The Social Hotelier

The Social Hotelier

By Sam-Erik RuttmannSociety & CultureNewsEducationPlaces & TravelHow ToTech News
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The Social Hotelier episodes

  • How to achieve a sustainable and profitable future for a hotel.

    Discussion with Hylton Lipkin the General Manager for Garrya Mu Gang Chai and Homm Tu Le in Vietnam, part of The Banyan Tree Group.

    Speaking about his approach to operate a hotel sustainably with a focus on People,Planet and Profit.
    Hylton is passionate about Environmental Wellness and describes his approach.

    43 min
  • Is there a real potential for generative AI in the Hotel industry?

    Is there a real potential for generative AI in the Hotel industry?

    Discussing with Jaynath N Kolla, Head of Strategy for a Big Tech Firm, Building the new Internet of Health. Jayanth insight on emerging tech is invaluable and will surely leave you inspired. He is sharing his views about the Technologists, what happened to their Rock Star status, and the latest trends with Generative AI shaping the future of the hotel industry, with some practical tips.

    56 min
  • Critical Questions in Hospitality explored with Celine Vadam. TSHS – 050

    Critical Questions in Hospitality.

    My guest in this episode is Celine Vadam, Co-founder of Hospitality of the Future Think Tank contributed with the team from the Hospitality of the Future Think Tank to Prof. Dr. Willy Legrand’s book¨Critical Questions in Sustainability and Hospitality.¨

    We will discuss with Celine Vadam how to make better choices and prioritize a more holistic commitment to protecting the planet.

    33 min
  • The future hotel leadership – discussion with Aki Keskitalo. TSHS-049

    The future hotel leadership – discussion with Aki Keskitalo, Hotel General Manager, Hotel Torni & Solo Sokos Helsinki

    Interesting discussion with Aki Keskitalo, besides his passion for hospitality, and empowering his colleagues, he is known to get out of his comfort zone.
    He is the contestant in the Finnish version of The Apprentice aka DIILI 2023.

    Learn more what drives him to excel in Life and his views on the future of hotel leadership.

    34 min
  • Michael Haddad: From Paralysed to World Record Breaker. TSHS – 048

    Michael Haddad: From Paralysed to World Record Breaker

    Discussion with endurance athlete Michael Haddad about his Awake Walk Svalbard
    Michael Haddad is a UNDP Arab States Goodwill Ambassador for Climate Action, an endurance athlete holding four record-breaking athletic feats, who overcame his disability and believes nothing is impossible.

    In April 2023 he will be mustering all his willpower to perform a 100km Arctic walk to address the climate emergency, and to bring attention to the melting Arctic ice, which provides important evidence of the urgent need for concerted and scaled-up climate action.

    *   As far as we know no one has accomplished and Michael is a rare case. He has no control over his lower body.  He is the source of discoveries that will benefit medical, science, engineering, and technology fields in discovering massive potentials and major capabilities in the service of humanity.
    * Endurance athlete able to walk and balance himself using his shoulders and hands, and achieve records as an endurance athlete.

    46 min
  • What is the evolution of Finnish Sauna? TSHS – 047

    Discussing with Yana Kaiser, Architect and passionate sauna aficionado. She moved to Finland recently and joined the Studio Puisto Architects.
While writing her thesis for the Masters Degree, and sitting long hours in front of computer she developed back pains and was also mentally stressed out. She found the sauna health benefits from sauna, both physically as a relaxant but also mentally.
As an architect she appreciates Nordic form and describes how she sees the evolution of sauna design and best saunas.
Yana got interested in the German ¨Aufguss¨ sauna experience, and is a certified Aufguss Master. She describes the entertainment factor which has made Aufguss popular in Central Europe.

    We will conclude this episode by sharing 10 tips how to enjoy the ultimate sauna experience.

    33 min
  • The Hotel of Tomorrow Project – with Ron Swidler, CIO, Gettys Group,TSHS -046

    With passion for pioneering ideas and new approaches to hospitality experiences my guest Ron Swidler created the Hotel of Tomorrow Project an industry leading-leading think tank. I will discuss with Ron about his journey that has lead him to bring together hundreds of companies to envision the future of hospitality, which has resulted in innovation that can be found in hotels and restaurants throughout the world.

    The concepts we cover in this episode is Robotic Reset, which is a reformable guest room that integrates automated, retractable and revealable furnishings and amenities as well as robot-delivered and removed elements to suit changing guest needs
    We also covered a Sense & Satisfy Suite which is the ultimate hospitality personalization.

    58 min
  • How to improve your Children wellness, health and mental well-being and Exercise with Avatar. TSHS-045

    Creating a Wellness Ritual Around Cartoons and video games for Children improves their mental wellbeing with help of professional teachers.

    Cartoons and video games are a great way to get your children interested in wellness and exercise. The best way to do this is to create an exercise ritual around cartoons and video games. Discussing with Kushal Raju founder of Exar Fit of the development first of its kind 3D group physical activities built for children

    33 min
  • The neglected heroes in coffee. TSHS – 044

    In this episode I will discuss with Maria Antonia Velez about coffee, specifically about Colombian coffee and the forgotten heroes in coffee. Maria is from a family of coffee growers that have grown coffee for the past 200 years in Colombia.

    She is now based in Malta operating her own coffee house. She will share the unique story about the concept of her coffee house and the challenges of getting the place open..
    We will also talk about being a women entrepreneur in a male dominated food and beverage business, and share tips for aspiring women entrepreneurs.

    30 min
  • Recruitment should be run like an amazing marketing campaign. TSHS – 043

    Digital era recruitment

    Treat the recruitment like modern marketing of your hotel. The Human Resources Manager position has been renamed by many companies to Director of Talent Acquisition.
    The Director of Talent Acquisition is in charge of the digital era recruitment, and onboarding
    Think like a marketer and consider the importance of selling the Destination and the Dream.

    Sell the Destination

    • Don’t sell your hotel right right away, sell the destination first.
    • People have to have the desire to go to your destination where you are, before they could consider choosing your hotel as a place to work.
    • Broadly think about why people would want to work in the hospitality industry, not just your hotel. or the long-term benefits of working in the industry.
    • Why would people even want to do this for work in the first place?

    Sell the Dream

    • Once they found the destination, sell the dream. Only then can you start to look at your story and marketing of it.

    The Brand Story and the Marketing

    • What does your story say about your hotel as a place to work?
    • They want to work for companies that they feel good about.
    • Does your brand story tell a good story about working for you?
    • Does your story tell a good story about your brand, about your business, about the hotel industry in a way that your hotel would be a place where people want to work in the first place.

    Recruitment and media companies

    Treat recruitment as modern marketing like media companies do.
    Your customers and your employees rather carry the internet in their pocket.
    They know everything about your place of work and they want to be looking for meaning, looking for a place where they can feel at home and feel like they make a difference and feel like they can contribute to a better world.
    • What are you doing to help tell that story and as you get the story together then you need to reach potential candidates where they spend their time.
    • Think about how you use content marketing.
    • Think about how to use LinkedIn, Instagram, Facebook, tiktok and YouTube and all the other channels to tell the story of why you’re a great place to work.
    • Go to those social media channels where your employees and your future employees spend their time.
    • We use these tools to reach customers today. Why wouldn’t we do the same to reach potential employees?
    • Best part of thinking about it this way is that it works for employees regardless of whether their job requires them to be in person or if it allows them to work remotely or some hybrid.

    Learn more about digital marketing. CLICK THIS LINK

    11 things that matter, The Story CLICK THIS LINK

    9 min

About The Social Hotelier

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A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion.I share my views and experiences relating to hospitality, tech trends…