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"You do not need a superpower. You simply need a system that gets you one step at a time, one day at a time, toward your goal."
Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight features Amy LaBelle — founder and winemaker of LaBelle Winery in New Hampshire, which she started with five thousand dollars and a dream and opened 4,083 days later. Today that's two locations, 250 employees, 16,000-plus cases a year, two restaurants, roughly 700 events annually, a distillery coming online this fall, and lodging and a spa on the way. She's also an author with two books out and two more in progress. And she speaks — mostly to rooms of women leaders — on a framework she calls Count Each Day, Make Each Day Count.
The through-line of this conversation is what Amy does with the material she already has. In March she took the stage at a conference for women leaders in hospitality, held the room for a full hour, then ran an hour-plus workshop right after it. Here's the part Dan wanted underlined: she didn't write new content for that workshop. She built one worksheet — one page, one side — and used the extra hour to walk the room through the framework on a goal each person actually had, so the thing they'd just learned got applied before life could crowd it out. Months later she ran into an attendee who was still chasing the goal she'd set that afternoon.
Amy is also refreshingly honest about the money and the misses. She earned enough from speaking to cover her Speaker Lab investment, then enough to take her family on vacation — a trip she admits she could have paid for anyway, but that felt different coming from found money. And when two organizers came up after a talk last summer, asked for her contact information, and then went silent on her follow-ups, she does the thing most speakers skip: she looks at her own side of it. She had their emails. She didn't have their phone numbers. Dan pushes on the awkwardness underneath that — the instinct not to take up too much of someone's time — and the two of them land on why follow-up isn't a nuisance when you're the one holding the value.
Whether you're weighing how to turn one keynote into a bigger booking, wondering if a speaking business can coexist with a demanding day job, or sitting on a stalled lead you're afraid to chase, this conversation is a practical, warm look at building it one day at a time.
You'll learn:
"Sometimes people just need one person to believe in them."
Sitting on a talk you know is worth more than you're charging for it — or a lead you've been too polite to chase? Grab a free 15-minute Speaker Business Assessment and find out exactly where you are in your speaking journey and what to do next.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"We're always going a hundred miles an hour. So we never even realize that we're driving through fog all that time."
Welcome back to The Speaker Lab Podcast! This week's Alumni Spotlight features Scott Hacker — thirty-plus years in corporate sales, now a certified high performance coach who goes by the clarity coach. His signature talk is called Navigating the Fog of Life, and the premise is simple: when you drive into actual fog, you slow down, turn off the radio, and pay attention. In our lives, we just keep going a hundred miles an hour and never notice the fog is there at all.
Scott's recent run is a case study in the long game. He found a whole new market for his workshops in chambers of commerce and nonprofit boards, and none of it happened in one meeting. He joined the chamber. He spoke at a breakfast for free. That turned into a longer workshop, which turned into a chamber president asking him to facilitate a board retreat he had never facilitated before — so he said yes, built it out, and walked away with a board member offering to personally fund an ongoing engagement. Then there's the story Dan wanted the room to sit with: a free two-hour workshop for a women's council of realtors in January of last year, which came back around eighteen months later as a four-month multi-series mastermind. Dan also puts on his coaching hat for a stalled deal, digging into what happens when a chamber executive tells you his members want "real tools," not the soft, touchy feely stuff — and why Scott held his ground instead of building a talk that wasn't his.
Whether you're weighing whether the next free gig is worth your time or trying to decide how hard to hold your positioning when a buyer pushes back, this conversation is a clear-eyed look at how patient, aligned work compounds into paid opportunity.
You'll learn:
"As soon as you get clarity on what it is you truly want, your actions will become a lot easier, the priorities will become easier."
Wondering whether that next free stage is worth your time — or how to turn the ones you're already doing into paid engagements? Grab a free 15-minute Speaker Business Assessment and find out exactly where you are in your speaking journey and what to do next.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
“The better the foundation is, the more opportunities I'm getting to do exactly that.”
