First Smoke of the Day Season 2 Euro Series LIVE FROM LONDON, UK! We’re talking to The Sour Co, creators of ElChapo and ColaCubes. They also own a high end head shop showcasing the brand The Sour Co. Their aim is to provide premium clothing and smoking accessories from the biggest brands in the UK and around the world.

The set-up we created in their place was FIRE. The vibe was dope. We talked about how it was to coming up in London, their journey and how the cannabis culture has been overlooked all this time in UK but lately has been noisy. Smoking and growing is getting more common and common through these days. Exciting times are coming to our boy, Sour Co! A pleasure to have them on one of our Euro Series episode.

You need to listen to this special guest today! Roll one up and join us in London!

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