Brands have more visual exposure than ever. Instagram, Facebook, YouTube... it's all extremely visual. If your photos aren't up to par, you're not up to par. Music may be the most important to you, but in the bigger picture? It's only one piece of the puzzle. 

The big pitfall I see local bands make and I've done this way too many times as well.

Many old people seem to think that streaming ruined the music industry.. here's why that's wrong.

Many new bands think they're still in the 90s where they will play some local show and they will then get picked up by a manager who brings them to LA and makes them superstars. 

Whilst this dream may sound appealing, it is very far from the actual truth. 

There's a big difference between two of my YouTube channels and one outperforms the other extraordinarily. I figured it may be interesting in talking about why that is. 

Twitch as a platform went super viral because of the Drake-Ninja stream. This was super predictable. 

Things get big in the "underground" pop culture first, whilst the mainstream ignores it, but at one point, things get too big to be ignored. That's what happened to Twitch. 

There is a big difference between small YouTube channels and big YouTube channels. 
Some people may say some channels are more deserving than others, yet don't hit the same numbers, but that's rarely true. 

Lots of people love using random standards of quality to push subjective beliefs, but in the end, it's really easy to spot why a small channel remains really small. 

Today, I go over the key differences between a super small channel and a slightly bigger one. 

Pretty interesting how many people want to start a business for the sake of having a business, rather than to solve an actual issue. 

The reason why you develop your product will ultimately define whether it works out or not. 

One major personal breakthrough for me was learning how to use habits to my advantage in order to keep a consistent content stream whilst simultaneously keeping my real energy for growth.

Audio and visual work is generally a sit-behind-a-desk job. This can lead to many health problems down the line. 

While I am not a health expert at all, I wanted to share my thoughts on this issue many engineers, video creators and creatives in general, face.