We’re all multifaceted people with multiple interests and passions, but when it comes to marketing your healthcare business on social media, it’s important to focus on one service that you do really well or like doing the most. In this episode of The Social Dentist, Dr. Desiree Yazdan goes over the importance of being clear about your business and exactly what you are marketing through your social media posts.

Dr Yazdan shows us in several different ways why it is important to focus our social media feed on one aspect of our business. She gives examples of how our page can affect followers’ perceptions of us and our business and how to use that to our advantage.

Dr. Yazdan makes some good points about consistency and clarity versus redundancy. She also gives us perspective on creating content to reflect your niche or specialty and how to avoid going off brand, while still engaging your ideal audience.

If you listen to this episode of The Social Dentist podcast, you’ll have all the info you need to get your most loyal followers talking about you, giving you that word of mouth recommendation, and sharing your page. Dr. Yazdan has put together a branding guide for you to help you focus is on your particular niche and stick out from the crowd; you can download it at the link below.

Grow With The Gram - https://growwiththegram.com/

Free Brand Guide To Get Noticed on Social Media - http://www.dryazdan.com/19

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In this episode of The Social Dentist, Dr. Desiree Yazdan speaks specifically to people who have started marketing their business on social media, but have hit a plateau and would like to see more growth. Social media is a long-game and Dr. Yazdan is here to help you gain a valuable following. She has created an easy to follow 5 step plan to help you focus your social media strategy in order to gain the right audience for your business.

Dr. Yazdan breaks down her five steps in an easy-to-understand way, using examples and real-life scenarios to make her points clear. She stresses the importance of having a strategy and shares with us her approach to a social media audit.

Dr. Yazdan doesn’t let us be overwhelmed by the word “audit”; she carefully explains the steps to her plan so that it can be easily implemented. Dr Yazdan even created a Social Media Audit Checklist which you can download for free and use to grow your account.

This podcast will help you focus your strategy and successfully implement it to see results. Dr. Yazdan helps us understand how to use analytics to reach our goals. She gives ideas on how to create new content which will attract more valuable followers, through analyzing past content. She also helps us keep perspective and learn how to constructively use comparisons when looking at our numbers.

Listen to this podcast for an easy to use 5 step plan to gain followers that will turn into clients for your business. Dr. Yazdan is here to help you succeed through social media marketing. Download and use your free social media audit checklist today.

Free Social Media Audit Checklist - http://www.dryazdan.com/25

The Social Dentist, Episode 18: Tips For A Successful Photoshoot - https://dryazdan.com/podcasts/18/

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Planning a photoshoot as a healthcare professional can seem overwhelming or maybe even stressful, so in this episode of The Social Dentist, Dr. Desiree Yazdan tells you everything you need to know to have a successful photoshoot. She breaks down every part of the process with easy to follow instructions to guarantee you’ll be satisfied with your photos.

You may feel like you don’t need to hire a professional photographer, but Dr Yazdan clearly explains why it’s important to have professional-looking, quality photography for your healthcare business. She takes it back to the all-important know/like/trust factor. It is all part of your larger brand strategy.

Dr Yazdan gives tips on how to find the right photographer and takes it a step further to help you navigate the finding/hiring process. She also goes over things we want to consider and discuss with potential photographers to make sure we are happy with the end results. Dr Yazdan gives ideas to help effectively communicate the goals of the photoshoot to the photographer.

Being the center of attention and the star of the show probably doesn’t feel natural for you - Dr. Yazdan gives some helpful advice on how to prepare for your photoshoot so you are comfortable and your photos turn out their best. She also gives tips on how to minimize stress leading up to the photoshoot.

Dr Yazdan takes the guesswork out of planning a photoshoot so you can focus on feeling and looking your best and get the best photo results. Download your free photoshoot planning checklist from Dr. Yazdan here, http://www.dryazdan.com/18

Free Photoshoot Planning Checklist - https://www.dryazdan.com/18

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In this episode of The Social Dentist, Dr. Desiree Yazdan gives advice on increasing engagement in business-focused social media posts. If you’ve been using your social media account to promote your business, chances are you’ve noticed that your posts that focus more on your personal life and experiences get more engagement - likes, comments, clicks - than your posts that are promoting your business. Dr. Yazdan explains why this makes sense, why it shouldn’t bother you, and how to overcome it.

