The Speak to Scale Podcast

As you're growing and scaling your business, publicity should be one of your top priorities. However, before you start looking for a publicity agency to hire, it's important to know what PR is and how you should be leveraging it for your business. Whether you're looking to speak on more stages, be featured on podcasts, or get published in major publications, this episode is going to help you better understand exactly what public relations actually is and how you can harness its benefits to grow your business.

On this episode of The Speak to Scale Podcast, Danielle Bayard Jackson of Tell Public Relations joins us to give guidance on how to be your own highly effective publicist. She's also pulling back the curtain and sharing her best tips for getting others to highlight your business for you so that you can focus more on stepping into the role of the sought-after thought leader in your niche.

For more information and episode links: www.thepublicspeakingstrategist.com/shownotes/121

"Do you need a speaker webpage if you're not a professional speaker? At what point should you consider creating one?"

If you've ever considered these questions, this episode of The Speak to Scale Podcast is for you. We're breaking who should have a speaker page, what it can do for your business, and how to get it set up without overcomplicating the process. Your speaker webpage can be a valuable asset that does the heavy lifting for you and helps you to book more speaking opportunities on podcasts, virtual summits, conference stages, and more.

Grab a pen and paper because this episode is a workshop style. By the end of the episode, you'll know exactly what to include on your speaker page so that you can get it published in no time.

Read more and grab our episode links, here: www.thepublicspeakingstrategist.com/shownotes/120

With so much of our lives and businesses moving online, it's time to consider alternative routes for sharing our message, serving our audience, and growing our businesses with public speaking. Whether that means appearing on podcasts, doing live-streams, hosting webinars, or more, we want to be sure that our efforts serve both our audience and our business.

On today's episode of The Speak to Scale Podcast, Krista Rae of 'Summit in a Box' joins us (again) to revisit the topic of Hosting Virtual Summits. As more and more of our businesses are taking a virtual route, this episode explores how we can increase our impact, influence, and income without ever leaving our house. Grab a pen and get ready to take some notes because Krista is showing us how to triple our income and grow our email list for free with online summits.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories, and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• How to know which summits are a good fit for you and your business (and which ones are NOT).
• How to measure your success as a speaker on virtual summits and know if that marketing strategy is working for you or not.
• Why monetizing your summit presentation is not one-size-fits-all and how to determine the best strategy for increasing your income with your virtual presentation.
• Understand how to leverage virtual summits to create your own stage rather than asking to appear on someone else's.
• How to simplify the process of hosting your own virtual summit and ensure it's a revenue-generating marketing strategy for your business.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/119

With so many different marketing strategies out there, it's easy to get overwhelmed and wonder where we should start. What if you could grow your business, strengthen your communication skills, and get public speaking experience? Would that be something you would want to do? What if I told you that you could do all of this without even leaving your house.

Podcasting is your secret weapon for getting started with public speaking as a business owner and growing your business at the same time. But you don't have to host your own podcast in order for podcasting to work for you. Being interviewed on other people's podcasts is a great way to get in front of new audiences and extend the reach of your business.

In this episode of The Speak to Scale Podcast, Ashley Gartland joins us to show us exactly how to harness guest podcast interviews to grow your business, share your message, and start getting public speaking experience.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• Why podcasting is the perfect platform for growing your business (and speaking experience) even when you work from home.
• How to maximize podcast interviews so that you can do less with more impact.
• What to do after a podcast interview to work it into your marketing strategy.
• How to get booked on podcasts through networking and virtual coffee chats.
• Why podcasting is a great way to strengthen your public speaking skills and build confidence in sharing your message.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/118

With so many different marketing strategies out there, it's easy to get overwhelmed and wonder where we should start. What if you could grow your business, strengthen your communication skills, and get public speaking experience? Would that be something you would want to do? What if I told you that you could do all of this without even leaving your house.

Podcasting is your secret weapon for getting started with public speaking as a business owner and growing your business at the same time. But you don't have to host your own podcast in order for podcasting to work for you. Being interviewed on other people's podcasts is a great way to get in front of new audiences and extend the reach of your business.

In this episode of The Speak to Scale Podcast, Ashley Gartland joins us to show us exactly how to harness guest podcast interviews to grow your business, share your message, and start getting public speaking experience.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• Why podcasting is the perfect platform for growing your business (and speaking experience) even when you work from home.
• How to maximize podcast interviews so that you can do less with more impact.
• What to do after a podcast interview to work it into your marketing strategy.
• How to get booked on podcasts through networking and virtual coffee chats.
• Why podcasting is a great way to strengthen your public speaking skills and build confidence in sharing your message.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/118

Did you set big speaking goals at the beginning of the year? Maybe you said you were going to speak at five conferences, get new clients from speaking and sell more copies of your book only to have 2020 flip all of your plans upside down. Now you're left wondering, "How am I going to reach my speaking goals if all of the events have been canceled?" In this episode of The Speak to Scale Podcast, I'm going to show you how to get back on track and achieve (and maybe even exceed) the speaking goals you've set no matter what is going on in the world. Grab a pen and paper because we're going to revisit the goals you set for yourself this year and adjust your action plan for achieving your goals.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• Why your speaking goals may not be specific enough to sustain unexpected changes.
• How to uplevel your goal setting strategy so that you can continue to move the needle in your business even when it feels like everything around you has come to a halt.
• How to get crystal clear on the impact your public speaking presentations have on both your business and your audience
• Why it is NOT too late to achieve the goals you set for yourself at the beginning of 2020

