When Kailin Beck posted about "the dahlia that saved her," she struck a chord with mothers everywhere who've felt themselves disappearing into the daily demands of parenthood. In this conversation, Kailin opens up about why having something beyond motherhood isn't selfish, it's essential.

From her family's century-old Danish sheep ranch in American Fork, Kailin has transformed six acres of Beck family land into a thriving flower farm. But this isn't just a story about starting a business. It's about rediscovering yourself, taking leaps that terrify you, and finding your way back to being an active participant in your own life.

Beck Farm: https://www.beckfarmsutah.com/

Social Media: https://www.instagram.com/beckfarmsutah/?hl=en

Work with Jordan social media management: https://stan.store/thespacesocial

The Space Social Besties: https://stan.store/thespacesocial/p/join-my-membership-5cawq

1. Client complaints don't belong online. If a client is frustrating you, address it directly with them or vent to a friend in private. When you air grievances publicly, potential clients see you as someone who might drag them through the mud online too.

2. Taking a social media break? Just take it. You don't need to announce your departure. The grand exit rarely lands the way you think it will.

3. Skip the "business is so hard" posts. Struggle is universal. It's part of entrepreneurship. Instead of broadcasting your challenges, channel that energy into creative solutions.

4. End the public pricing rants. There are clients out there willing to pay your rates. If you're not attracting them, the issue isn't the market, it's your messaging. Get clearer on who you serve and why you're worth it.

5. Just because you can post something doesn't mean you should. Before you hit share, ask yourself: Does this serve my business, or does it just make me feel better in the moment?

Work with me: https://stan.store/thespacesocial

Trial reels are back! Let's chat about how to make them work for you.

Work with me/besties/guide to soft selling: https://stan.store/thespacesocial

We love halloween but we hate social media fears. Let's chat about some social media fears and how to overcome them.

Work with The Space Social: https://stan.store/thespacesocial

A personal update

Consumers have changed, let's be prepared for it this holiday season.

Article referenced: https://www.retaildive.com/trendline/holiday-shopping-behavior/567/?utm_source=SMT&utm_medium=1-2BlastSept18&utm_campaign=PitneyBowes

Work with me: https://stan.store/thespacesocial

This episode explores why soft selling is the secret weapon for Q4 business success. While most companies amp up aggressive sales tactics during the holiday rush, smart business owners are taking the opposite approach—and seeing better results.

The episode breaks down what soft selling actually means: a relationship-focused, low-pressure approach that prioritizes customer needs over quick sales. You'll learn the key characteristics that make this strategy work, including how to be customer-centric, use subtle persuasion, and provide educational value without the pushy tactics.

The main focus is on why Q4 specifically calls for this gentler approach. During the holiday season, customers are already overwhelmed by aggressive marketing and dealing with budget pressures. Soft selling helps you stand out from competitors while building the trust that leads to long-term customer relationships.

The episode covers the psychology behind holiday buying decisions, why budget-conscious customers respond better to consultative approaches, and how the relationships you build in Q4 set the foundation for next year's growth. Instead of just chasing this quarter's numbers, you'll discover how soft selling creates customers with higher lifetime value and generates more word-of-mouth referrals.

Perfect for business owners who want to end the year strong while building sustainable revenue for the future—without resorting to pushy sales tactics that damage customer relationships.

Buy the soft selling guide: https://stan.store/thespacesocial/p/the-art-of-soft-selling

Join Aubrey Westlund and Jordan Crump as they explore Slowvember, the growing movement that's challenging the hyper-consumerism of traditional Black Friday marketing.

In this conversation, we dive deep into what "slow commerce" actually means and why businesses are choosing mindful selling over aggressive sales tactics. Aubrey and Jordan discuss their personal experiences with this approach, sharing surprising results they've witnessed and practical insights for both product and service-based businesses.

We explore how Slowvember transforms the customer experience, moving from impulse-driven purchases to intentional decision-making. The discussion touches on whether this represents a broader cultural shift away from constant consumption and toward more sustainable business practices.

Key topics include:

• ​Defining slow commerce and its impact on both businesses and consumers
• ​Real results from businesses that have embraced this approach
• ​How service-based businesses can participate in Slowvember
• ​The psychology behind slower, more intentional purchasing decisions
• ​Whether Slowvember signals a larger movement against hyper-consumerism

Work with Aubrey: https://stan.store/aubreywestlund

Work with Jordan: https://stan.store/thespacesocial

We are talking about 4 easy trends that you can try! These are trends that I see lasting beyond 2025.

-Short form media

-Threads

-Private communities

- Not using hashtags

Work with The Space Social: https://stan.store/thespacesocial

You want to start a business? Let's talk about it.

Work with me: https://stan.store/thespacesocial