YouTube and Facebook comment sections these days are filled to the brim with people who have loud uninformed opinions. 
If we don't change a certain mentality inside our community, it could mean the end for metal and rock in the long-term. 

In this episode of The Solemn Tones Podcast, I walk you through the mistakes I made when I first started selling merch for my music project and how you can avoid them. 
I also delve into how you should approach such product given the 2018 market place and its changes.