Burnout is one of those things that most creative entrepreneurs will face at some point, and I’ve lived through it more than once. From migraines and anxiety in my corporate days to drowning in client work and not even noticing that I'd hit my first $10K month, burnout has shown up in different ways throughout my career.

In this episode, I'm getting raw and real about my my personal journey with burnout including how it crept in, how I finally recognized it for what it was, and the lessons I learned about boundaries, support, and sustainability. 

My hope is that this gives you both validation if you’re going through it and practical takeaways to help you avoid (or recover from) that same spiral.

👉 In This Episode, You’ll Learn:

• The difference between working hard and true burnout (and how to spot the warning signs)
• How my first corporate job taught me what not to tolerate in work culture
• The physical and emotional toll burnout took during my early years in business
• Why waiting too long to hire help made things harder and what I’d do differently
• Practical shifts I’ve made to protect my peace, from limiting calls to only saying yes to “heck yes” clients
• Why redefining success and honoring your season of life is key to avoiding burnout long-term

🎧 Tune in for a candid, behind-the-scenes look at burnout in business and the lessons you can take with you to build something more sustainable.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Rebranding your business can feel like the most exciting fresh start. New colors, logos, fonts, photos, and a beautiful new website... it's the start of a whole new chapter! But here’s the truth: visuals alone won’t fix your business.

A strong rebrand starts with strategy. If you skip the foundational work, you’ll end up frustrated, out thousands of dollars, and ready to rebrand all over again in a year or less.

In this episode, I’m sharing the four things you need to do before you rebrand so your investment actually drives growth: validating your offers, talking to your audience, setting goals, and building a clear brand strategy. These steps will help you create a rebrand that feels aligned, sustainable, and effective.

👉 In This Episode, You’ll Learn:

• Why validating your offers comes before any design work
• How client feedback and market research shape your brand messaging
• The two types of goals you should set before rebranding
• What’s included in a brand strategy (and why skipping this step is so costly)
• How to avoid the “hamster wheel” of rebranding every year

🎧 Tune in for the four things I wish every business owner would do before rebranding so you can set yourself up for a brand that actually works and stands the test of time.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Listen to Episode 7, How to Use Client Feedback to Improve Your Online Business on Spotify or Apple

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Rebrands aren’t just about pretty new logos or swapping out colors. They’re about aligning your business with who you are, the clients you serve, and the direction you’re headed.

In this episode, I’m pulling back the curtain on every single rebrand and refresh I’ve done since I started my business in 2016. From my duct-taped freelancer days, to switching business names, to multiple full visual overhauls, and even the tiny refreshes that made all the difference. I’m sharing the good, the bad, and the cringey.

You’ll hear the lessons I learned the hard way (like investing in a brand that “looked pretty” but wasn’t strategic), the mindset shifts that came with each evolution, and why rebranding is a natural part of business growth, not a sign you got it wrong.

👉 In This Episode, You’ll Learn:

• Why your first brand usually isn’t your forever brand (and that’s okay)
• The big mistake I made when I outsourced my branding early on
• How my visuals evolved alongside my offers and positioning
• When a full rebrand is necessary vs. when a simple refresh will do the trick
• The symbolism behind my current brand (and why personal story matters)
• Why branding is never done and how to make peace with ongoing evolution

🎧 Tune in for a behind-the-scenes look at my own brand journey and the lessons you can take into your next rebrand or refresh.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)
➡️ Reading List: Building A Story Brand, Start With Why, Brand Brilliance
➡️ My Favorite Brand Strategy Course: Brand Master Academy

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤

Feeling the itch to rebrand? You’re not alone. But a new logo, color palette, or website isn’t always the answer.

In this episode, I’m breaking down five common scenarios where rebranding might seem like the right move, but could actually hurt your business (and your wallet). I’ll walk you through why that urge comes up, what the real problem might be, and what to focus on instead to get your business back on track.

Whether you’re bored of your visuals, feeling external pressure to “level up,” or thinking a rebrand will magically solve your client drought, this episode will help you hit pause and make a smarter, strategy-first decision.

👉 In This Episode, You’ll Learn:

• The early-stage mistake new business owners make with branding (and what to do instead)
• Why lacking a clear business vision makes rebranding a waste of time
• How shiny object syndrome can sabotage your brand consistency
• The deep business problems a rebrand can’t fix
• Why rebranding to please others almost always backfires
• How to know when you need a full rebrand vs. a simple refresh

🎧 Tune in for a reality check on rebranding and a clear plan to help you decide your next right step — without wasting time or money.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

What do motherhood, social media, and business growth have in common? A lot, actually.

In this episode, I’m joined by my friend and go-to social media expert Megan Phillips. Megan is a mom of three and a social media manager who helps service-based businesses show up consistently online without losing their sanity. 

