In this episode, Becky sits down with Dr. Catrina Mitchum, a learning experience designer who is rethinking how we create and deliver online offers, so they actually help people, not just give them more information.
After experiencing burnout in higher education, Catrina built a business that bridges education and online entrepreneurship. Her work focuses on helping business owners design learning experiences that lead to real understanding, application, and results.
Together, Becky and Catrina explore what’s often missing in the online course space, why many offers fall short, and how a more thoughtful, iterative approach can create something far more meaningful, for both you and the people you serve.
If you’ve ever thought about creating a course or want to better support your clients through your offers, this conversation will give you a fresh perspective on what actually works.
In this episode, you’ll learn:
* Why many online courses don’t lead to real results (and what’s missing)
* Why iteration (not perfection) is key to building effective offers
* How to approach feedback in a way that supports growth
* What to do when your ideas and your audience’s needs don’t fully align
* The role of community and support in both learning and business growth
Inspiration for this week:
You don’t have to get it perfect; you just have to get it into the hands of the people you’re here to help.
From there, you can listen, learn, and refine. That’s where the real impact is built.
About Dr. Catrina Mitchum:
Dr. Catrina Mitchum, founder of Catrina Mitchum Learning Design, is on a mission to revolutionize the online course creation space. She’s a recovering academic that’s been teaching adults online since 2009, and she uses her experience designing and delivering online courses to give course creation support to overwhelmed small business owners and aspiring course creators that give a sh*t about their course client success.
Connect with Catrina:
* Website
* Threads
* LinkedIn
* YouTube
In case we haven’t met before…
Welcome, Kindred Spirit! I’m so grateful that you are here.
Hi, I’m Becky Lyter McCleery. I’m a Solopreneur Strategist who helps heart-centered women with service-based businesses turn big ideas into clear priorities and simple, sustainable plans for growth.
I’ve been in the online business world since 2011, working behind the scenes as a virtual assistant, OBM, and Director of Operations. Beyond my work in operations, I love helping solopreneurs step out of overwhelm and build businesses that support what matters most (to them, right now).
I’m also the founder of The Solopreneur Sisterhood, a free community where women connect, collaborate, and support one another along the entrepreneurial journey.
If you’re building something meaningful, I’m really glad you’re here. 💗
💜 If you’re ready to connect with other heart-centered solopreneurs, I’d love to have you join us for Connect & Cultivate, our free, intentional, monthly virtual networking session. Learn more and save upcoming events to your calendar right here.
💜 If you're ready to build your business alongside a community of heart-centered solopreneurs, I'd love to invite you to join us for The Solopreneur Sisterhood's first virtual conference, Gather & Grow, designed around connection, collaboration, and sustainable growth. Click here to learn more and join us.
🎉 And in celebration of my birthday, when you sign up in September and use coupon code CELEBRATE44, you’ll save $44. 🎉
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thesolopreneursisterhood.substack.com