The Slow Creative Podcast with Krista Bauer

If you hate writing sales copy because it feels manipulative and you want a more conscious copywriting approach, in this episode, I share my philosophy and why I focus on connection over conversions. 

Conventional copywriting uses a carefully crafted language that’s written to get readers to take action. Using things like hype, FOMO, urgency, persuasion and fear to get people to buy your programs or enrol in your courses. 

It’s often written with an aggressive edge that guilts, rushes or fears people into thinking that if I don’t work with you now, I’m going to miss out on some critical information that’ll make me a failure in my life, business or relationships if I miss out.

Sadly, this tactic works.

But here's the question—

Do you want your clients to feel “sold to” or do you want them to make an informed, conscious choice about whether your offer aligns with their priorities right now?

If you're here, I know you'd prefer the latter.

In this episode, you'll learn: 

• What are conversions and why they're not my main target when writing for myself or clients 


• The difference between conventional copywriting and a more heart-centred approach


• A conscious way to write copy that doesn't push people into making decisions they're not ready to make, and 


• My philosophy for writing copy that connects with your audience in a sincere, straightforward way.

In this episode, I also mentioned I'd share a few non-hype, simple, straightforward sales page examples that are resonant without being forceful:

• Susannah Conway, Tarot for the Inner Child


• Boundaries & Self-Care for the Wild Soul


• Caroline Leon 1:1 Coaching 


• Tara Whitney: Embodied Group Coaching Program


• George Kao: Conscious Money Flow Course (aff. link)

There are many more I could've included in this list but I'll stop here. And of course, if you're curious how I write sales pages, you can check it out here. 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Head over to kristabauer.com/podcast for more tips and resources.

Enjoy the show!

Blessings, K.

A common question I get from clients is, where should I post content?



Many of them feel paralyzed because they don't know if they should post on Instagram or Facebook? Start a YouTube channel or a podcast? Write on Medium or their own blog?



No doubt there are a lot of choices out there and many ways to get your content in front of the right people.



So what's the problem?



It creates a lot of indecisiveness and many find themselves stuck in a holding place of inaction because they're worried they'll choose the wrong platform.



In this episode, I share my philosophy and my A to this Q.



Plus, why I don't advise "posting where your clients are hanging" as a general rule. It may be right for you - but it's certainly not right for everyone.



I also aim to inspire you to see content creation through a new lens. Exploring it as a sincere and fulfilling form of self-expression, not a lead generating strategy like you've been taught. I explain why in the episode.



If you struggle to know where to post content or feel it's a chore because you think you have to "sell sell sell", tune in to get my thoughts that'll hopefully inspire you to just start.

To sign-up for my email or to share your thoughts on this episode, visit the show notes on my website or click here to leave a voice message and I may share your insights or reviews in an upcoming episode! 

Blessings, K.

In today's episode, I share tips and inspiration to help you overcome imposter syndrome so you can own your authority as someone who's skilled, talented and experienced in your field. In other words, you can help your clients and you're exactly who you say you are. 

Many solopreneurs are silently dealing with not feeling worthy enough, or feeling like they don't have enough knowledge, skill or talent to support the people they want to serve. 

If you can relate to feeling like a fraud when you write about yourself and describe what you do, or you're afraid to own your authority as a coach, healer, or [insert whatever modality you teach here], this episode's for you.

Visit kristabauer.com/podcast for the transcript. 

Thanks for listening 🎧

Welcome to the Business By Intuition Podcast.

Each week, I’ll be sharing easy-to-implement strategies, tools, inspiration, and real-life lessons I'm learning on my journey towards creating and growing a sustainable business that nourishes me both spiritually and financially. I'll also bring you some of my favourite heart-led entrepreneurs to show you how you can grow a business aligned with your higher self following your intuition, not formulas.

Rather than using manipulation, persuasion, and fear tactics to sell your services online, we'll explore simple, spacious and sincere marketing strategies that feel soothing for your soul and anchored in authenticity. 

If you’re an online entrepreneur who wants to create a business led by your intuition, not the loud mainstream advice that’s out there, grab yourself a cuppa, diffuse your favourite oil and let's talk about how we can make the process of creating a service-driven business both simple and fulfilling.

Welcome to the Business By Intuition Podcast

I'm your host, Krista Bauer. Online Business Strategist, heartfelt copywriter and Kind Marketing Mentor for sensitive solopreneurs.

Each week, you'll learn easy-to-implement strategies, tools, insights, and real-life lessons to help you grow a sustainable business that nourishes you both spiritually and financially. I'll also bring you some of my favourite heart-led entrepreneurs to show you how you can create a business aligned with your higher self following your intuition, not formulas.

Rather than using manipulation, persuasion, and fear to sell your services online, we'll explore simple, spacious and sincere marketing practices that feel soothing for your soul. I'll also share guidance from my journey of how I’ve created an authentic online presence that's anchored in authenticity, aligned with my values and resonate with the people I’ve been called to serve.

If you're an online entrepreneur who wants to create a business-led by your heart, not the loud mainstream advice that's out there, light a candle, diffuse your favourite oil and let's talk about how we can make the process of creating a heart-driven business both simple and fulfilling.

Enjoy the show!