The Slow Creative Podcast with Krista Bauer

Today, we have a special guest, Bingz Huang, Gentleness Ambassador, Human Design practitioner, Intuitive healer, and Writer sharing her best tips on using Medium for Business and how to get your work and writing seen by the right audience. 

In today's episode (ep. 24) we talk about: 

• Bingz's journey with Medium and how she has grown her following and the publications she has created


• Should you use Medium as your blogging platform for business? The pros and cons of both.


• Should you share your content to Medium and your blog and the process for doing so


• The types of content that does best on Medium


• Her top tips for getting started on Medium


• How to find the right publications to write for


• Why Medium is an excellent content marketing platform for sensitive solopreneurs 


• An overview of Medium's paywall and how to grow your audience by understanding your stats. 

Links and resources mentioned in the show:

• Bingz Medium Profile


• And here's a list of links to articles I've written about content marketing on Medium.


• Her Human Design Publication on Medium


• Her Gentleness Ambassadors publication

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Have you ever been told to charge what you're worth by a coach and you're still left wondering, well how much am I worth? Well, friend, you're not alone because there's no price tag on your value as an individual or the value you provide for your clients. 

I've never understood the "charge what you're worth" model for pricing because what does it mean when potential clients don't buy from you or enrol in your programs? You're not worthy enough? Of course, not.

In episode 23, I give you a practical process with 5 practical questions to help you decide if it's time to raise your rates. Hint: It has nothing to do with your worth or your value as an individual, but rather a practical exploration of your goals, lifestyle, hours and cost of living.

In this episode I share: 

• Why I decided to raise my rates and my process for changing them.


• A spacious way to raise your rates with existing clients that doesn't leave them shell-shocked or upset.


• 5 practical questions that helped me decide if it's time to raise your rates. 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Do you struggle to express yourself authentically through colour, fonts and your overall brand? 

In episode 22, I dive into: 

• The importance of branding for solopreneurs and what can happen when you don't connect with your online vibe


• My step-by-step process for creating a simple and authentic brand that reflects who you are 


• An update on my next tiny course (all about authentic branding).

Links and resources mentioned in the show: 

• Unsplash.com for photo inspiration 


• My Pinterest Moodboad for inspiration and ideas


• Visual Marketing for Beginners Course


• ColorZilla eye dropper extension for picking colours 


• Creative Market for fonts and logo templates


• Design Cuts for fonts and logo templates


• Canva Pro


• Waitlist for the Branding Authentic course and notification (complete this form and get notified) 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Have you ever wondered how you can bring more heart into your marketing or how you can bring more of a heart-centred philosophy into selling your offers so that it doesn't feel gross to market your services? If you hate selling and marketing feels like a nasty, manipulative business task that you have no choice but to do, then episode 21 is for you. 

In today's episode, I share: 

• What heart-centred selling is and how it differs from the loud mainstream approach that's out there.


• My answer to the question: is it possible to follow a heart-centred selling approach and still make sales?


• The 4 principles of heart-centred selling and why using mainstream tactics like fear, false urgency and FOMO erodes trust and can damage your client relationships before they start.

Links and resources mentioned in the show:

• You don't hate selling, you hate being inauthentic podcast, episode 7.


• Dani Gardner's: Create a Tiny Course


• Marketing Beyond the Lizard Brain (Krista Bauer)


• Lizard Brain Marketing (George Kao)

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Is it possible to show vulnerability in your business authentically or is it just a savvy marketing tactic peddled by the mainstream to unconsciously persuade people to buy from you? 

Vulnerability in marketing seems to be a hot trend.  An inauthentic tactic used to sell you on 7-figure, rags-to-riches secrets so you’ll believe there’s a chance it can happen to you, too.  Unfortunately, stories like these are usually nothing more than a psychological ploy to sell-out programs and convert you into a paying client.

If vulnerability is the key to building deep resonance with your audience, how can you do it authentically? 

In this episode, I share: 

• 5 ways you can express authentic vulnerability in your content


• The value of authentic vulnerability in your content marketing and how it helps build deeper resonance with the people you want to serve


• The golden rule of authentic vulnerability 


• How to be vulnerable online as an introvert without broadcasting your private life on the internet


• 4 questions to help you discern which stories to share and which ones to pass on. 

Links and resources mentioned in the show: 

• The Power of Vulnerability audiobook by Dr Brené Brown


• How my daughter's ASD diagnosis is helping me live and embrace an unconventional and fully authentic life 

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

Are you struggling to resonate with the right people or make deeper connections with your audience? In episode 19, I share three things that have worked and are still working to build deep resonance with the right people. 

