Everyone told you to grow your audience. Get more followers, boost your engagement, go viral. So you did everything right and your numbers looked great. But your inbox was empty and you couldn't figure out why.
In this episode Jordan breaks down why vanity metrics became the default way we measure success on social media, why they're completely the wrong thing to chase if you're a service based business, and what to actually pay attention to instead.
After years of running a lead generation focused social media agency, she's watched business owners obsess over follower counts while their pipeline ran dry and she's done letting it slide.
This one is going to ruffle some feathers. Good.
Www.the-spacesocial.com