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ID: 464806

Title: Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

Author: Eric Schwartzman, Paul Gillin

Narrator: John Allen Nelson

Format: Unabridged

Length: 08:22:42

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Sales & Retail

Summary:

The social media craze has, ironically, given birth to one of the biggest booms in recent book publishing. The gaping hole in this market, however, is B2B. Nearly every social media book that's been published either targets the consumer market or treats B2B as an afterthought. If you search for 'B2B social media marketing' on Amazon, the results revealed not a single relevant title. In fact, Paul's own two social media books both turn up in the top 10 results, despite the fact that neither of them directly targets this market. This is a stunning gap, given that some of the earliest adopters of social media were B2B companies like IBM, Sun Microsystems and Cisco. There is also plentiful evidence that B2B marketers are hungry for information about this topic. At the recent Inbound Marketing Summit in Boston, a show of hands from the audience of 350 marketers revealed that about 70% identified themselves as B2B. The authors' own consulting and speaking engagements, which were principally to consumer audiences a couple of years ago, are now almost entirely to B2B companies and trade associations. The Business Marketing Association estimates B2B marketing spending at over $80 billion annually. Among the top 50 companies on the Fortune 500, nearly all have significant B2B sales. What's more, the B2B market tends to be less price sensitive than the consumer market, meaning that readers are more likely to pay a premium price for specialized guide and to buy in quantity. How Businesses Reach Businesses will build upon our extensive experience in this space, the authors' two successful social media books, and more than a decade of collective immersion in this topic. This will be a hands-on guide with plentiful examples, case studies and best practices. It will focus on the channels that are proving most effective for B2B marketers as well as on the topics that are unique to this segment, including prospecting for clients, long selling cycles and high-ticket items, using social media for long-term client relationships, corporate transparency and policies, etc.

Contact: [email protected]

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ID: 464790

Title: Privacy Means Profit: Prevent Identity Theft and Secure You and Your Bottom Line

Author: John Sileo

Narrator: Brian Troxell

Format: Unabridged

Length: 07:30:05

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Management & Leadership

Summary:

By interlacing his personal story with cutting-edge research, John focuses on teaching readers how to bulletproof their organization against data breach and inspires everyone to comprehend the profitability of privacy. John shows how to protect your identify through '7 Mindsets': 1st Mindset: Accumulate Privacy One Step at a Time 2nd Mindset: Simplify Your Identity 3rd Mindset: Destroy Private Information 4th Mindset: Secure the Essentials 5th Mindset: Observe & Evaluate 6th Mindset: Interrogate the Enemy 7th Mindset: PLAN B In Privacy Means Profit,John will insert two new chapters to demonstrate why this is both a corporate and a personal issue and discuss the effects of social media on identity theft. He will update a more personal introduction, all statistics, links, new forms of identity since 2005, and identity theft anecdotes with highly publicized identity theft cases. John will also integrate new forms of identity theft and knowledge that he has gained into the existing structure of the 7 Mindsets.

Contact: [email protected]

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ID: 464823

Title: Sales Mastery: The Sales Book Your Competition Doesn't Want You to Read

Author: Chuck Bauer

Narrator: Kris Koscheski

Format: Unabridged

Length: 06:30:31

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Sales & Retail

Summary:

If you truly want to make more money in your sales career, if you really desire to close more sales and grow to be the sales leader you have always wanted to be, then it is time for you to learn Sales Mastery. Chuck Bauer shows how sales distinctions are THE precursor to closing the deal. Your personal and professional distinctions are something that you can control and use to beat your competition. Why? Because most salespeople are not distinctiveall they do is follow one another. Sales Mastery is based on the authors real-world, real-time personal experience as a highly successful salesman turned sales coach and gives workable instruction and inspiration to salespeople in every industry. Sales Mastery gives readers a step-by-step path toward greater sales success and bigger commission checks. Each chapter focuses on one important quality of salesmanship that will help salespeople actualize their individual potential as a prosperous seller. Chucks essential advice includes Marketing Yourself Shamelessly and tips for mastering sales presentations, phone pitches, customer objections and closing strategies.