Welcome back to The Speaker Lab Podcast! This week's episode is another alumni spotlight, and it might be Dan's favorite combination yet: Matthew Sharpe is a licensed therapist — and a stand-up comedian. He put the two together in Standup Therapy Live, where the laughs do the heavy lifting for the mental health lessons. Matt works with high-stress, high-stakes professions — healthcare workers, law enforcement, corrections officers — teaching resilience through humor, complete with a “humor lab” where he makes rooms full of uniformed officers sweat bullets by writing jokes on a 15-minute deadline.
But the real story of this episode isn't the comedy — it's the business. Matt just booked out a full week of paid speaking for the first week of October, and every gig in it traces back to a different lesson from The Speaker Lab playbook: cold outreach to people he'd never met, follow-up that turned one law enforcement gig into a repeat booking, and a Department of Corrections client bringing him back to train staff from around their state. He's even had a gig land completely cold — the National Conference of State Legislatures found him through SEO he didn't set up. And then there's the lesson most speakers never learn: Matt genuinely loves the process. The prospecting, the pipeline, even the rejections. Dan also coaches Matt through a proposal that died on price, unpacking budget questions, decision makers, add-on gigs, and the “menu” of offerings that can save a stalled deal.
Whether you're still chasing your first paid gig or trying to figure out why your calendar isn't as full as your talent deserves, this conversation is a masterclass in falling in love with the 95% of the work that gets you the 5% on stage.
You'll learn:
“Find something new and exciting that makes you laugh every day. It just opens your eyes to new possibilities.”
Ready to build a speaking business that books itself — and actually enjoy the work that gets you on stage? Take the free Speaker Business Assessment at thespeakerlab.com/SBA and find out exactly where you are in your speaking journey and what to do next.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"What if I didn't let it stop me? What if I just push past it?"
Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, Dan Irvin sits down with Speaker Lab alumni Jennifer Ryan — a speaker who just hit a real turning point. She finished her book, Be the Donkey, Not the Jackass, she's ready to take it on the road, and she's built a talk that is unmistakably her own.
Jennifer's message starts with fear — the greatest motivator and the greatest deterrent to everything. It began with a movie, sparked a "year of yes" where she said yes to literally everything, and led her to a horse and dog rescue where two donkeys handed her the metaphor that became her book. Along the way she learned what it takes to write something deeply vulnerable, rebuild a talk after rereading her own book exposed the gaps, and differentiate herself in a world where "a million people speak about yes."
But this conversation doesn't stay in theory. Jennifer and Dan get honest about the hard stuff: the conference that suddenly had no space for her (and no explanation why), the self-doubt train that follows silence, and the moment she realized her talks were entertaining people without actually moving them to act. Her fix — be prescriptive, give your audience exactly what to do next Monday — is a masterclass in building talks that create change instead of just applause.
You'll learn:
"A talk has done its job the moment one person decides to try something new."
What's the question that flips the switch on your fear? Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and turn "what if" into your next step.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"When you're late, you tell people you don't care. I didn't agree with it at the moment. But then I started really just disciplining myself. And it is hard work for me every single day to be early."
Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin brings on Michael Hidalgo — a keynote speaker who helps teams actually talk to each other. His core idea is deceptively simple: words are vehicles, and what the receiver unpacks may not be what you loaded them up with. But what makes this episode fire is the business side of Michael's story — and the habits that are fueling a serious run right now.
Start with the headline: Michael just landed his highest-paid gig yet off a single email. Except it wasn't really a single email. He did the homework — researched the organization, understood the need, sent a tailored pitch — and then heard nothing for two months. Instead of chasing with "did you get my email?", he followed up twice by adding value: an article relevant to their challenge, a lesson he learned from a client. Seventy-three days later, the planner wrote back with four words: "Are you still available?" Booked on the spot — and now they want his consulting, too.
Then there's the keynote that produced six hot leads. Michael put a Calendly QR code on his final slide with a $50-value team assessment offer. By the time he walked off stage, four CEOs had already booked calls. He stayed for dinner with another contact who introduced him to two more executives. Two proposals went out that week. And every one of those consulting opportunities came from the speaking — the keynote was the tip of the spear.
