In this episode, Melinda Emerson chats with sales expert David Newman about his philosophy, journey, and challenges in sales. They discuss current sales strategies, the art of cold calling and using texting for follow-ups. Newman also shares insights on managing sales processes and driving repeat business. The episode closes with business advice and a teaser for the next topic: using data to boost your brand.
(0:00) Introduction and Guest David Newman's Philosophy on Sales
(1:57) Overview of David Newman's Work and Books
(3:00) David Newman's Journey and Challenges in Sales
(6:07) Current Sales Challenges and Strategies for Improvement
(10:03) The Art of Cold Calling and Initial Outreach in Small Businesses
(13:15) Use of Texting as a Sales Follow-Up Method
(14:38) Sponsor: Melinda Emerson's Boss Quiz
(15:09) Understanding and Managing Your Sales Process
(16:49) Tips for Driving Repeat Business and Referrals
(19:32) Closing Remarks, Best Business Advice, and Introduction to New Topic: Using Data to Boost Your Brand
(20:03) Announcement of Brand and Demand Live Event and Next Episode Teaser