In this episode, Melinda Emerson converses with Shannon Hernandez, founder of the Joyful Business Revolution. They delve into the 'who', 'what', and 'when' of marketing, the importance of email marketing, and simplifying strategies. They discuss choosing the right platforms, content branding, mission-driven marketing, and emotional branding. The Love Your Leads framework is introduced, and retirement preparation is touched upon.
(0:00) Introduction of Shannon Hernandez and episode overview
(1:04) Sponsor: Melinda's live course for aspiring entrepreneurs
(3:22) Building long-term business success
(4:28) Guest introduction: Shannon Hernandez, founder of the Joyful Business Revolution
(6:17) Explanation of the Joyful Business Revolution and the 'who', 'what' and 'when' of marketing
(8:39) Importance of email marketing and simplifying marketing strategies
(12:49) Choosing the right platforms for your business and the three pillars of content branding
(15:04) Mission-driven marketing and emotional branding
(18:14) Strategy for follow-up after marketing and introduction to Love Your Leads framework
(19:47) Preparing for retirement and next week's preview
(20:06) Sponsor: Summer school course promotion