Dr. Yazdan reminds us that you get out of your social media what you put into; if you want engagement you have to be social. Dr. Yazdan warns us though, that quantity is not the goal, and there still needs to be a focus on quality content. Dr. Yazdan makes it clear why it’s important to have good photos, especially for healthcare professionals.

Dr. Yazdan gives us specific ideas on how to create content to increase engagement on business focused posts. She explains that you shouldn’t let your numbers stop you, but you can use them as a valuable guide for effective content creation.

Your business focused posts are important because the goal of your social media presence is to turn followers into patients or clients. Dr. Yazdan tells us how to maximize the impact our posts have to benefit our business. She also created 30 captions for healthcare professionals that you can download and use for free; link below.

Grow With The Gram - https://growwiththegram.com/

30 Free Captions For Instagram For Healthcare Professionals - http://www.dryazdan.com/17

The Social Dentist, Episode 14 - How To Build A Brand: https://dryazdan.com/podcasts/14/

The Social Dentist, Episode 8 - Selling on Social Media: https://dryazdan.com/podcasts/8/

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“If you want to storm the island, you have to burn the boats” is a quote made popular recently by Tony Robbins, but was originally said by Julius Caesar. Some things never change, and this old adage holds true today, even when applied to social media. In this episode of The Social Dentist, Dr. Desiree Yazdan explains how important your mindset is when it comes to social media posting.

Dr. Yazdan shares a personal story to show us how powerful a positive mindset and determined attitude can be - she is proof herself. Dr. Yazdan also uses other real life stories and scenarios to help put things in perspective when it comes to analyzing engagement and feeling/being successful.

If you need that spark of inspiration or perspective shift to keep posting consistently, listen to this podcast. Dr. Yazdan doesn’t want you to give up and is here for you. Below is free access to a downloadable that will help you to keep posting consistently on social media. If you have any questions or feedback for Dr Yazdan, she loves to hear from her listeners. Reach out on Instagram or sign up for Dr. Yazdan’s newsletter.

Grow With The Gram - https://growwiththegram.com/

Free Instagram Guide For Healthcare Professionals - http://www.dryazdan.com/16

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If you are using social media for your business, chances are you are looking to attract more followers. In this episode of The Social Dentist Dr. Desiree Yazdan goes in depth on one strategy to reach a new audience and attract the right followers for your business. Dr. Yazdan starts by reminding us that there is more than one way to grow your following and social media is all about the long game.

There are companies and tactics out there that will help you gain more followers quickly, but that doesn’t mean more business or clients. For your social media to work for you, those followers need to turn into patients or clients. Dr. Yazdan assures us we don’t need to go this route to get new eyes on our page.

So what is Dr. Yazdan’s proven strategy to help attract new followers? Giveaways! Everyone loves the chance to win something free; a giveaway incentives your current followers to share your page with their friends. Dr. Yazdan explains how you can build a deeper connection with your loyal following while also getting in front of new people. She gives valuable suggestions on how to make your giveaway work the most for you and your brand.

Listen to this podcast to avoid making the common mistakes a lot of business owners make when doing a giveaway. Are you worried giveaways make you look desperate? Dr. Yazdan goes over exactly what to do and what not to do when posting a giveaway.

Dr. Yazdan knows you’re busy so she wants to help make your social media posting efficient, while still giving you results - not only is this episode packed with valuable, actionable information, she also created a free downloadable set of 30 captions for you to use, called the Instagram Guide For Healthcare Professionals. Click the link below to access and start using the free captions.

Grow With The Gram - https://growwiththegram.com/

Free Instagram Guide For Healthcare Professionals - http://www.dryazdan.com/15

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You’ve probably been hearing a lot about branding and building a brand while you are growing your social media following. If you’re like a lot of people, especially healthcare professionals, you may be wondering - Why is it important for me to build a brand? In this episode of The Social Dentist, Dr. Desiree Yazdan explains what it means to have a “brand” on social media and why it is important. She also gives advice on building that personal brand. It’s more than just a logo and graphic design! Dr. Yazdan uses real life examples to show us how branding can affect the way we feel about a business. She explains how we can use branding on social media to attract the right types of followers.

Dr. Yazdan always takes it back to the fundamentals - your ideal client, and she proves to us again why focusing on creating content for your ideal client is so important. She takes it a step further in this episode by having us approach the thinking process for content and caption creation in a new way.

Dr. Yazdan is so excited for you to get started on your personal brand, she created a branding guide for you with an exercise you’ll find beneficial, along with a personal message.

