Breaking News! Jeanniey Walden shares news exclusively on Snarketing Podcast -- that she’s leaving Rite Aid & Thrifty Ice Cream—and we’ve got the full story!

In this Season 3 kickoff, Jeanniey also reflects on leading Rite Aid through bankruptcy to brand revival, why community-driven marketing matters, and how mentorship, AI, and resilience have shaped her career.

We also discuss her TV show, LiftOff with Jeanniey Walden, and get a teaser of what’s next in her journey.

🔹 How AIR (Authenticity, Inspiration, Relatability) powered Rite Aid’s strategy

🔹 The power of real employees in marketing

🔹 What AI can (and can’t) replace in business

🔹 How mentorship and leadership grace make a difference

A season opener you won’t want to miss.

No guests, no problem—just unfiltered, unhinged banter from co-hosts Matt Wurst and Valerie Vespa. This episode is packed with laughs, insights, and a touch of snark. Here’s a sneak peek:

💬 Ranking favorites: "It’s like ranking your kids—but easier!"

🎯 AI buzz: From CES to case studies, how AI’s hype became reality.

😂 Rich but relatable: Manifesting “just rich enough” vibes for 2025.

🍫 Settling scores: Matt’s dramatic beef with Vinny from Hershey’s.

🎅 Holiday cheer: Why Santa’s elf hats are actually the key to power.

As we close out an epic year of guests, topics, and live recordings, we’re already dreaming big for Season 3. Don’t miss the laughs, insights, and marketing brilliance.

✨ Watch, listen, and snark your way into the New Year now!

From Engineering to Marketing: Michelle Froah’s Bold Journey 🚀

How does an engineer end up leading global marketing and innovation? Michelle Froah, Chief Marketing and Innovation Officer at ETS, shares her unconventional path on Episode 37 of the Snarketing Podcast.

🔑 Highlights:

Michelle’s story is proof that diverse experiences can lead to extraordinary outcomes. Don’t miss this sharp, insightful chat with Matt Wurst, Valerie Vespa, and the ever-snarky Michelle.

🚨 Retail marketers, denim lovers, and anyone balancing crack vs. vitamins (performance vs. brand) — this episode of The Snarketing Podcast is for YOU!

What a journey with Harry Kargman, CEO & Founder of KARGO, who takes us on a mobile, media, and marketing journey from 50 Cent ringtones to Cannes Lions drone shows? 🎶🚁

In this episode, Valerie Vespa and Matt Wurst talk with one of the leading entrepreneurs in our space about how KARGO stays ahead, building what others can’t replicate—from a powerhouse sales force to innovative video solutions.

Key Highlights:

📱 Mobile as life’s remote control

📺 Tackling CTV’s biggest challenges

🚁 BTS of KARGO’s Cannes drone show

📈 Growth through self-learning

In the second of our two "live" interviews at

It's a special, spooky, snarky Halloween episode of the Snarketing Podcast with EMARKETER's Jeremy Goldman exploring how data, technology, and evolving consumer expectations are reshaping the marketing industry. Drawing on his experience with leading brands, Jeremy shares actionable insights for navigating today’s complex digital ecosystem.

From staying adaptable in a fast-paced landscape to making data-driven decisions that count, Jeremy offers a unique perspective on modern marketing strategy. He also delves into future trends in commerce and consumer behavior, breaking down what brands need to know to remain competitive.

In this special live episode of The Snarketing Podcast, hosts Matt Wurst and Valerie Vespa sit down with former Huge agency leader and now strategic advisor, Matt Weiss, at the ANA Masters of Marketing conference. Matt Weiss opens up about his transition from agency executive to advisor, sharing what he's learned along the way and offering insights for those considering similar paths.

From navigating the evolving world of client partnerships to leveraging AI tools like Waldo, Matt Weiss provides a fresh perspective on how today’s marketing leaders can stay ahead of the curve. Whether you're curious about the future of marketing, intrigued by AI’s role in strategy, or interested in the power of advisory work, this episode is packed with valuable insights.

In this episode of The Snarketing Podcast, we’re joined by none other than Anna Bager, President & CEO of the Out of Home Advertising Association of America (OAAA). Anna brings her wealth of expertise to the mic, sharing why Out-of-Home (OOH) advertising is not only alive and well—but thriving! 🚀

From the streets to the sky (literally, we talk about the future of ads in outer space!), this episode dives deep into how OOH is reshaping media strategies, and why some of the biggest digital platforms, like Facebook and Google, are doubling down on OOH to supercharge their campaigns.

Tired of traditional agencies failing to deliver results? In this episode of *The Snarketing Podcast*, we dive deep into the revolutionary agency model shaking up the marketing world with X&O co-founders, Eric Segal and Brett Banker.

These industry veterans share how they’ve built an agency that blends the best of consultancy and creative execution, delivering business-changing ideas faster, smarter, and at a fraction of the cost.

Tune in as Eric and Brett reveal their secret sauce for winning client pitches with micro CVs, the hidden value in charging for creative work, and why flexibility is key to navigating today's chaotic marketing landscape. Plus, they spill on why CMOs are turning to X&O as their go-to problem solvers for urgent brand strategy challenges.

Whether you're a marketing leader or agency pro, this episode is packed with insights on how to adapt, thrive, and rethink what an agency can do.