Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years.

In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also giving you five fresh opt-in ideas that are working right now to grow your list and attract more aligned, ready-to-invest leads.

If you want to stop collecting cold leads and start creating real relationships through email, this one’s for you.

👉 In This Episode, You’ll Learn:

• Why your email list still matters 
• What today’s online audience really wants from a lead magnet
• Five email opt-in ideas that are working right now
• The lead magnet that’s grown my list faster than anything else
• How to use different types of opt-ins for different buyer stages
• The biggest key to getting any lead magnet to work for you

🎧 Tune in for a fresh take on email list building, five high-converting opt-in ideas that actually work, and permission to ditch the dusty PDF for something more engaging and effective.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit
➡️ Blog Post: How I Created a Quiz Lead Magnet in Under a Day Using Interact 

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one.

In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client. 

Whether you're early in business, pivoting, or just feeling stuck in the “I should have this figured out by now” loop, this episode will help you zoom out and focus on what really moves the needle.

👉 In This Episode, You’ll Learn:

• What a niche actually is (and what it’s not)
• The real reason coaches and courses obsess over niching
• Why a narrow niche doesn’t automatically mean more clients
• How to actually find your niche over time
• What to focus on instead of trying to perfect your ICA
• My honest story about picking the “wrong” niche and having to pivot

🎧 Tune in for a refreshing perspective on niching and permission to build a business before you’ve figured it all out.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make.

We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio manager, and the intentional decisions she’s made to build a business that supports her life (not the other way around). 

This episode is equal parts strategy, real talk, and permission to stop chasing more.

👉 In This Episode, You’ll Learn:

• What a studio manager actually is (and how it compares to a VA or OBM)
• How Liz’s rebrand helped her show up more confidently and attract the right clients
• What it looks like to lead with values rather than just visuals
• The biggest mistakes people make when trying to scale (and what to do instead)
• Why staying small on purpose can be a power move
• How Liz runs a thriving business while her 4-year-old at home full-time (and the lessons she’s learned along the way)

🎧 Tune in for a candid convo on redefining success, building a business that fits your life, and embracing salty vibes and strong systems.

🔗 Links & Resources:
➡️ Follow Liz on Instagram @luxandvitadsn
➡️ Check out Lux + Vita's New Website
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Before I ever started designing brands or running an agency, I was pushing carts and boxing groceries at Costco and honestly? That job taught me more about running a successful business than most of my marketing classes in college.

In this episode, I’m sharing the unexpected (but important) business lessons I learned working at one of the most trusted retail brands in the world. From how they treat employees to how they build customer loyalty without flashy marketing, we’ll unpack how you can apply Costco’s core values to your own online business.

If you’ve ever wondered how to create a brand that clients come back to again and again, this one’s for you.

👉 In This Episode, You’ll Learn:

• Why how you treat your team directly impacts how they show up for your business
• What pushing carts in the rain taught me about leadership and company culture
• How Costco uses simplicity to build trust and why it works
• Why quality will always win (and how to build a reputation around it)
• How consistency builds brand recognition and loyalty

🎧 Tune in for a deep dive into brand loyalty, leadership, and building a business that lasts

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Hiring a business coach can be a game-changing investment or a really expensive mistake. If you’ve ever wondered whether coaching is right for you, what type of support to look for, or how to vet potential coaches, this episode will give you the clarity and confidence to make the right call.

I’m sharing the real story behind my coaching experiences, what I’ve learned about choosing the right support, and how to make sure you’re getting the most out of your investment. We’ll also cover red flags to watch out for, different coaching formats, and how to know when it’s time to move on.

Whether you're brand new to coaching or just want to make smarter investments in the future, this is your no-BS guide to navigating the coaching world like a CEO.

👉 In This Episode, You’ll Learn:

• What business coaching is and isn’t
• The different types of coaching containers 
• How to know when you’re ready for a coach
• What to look for in a coach (and the red flags to avoid)
• Why “graduating” from a coaching container is actually a good thing
• How to get the most out of coaching once you invest

🎧 Tune in for honest advice on how to hire (or walk away from) the right kind of support at the right time in your business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

In the world of online business, there’s no shortage of things you could do yourself. From branding to website design, copywriting, contracts, client systems, and more. But just because you can DIY something doesn’t mean you should.

In this episode, I’m walking you through the five-part filter I use to decide when to DIY, when to outsource, and when to find a happy medium. We’ll cover time, money, energy, skillset, and resources plus the often-overlooked "hidden cost of free." 

If you’ve ever found yourself stuck in decision paralysis, this one will help you move forward with confidence.

