self-confidence.

We tackle and simplify all aspects of it, including:

• Why she believes we are prone to a lack of self-confidence these days, especially as women… What's underneath it all, hidden away and keeping us from what we really want in life
• Society puts such an emphasis on our physical bodies, to lose weight and stay healthy… why she believes it's time to focus on "shedding excess emotional and spiritual pounds" instead
• What "The Full Spirit Workout" is and the ten steps that'll supercharge your self-confidence from the inside out:
• • Stretch your comfort zone
  • Lift yourself up
  • Feel the burn
  • Strengthen your core confidence
  • Build your emotional muscles
  • Boost your mental metabolism
  • Step up your spiritual stamina
  • Embrace your endorphins
  • Rock the freedom freestyle
  • Cool down with inner calm
• How to strengthen your core confidence through trust and the 5 Ps
• • Presence
  • Patience
  • Purpose
  • Preparation
  • Practice
• …and ultimately, how to boost your "mental metabolism" to help you shift through any mindset blocks and help you see opportunities where you once saw insurmountable hurdles.

I'm so thrilled if this is the first time you've heard of Kate Eckman and her work because I'm willing to bet you'll really resonate with her story and what she's learned along the way.

If you've struggled with the feeling of "not enough-ness" in your work or life, my hope is that you find the answer to break free from that vicious cycle today. And more importantly, that you remember, the key to everything you desire and the ability to supercharge your self-confidence is actually within you right here, right now. It's closer than you think…

Q: Are you ready to supercharge your self-confidence? If yes, this one is for you.

It's time to #DoTheThing!

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Show notes available with all LINKS mentioned here: https://thesimplifiers.com/podcast/kate-eckman-supercharge-your-self-confidence