We use the Callaway and Good Good Golf controversy to talk about content approval, co-branded risk, and why your apology plan matters more than your apology.

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Before you roll your eyes, trust me, you don’t want to miss this one.

I took the pressure off myself to post. I stopped treating every post like a dissertation. Not every post needs to be a masterpiece.

Some posts were more polished and some were a pic and a thought. Both got engagement!!!

When your content stops feeling so serious, people feel more relaxed consuming it.

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Soft selling is timeless, let's talk about it. This is a replay from 2025!

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Everyone's obsessed with the top of the funnel. The followers, views, likes.

But social media is just the front door. In this episode, we break down the full client journey from scroll to booked call, and why trust (not reach) is the real currency in a world where everyone's bullshit meter is on high alert.

Half off strategy and coaching: https://stan.store/thespacesocial/p/1-month-of-social-media-consulting

Code: QUIZHALF for 50% off this month only

It's been a whole year since Aubrey Westlund has been in the podcast!

Aubrey is my work wife and one of my best friends. We haven't caught up on the podcast in a year.

Stan store, quitting, and starting again are on the agenda.

Follow Aubrey: https://www.instagram.com/aubreywestlund?igsh=NGF0ZjZ4OGlyeHc0

Follow Jordan: https://www.instagram.com/thespacesocial?igsh=bmZyd3I5cjV6a2h0&utm_source=qr

The flower shop: https://www.instagram.com/wildflower_floralco?igsh=MTl4YzJkbmN6cjAyag==

Think Instagram is enough? Think again. In this episode, I'm making the case for why every IG-first creator and business owner needs to be cross-posting to YouTube, no extra work required.

I'll break down why YouTube functions as a search engine (not just another feed), how it gives you way better SEO and AEO than Instagram ever will, and my simple workflow for filming once in CapCut and posting everywhere. If you're making content on IG and not putting it on YouTube too, you're leaving leads on the table.

Tune in to hear exactly how to fix that.

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"And honestly..." "The truth is..." You've seen these phrases everywhere, and they're a dead giveaway of AI-generated content.

In this episode, we're talking about why AI can be genuinely useful in fields like medicine, but feels hollow and obvious on social media. We break down the 2026 social trends report, the stats on AI distrust, and why brands that lean into real human storytelling are the ones actually building loyalty. If you've been wondering whether to let AI write your captions, this episode is your answer.

Work with me: www. the-spacesocial.com

On this week episode of the space Social podcast we are breaking down five trends that we are seeing in Social Media this year. Hint: real people, real relationship relationships, real revenue. That's the future of Social Media.

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There's a new layer above the search results and it's the AI itself. This episode breaks down how AEO differs from SEO, why "zero-click" isn't the enemy, and the 4 things you need to do to become the answer AI systems trust.

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In this weeks, episode of the space social podcast, we talk about balancing parenthood and business.

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