In this episode, we talk with Nicole Campbell, CSR expert, and discuss the first part of developing a Corporate Social Responsibility (CSR) strategy, conducting research in your business. We explore assessing current CSR activities, how to building internal relationships and researching what employees care about. We also go over what to research when showing how CSR positively impacts business goals and/or the bottom-line. 

Topics we discussed:

• Assess current CSR activities
• Building internal relationships
• Understand business priorities and how CSR can solve business problems
• Does company support of CSR impact initial research?
• How to show CSR positively impacts a businesses bottom line or contributes to their goal(s)
• Research what employees care about
• Additional CSR research tips

Prefer to read:
https://www.benevity.com/resources/corporate-social-responsibility-strategy-research

Watch the episode:
https://youtu.be/S_sHQMrDjyI

In this video, we talk with Nicole Campbell, CSR Expert, and discuss the top seven benefits of Corporate Social Responsibility for businesses from talent attraction and retention to increased revenue and brand value.

Top 7 benefits (timestamp of our discussion):

1. Talent attraction
2. Talent retention
3. Developing talent
4. Marketing and communications
5. Increased revenue to those who invest in Social Purpose 
6. Value from social brand
7. Intangible assets

Prefer to read:
https://www.benevity.com/resources/corporate-social-responsibility-benefits

Watch the episode:
https://youtu.be/R4KoUXHVbZo

In this episode, we talk with Nicole Campbell, CSR expert, and answer the question of what is corporate social responsibility (CSR)? You'll learn why it's important and the benefits for modern businesses. We explore the history, how CSR programs operate and elements to success.

Key topics we discuss:

• History of CSR and how it has evolved to today
• Who is driving CSR programs in business?
• Why is CSR important today?
• What are the benefits of CSR?
• Who leads (which department/team) leads the CSR program in a business?
• Who decides CSR Strategy in an organization?
• Elements of a successful CSR Program
• Tips for a new CSR practitioner

Prefer to read:
https://www.benevity.com/resources/what-is-corporate-social-responsibility

Watch the episode:
https://youtu.be/DkKeFFtGBB4