In this episode, you'll learn: 

• 3 things that are working for me in my business to help me build deeper resonance 


• the value of resonance in marketing 


• questions to help you reflect on where/how you can deepen the connection you're building with your own audience. 

Links and resources mentioned in the show: 

• How To Write Website Copy That Resonates With Your Ideal Audience 


• 5 Tips for Writing Copy That Connects (Podcast) 


• Visual Marketing for Beginners Course


• How To Use Visuals to Engage Your Audience Authentically 


• Tad Hargrave, Marketing for Hippies

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

I'm coming back in with this week's episode (ep 18) on how to make a comeback after an unplanned content break. I'm creating this episode because I've recently had to take an unplanned break myself. I got a little bit tied up earlier at the end of the summer in August.

Preparing for kids going back to school and life just got a little crazy. And I just could not keep up with content creation, coming up with creative ideas. I felt like the inspiration had dried up a little bit and I just needed to put a pause on everything that I was doing other than things that were a priority in my personal life and things that were a priority in my business, such as maintaining client work.

I know firsthand how hard it can be to get back to a regular rhythm of creating content, sending newsletters, or posting on social media which is why I thought I'd share tips for anyone who's taken an unplanned break from content and is left wondering, how do I word an apology? What do I tell my audience? 

If you're feeling guilty or bad for getting out of rhythm, don't. Life happens. 

In this episode, you'll learn:

• 5 tips for bouncing back after an unplanned break 


• Why you shouldn't feel guilty or need to give an apology


• Content ideas for when you come back


• Why taking an impromptu break is good for you and your business. 

Links and resources mentioned in the show: 

• My 5 Go-to Strategies For Coming Up With Fresh Content Ideas

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

In episode seventeen of the podcast, I expand on interview questions I was asked about podcasting, the tools I use, my workflow, my reasons for starting. I couldn't get into detail in the written Medium article on creating and sustaining your podcast with me and five other podcasters which is why I thought it'd be fun to answer my questions on the show. 

If you've been thinking about starting a podcast but feel overwhelmed by the tech, wondering if podcasting is right for you, how much it costs, will it be sustainable for my business, tune in to get the inside scoop on my experience and how I prep, produce and promote this show as a solopreneur. 

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

In episode 16, I break down three different copywriter profiles that I’ve created based on the clients I’ve coached, trained or written copy for throughout the past 4 years.

I share tips, tools and examples based on each profile to help you write more clear, concise and resonate sales page copy.

In my experience, you’ll identify with one more strongly than the others but if you’re not sure, choose one profile to work with for now so you don’t overwhelm yourself with trying to improve too many things at once.

The three copywriter profiles:

The Academic: They’re experts at what they do, highly educated and are great writers, many are published authors, but they recognize that copywriting is a different kind of skill. Their training prevents them from relating to the people they want to serve.

The Professional: They’re experts at what they do, they often enjoy writing, but struggle to strike a balance between professional and personal because of their 9 to 5 work experience that stifled their creativity.

The Disbeliever: They’re experts at what they do, but usually avoid writing altogether because they don’t think they can write or write anything interesting. Their website is sparse and lacks content because they constantly question, is it good or not?

Which profile are you?

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/blog/what-type-of-copywriter-are-you/ for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.

In episode 15, I break down my 4-pillar framework for helping you grow your online business authentically. 

What I’ve personally seen with clients (I've done this, too) is they'll spend a lot of time and money branding themselves. Figuring out their colours and fonts. Which website platform to build on, etc. They'll create an amazing offer they think people are going to love and want, then they launch and nothing happens. It flops. No one buys. 

In this episode, I’m sharing a 4-pillar framework that I use with myself and clients to help you create and grow an online business that feels authentic, and aligns with who you are. 

Its main purpose is to provide a structure to help you focus on essentials areas of your business you may not have considered or taking the time to think about. 

It's designed to help you create a fulfilling, sustainable business that serves both you and your audience. 

In this episode, you'll learn: 

• my 4-pillar framework for growing an authentic online business 


• the problem with building your brand before building a solid foundation for your business 


• the importance of knowing yourself before knowing your audience 


• why copywriting can be a big waste of money if you haven't worked through stages one and two of your business first 


• the one thing that is critical to growing a fulfilling, sustainable online business. 

Hopefully, you'll tune in and have a greater awareness of which stage you’re at and decide if there's an area of your business you could be spending more time on now. 

If you have a question or would like to share your top insights from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for a copy of the show's transcript and to get the links and resources mentioned in the show.

Enjoy the show!

Blessings, K.