Today I have an episode for you that is all about becoming magnetic. If you are struggling to get clients or sales, but you know that your product or service is amazing, it's generally because your business is not magnetic. It is not magnetising in your dream audience, your dream customers or your dream clients. Something that I find happens with most of my clients is that they are amazing at what they do but when it comes to being a magnetic brand, it doesn’t matter. It's not about what you sell, it's not about your work and it's not about your talent. It’s about how you connect with your audience and build a community who is obsessed with you and want to work with only you.

What I cover in this episode:

• How to build a magnetic brand
• What being magnetic can do for your business
• The importance of putting your audience at the forefront of everything you do
• Ways that magnetism can help you attract your dream clients and customers

Get instant access to the Audience Attraction Masterclass here.

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Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

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Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today I am chatting to my client Bree from April & Fritz. She is an event florist based in Melbourne who does weddings, funerals, private events, corporate events - the works. Her work is absolutely stunning and we worked together on almost everything brand-wise in her business. We worked on her brand identity, website, copywriting and messaging and a bunch of other little things in the back end, including her Flodesk workflows, the copywriting for those and her investment guide designs. You're going to find this episode helpful if you're someone who has either been thinking about working with me or thinking in general about upgrading your brand. 

What we cover in this episode:

• Bree’s business journey and her why behind starting her brand
• Why she wanted to get her branding and website done professionally
• How we worked together to bring April & Fritz into alignment
• The benefits of investing in your brand now for where you want to be in the future

Connect with Bree on Instagram @aprilandfritz 

Visit April & Fritz at https://www.aprilandfritz.com.au/ 

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Sign up for Main Character Brand here.

Join Studio Society here.

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

I have developed a new, and I personally think easier, way of coming up with your target audience and that’s what this episode is all about. It's not the method that I always used, but it’s what I now use for myself and with my clients as well. I found a lot of issues with that personally, both for myself and also for my clients, with the traditional way of approaching this because really hard to actually use any of those basic elements in a tangible way in your business. 

What I cover in this episode:

• The issues that I have with the traditional way of crafting your target audience
• How my method of targeting audiences has evolved over time
• What is and isn’t important when considering your audience
• The power of connection

Access the masterclass here.

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Sign up for Main Character Brand here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today I am here with a super juicy topic. Lately my Reels tab on Instagram has been inundated with videos all about faceless marketing and building a faceless brand that push for not ever showing your face or anything that can possibly identify you as a human. That's not what this episode is about, it ties in really well to this faceless marketing trend that is going around. What I'm talking about today is the easiest unique selling point that you can use for your business. This is the easiest one and every single business owner can use this, and the beauty of it is that it's going to be different for every single one of you. I'm really excited to dive in!

What I cover in this episode:

• My approach to unique selling points
• The number one USP you need to implement into your business
• Why you should be showing your face online for your brand
• A mindset shift to help you connect with your audience and create a community

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Sign up for Main Character Brand here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today I want to share with you three ways to use storytelling in your brand. Messaging is one of the most important things when building your brand, so if you can't create compelling messaging that speaks to your people, they will not be able to connect with you. You won't be able to nurture that relationship or deepen that relationship. We want to get our service or product into the right people's hands so it can have the impact it's supposed to have. Let’s get into it!

What I cover in this episode:

• The importance of good messaging on social media
• Three ways that you can implement storytelling into your content
• How to keep your audience as the focus instead of yourself
• Ways to decide which approach of storytelling is right for your posts

Purchase the social media messaging manual here.

Grab the free brand story workbook here.

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Sign up for Main Character Brand here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Every year the buying behaviour of our audience changes slightly. Whether it’s because of what is going on in the world or in our industry, there are always factors that impact buying behaviour. So today I am touching on three different things that successful brands are going to be doing in 2024, that will help you stay connected with your audience at any given time. I want to introduce you to these concepts and how you can apply them to your own business. They are nothing new or groundbreaking, but they are simple things that are going to really impact your brand this year.

What I cover in this episode:

• Why your brand will benefit from showing raw behind-the-scenes content
• Building trust with your audience
• How to emotionally connect through your social media content
• The difference between passion marketing and pain point marketing

Purchase the social media messaging manual here.

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Sign up to the waitlist for my new service here.

Join Studio Society here. 

Enrol in my brand strategy mini-course, Be That Brand.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

I have officially coined 2024 as the year of the brand. Today’s episode is about how to put your brand front and centre this year and how you can improve, elevate and boost your brand to get bigger and better results. There is a huge rise at the moment in the online space about brand building and people are starting to really understand the significance and the importance of building a brand instead of just getting their colours and logo created and calling it a day.

What I cover in this episode:

• Why 2024 is all about building a brand
• Traits of your dream client to consider when crafting your target audience
• How to improve your brand messaging on social media
• Ways to balance elements of personal branding with business branding

Grab the Social Media Messaging Manual here.

---

Sign up to the waitlist for my new service here.

Want to work with me? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today is a short and sweet episode because I wanted to have a little bit of a chat about what is changing in my business, Haven Studio, for 2024. I wanted to give you guys the rundown on what is coming, and what is changing, because there are a few things that I am tweaking for this year, which is really exciting. They're things that I haven't really done before in the business and I wanted to give you a little bit of insight into why I'm making these changes. And who knows? Some of these things might be things that you're interested in signing up for, or they might be changes that you're looking to make in your own business as well.

What I cover in this episode:

• Why I’m shifting away from 1:1 design work
• Some struggles I felt during 2023
• Refreshing my signature course to make it bigger and better
• Why I’m introducing my new offerings in 2024 to better serve my community 

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Sign up to the waitlist for my new offering here.

Join Studio Society here. 

Join my brand strategy mini-course, Be That Brand!

Want to work with me in 2024? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

I am three weeks into my Reels challenge on Instagram, where I post one every day, and it has confirmed something that I have always known - people don’t really care about you that much. It sounds harsh, but I get into more detail in today’s episode. We’re going to dive into how to show up for your brand while still keeping things relevant for your audience, your customers and potential customers.

What I cover in this episode:

• Why people don’t want to hear about you all the time
• Leaning on your personality to create connections on social media
• Being aware of how you connect with brands through their content and applying it to your own content
• Ways that I blend my messaging between a personal brand and a business brand

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Sign up to the waitlist for my new offering here.

Join Studio Society here. 

Join my brand strategy mini-course, Be That Brand!

Want to work with me in 2024? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!

Today’s episode is all about consistency and how that leads to confidence. My goal is for this to be a bit of a kick up the bum. What I will be talking about today is very important when it comes to building a brand, building your business and the life of your dreams. Without consistency, it's tough to become confident in pretty much anything. So get ready because I’m here to hype you up, and I think you'll love it.

What I cover in this episode:

• The power of being consistent
• How being consistent on social media has impacted my brand
• Ways that you can commit to being consistent in your business
• Using your branding and messaging to make consistency feel easy

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Join Studio Society here. 

Join the waitlist for my new offering for biz owners here.

Join my brand strategy mini-course, Be That Brand!

Want to work with me in 2024? Book a free consult call here!

---

Connect with Alex: @havenstudioco

www.havenstudio.com.au

Follow the podcast: @brandologypod

Make sure to hit FOLLOW or SUBSCRIBE so you can stay up to date with every episode! Loving Brandology? It would mean the world if you could leave a rating/review and tell your biz besties!

🎙️ Want to go deeper? Book a free brand consult with me → www.havenstudio.com.au/contact
📸 Come hang out on Instagram → @havenstudioco
📤 Loved this ep? Send it to a fellow service pro who’s ready to reconnect with their brand!