Free Branding Guide - http://www.dryazdan.com/14

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As healthcare professionals, we may have a lot of content material, but we don’t know how to present it on a social media platform. Dr. Yazdan shows us how we can use our credentials to establish ourselves as experts and have more of an impact on our following than an influencer promoting a product.

For those of us who aren’t comfortable being in front of the camera, Dr. Yazdan has some direct advice for you. She reminds us that we are here for our audience and gives us ways to create a strong and loyal connection with our following. The advice Dr. Yazdan is giving can be adapted to fit many different industries and Dr. Yazdan shows us how. She encourages us to adjust her suggestions to make it work best for our individual situation.

Dr. Yazdan wants you to get personal and gives you specific ideas of things you can post to create those real connections we are looking for. Listen for Dr. Yazdan’s 6 post ideas which are sure to turn into more than just six posts. To help you further, Dr. Yazdan has a free downloadable guide to help you get organized and plan out your posts.

If there’s anything you’re struggling with in your social media journey, or have any questions for Dr. Yazdan, she loves to hear from you. Send her a DM on instagram and she will get back to you. You can also sign up for Dr. Yazdan’s newsletter to get insider extras and be one of the first to know when the next Grow with the Gram enrollment will take place.

Grow With The Gram - https://growwiththegram.com/

Free Guide To Help You Get Organized - http://www.dryazdan.com/13

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Things aren’t always as perfect as they seem on Instagram, and Dr. Yazdan is here to remind us of that. On this episode of The Social Dentist, Dr. Desiree Yazdan helps us overcome the obstacle of comparisons. It is easy to get caught up in the “comparison game” and Dr. Yazdan points out why this is not helpful to our business.

Instead of comparing your following and metrics to another person in your industry, it will be more beneficial to focus on your own social media following. Dr. Yazdan points out that likes don’t equate to paying bills; she wants you to remember that just because someone has a large following and a lot of likes doesn’t mean they are targeting the right type of person to support their business.

Dr Yazdan shares a personal anecdote about how harmful comparisons can be. She urges us to focus on our following and to keep perspective on what makes you and what your offer unique. Dr. Yazdan always brings us back to creating content specifically for our ideal patient.

She doesn’t just tell us not to compare, Dr. Yazdan gives us tools to help us overcome comparing. She gives specific suggestions for sparking inspiration to create compelling content for your following. Dr. Yazdan also tells us what she does when she starts to compare herself to colleagues and how to draw inspiration from other industry leaders. Additionally, Dr. Yazdan put together a downloadable weekly content planning checklist that you can download to help you map out your goals and stay on track with your postings.

Grow With The Gram - https://growwiththegram.com/

Free Weekly Content Planning Checklist - http://www.dryazdan.com/12

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Dr. Desiree Yazdan has built a successful cosmetic dentistry practice through her social media presence, and she is here to help you do the same. In this episode of The Social Dentist, Dr. Desiree Yazdan talks about the shift you’ll see in your business once your social media marketing starts working.

One place Dr. Yazdan says we’ll notice a difference is during your consult. Traditional consultations are spent with the doctor convincing the potential patient why they are the best for the job and why this treatment plan is the right one; it is more of an interview of the doctor. In her personal practice, Dr. Yazdan has noticed a change in her consults. Because of social media, many of her new patients have already decided that they want treatment from her. In Dr. Yazdan’s new consultations there is more of a focus on getting the patient to their goal, and less of a sales pitch. Dr. Yazdan explains this is due to the connections you are making through your social media posts. When your followers know you, like you, and trust you they are more willing to have treatment with you.

Dr. Yazdan paints a clear picture of how social media can and will make your business more profitable, if you follow her easy to implement strategies. She gives specific advice to healthcare professionals who are just getting started on social media to help them with content creation. Grow with the Gram is Dr. Yazdan’s “instagram bootcamp” where she takes teaches you everything you need to know to make your social media presence work for you. Sign up for Dr. Yazdan’s newsletter to get insider information on when you can sign up for the next Grow with the Gram enrollment.

Dr. Yazdan created a helpful, free post planning worksheet to help you get started and stay consistent with your social media posting. You can use this valuable tool multiple times to ensure you are reaching your ideal patient effectively.

Grow With The Gram: https://growwiththegram.com/

Free Post Planning Worksheet: http://www.dryazdan.com/11

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