In this episode of The Social Dentist, Dr. Desiree Yazdan is sharing a private workshop with all her listeners, as a thank you. This valuable workshop is titled Navigating Social Media During the Pandemic. This episode is different than most - it is a recording of a live training workshop held by Dr. Yazdan, in response to many questions about using social media for business during the current coronavirus pandemic.
Dr. Yazdan thinks this is an integral time for your business to be on social media. She tells us the two things we should be trying to accomplish while on social media. Dr. Yazdan gives us the roadmap to growing our business on social media, with our unique goals in mind.
Dr. Yazdan shares her personal story of how she got started in her career and how she found success through social media. You can use Dr. Yazdan’s story to inform your own journey on social media. At the 13:00 mark Dr. Yazdan starts going into detail about actions that you should be taking on social media specifically to address the coronavirus pandemic. She gives suggestions on types of content you could post.
Dr. Yazdan goes into detail on how you should adapt your posts because of the current pandemic. She gives suggestions on how to connect with your ideal audience during this time. She helps us change the way we think about our posts in order to better serve our audience.
Dr. Yazdan uses well-known brands to solidify her point about building your brand. She defines what a brand is to help us understand how we can create the brand we intend on social media. She gives us questions to ask ourselves which will help us create quality content for our brand and audience.
Dr. Yazdan focuses on consistency and tells us several reasons why it’s so important. She gives us the perspective of our audience to show us the impact of consistency. She even has some tips for us to be able to stay consistent. Dr. Yazdan even takes things a step further and gives us brainstorming ideas for content creation which can be implemented immediately.
Join Dr. Yazdan at the end of the training session for a Q&A session while she answers questions from people around the country, and the world. You may hear a question you have as well, and will definitely get answers to questions you didn’t know you have.
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