Contact: [email protected]

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ID: 464796

Title: 7Twelve: A Diversified Investment Portfolio with a Plan

Author: Craig L. Israelsen

Narrator: Mark Ashby

Format: Unabridged

Length: 04:46:53

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Accounting & Finance

Summary:

7Twelve represents the 7 major asset classes and 12 subgroups that truly count in a well diversified portfolio. Over the last 10 years, the numbers generated by 7Twelve are nothing less than stellar-and you can do similarly using major mutual fund companies and ETFs by spending a fraction of time each month or each quarter to rebalance. 7Twelve founder, Prof. Craig Israelsen, shows just how easy it is to manage a successful portfolio with a plan, rather than manage your money piecemeal. Israelsen describes in simple and ready-to-apply terms what the 7Twelve of your portfolio not only looks like, but how to make it become reality for you.

Contact: [email protected]

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ID: 464813

Title: Creating Your Own Destiny: How to Get Exactly What You Want Out of Life and Work

Author: Patrick Snow

Narrator: Barry Campbell

Format: Unabridged

Length: 06:44:31

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Career Development

Summary:

It is one of the great questions of life. Its a simple question, really, but it seems impossible for many to answer: Are our destinies determined at birth, through the DNA we inherit from each parent? Or does our DNA combine with our opportunities, decisions, actions, education, friends, family and society to determine the future for us? The 90 percent of the planets population who hasnt achieved significant success believe its impossible for us to create our own destinies, to shape our own futures. But those 10 percent who have agree that everyone is endowed with the same ability to take charge, create success, and pre-determine his or her future. Creating Your Own Destiny explains and demonstrates to the majority how to dream, plan, and execute a better future--despite the challenges of the economy and life circumstances. Based on time-honored principles, theories, and case studies, this book provides a Success Road Map for all those people who are seeking to achieve success but who arent satisfied with their careers. Readers will be empowered to achieve extraordinary results.

Contact: [email protected]

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ID: 464788

Title: Buffett Beyond Value: Why Warren Buffett Looks to Growth and Management When Investing

Author: Prem C. Jain

Narrator: Mike Chamberlain

Format: Unabridged

Length: 10:16:39

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Accounting & Finance

Summary:

According to author Prem Jain, Warren Buffett's investment strategy can be succinctly classified as a combination of value and growth investment styles. To accomplish growth while maintaining value, he emphasizes the importance of the people who manage companies rather than the companies themselves. In this book, Jain expands upon Buffett's annual letters to Berkshire shareholders (thousands of pages over the last 43 years) and uncovers the key elements that everyinvestors should know. Readers will learn that, contrary to popular beliefs, Warren Buffett is not a pure value investor - Buffett's strategy includes principles of both value and growth strategies.They will learn why CEOs and others managing companies are more important than financial metrics or industry affiliations, as well aswhy appropriate psychological temperament is necessary to be a successful investor. They also will learn how Buffett thinks differently from others about portfolio diversification, market efficiency, and corporate governance.

Contact: [email protected]

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ID: 464811

Title: Zero-Sum Game: The Rise of the World's Largest Derivatives Exchange

Author: Erika S. Olson

Narrator: Joy Osmanski

Format: Unabridged

Length: 08:41:11

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Accounting & Finance

Summary:

