Pass Or Smash: Online Business Rebrands w/ Sam Burmeister of Nomad Copy Agency

Rebranding can be an exciting (and sometimes necessary) step in evolving your business, but not all rebrands are created equal. In this fun (and educational) episode, I’m joined by Sam Burmeister of Nomad Copy Agency to break down recent online business rebrands—deciding which ones were a smash and which ones were a pass.

We’ll dive into what makes a rebrand successful, where some businesses go wrong, and how to know if it’s time for your own brand refresh. Plus, we’ll share our candid thoughts on trends, messaging shifts, and what every business owner should consider before making big branding changes.

👉 In This Episode, You’ll Learn:

• Sam's best piece of advice for reaching six figures and beyond
• The difference between a strategic rebrand vs. a surface-level refresh
• Common mistakes businesses make when rebranding (and how to avoid them)
• What makes a brand evolution feel natural vs. forced
• Our takes on some of the latest online business rebrands—Smash or Pass style

Not every business needs a full rebrand, but if you’re feeling disconnected from your brand or unsure if yours is working for you, this episode is packed with insights to help you decide your next steps. Tune in now!

🔗 Links & Resources:
➡️ Follow Sam on IG @nomad.copy
➡️ Join Copy on Demand
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

How To Use Client Feedback To Improve Your Online Business

Client feedback is one of the most valuable (and often overlooked) tools for improving your business, refining your offers, and making your marketing more effective. In this episode, we’re diving into how to collect meaningful client feedback, what to do with both positive and constructive feedback, and how to use it to shape your brand and business strategy.

👉 In This Episode, You’ll Learn:

• The key difference between testimonials and actionable client feedback
• What to do with positive feedback to enhance your messaging and marketing
• How to handle constructive criticism without taking it personally
• How to ask for feedback in a way that gets useful responses

If you’re not actively gathering feedback from your clients, you’re missing out on a goldmine of insights that can help you improve your business, attract better-fit clients, and create a more seamless experience for everyone you serve. Tune in now!

🔗 Links & Resources:
➡️ Steal My Client Feedback Questions
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Prestridge & Co. VA Agency

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Did you get your business’s logo from Upwork or Fiverr—only to find that it’s hard to use, feels generic, or doesn’t truly represent your brand? If so, you’re not alone. In this episode, I’m breaking down why logos from sites like Upwork and Fiverr often fall short, the hidden risks of using these platforms for branding, and when these services actually do make sense for your business.

👉 In This Episode, You’ll Learn:

• Why most Fiverr and Upwork logos lack strategy and long-term usability
• The legal and branding risks of generic or templated logo designs
• The difference between a logo and a comprehensive brand identity
• When hiring on Upwork or Fiverr actually makes sense for your business
• How to make smarter branding investments that set you up for long-term success

If you’re frustrated with a logo that just isn’t working for your business—or want to avoid common design mistakes—this episode is for you. Tune in now!

🔗 Links & Resources:
➡️ Sign up for your Free 5min Brand Audit
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Podcast Strategist Jenny Suneson

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

If you have an online business, you probably already have a website—but is it actually helping you grow? Your website is your digital storefront and often a potential client’s first real introduction to you. That’s why it’s crucial to design it in a way that turns visitors into customers or clients.

In today’s episode, I’m sharing five things your website must have to become your best (and hardest-working) employee!

👉 In This Episode, You’ll Learn:

• The #1 mistake business owners make with website messaging
• How to simplify navigation for a seamless user experience
• Why clear, strategic calls to action are a must-have
• The power of social proof and how to use it effectively
• Simple SEO and performance tweaks to get more traffic and conversions

If your website isn’t getting you the results you want, these tips will help you make simple but powerful changes to turn more visitors into paying clients. Tune in now!

🔗 Links & Resources:
➡️ Sign up for your Free 5min Brand Audit
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: SEO & Digital Marketing Strategist Danielle Zeigler

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

In this episode, I’m getting super vulnerable and sharing the real numbers behind my business investments—the good, the bad, and the expensive mistakes. I’ll break down the total amount I’ve invested in my business since its inception, what I’d pay for again in a heartbeat, and what I regret spending money on. If you’ve ever wondered what it actually costs to run an online business and want to avoid some of my pitfalls, this episode is for you!

