What happens when a messaging strategist with a top-ranked podcast decides the world needs more platforms for transformational work? A new show is born.
Welcome to this special episode of The Soulful Catalyst. I'm your host, Joanna Ingram, and I wanted to take a moment to explain exactly why this podcast exists, where it came from, and what I hope it means for you, whether you're listening as a curious soul or considering stepping forward as a guest.
This isn't a regular interview episode. It's the origin story.
After over 20 years working in leading London advertising agencies, I pivoted during the pandemic and launched my business.
One of the first things I did to build visibility was to create my first podcast, Goals With Soul, which has since grown into a top 1.5% global podcast, with over 200 episodes. That platform brought me enormous joy and opened doors I hadn't anticipated.
But something kept happening. Coaches, healers, and practitioners doing genuinely transformational work would reach out and ask to be on the show. And the format of Goals With Soul simply wasn't built to accommodate that kind of guest volume, so I found myself saying no to people whose work deserved to be heard, and that sat uncomfortably with me.
Around the same time, I was deepening my own specialist expertise in messaging. Over three to four years, I built what is now my Six Pillars of Premium Messaging Framework™️, working with coaches and healers to help them articulate their work in a way that attracts higher-value clients, better collaboration opportunities, and greater visibility.
What kept surfacing in those conversations was a shared frustration: even when the messaging was dialled in, people still felt invisible. They wanted platforms. They wanted to be heard.
I had two skills that could meet that need directly...
A track record as a successful podcaster.
And a deep understanding of how transformational practitioners can communicate their work.
The Soulful Catalyst was the natural result of putting those two things together 😊.
The show launched in September 2025, and within four months had already reached the top 10% of globally ranked podcasts. Which means that when coaches and healers guest on this show, they're reaching a genuinely engaged and growing audience.
In this episode, I share:
➤ The messaging work that shaped my thinking, and why I believe clarity of message is the foundation underneath everything else in a sustainable business
➤ What the Soulful Catalyst is designed to do, and why the platform matters for coaches and healers who are ready to be heard
➤ What it means to guest on a top 10% global podcast, and why this show is growing faster than even I expected
This episode is for anyone who has ever wondered where this show came from, and for every coach, healer, or transformational practitioner who has quietly thought, "I wish I had a platform to create more impact." You might just be exactly who I'm looking for.
Connect with Joanna Ingram
Website: joannaingram.com
Instagram: @iamjo.ingram
LinkedIn: Joanna Ingram
Want to be a guest on The Soulful Catalyst?
If you're a coach, healer, or spiritual expert doing powerful work that transforms lives, and you'd love to share your story and methods with a global audience, I'd love to hear from you.
👉 Apply here: go.joannaingram.com/soulfulcatalyst
