What if I told you that you could increase your influence and book more speaking engagements without having to send an email, pick up the phone or even leave your house? Would you be in? I bet you would! In this episode of the Speak to Scale Podcast, I host special guest Christopher Hines to show you exactly how to book more speaking engagements with podcasting

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• Maintaining the correct balance of creating your own content vs consuming others 
• The importance of setting milestones and goals with your podcast
• How easy and cost-effective it is to start podcasting
• How incredible networking and relationship building can be with podcasting
• The importance of planning and structuring your episodes
• The importance of solo episodes (Action Episodes) vs guest episodes

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/111

Are you the big dreamer who always has a new idea? Maybe you can visualize and see what you want to happen in your business, but figuring out the proper execution strategy (especially while traveling for public speaking engagements) seems impossible. Maybe you excel at the nitty gritty day-to-day tasks of your business and your vision for your business seems fuzzy. In this episode of the Speak to Scale podcast, I'm going to show you how to figure out which role you fall into and how to tap into the other side of the equation so that you can make an impact in your business.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• What the role of a visionary (CEO) and an integrator (COO) is
• Misconceptions about what an integrator does for a business
• When to know when the time is right to hire an integrator
• • Who should you have in place first
• How to know if an integrator is a good fit for your business
• How to transition from a VA (executor) to an integrator

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/110

In the wake of Covid-19 it feels like things are changing every single day and this may leave you wondering if you should still be looking for public speaking opportunities and how to go about it. Spoiler alert: YOU ABSOLUTELY SHOULD. In this episode I'm going to discuss what you need to consider and how to seek out speaking opportunities post quarantine. I'm also breaking down exactly how to increase your conversions when it feels like the numbers are stacked against you and how to find speaking opportunities when it feels like everything is canceled. If you want to maximize the power of speaking for business during these uncertain times, you aren’t going to want to miss this episode.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• The power of smaller events and how they help you increase your conversions
• Why getting in front of the right audience is so important
• How to find the right speaking opportunities for maximum conversions
• Making sure your speaking topic is in alignment with the conversion you’re trying to make
• Why you should be focusing on finding community leaders rather than large speaking events 

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/109

Have you ever wondered what goes on behind the scenes when hosting a conference attended by thousands of people? Well in this episode of the Speak to Scale podcast, I’ve brought in a friend who is fully immersed in the conference scene. She has not only hosted many of her own conferences, but has played a big role in helping others sell out theirs. Kearn Cherry covers everything from how to structure your team, how to get sponsorships and what to look for in speakers… Basically everything you need to know to put butts in seats! You aren’t going to want to miss this episode.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• How to get sponsors for your conference
• How far out you need to plan your conference
• How to leverage your speakers as part of your marketing strategy
• How to select speakers that are going to sell tickets
• What organizers are looking for in speakers
• Why no one can sell your vision better than you
• What types of speakers your conference should include

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/108

If you're listening to this podcast, chances are you listen to other podcasts and have possibly even considered hosting your own podcast. You’ve probably wondered how to go about not sounding like everybody else. You don't want to add to the noise in your industry; you want to craft a message that stands out and connects with your ideal clients.

In this episode, I've brought in my dear friend Megan Maydel to help us understand what we can do right now in the thick of a pandemic to scale and market our business without having to spend a ton of money because I know we're all a little bit concerned about cash. Megan is the CEO and owner of the digital advertising agency, Disruptr Creative, and has worked with brands like Volvo, Trident, and Converse. She specifically helps mid-six-figure brands and businesses break through the white noise and stand out with their message. She is a genius when it comes to positioning and messaging and in today's episode, she's going to give us some practical strategies about how we can use that method to get our message out on podcasts and audio platforms without sounding like everybody else.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• Due to the pandemic, advertising costs are WAY down!
• Why now the best time to be marketing if you can afford it!! You might even consider taking a loan. 
• Why audio content is just as important if not more important than video content
• Software and hardware needed to create good audio! HINT: these cost next to nothing!! The financial barrier to entry is VERY low
• How to make your message stand out from everyone else’s in your industry
• How to employ and capitalize on disruptive messaging

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/107

Many businesses operate under the impression that bigger is better with the thought that the larger you get, the more likely you are to be a subject matter expert in your industry. I’m here to tell you that this logic doesn’t always hold true. I’m recording this episode in the middle of a pandemic - a lot of small businesses have been hit really hard. Many of us are evaluating what’s working, what isn’t, and considering changes and shifts in their businesses. The words growing and scaling are likely flying around your zoom calls or slack channels with no discernment between the two. During this tough time where the majority of us are pinching pennies and focusing on efficiency, we’re going to have an honest and uncomfortable conversation about the difference between growing and scaling your business with public speaking and how this impacts your overall strategy.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

