As somebody who has hosted a few events focused on public speaking for business, I can tell you that it is equally terrifying and exciting. In this world of social media, we only get a tiny snippet of an entrepreneur's voyage from their infancy to the strategic pivot point of hosting events. We don't get to see all of the behind the scenes trials, tribulations and hard work it takes to arrive at a place in your business where you're ready to host an event. In today's episode, I brought in my friend Alicia Robertson from "Living Over Existing" to share her business journey. The best part is she's sharing the key indicators that she recognized when it was time to strategically shift gears in her business. You aren't going to want to miss this inspiring story and journey.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• How important it is to put on the blinders to get focused when you're feeling overwhelmed
• Structuring your business to allow for balance
• The importance of mental health when running your business
• How to recognize emerging opportunities in your business
• Recognizing signs that it's time to pivot your business offerings
• How to scale your business without an online course

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/101

Welcome to episode 100 of the Speak To Scale Podcast!! Queue the confetti! I cannot believe we are here. When I started this podcast, I was preparing for maternity leave with my second child and I was looking for a way to consistently show up and pour into my audience during maternity leave. Here we are 100 episodes later and I'm so grateful that we started the podcast because it is one of the most fun and rewarding things in my business! I asked our team, our listeners and our clients what their favorite episodes are and I've pulled together a list of our top 10 episodes. I hope you enjoy these incredible cliff notes.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• Ep 01: What's Your Path? Public Speaking Tiers…
• Ep 10: From Writing to Speaking. How to Make Public Speaking Work For Your Business (Ashlyn Carter)
• Ep 14: Sharing the Tough Parts. Knowing When the Timing is Right (Natalie Frank)
• Ep 40: Creating Your First Product. From Tier 1 to Tier 2 (Stephanie Wilson)
• Ep 53: Public Speaking as an Introvert (Cinnamon Wolfe)
• Ep 58: How to Calculate Your Speaking ROI
• Ep 77: How to Leverage Speaking For Your 1:1 Business
• Ep 82: How to Host Profitable Online Summits (Krista Miller)
• Ep 96: Why Talent Isn't Enough
• Ep 98: Public Speaking Tips From Unexpected Places

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/100

In this episode, we're having a conversation about public speaking for business at virtual summits and protecting the integrity of your email list. I know as a business owner we truly want to serve people well. We want speaking opportunities we can show up to and pour into our audience, but sometimes we don't know how to identify if a virtual summit is going to be a good fit for us, especially when we're asked to share all of the summit information with our email list (that we are really trying to serve and protect). To unpack this subject I brought in my dear friend Ashlyn Carter to have an honest conversation about what email list ethics really need to look like and how we can approach virtual summits with a fresh perspective.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The importance of protecting your email list. You worked HARD to build it!
• The importance of your relationship with your list. It's not the size of your list that matters
• Why you need to vet all summit opportunities to ensure they fall in line with your mission and messaging
• Other ways to get TARGETED leads besides blindly blabbing at virtual summits that don't speak to your target audience
• What you need to have in place to ensure you get an ROI from a virtual summit
• Navigating how to negotiate the terms of virtual summit rather than resorting to a hard "no".
• Why you need to show up to a virtual summit with the mindset of serving both the audience and the summit organizer
• Why you should ask your audience if they want you to be on a virtual summit

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/099

Do you ever see examples of your work out in the real world and wonder if anybody else notices? That's how I am when it comes to speaking. I see incredible examples of public speaking out in everyday life not happening on a stage and always feel compelled to share the lessons I take away from those scenarios with my audience. Recently, one of those places was in a spin class I started taking. I'm excited to share some of the insightful teachable moments from that spin class so that you can start to be more cognizant of public speaking lessons and parallels we can take away from unexpected places.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• How to recognize valuable speaking skills that are being executed by service providers in unexpected everyday settings
• The importance of finding common ground with your audience and making them feel comfortable and relatable to you
• Why you need to lead from the front
• Why you need to give the control to your audience rather than trying to force them to do something
• How to help your audience overcome their objections with your messaging
• Why your talk needs to be a seamless process that guides your audience through a journey they don't even realize they're on
• How to use analogies or paint a picture for your audience to help them understand a concept

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/098

I know that many of you are at a season in your business where you really want to be seen as the go to thought leader, but you're not exactly sure how to make your content work for you. You want to make sure you're speaking to the right people, giving them what they need and not overloading your plate with unnecessary tasks. In this episode we're going to unpack exactly how to determine what your content strategy should look like: who are you creating content for, what our audience needs from you, and how to make it all work for the business you have right now and the business you want to have three months from now. This has been a highly requested topic, so I have brought in my friend and expert on the subject Abby Herman to talk to us all about how to create a content strategy for public speaking.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• The types of content you should be creating
• The right questions you need to be asking your audience members; The power of surveying!
• How much free content should you give away without giving too much
• How often should you be delivering your content
• How to determine where you should be publishing your content
• How to hone in on the ideal clients you should be delivering your content to
• • Focusing on ideal clients you already serve vs a client avatar
• The importance of being very clear on your offers when creating your content

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/097

This episode is for the exceptionally talented person in their industry who has been grinding away in their business doing incredible work. I'm willing to bet you're probably your industry's best-kept secret. You want to use speaking for business but remain hidden behind the scenes because you're waiting for opportunities rather than seeking them out. I happen to know that some of the greatest talents in all of our industries are sitting dormant instead of driving change and sharing incredible messages. They have their heads down grinding away on the day to day operations but haven't stepped up on a big stage because they're waiting to be asked. It's time to stop selling yourself short! Today we're going to have a little conversation about where talent and exposure need to intersect to effectively use speaking for business because I know that you have so much to be proud of, so much to share with the world and so much value to bring to people.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @speaktoscalepodcast.