👉 In This Episode, You’ll Learn:

• The total amount I’ve invested in my business so far (brace yourself!)
• My worst investments—and why I wouldn’t make them again
• My best investments—the ones that truly moved the needle
• How to be more discerning with your spending and avoid common financial pitfalls
• The difference between necessary business expenses and shiny object syndrome

🎧 Tune in now to get the full breakdown!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Business Coach Eryn Morgan

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Branding isn’t just about pretty logos and colors—it’s about creating a strategic, memorable identity that connects with your ideal audience. In today’s episode, we’re diving into what branding really is, why it’s essential for online service-based businesses, and how it impacts everything from initial client attraction to referrals, visibility, and more.

👉 In This Episode, You’ll Learn:

• What branding really is (and what it isn’t)
• The three key phases of branding
• Why skipping brand strategy can have a negative ripple effect on your business
• How a strong brand foundation makes everything else in business easier
• The biggest mistakes entrepreneurs make when it comes to branding
• Signs it’s time to invest in branding for your business

Tune in to learn how to build a brand that stands out, resonates with the right people, and converts!

🔗 Links & Resources:
➡️ Sign up for your Free 5min Brand Audit
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ This week's shoutout: Email & SMS Strategist Jess Zierer

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Is hitting six figures really the milestone that will change everything in your business? In this episode, I'm unpacking the hype around making six figures and why $100K may not be all it’s cracked up to be. Whether you’re striving to reach that number or you’ve already hit it and feel underwhelmed, I'm here to give you a realistic perspective on what six figures actually means for your business, your lifestyle, and your financial freedom.

👉 In This Episode, You’ll Learn:

• Eye-opening small business revenue stats that might surprise you
• The truth about profit margins and what $100K really looks like after expenses and taxes
• Why hitting six figures won’t magically fix everything in your business
• The non-monetary benefits of entrepreneurship that truly matter
• How to build a business that’s both financially and personally fulfilling

If you’ve ever felt like you’re behind or questioned whether you’re doing something wrong once you hit six figures, this episode is for you. Let’s get real about what it takes to build a sustainable, profitable business—beyond just the numbers.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn More About The Six Figure Brand Society
➡️ This week's shoutout: Kimberly Tara, CPA

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. When you screenshot your review, share it and tag me on IG @spechtand.co, I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Welcome to the first episode of The Six Figure Brand podcast! 🎉

In this episode, I’m pulling back the curtain on my journey — from studying graphic design in college to leaving my corporate job, tiptoeing into freelancing, and eventually building a six-figure brand and design agency.

👉 In This Episode, You’ll Learn:

• How I got started in branding and web design
• The moments that shaped my business journey
• The challenges, mindset shifts, and lessons I’ve learned over the last decade in business
• What The Six Figure Brand is all about and what you can expect from this podcast

If you’re an online service provider, creative entrepreneur, or aspiring business owner looking to build a profitable brand, you’re in the right place!

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn More About The Six Figure Brand Society

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. When you screenshot your review, share it and tag me on IG @spechtand.co I’ll send you a $5 Starbucks gift card as a thank you! 

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense. 

Book Your Session Here
Promo Code: SFBPOD

Welcome to The Six Figure Brand Podcast where we are pulling back the curtain on what it really takes to build a six figure business as an online service provider.  I’m your host, Morgan – mom of two, military spouse, branding expert and online agency owner. 

Over the last decade I’ve helped over 100 entrepreneurs step into the next level version of themselves and grow their businesses using personalized and strategic brand and website design. I’ve learned a thing or two about what the journey to a sustainable six figure brand looks like, and I’m excited to share my favorite tips, tricks, and real-life lessons to help you do the same.

On this podcast you’ll find a mix of solo episodes and interviews with other business owners to give you multiple perspectives and a well rounded picture of exactly how you can build a six figure brand of your own! 

Be sure to subscribe on whatever platform you’re listening on to get notified when new episodes drop each Tuesday!