👉 In This Episode, You’ll Learn:

• The five key questions to ask yourself before you decide to DIY or hire
• How to factor in time, urgency, and opportunity cost
• Why your energy and mental capacity really matter
• The difference between your zone of genius and zone of competence
• How to make smart decisions based on your budget and your goals
• One of my favorite middle-ground support options for DIYers who don’t want to go it alone

🎧 Tune in to learn how to find the balance between doing it all and investing in the right support for your next stage of growth.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you've ever Googled "how much does a website cost?" and gotten wildly different answers, you're not alone. The real answer? It depends. It depends on how much you DIY, what you hire out, which platform you use, and a whole lot more.

In this episode, I’m breaking down the real costs of building a website, from domain registration to design, copywriting, photography, and branding. I’ll share realistic price ranges for every piece of the puzzle, tips to save money, and common hidden costs you might not have considered.

Whether you're budgeting for your very first site or planning a website upgrade, this episode will help you set clear expectations and avoid sticker shock.

👉 In This Episode, You’ll Learn:

• What you should budget for your domain, hosting, and platform
• How website templates (and designers) are priced and when each one makes sense
• Why hiring a pro copywriter or photographer can be a game changer (and what it costs)
• How branding ties into the total cost and why you shouldn’t skip it
• All-in price ranges for DIY, mid-tier, and premium website builds
• How to figure out what to DIY, what to outsource, and where to invest for the best ROI

🎧 Tune in to map out your website budget and build a site that actually supports your business growth!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit
➡️ Val Casola's Killer Website Copy Template

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve decided it’s time to rebrand, the next step is finding the right designer to bring your vision to life. But how do you know who’s the right fit?

In this episode, I’m sharing ten questions to ask before you hire a brand designer, so you feel empowered, informed, and confident in your decision. These questions will help you avoid some of the most common hiccups that come with rebranding, and set you and your designer on the path to success from your first meeting.

Whether you’re planning to rebrand soon or you’re just starting to explore the idea, this episode will help you navigate the process like a pro.

👉 In This Episode, You’ll Learn:

• My best strategy for finding a designer
• The red (and green) flags to watch for during the hiring process
• What you need to know about timelines, availability, and processes 
• How to gauge whether a designer’s work actually gets results
• What deliverables to expect and how revisions usually work 
• The question most designers love being asked
• How to plan ahead so your rebrand doesn’t feel rushed or stressful

Tune in to set yourself up for success before you invest in your next rebrand!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Rebranding can be a game changer for your business if you're feeling stagnant, but it's not the answer to all your problems. If you’ve ever wondered whether it’s really time to update your brand, this episode is for you.

I’m breaking down the four key signs it is time to rebrand and the three situations where you shouldn’t rebrand (plus what to do instead). I’ll also share the difference between a full rebrand and a simple refresh, and the most important things you should do before starting the rebrand process.

Whether you're growing, changing gears, or just feeling stuck, this episode will help you decide the next right step for your brand.

👉 In This Episode, You’ll Learn:

• The difference between a rebrand and a brand refresh
• Four major signs that it’s time for a rebrand
• Why you might be attracting the wrong clients (and how branding plays a role)
• How outdated visuals can affect your pricing and confidence
• Three common scenarios when you shouldn’t rebrand and what to do instead
• Helpful pre-work to do before hiring a designer or strategist to rebrand your business

Tune in to get clarity on whether your brand needs an overhaul or just a little refresh!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

7 Unpopular Things I Do In My Online Business And Why I'm Not Apologizing For Them

Leaving the corporate world and running my own business was an adjustment, especially when it came to deciding how to structure things. Over time, I’ve built a business that works for me, my clients, and my family—even if some of my practices go against conventional wisdom. 

In this episode, I’m sharing seven unpopular business practices I follow and why I stand by them. From unlimited design revisions to flexible contracts, I’ll walk you through my reasoning, the risks, and how these approaches have helped me create a more client-friendly business.

👉 In This Episode, You’ll Learn:

• Why I don’t limit the number of design revisions (and how I keep projects from spiraling out of control)
• My stance on payment plans and why I don’t charge extra for them
• The reason I avoid fake urgency in sales and marketing
• How I prioritize client empowerment over long-term retainers
• Why I sometimes let clients out of contracts 
• My approach to not nickel-and-diming clients for every little task
• How I’ve embraced an unconventional work schedule to fit my lifestyle

Tune in to hear why these so-called “unpopular” practices have helped me build a business I love!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Kelsey Kerslake

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