Episode takeaways you don't want to miss:

• Raw talent alone isn't going to get you more public speaking engagements
• Why you have to be willing to ask for the opportunity
• • One pitch is the only difference between you sitting in the crowd and being on stage delivering your message
• How speaking is one of the most powerful drivers of the ripple effect in your industry
• Why you already have the power to change things in your industry
• How complacency kills dreams

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/096

Welcome back! A lot of us are terrified to look wrong or less than perfect. We waste precious time and miss out on great speaking opportunities because we're being overly perfectionist about selecting the right speaking topic. What if I told you that it's NOT your speaking topic that converts. It doesn't matter how good your talk is... it will only convert if it's being delivered in front of the right audience. Instead of spinning your wheels about a specific topic, focus on your people. Zero in on the audience you are meant to serve and love speaking to. Your topic will come to you a lot easier when you focus on their needs and goals. If you've been dragging your feet or making excuses about selecting the right speaking topic before you'll take action and your pitch yourself, tune in so we can break down those barriers.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don't want to miss:

• You don't need to have a speaking topic nailed down to take action on a speaking opportunity
• Why focusing on serving your audience will help you come up with the right speaking topic
• The importance of getting in front of the right audience for conversions vs stressing over picking a topic that will resonate with an audience you weren't meant to serve and will never convert.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/095

It is no secret that video plays a huge role in how we connect with our audience. It allows us to make fast connections, answer burning questions, and gives our audience a taste of what it's like to work with us. As speakers, it certainly makes sense that we tap into this valuable resource to make deep connections with our audience as well as decision makers who could book us to speak. I have brought in a friend and one of our Speaker Circle members Marvin Flavien to share exactly how you can leverage video to market your business. Tune in as I hand the mic over to Marvin so that we can reframe the value of video as a speaker.

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don't want to miss:

• How video can be used to give your audience a deeper view and connection with your business or how you conduct business so that they resonate with you
• The right questions to ask yourself about your business to use as inspiration to create dynamite video content
• The power of video to give your audience instructions about how to handle administrative issues (scheduling with you, what you offer, etc….), rather than having a receptionist or playing receptionist yourself.
• How video can answer your audience's objections and consumer questions
• The power and value of someone getting to actually see you speak
• The importance of making sure your "why" is included in your video content
• Being able to captivate your audience. The duration of your video isn't what's most important
• Video allows you to bring people into your world. It allows you to "show" your audience rather than have to explain to them what you do.

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/094

Hey friends! Welcome back to another episode of the speak to scale podcast. In this episode we're talking all about how to outsource your pitching for getting featured on podcasts. As business owners, it's always preached to us that we need to outsource things in our business to free up time to and stay in our zone of genius. I completely agree with this theory, but when it comes to pitching podcasts we've been sold a lie. We've been told that we should hire some agency or assistant to get our message in front of as many podcasts as possible. What we don't see when employing this method of efficiency is what it actually looks like on the receiving end. In this episode we're going to take you behind the scenes and share with you exactly what it's like for us as podcast hosts to get those types of pitches in our inbox. We want to share what it feels like to receive "spray and pray" pitches and share some best practices on how you can improve your pitches and get featured on more podcasts so I brought on our podcast manager, the one and only "Rad Dad Chad" to give us some insight on the matter. Enjoy!

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don't want to miss:

• Why you should be defending your audience when it comes to who you have on a podcast you're hosting.
• Why the spray and pray method of pitching is a HORRIBLE idea and will NOT get you the results you're after.
• The correct and impressive way to pitch a podcast you want to be on.
• Your podcast pitch could possibly be a first impression. You never get a second chance at a first impression…. The importance of making your pitch count!
• Why outsourcing our pitching can be a very bad idea
• How to properly outsource your pitching if you decide to go that route
• Why you need to invest some time understanding audience of the podcast you're pitching

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/093

Time management is one of the most crucial skills when it comes to succeeding in entrepreneurship. In this episode we're discussing how to balance speaking with a full time job. I have brought in my friend and one of our Academy members, Carrie Roberts, who is a business coach for people who have a side hustle in their business. She's going to pull back the curtains and show us how she balances a full time job with a side business while still finding the time to use speaking to scale her business. She does a great job of giving practical tips and tools to manage your time better and show up our best no matter what role we are appearing in. Tune in!

If you loved this episode and it motivated you to add speaking to your business, please take the time to leave me some positive feedback on iTunes. I'd also love to hear about your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag us @thecreativespeakerpodcast.

Episode takeaways you don't want to miss:

• The importance of delegating or subcontracting out work to make room for new projects you want to take on
• The importance of knowing what is priority and what isn't
• Why you need to be 100% present in whatever it is you're working on rather than letting tasks bleed into one another
• Why you need to ensure that you have time boundaries for when certain tasks are done
• Focusing all your energy tasks that are related during a given time block so that you have a focused train of thought
• How looking at your calendar from different chronological perspectives (day vs week vs month) can help you find pockets of time plan more effectively

For full show notes and links, visit: http://www.thepublicspeakingstrategist.com/shownotes/092