June 06, 2025

The Social Media Trap : Why Creative Entrepreneurs Should Never Rely on One Platform: Social Media, Branding, and Real-Life Strategy With Julie Lokun and Dominick Domasky

23 minutes

In this episode, Julie and Dom discuss the pitfalls of being dependent on a single digital platform as a creative entrepreneur. They share personal experiences (including Julie’s recent LinkedIn lockout!), debate the dopamine loop of social media, and stress the importance of building a robust, multi-faceted online and offline presence.

You’ll hear honest talk on:

Why relying solely on one social channel is risky
Social media's impact on self-image and trust (hello, filters!)
Building credibility across platforms (and IRL!)
Harnessing the power of Google, newsletters, websites, books, podcasts, and more
How to be seen—strategically—without burning out
The real value of “in real life” (IRL) networking and content that lasts

Key Topics & Takeaways

Platform Addiction & Social Media “Brainwashing”
The show opens with a candid discussion about society’s obsession with going viral and chasing digital fame, and how this addiction is engineered by platforms for profit.
The Problem with Filters & Authenticity
Julie and Dominic reflect on how filters and curated images can erode trust and authenticity, particularly when people's online personas differ wildly from real life.
What Happens When You Lose a Platform?
Julie shares her experience being kicked off LinkedIn—and the fallout when years of branding, networking, and social proof suddenly vanish.
Why Omnipresence Matters
The episode underscores the need to diversify your digital presence: “Don’t put all your eggs in one basket.” Google yourself! Are you findable and credible across multiple platforms?
More Than Social—The Power of Authority-Building
Publishing books, speaking, writing for major publications, guesting on podcasts, creating strong websites—these drive real authority, credibility, and inbound opportunities.
Strategic, Not Scattershot Content
Simply posting every day isn’t enough. Every platform and every effort should tie into your overall strategy. Junk content is a waste for you and your audience.
Paid vs Free Visibility
Not everything worth doing is free. Social networks are pay-to-play—be smart about where and how you invest ad spend.
IRL Connections Still Matter!
Post-pandemic, people crave real-world interaction. Get out, network, be present offline as well as online.

Powerful Quotes

“Social media is the brainwash of the American entrepreneurial culture. There’s a dopamine release—we all want to be famous, rich, and maybe even pretty.” — Julie

“If you’re not there, or the bio is weak, what does your client think about you?” — Dom

Actionable Tips

Audit your web presence: Are you findable and credible across Google, LinkedIn, Facebook, Instagram, and your own website?
Be strategic: Don’t just post content to post. Tie every effort to your bigger business and personal goals.
Invest wisely: Consider targeted ads and boosting, but always with a clear ROI in mind.
Build authority: Write a book, contribute to respected outlets, guest on podcasts, and diversify how you get found.
Don’t forget “In Real Life”: Go to events, network, and make real connections

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By Julie Lokun , Dominick Domasky and Lauren Erickson

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