Whether you're figuring out how to follow up without being annoying or wondering what separates speakers who get rebooked from speakers who get forgotten, this one is a masterclass in the business behind the business!
You'll learn:
"How can I leave someone with something that is going to make them either personally or professionally better? How can I give something to them? I promise you that will pay dividends."
Give more than you take? That's the whole business plan. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and build a system that turns generosity into bookings.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"I didn't get paid to go to Seattle, but I made a good connection there that I will be paid for."
Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin sits down with Dr. David Chastain, a speaker who works at an intersection most people are afraid to even name out loud: grief and addiction, and the way the two are wound together. Grief can delay recovery, and it can trigger relapse years into sobriety — and David speaks on it from both professional expertise and lived experience.
David has been quietly stacking wins, and almost every one of them traces back to the same source: relationships. A paid webinar that came through a former colleague. A talk for an addiction professionals association in North Carolina where one conversation with the executive director — and one leader who happened to be in the room — turned a "our keynotes are full" into a three-hour pre-conference workshop. An unpaid conference in Seattle where he worked the empty expo hall and walked away with three or four potential webinars in the pipeline. He didn't chase the money. He tended the relationships, and the money followed.
Dan also puts on his coaching hat for a candid working session: how to handle the conference that passed on your proposal (spoiler: "apply again next year" is an invitation, not a brush-off), why you should retitle your talk to match a conference theme without rebuilding it, and the insight from a local speakers association that unlocked a whole new pitch — framing grief and addiction as the employee-retention problem businesses are already paying to solve.
Whether you're waiting on your first paid gig or wondering whether the free rooms are worth it, this episode will change how you measure a room!
You'll learn:
"I've stopped saying I'm not good at networking, because the evidence says I am. It's not only the process of the events happening again — it's the process of believing that I can make this work."
Measuring every room by what it pays you today? The unpaid room might be the seed. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and build a system that turns connections into bookings.
Episode Resources:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"It's never gonna be right. It's gonna be good enough to get started. You have enough to get started — just get started."
Welcome back to The Speaker Lab Podcast! In this Alumni Spotlight episode, host Dan Irvin sits down with Chris Jackson — a speaker and consultant building his business from the foundation up, getting ready to land his first paid gig in this chapter of his career. And the message he's building on is one every listener needs to feel, not just nod along to: momentum, breaking the inertia of the start, and getting comfortable with an ugly start.
Chris's favorite analogy says it all — spaceships burn most of their fuel breaking gravity, not cruising through space. He and Dan unpack how perfectionism keeps speakers grounded, how the Speaker Bureau intake (plus some smart AI brainstorming) finally gave Chris clarity on his niche — helping high-performing dentists shift from clinician to CEO — and the proposal he sat on for weeks despite knowing every single decision maker by name. He just wouldn't pick up the phone. If you've ever been the dog sitting on the nail, this one's for you.
Then there's the story that gave both of them goosebumps: 19-year-old Chris bombing his first tour at Atlanta's Cyclorama, until an older gentleman shook his hand, told him to slow down, and gave him a five-dollar tip — his first paid speaking gig and the feedback that launched a lifelong study of the craft. It pairs with the harder lesson that came later: someone told Chris he sounded "too motivational," and he let it shrink him until speaking wasn't fun anymore. The takeaway? Take the feedback that serves your mission, and let the rest go.
Whether you're frozen at the starting line or sanding down your voice to fit someone else's idea of you, this episode will get you off the nail and into motion!
You'll learn:
Episode Resources:
"Do the thing that you fear the most. Make the phone call, send the proposal, show up. When you show up for yourself, that's when the magic happens."
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Sitting on your own nail right now? Stop waiting for perfect and take the first step. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA — a real look at where you are and what to do next.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"You have to have influence. That's the relational collateral that gets everything done. Think of it like a bank account — the more you put in, the more you can take out when you need to."
Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin sits down with Kevin Sidebottom — a keynote speaker, sales trainer, and author who has spent two decades studying one question: why do people buy? And here's the fun part: the guy who teaches sales for a living is now out there selling himself, building his own speaking business. Oh, and he's a self-described introverted electrical engineer. As he puts it — he's not a unicorn.
Kevin and Dan dig into why introversion is actually a speaking superpower (airports, Ubers, and hotel rooms are basically an introvert's training camp), what joining The Speaker Lab's Speaker Bureau unlocked in his positioning, and the warm-up system that took his outreach from crickets to three calls in one week: connect on LinkedIn first, publish consistently, and let your content make the deposit before the email ever lands.
Then it gets tactical. Kevin breaks down why event buyers see speakers as commodities — and how influence is the only real tiebreaker. He shares his timeline for pitching January sales kickoffs six months out, why he refuses the shotgun approach in favor of the rifle scope, and the mindset he learned from a Navy SEAL mentor: follow a process, move forward, adapt, repeat.
Whether you're hearing way more no's than yeses right now or you're ready to overhaul your outreach entirely, this episode is a sales education most speakers never get!
You'll learn:
"You're a salesperson as a speaker, because you have a business. All business owners are selling. And if they're not selling, they're not in business very long."
Episode Resources:
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Hearing more no's than yeses? That's the job — but your system might be the problem. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and get a real look at your positioning, pipeline, and outreach.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"I said to my wife literally yesterday: for the first time in 60 years — I just turned 60 — I feel like I've found my true calling."
Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin kicks off a new format — sitting down with real speakers who are a step or two ahead of you, because the fastest way to figure out your next move is to connect with someone living it right now. First up: Danny Karon, a "lovable lawyer" who spent 35 years succeeding at traditional law before walking away from it to build something nobody else is building.
Danny calls it legal wellness — the unaddressed fourth pillar alongside physical, emotional, and financial wellness. There's a Dr. Phil for your mind and a Suze Orman for your money, but nobody teaching everyday people how to stay out of legal trouble before it starts. Danny is betting his next chapter on that open lane: a new book, a TEDx talk written for the stage, and teaching gigs at Ohio State and the University of Michigan (yes, both — they can coexist).
But this conversation doesn't sugarcoat the pivot. Danny is candid about the part nobody warned him about: he thought that because he could speak, the business side would slide right into place. Instead he got the cold-outreach runaround — bounced between university offices, told "the students organize their own events," hearing crickets. He and Dan get tactical about where the breakdown is, why recurring events like orientation week are a goldmine hiding in plain sight, and how to make people care about a topic they've never heard of.
Whether you're sitting in a safe career feeling pulled toward a message you can't shake, or you're mid-pivot and hitting the same walls Danny is, this episode is a masterclass in committing to a new lane before the world understands it!
You'll learn:
"You never know what you're gonna find, but I do know that the only certainty is in doing nothing. And that means I have no choice but to succeed."
Feeling pulled toward a message you can't shake? Don't spend another year sitting on it. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and get a real look at how to turn your expertise into paid speaking.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
"I finally realized I was not paying for a service. I was paying for hope. And hope is not a business strategy."
Welcome back to The Speaker Lab Podcast! Fair warning — host Dan Irvin is ruffling some feathers in this one. In this solo episode, he takes on one of the most common "shortcuts" speakers chase: the speaker bureau.
Dan has personally signed up with about a dozen of them. Paid the fees, built the profiles, sent the demo reels, connected with the reps. Total paid gigs booked across all of them? Zero. Meanwhile, he's doing 40+ events a year using the exact process he teaches at The Speaker Lab. So either he's unbookable — or something about the bureau model is broken. In this episode, he breaks down exactly what bureaus are actually selling, who they actually work for, and what to do instead.
You'll hear about:
"Stop renting somebody else's process. Build your own. That is where the freedom is. That is where the income is. That is where the calendar full of gigs you actually want comes from."
Tried a bureau and hit a wall? It's not you — it's the model. Grab a free 15-minute Speaker Business Assessment at thespeakerlab.com/SBA and talk with someone who's actively getting booked and paid right now.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
From the publisher's feed
Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker…
You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!