The Zero-Sum Game: The Rise of the Worlds Largest Derivatives Exchange and its Influence on the Global Economy offers a behind-the-scenes look at how CME Group came seemingly out of nowhere to give Wall Streets power players a run for their moneyliterally. The merger between the Chicago Board of Trade (CBOT) and the Chicago Mercantile Exchange (CME) formed CME Group in mid-2007 and permanently altered the landscape of the financial services industry. CME Group develops and hosts trading of futures contracts that influence everything from the interest rate on your credit card to the cost of a cheeseburger at McDonalds to the price you pay for gas. $5 trillion is a lot of money. Its six times the value of all of the U.S. dollars in circulation. Its greater than the economies of the United Kingdom, Ireland, Australia and Indiacombined. Its also the value of derivatives contracts handled by CME Group, the worlds largest derivatives exchange, every day. Against the backdrop of the tumultuous (and at many times, comical) CME/CBOT merger, The Zero-Sum Game explains just how extensively futures trading affects the daily lives of consumers worldwide, whether they are directly invested in the markets or not. The book also introduces the enormous personalities responsible for bringing the derivatives industry into the spotlight, and will show how these same pioneers are still struggling to transform their exchanges from good ol boy networks to publicly-run companies. Told by Erika Olson, an insider to the merger, The Zero-Sum Game givesyou insight into one of the newest and most politically-connected power players in their industry, while making the inner workings of futures exchanges accessible.

Contact: [email protected]

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ID: 464801

Title: Living for the Weekday: What Every Employee and Boss Needs to Know about Enjoying Work and Life

Author: Clint Swindall

Narrator: Fleet Cooper

Format: Unabridged

Length: 05:28:10

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Career Development

Summary:

Clints last book, Engaged Leadership, was a business fable about the importance of companies and managers in building and maintaining a culture of employee engagement, recognizing that companies who foster environments for their employees where the employees feel so content and motivated to be at work that they become more committed and involved in their jobs, which ultimately makes the company more productive. But what do you need to build that kind of engaged culture at work? You need employee participation. And how do you get employees to be more committed and involved in their jobs? That's the basis for this book. Clint's view is that there are 5 work/life aspects that employees need balance in order for employees to be engaged at their job: Career, Health, Finances, Relationships, and Character. And this book will have appeal to both management, and the employees themselves, because it takes effort on both parts to put processes in place to cultivate and maximize those five aspects of life inside and outside of the office.

Contact: [email protected]

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ID: 484310

Title: AbleTrend: Identifying and Analyzing Market Trends for Trading Success

Author: Grace Wang, John Wang, Larry Williams

Narrator: Mark Ashby

Format: Unabridged

Length: 09:43:21

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Accounting & Finance

Summary:

In AbleTrend, Dr. Wang discloses, for the first time, the fundamental principles behind his bestselling trading system, AbleTrend signals. Sophisticated in scope, yet written in language that traders at all levels can understand, this book presents the theory behind an award-winning robust trading system developed by a recognized authority and expert trading system developer. AbleTrend presents the logic behind the system that reveals the direction of a trend at its early stage in all markets stocks, commodities, foreign currencies, ETFs, e-Minis, and mutual funds. Objective, automatic buy/sell/stop signals are identified thus helping traders manage risk, make rational trading decisions, and eliminate the guesswork. Dr. Wangs applications are offered with ample real-market examples that have been rigorously backtested over 10 years. AbleTrend presents innovative decision-making trading concepts that will allow ordinary traders to identify market trends at an early stage to scientifically manage risks and profits that were once only available at a cost of $2,000 for a 2-day seminar.

Contact: [email protected]

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ID: 464795

Title: Performance Dashboards: Measuring, Monitoring, and Managing Your Business

Author: Wayne W. Eckerson

Narrator: Ken Maxon

Format: Unabridged

Length: 10:35:50

Language: English

Release date: 07-20-20

Publisher: Ascent Audio

Genres: Business & Economics, Business Development

Summary:

The new edition will build on theframework for understandingperformance dashboards,include all new strategies, techniques, and case studies. It will includethe latest examples ofsuccessfuldashboard solutions and models. Sample chapters include: Performance Dashboards in Action, What are Performance Dashboards, BPM and the Dashboard, Dashboard Solutions, Challenges and Pitfalls, Implementing Next Generation Dashboards: Best Practices and Lessons Learned, and the Dashboard Maturity Model.

Contact: [email protected]