• The difference between growing and scaling a business

• How to know when you should be focusing on growth vs scaling

• The 3 essential elements you need in order to scale your business effectively

• How you can use PUBLIC SPEAKING to focus on a growth or scaling strategy for your business

• How not to get stuck in the business growth trap

• Why finding the right speaking engagements vs a large volume of speaking engagements is important to effectively scale your business

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/106

I am so excited that you're here because today we're talking all about protecting your public speaking content. If you joined us last week, we mapped out our signature frameworks and identified the repeatable process you can take your audience through, whether that's in a coaching program, an online course, or from the stage to deliver a transformation. Your signature framework is something you worked hard on and is extremely valuable and proprietary. Today we're talking about how to protect your content so you can share it confidently without holding back from your audience. To do this I've brought in my dear friend, my mastermind buddy and my trademark attorney Joey Vitale to help us understand what it means to protect our speaking content and how we can leverage that protection to book more speaking engagements. 

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• The importance of standing out as an entrepreneur when the barrier to entry into entrepreneurship is easier than ever and protecting your uniqueness 
• Why you should factor trademarks into the process of naming your business or programs
• The power of the sense of permission and freedom a trademark gives you in business
• Why trademarks are the teeth behind your contracts and how they make your contractual agreements much more potent
• How much more polished you look when your content has a trademarked seal on it

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/105

In this episode of the Speak to Scale Podcast we're covering your “signature framework”, which is the unique approach I take when it comes to helping you craft your talk. If the words “signature framework” seem a little foreign to you, don't worry. You've probably heard of this before, but it may have been referred to differently. I truly believe that once you nail down this part of public speaking, everything else with speaking becomes easier. In an age when anyone can stand up a website and call themselves an expert, this framework will ensure you stand out from your competition by positioning yourself as a thought leader in an authentic way that is proprietary to you. A signature framework also allows you to have this rinse and repeat process that you can use with your programs, in your courses, and from the stage. It's a process that allows you to deliver consistent results! Make sure you tune in where I dive deeper into how to start putting your signature framework together! 

Episode takeaways you don’t want to miss:

• The benefits of having a signature framework for public speaking
• Why you need to have a firm understanding of what your audience’s problems 
• Why you need to have a firm understanding of your audience’s end goals
• Why your process needs to be proprietary to you
• A free guide to get you started creating your own signature framework

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/104

We are in a strange time right now and with so many businesses being forced to move online, a lot of our speaking presentations are getting moved online too. I'm sure you've noticed a big uptick in virtual summits and Facebook lives. People are presenting their content in a way they didn't before and that's great because it means more people than ever are getting to digest your content and receive your message. This shift is going to allow you to create a bigger ripple effect than you did before. This is a great opportunity for you to transform even more lives and continue making an impact in the world around you. You don't have to stop speaking just because things are changing, but your format and delivery is going to have to change a bit. In this episode I'm going to walk through the big differences between an in-person presentation and a virtual presentation so you can ensure that your talk is still hitting the Mark no matter where you're delivering your presentation from. 

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• How to overcome your listener's distractions to keep them engaged in your online presentation
• The kinds of instructions you want to ensure you’re giving at the beginning of your presentation. How to be the leader
• How to ensure that you’re eliminating your own distractions or distractions you could possibly be giving your listeners
• Ensuring you lay out clear expectations and deliverables that your audience can expect to take away so that they are enticed to stick around for them
• How to craft a presentation geared to your audience’s needs
• The right time to give your audience their freebie or reward for listening to your presentation
• You do a better job presenting when you’re standing… There’s nothing wrong with doing this when you’re presenting virtually
• What hardware and software you need to host a virtual presentation

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/103

Stages have always been the fastest way to increase your credibility and convert in-person. Whether you're speaking at conferences, retreats, workshops, network events, or you're taking the virtual route with webinars, live streams, summits, or podcasts... there is no shortage of places for you to share your message. What do we do when those opportunities are impacted beyond our control? What do we do when an unexpected crisis strikes and we're left to navigate cancelations and postponed events?

After spending the last 14 years traveling the country sharing my story, I've had a few unexpected curveballs and learned plenty of lessons along the way. Today, I’m helping you navigate the more difficult parts of public speaking so that you can continue to scale your business from the stage and serve your audience from the front.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I’d also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don’t want to miss:

• Why this is an extremely important time to be leading from the front
• The power of “Empathy” when navigating cancelations and hardship
• How to navigate contracts, cancelations, and delays with grace
• The power of virtual presentations and tips on how to execute them
• Needle movers you should be doing right now if you have downtime

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/102