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/117

Have you ever wondered what difference a book could make for you when it comes to public speaking? I traveled the country speaking for over a decade before I published my book, Shattered. Rather than spending today's episode telling you about my experience with publishing a book, I've brought in an expert to help you get started. In this episode, Geo Derice is sharing what being a published author can do for your speaking strategy and how to make the most of it to increase your impact and income.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The difference between speakers who are getting booked and paid and those who are struggling to make an income.
• Why a book can quickly turn a "no" into a "yes."
• The three things you MUST have before you ever start writing a book.
• How to let go of perfectionism and start taking action so that you can achieve the goals you set for yourself.
• How to make sure that you write a book that serves your audience well… one that they can't wait to buy.
• When you should start designing your book cover and what difference that can make for the book writing process.
• How to maximize speaker budgets and increase your speaker fee when you're a published author.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/116

Does the promise of passive income feel just too good to be true? Perhaps, you've scrolled past one too many Instagram posts of somebody living it up on the beach, telling you how they made X amount of dollars in their sleep all they were sipping mai tai's. I get it. A lot of the messaging out there makes it feel like it's too good to be true, but what if it wasn't?

In this episode, we go behind the scenes with my friend and amazing client Paige Brunton who built a HUGE entirely passive income business (from a $50,000 a year business to a $500,000 a year business) in a very short amount of time. She walks us through the entire process step by step… Starting with her journey from blogging, consulting, and "done for you projects" to her new cycle where everything is running on autopilot. She spends more time away from her computer than she spends at it and she's really living her best life. If passive income is something that has been on your vision board, but you don't know how to make that leap from "done for you" to DIY, today's episode is going to give you a step by step plan of attack to get it done and a whole lot of inspiration to see that it's actually possible.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• You cannot start a passive income business without an email list
• Why you need to build your audience first.. Then your product second
• Why you need to remove yourself as the bottleneck for your business
• Removing the pride and ego that come with running a business
• How to effectively predict the income of your passive business
• Why you absolutely NEED organic content

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/115

If you've transitioned into a role where you're helping others achieve a desired result, you may be unsure what to call yourself. You are not alone! You may have heard the words "coach" and "consultant" used interchangeably and you're not sure what the difference really is. Maybe you've shifted away from being a service provider and started sharing your expertise with others. We see this quite often when our students and speakers are growing as educators.

Although this may sound like a business issue, it also impacts your speaking strategy. On this episode of The Speak to Scale Podcast we're breaking down the difference between coaching and consulting to help you figure out which type of speaker you are so that you can start scaling your business from the stage.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The difference between coaching and consulting and how to determine which is the best fit for your business
• Why some business owners leave coaching feeling like they did not get what they paid for
• How confusing coaching and consulting can negatively impact your business
• Why Jessica is a certified coach yet calls herself the public speaking strategist
• The best hire if you're looking for a someone to give you a 'plan of action' for growing your business
• The best hire if you're looking for someone to help you grow into the leader who can run the company of your dreams
• Why clarifying if you're a coach or consultant BEFORE stepping on to the stage is imperative.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/114

When you think about speaking: grabbing that microphone, stepping onto the stage and pouring into your people, how do you envision yourself? Can you feel those beads of sweat starting to appear as your heart beats like a drum? Maybe you're excited and you know exactly what you're going to say, and you're ready to jump on the stage. No matter where you fall on this scale, I'm willing to bet there's been a moment or two in your life or in your business when there was an opportunity for you to step up to the plate and own your greatness and you second-guessed yourself. In this episode of the Speak to Scale Podcast, I brought on greatness coach and brand visibility expert Ginny Krauss to discuss how to get step out of your comfort zone and into greatness without letting the overwhelming expectation of success hold you back.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• How to overcome inner roadblocks that may be holding you back from greatness
• Focusing on the view of the impact you're making for others rather than focusing your view on looking in the mirror
• The power of physical reminders and people who remind you of your greatness
• The importance of the circles you're in and masterminds you invest in
• Stepping into greatness is a long game; how to continue chasing your greatness over time
• How habits and routines are important for attaining your greatness

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/113

While the life of an entrepreneur is really exciting, it's full of challenges and tasks you need to be performing to ensure you're remaining solvent at the end of the day. No one likes to talk about all of the fears, uncertainties, and worries that come with this unique path we've chosen…..Like when is that next contract going to come in? When will we book that next speaking engagement? When are we going to get paid again? I know that after this recent COVID scare, all of us were feeling these emotions on overdrive. So why aren't we talking about it? In this episode, we're digging deep into how to tackle our entrepreneurial finances and achieve a more predictable income.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• What we need to do each month to keep our business finances in order
• How to create a cash reserve for unexpected emergencies and why this is important
  • How much to put away
• Where to double down on your operational spending
• Putting more focus on opportunities that will add value to your bottom line
• How to make your business decisions based on the numbers, NOT YOUR EMOTIONS
• Why you need to always have an accurate cash flow forecast

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/112