Stephanie Chandler joins me today to share her insight on book authorship and the publishing process. She discusses why you should take the time to produce a high-quality book that will help you elevate your presence in the professional marketplace. Stephanie also highlights what to consider when it comes to choosing between traditional and self-publishing, and the importance of investing enough money, time, and resources into bringing your book to fruition.

In this episode, Melinda Emerson chats with Stephanie Chandler, CEO of Nonfiction Writers Association, about the role of books in business promotion. They discuss strategies and timing for book promotion, niche selection, delegation, and the pros and cons of self-publishing versus traditional publishing. The conversation concludes with the value of a publicist and final advice on book publishing.

(0:00) Introduction and Guest Stephanie Chandler, CEO of Nonfiction Writers Association

(1:43) The Role and Importance of Books in Business Promotion

(3:58) Strategies and Timing for Book Promotion

(6:01) Niche Selection and Delegation in Business

(7:50) Sponsor Message

(8:32) Self-Publishing vs Traditional Publishing: Pros, Cons, and Investments

(11:44) The Value of a Publicist in Book Promotion

(13:46) Final Advice on Book Publishing and Ending Small Business Failure

(14:09) Podcast Closure, Resources, and Invitation for Next Episode

Today, I reflect on Kobe Bryant’s legacy on and off the basketball court and how you can apply Kobe’s insight to how you approach your life and career. I discuss the importance of legacy, and why you need to take the “dash” in your life, between when you are born and when you die, seriously. I also highlight the importance of identifying how you want to impact people with your work and ultimately leave your mark on the world.

In this episode, Melinda Emerson discusses Kobe Bryant's journey and influence, his evolution and business ventures. She talks about leadership, handling self-doubt, and executing business plans. She also shares tips on setting daily priorities for success, leaving a positive impact, and prioritizing family in business decisions. The episode concludes with reflections on Kobe's legacy.

(0:00) Introduction to the podcast and episode

(1:46) Kobe Bryant's journey to the NBA and influence on Philadelphia

(4:25) Kobe Bryant's evolution and business ventures

(7:22) Leadership: Addressing self-doubt and vulnerability

(9:43) Adapting business strategies: Overcoming fear and executing plans

(12:22) Daily priorities for business success

(13:40) Reflections on Kobe Bryant's farewell tour and legacy

(16:27) Leaving a positive impact: Business and personal life

(17:54) Prioritizing family in business decisions

(18:17) Closing remarks and ode to Kobe Bryant

Carole joins me today to discuss her experience of working with a virtual assistant and managing virtual team members from around the globe as well as some of the highs and lows she has faced along the way. Carole highlights some of the positive attributes of the best remote workers she has collaborated with, along with some of the roadblocks that prevented other relationships with virtual workers from coming to fruition. Additionally, Carole shares a devastating story involving one of her first virtual assistants and how she is responding and giving back.

In this episode, Melinda Emerson shares strategies for saving money and seeking investments for small businesses. She discusses the importance of pitch competitions, crowdfunding campaigns, and compelling giveaways. Melinda also covers the evaluation of business models, understanding loan terms, and the risks of hard money loans. Other topics include managing credit lines, separating personal and business finances, and setting up different banking accounts. The episode wraps up with Melinda's money rules and an action point for the week.

(0:00) Introduction to the SmallBizChat Podcast with Melinda Emerson

(2:03) Strategies to save money and seeking investments for your small business

(4:44) The role and preparation of pitch competitions in raising funds

(7:21) Crowdfunding campaigns and the importance of compelling giveaways

(9:26) Evaluating your business model and considering a business loan

(11:17) Preparing for a business loan application and understanding loan terms

(14:02) Risks of hard money loans and the importance of repayment strategies

(16:04) Management of line of credit and separating personal and business finances

(17:40) Setting up different banking accounts for your business

(19:19) Implementing Melinda's money rules and action point of the week

(20:21) Closing remarks and preview of the next episode

In this episode, Melinda Emerson chats with Carole Copeland Thomas about the significance of team, technology, and diversification in business. They delve into remote staffing, the importance of replicable systems, and Carol's humanitarian efforts. The discussion also highlights the necessity of giving back to the community and offers advice for small business owners.

(0:00) Introduction and Carol Copeland Thomas' background

(3:05) Importance of team and technology in business

(8:24) Overview of Carol's current business and diversification

(11:26) Carol's approach to remote staffing

(16:30) Discussion on book about improving business management

(19:11) Dedication and focus of remote employees

(22:21) Importance of developing replicable systems in business

(26:04) Carol's humanitarian efforts for her remote employee's family

(30:20) Importance of giving and community in small business

(33:13) How to learn more about Carol Copeland Thomas

(33:54) Melinda's closing advice for small business owners

Ellen Rohr joins me today to demystify business finances and discuss what you truly need to know about money as a brand leader. She highlights certain aspects of finances where people tend to get stuck and why keeping up with your brand’s financials isn’t as complicated as it may seem. Ellen also highlights specific numbers and statements to keep an eye on, the power of knowledge and mentorship, and how to ensure that you are truly elevating your brand by being financially smart.