We’re getting into her unique journey into motherhood, how that shaped the way she runs her business, and the behind-the-scenes of what it actually looks like to hire social media support.

Whether you’re thinking about outsourcing content or just want to feel a little less alone in the chaos of growing a business and raising babies, this one’s for you.

👉 In This Episode, You’ll Learn:

• How Megan’s motherhood journey shaped her perspective as a business owner
• What to consider before hiring a social media manager
• What support actually looks like when it comes to outsourcing content
• Tips to make social media feel more sustainable (even if you're not ready to hire yet)
• Why values and boundaries matter in both motherhood and marketing

🎧 Tune in for a real, refreshing conversation about social media, motherhood, and building a business that works for your life, not the other way around.

🔗 Links & Resources:
➡️ Follow Megan on Instagram @meganphillips.co
➡️ Visit Megan's Website www.meganphillips.co
➡️ Grab Megan's Free Guide: From Overlooked To Booked On IG

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Brand values might sound like one of those fluffy branding exercises you can skip, but if you're an online service provider, they’re actually one of the most powerful tools you have. When used intentionally, your values shape your brand voice, client experience, marketing, decision-making, and more. But when they’re vague, copy-pasted from a competitor, or just collecting dust on your website? That’s when your brand starts to feel out of alignment.

In this episode, we’re diving deep into the real purpose of brand values, how to define ones that actually mean something, and how to use them to build connection and trust in your business (with examples from inside Specht & Co).

👉 In This Episode, You’ll Learn:

• What brand values actually are (and why most people get them wrong)
• How values impact your marketing, messaging, and client experience
• Real examples of how we live out our brand values at Specht & Co
• 4 questions to help you define your own brand values
• What to do with your values once you’ve got them

🎧 Tune in for a grounded, strategic take on brand values that will actually move the needle in your online business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side.

In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not.

👉 In This Episode, You’ll Learn:

• What I did differently between my first and second maternity leave
• The unexpected way rest sparked my most creative business ideas
• How I built systems and trust that let my business run without me
• Why boundaries, delegation, and support matter more than perfection
• Lessons any business owner can apply to step away without losing momentum

🎧 Tune in for a real-life reminder that taking a break doesn’t have to break your business (and might just be the thing that moves it forward.)

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Forget funnels. Forget fancy ads. The most effective marketing strategy I’ve ever used? Taking really good care of my clients.

In this episode, I’m sharing how building an exceptional client experience has generated consistent referrals, repeat clients, and organic buzz for my business, and how you can do the same. No burnout, no endless marketing hamster wheel, just thoughtful systems, elevated delivery, and a little bit of intention.

👉 In This Episode, You’ll Learn:

• Why client experience is a marketing strategy (and the secret to long-term growth)
• What to do before implementing this strategy (hint: pricing matters)
• Real examples of how I go above and beyond for my clients
• How to create organic referrals without having to ask
• 4 quick ways to improve your client experience today

🎧 Tune in for a sustainable, low-pressure growth strategy that turns every client into your best marketing asset.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer.

I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience. 

We’ll also talk about how to know if your current strategy is lacking (hint: if you're stuck in an endless rebrand loop, this might be why), plus what changes when you actually get it right.

Whether you’re new to business and wanting to start off on the right foot, or a seasoned entrepreneur feeling like your current brand just isn’t cutting it, this episode will give you a clear roadmap for building a brand that actually supports your business growth.

👉 In This Episode, You’ll Learn:

• What brand strategy actually is 
• The 10 core elements every strategic brand needs
• How brand strategy simplifies content, design, offers, and marketing
• Signs that your brand strategy isn’t working (and how to fix it)
• Tangible results you’ll see once you’ve nailed your strategy
• How to DIY your strategy or get support with it at any stage of business

🎧 Tune in for a crash course on brand strategy and why it’s the foundation of every smart, sustainable business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

You had a great discovery call. You sent the proposal. You were sure this one was going to convert… and then the lead ghosted. Or said no. Or picked someone else. 

Cue the internal spiral.

In this episode, I’m sharing the mindset shift that helped me finally stop taking every “no” so personally and why client rejection usually has nothing to do with your talent, likability, or worth. If you’ve ever let a lost lead wreck your confidence, this one’s for you.

👉 In This Episode, You’ll Learn:

• The quote that helped me untangle self-worth from business outcomes
• How to stop taking sales rejection personally
• What leads are actually evaluating when they say yes or no
• Why confidence matters more than perfection in client attraction
• How to lead your brand like a pro even when results aren’t instant
• A better way to show up (without performing for approval)

🎧 Tune in for a mindset reset around sales, rejection, and building a brand that magnetizes the right clients without sacrificing your mental health.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