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The Smart Connector
The Smart Connector episodes
- How Commitment And Consistency Builds Loyalty
Understanding the Commitment and Consistency principle is key to business success, and is why we tend to stick to our choices, even when we have evidence that better ones are available. In this episode Jane looks at the second principle mentioned in Robert Cialdini groundbreaking book: Influence, the Psychology of Persuasion. She also suggests some practical ways entrepreneurs can use this principle to make their own businesses more successful.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass
8 min - Understanding Reciprocity
Reciprocity is the first law of influence and persuasion, that states that we tend to return the favours people give us. This episode examines the pioneering work of psychologist and marketing professor Robert Cialdini who wrote the book: Influence, the Psychology of Persuasion in 1984. His timeless theories are still as relevant today as they were when he first published his book, as they are based on our unchanging human nature.
ABOUT THE HOST: Jane Bayler is a serial entrepreneur, investor, speaker, event host and business scale up expert. She had a 20 year history in global media and advertising, before becoming a serial entrepreneur herself, with multiple businesses in real estate, marketing and education. Having grown and sold a £6M brand identity business to US communications group Interpublic, today she is most passionate about and committed to serving other entrepreneurs – helping them grow their businesses and achieve their best lives.
Enquire about working 1:1 with Jane, book a call here: https://bit.ly/2Z07DML
Discover Jane’s Ideal Client Success Accelerator Programme here: www.idealclientsuccess.com/masterclass
9 min
About The Smart Connector
From the publisher's feed
Jane Bayler is the Smart Connector, a London based passionate serial entrepreneur, brand marketer and business growth exploder, who helps overlooked and undervalued B2B consultants and service providers generate consistent, scaleable revenues through becoming the go-to authority in their sector.
Having spent 20 years in global advertising and brand marketing, Jane scaled and sold a London brand identity business to the US communications group Interpublic. Today, her #1 focus is her Ideal Client Success 90 Day Accelerator, which is a strategic positioning and business growth programme. This packages and productises her clients’ services to make them relevant, compelling and 100% irrestible to the people who will value them most. Create deeply rewarding, and instantly profitable offers, and leave being overlooked and undervalued to the 'also rans' who wish they were you.
The Smart Connector podcast features a range of carefully hand-picked consultants across multiple sectors, as well as some of Jane’s own client case studies and stories. Packed with insights and tactical as well as strategic tips to make your B2B consulting or service based business succeed, this is your go to resource for expert success.
Attract those who ‘lift you higher’ and repel the rest. Become a Smart Connector, the architect of your amazing business and life.
Book your clarity call here: https://idealclientsuccess.com/bookacall