The Slow Creative Podcast with Krista Bauer

I was conducting a market research call with a past client recently and I asked her, “what would you invest in right now if you had an unlimited budget for your business?”. Her response was “I’d redo my website because I want my online home to be an inviting space for clients.”

What’s interesting is I keep hearing things like “websites are dead” or they’re obsolete.

Personally, I don’t feel that’s true and I see a lot of benefits to having and maintaining a website. The issue I’ve run into with clients is when their branding or copy doesn’t reflect who they are, they worry it'll attract the wrong people, or worse, none at all.

As I was reflecting on why I believe websites are still an important marketing tool for your business, I came up with six reasons why it's worth giving it some of your love and energy. Tune in to hear more. 

Head over to https://kristabauer.com to learn more about my offerings and to find more tips and episodes or go here to ask me anything about creating and growing an authentic and aligned business here > https://kristabauer.com/askanything/

To subscribe, go here > https://kristabauer.com/subscribe

Enjoy the show!

Is your life of business feeling a little crazy right now? Maybe you're a mom of young kids like me. Or you've got a full-time job and your business is currently a side gig. Or maybe you're caring for ageing parents or a child with additional needs (also like me). Either way, life is a little overwhelming right now and you can’t keep up or you're working at a pace that isn’t sustainable.

In this episode, I share: 

• A quick update about why I've taken a couple of months off of the podcast and why I don't feel guilty about it ;)


• A few tips to help give you the permission you might be needing to pause if you feel like you need a break but you're worried that your followers will leave you or your business will suffer as a result. 


• Why it's not just OKAY to care for yourself first, it's essential. You know this but maybe today is the day it syncs in.

Giving yourself permission to pause might just be the BEST strategy for your business right now.  

Links and resources mentioned in the show:

• How To Make a Comeback After an Unplanned Content Break
  
  The Monday Letters (my weekly newsletter) 


• My offerings 


• Can Your Business Survive Without Social Media? With Shailaja Vishwanath

Click here to follow along with the show's transcript. 

Head over to https://kristabauer.com to learn more about my offerings and to find more tips and episodes or go here to ask me anything about creating and growing an authentic and aligned business here > https://kristabauer.com/askanything/

To subscribe, go here > https://kristabauer.com/subscribe

Enjoy the show!

One of the downsides of authentic marketing is that results tend to be slower than what's being pushed and sold to us by the mainstream. A lot of the marketing that we're bombarded with is often selling big results, fast. It usually over-promises on results but under-delivers. Six figures in six months is one that comes to mind.

Clients tell me they're tired of that but what they don't realize is that marketing your business in alignment with your values and in integrity with how you want to show up with the world, it can just take longer. Especially if you're not using opt-ins and sales funnels to convert clients and you're being conscientious in the way that you're doing your business—results tend to be slower.

So today I want to share a little bit about my own experience with this. And some tips, if you're stuck in that place, so that hopefully you can walk away from this episodewith a little more confidence than before you started the show, because when the results aren't coming in, what happens?

You doubt yourself. 

You start to think and wonder, am I really cut out for this? 

Are people really interested in what I have to say? Are they interested in what I'm selling? 

Do I even have a business here at all? 

And while there can always be tweaks and improvements made to just about anything we're doing in our business, I believe that you have a something meaningful to share with the world. 

If you're here, you have a business that's deeply meaningful. It's an alignment with who you are. It's an expression of who you are and there's people out there who want your service because it has your energetic signature on whatever it is you're selling. And that is not something that can be found anywhere else in the marketplace. 

So if you're here and you're feeling a little bit doubtful about what it is that you're doing, because people aren't signing up, people aren't engaging with your content. They're not enrolling in your programs. You're only getting a client here and a client there, and it feels like tumbleweeds and crickets. 

If you're feeling discouraged and doubtful because the results aren't coming in fast enough in your business, in today's episode I share four tips for helping you feel less worried and focussed on the slow results so you can back to finding and focusing on the joy in your business. 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for more tips and episodes.

Enjoy the show!

Blessings, K.

Have you written a sales page or copy for your website and you're wondering, is it clearly and effectively articulating the incredible value of your offer to the right people? Or maybe you wish you could have someone review your sales page and tell you what's working and what isn't?

In today's episode, I share my top tips to help you critique and review your own sales pages or any copy you've written for your website. Most of the tips that I'm going to give you will apply to any copy you write, but most specifically when you're writing a specific offer for a specific audience—like on a sales page.

In this episode, you'll hear: 

• 10 things I look for and analyze when I critique a sales page for a client so that you can save time and money and learn to do this for yourself, too.


• Some of the most common design "mistakes" I see people making on their sales page that can impact the clarity of their offer so you can avoid them in your page design.


• Small changes and tweaks I will coach my clients make to help make their sales page easier to read and can increase the overall effectiveness without having to change a word of copy. 

