What does an acrobat aerialist know about content creation that most social media managers don't? Turns out — everything.
In this episode, I sit down with Elijah Holt, a performer and content creator who's turned aerial acrobatics into a content goldmine. We dig into how he balances the technical precision of his craft with creating content that hooks people who've never touched a silk in their lives.
But this isn't just about aerial work — it's about why YOUR unique skills, hobbies, and "weird" talents are the competitive advantage you've been overlooking.
We talk about:
How to bring unconventional skills into your content without forcing it
Why being a performer made him a better creator (and vice versa)
The role of play in serious business content
How to differentiate yourself when everyone else is following the same playbook
And why YOU are the secret sauce your content has been missing
If you've ever thought, "My niche skill is too random to work in my content," this episode will change your mind.
Follow Elijah: https://www.instagram.com/theincredibleholt/
PlayStation work: https://www.instagram.com/reel/DDP1Q_QyHSQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Viral stretching video: https://www.instagram.com/reel/DTS3FNyjcbr/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Shower video: https://www.instagram.com/reel/DTd4j8ymMTd/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Work with Jordan: https://stan.store/thespacesocial?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnmRe7wWQe3nzhTunB2b2EdTYOJCDSzfmXDKXONiXoVpDO6aF5TkeRmpKGH7g_aem_EY1zbkpmrC5p8AYXGt3Edw