Links and resources mentioned in this show: 

• Sales Page Copy Critique Service with Krista Bauer


• Divi WordPress Theme 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/podcast for the full transcript.

Enjoy the show!

Blessings, K.

Imagine, if you could write your sales pages, your website copy and content for social media and feel like it's a true reflection of how you sound in real life. Imagine if when you wrote anything it felt like a true reflection of your voice and the way you want to express yourself in the world. 

If you struggle with finding your authentic voice, then tune in because, in this episode, you'll learn: 

• What is your authentic brand voice and why it's important for building deeper resonance 


• What stops most people from speaking in their authentic voice 


• The four things that make up your brand voice


• Practical tips for finding your authentic brand voice (even if you hate writing) 

Links and resources mentioned in the show: 

• Zoom 


• Descript 


• Grammarly 


• Pro Writing Aid


• Tone Analyzer

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to https://kristabauer.com/finding-your-authentic-voice-as-a-solopreneur/ for the full transcript.

Enjoy the show!

A question I get from a lot of clients/students is how to use and find images for their website or sales pages. Can I use pictures of books and tea (because that's what I love) if that has nothing to do with my content? I have so many thoughts on how to and why I believe in using imagery in your marketing. Especially if you're a creative person or value beauty like me. 

Using imagery in your branding or marketing is powerful because it can convey your message in a way that some words can't. But if not used correctly, it can have a powerfully negative effect which can not only detract from your message but also turn potential new clients off. 

In this episode, you'll learn: 

• My philosophy for using images in your marketing and how to do it authentically 


• The top mistakes I people make and I suggest instead 


• Where to find beautiful images to use on your website and sales pages that help capture the emotion you're trying to convey, and


• How to compress your images so they don't slow your load times on your website. 

Links and resources mentioned in the show: 

• How to Authentically Use Visuals to Engage Your Audience [blog post] 


• George Kao, Authentic Business Coach


• Canva Pro


• Unsplash.com 


• How To Create a Brand Inspiration Board Using Pinterest


• Tinyjpg.com

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Hello everyone! Welcome back to a new year and the first episode of 2022!! I'm happy to be back sharing with you all. To kick off the new season, I wanted to open up with something that I feel very passionate and excited to talk about—marketing in alignment with your values and who you are so that it feels natural, easier and dare I say, pleasant?

If you're feeling a little let down and apprehensive of the marketing tactics that everyone preaches online these days, in this episode, I share ideas to help you sell your offerings aligned with your principles and your true self.

I promise marketing doesn't have to feel like a chore, it can be fun when you do it in alignment with who you are!

In today's episode, you'll learn:

• Why I believe, so many heart-centred, well-intentioned solopreneurs feels misaligned with their marketing and disparate in their efforts. 


• Three things you can do to help you market your services in alignment with your values and higher self so it feels natural, pleasurable and easier to do it consistently. 


• Lots of encouragement and permission for doing your business, your way. 

You don't have to create an e-course or start a podcast, just because that's what everyone else is doing. 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

Before we get into the episode, I just want to thank you for supporting my podcast this year. This will be the last episode for 2021 and I look forward to kicking it off with some fresh content in January. 

In this episode, I share seven questions to support your year-end reflection to help you process 2021 and set the tone for the year to come. I felt this would be a good episode to end off with and help you reflect on the growth that you've had so that you can celebrate your successes and positively reframe any "failures" or setbacks and learn from them to consciously choose a new direction for 2022. 

Links and resources mentioned in this show:

• Dear Future Self Letter Inspiration 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

If you're struggling to write a consistent newsletter to your followers or know whether or not you should have a newsletter (how long it should be or how to make it authentic), in this episode, I share insights into my own process including things that are working for me and things that I see other people doing that feels gross and make me want to unsubscribe (things we'll obviously not do).

For years, I've been consistently writing a newsletter that feels good to write and feels good to read. How do I know? Because I get people replying to my emails letting me know how timely the message was to receive, and how deeply it resonated. 

In this episode, you'll hear tips for writing authentic newsletters that feel both good to read and to write (using my newsletter writing process to guide us through). Things like:

• A newbie mistake that feels almost offensive to your readers 


• Tips from my own newsletter writing process that create meaningful engagement with your audience (even when it's small) 


• How long should your newsletter be? And what frequency to send them.


• How to address your audience (salutations that feel authentic 


• Why when I promote offers I never feel spammy or gross

Links and resources mentioned in the show:

• Why I deleted 1500 followers from my newsletter and social media (ep.8)


• George Kao, authentic business marketing coach


• If you'd like examples of my newsletters, check out past articles here or here. Or feel free to subscribe here.

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

If you struggle to write sales copy that connects with your audience and or copywriting feels gross and deceptive, in episode 25 I break down the four essential things I think every heart-centred sales page should include to make a deep and meaningful connection with the right people — without using hype or any scarcity-style marketing tactics to make a conversion.

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.