The Speaker Lab Podcast

What could you accomplish if you were truly free to focus on the things you love most? A man who will help you find out is our guest today, the one and only Michael Hyatt.

Michael is an amazing, successful speaker, author, and entrepreneur, as well as a husband and father.

On today's edition of The Speaker Lab, Michael and I cover a lot of ground including his evolution as a speaker, and specific elements of his book Free to Focus that relate to your speaking journey. We talk about the freedom compass and the weekly and daily three, and more.

This is an exceptionally insightful episode you won't want to miss so join us for number 246 of The Speaker Lab with Michael Hyatt.

THE FINER DETAILS OF THIS SHOW:  

• What's the hustle fallacy?
• What does the power of constraints mean?
• How can you include your family in your side hustle dreams?
• Why he recommends having someone else with you on the road.
• What is a weekly preview and how do you do it?
• How do we apply the Pareto Principle?
• How many goals should you set per quarter and per year?
• What happens once you've worked more than 55 hours in a week?
• And so much more!

EPISODE RESOURCES

• Michael Hyatt's web site
• Michael Hyatt on Twitter
• Free to Focus, by Michael Hyatt
• Platform: Get Noticed in a Noisy World, by Michael Hyatt
• Business Accelerator coaching program
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read episode transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What event planners look for in a speaker may seem like a mystery, but today's guest is going to reveal all the secrets!

Josh McGhee is an event planner who books professional speakers with fees ranging from a few thousand dollars up to $40,000.

Today he'll tell us how he and his team choose those speakers, including the one thing they all must have or he won't book them, and what you can do to be a better partner with your clients and grow your referrals.

Join us for those great insights from the other side of the table on the 245th episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• How many speakers does his organization hire annually?
• What are the three tiers of speaker fees in their non-profit?
• How can you be pro-active without being irritating?
• What specific details in your videos are important to event planners?
• Why does he talk with the potential speaker before hiring them?
• What role does post-event communication play in your referability?
• How does his organization determine if a speaker provided their value?
• How partnerships and sponsorships can work to cover your speaking fees.
• And so much more!

EPISODE RESOURCES

• Josh McGhee on LinkedIn
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How to leverage YouTube for more speaking gigs may be a question you've asked yourself. If so your answer is on today's episode of The Speaker Lab, and you'll definitely want to hear!

Joining us to talk about leveraging YouTube to build and grow your speaking business is Amy Landino. Amy has a YouTube following over 300k subscribers, and she's leveraged her success there to become an author and grow her speaking business.

Today we talk all things YouTube, but we also dig into the broad topics she speaks on, the details of her recent speaking agency experience: why she signed exclusively with Vayner Speakers and the pros and cons of signing with any agency.

You'll hear all of that and more during our conversation with Amy Landino on episode 244 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What is good content marketing at its core?
• How do you know you've hit your stride?
• Why you should not use your YouTube content in your demo video.
• What is the biggest mistake she sees people making in their speaker trailers?
• What should be included in your speaker trailer?
• How often should you upload your videos to YouTube?
• What's the biggest benefit of creating videos?
• How asking this one question can massively help your career.
• And so much more!

EPISODE RESOURCES

• Amy Landino on YouTube
• Amy Landino on Twitter
• Vayner Speakers
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you know how to make a good first impression? Have you thought about it? You will after you listen to this episode!

On The Speaker Lab today, Sylvie di Giusto talks with us about how to make a good first impression, something she speaks about in the corporate world. Specifically, she tells us the four people to consider when choosing what to wear, the 3 S's to picking out your onstage outfit and the ABCDs of your personal brand.

There's a lot of great content she brings to the show so join us and hear it all on episode 243 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• What is confirmation bias and how does it work?
• How did she land on the topic of first impressions?
• Why your speaking topic evolves over time.
• Why accents can be an asset and not a hindrance.
• What are the first steps to making a good impression?
• How do you find your signature style?
• How does branding impact our everyday life?
• What is your reputation based on?
• And so much more!

EPISODE RESOURCES

• Sylvie de Giusto's web site
• Sylvie de Giusto on LinkedIn
• Sylvie de Giusto on Twitter
• How You Impress, Sylvie's digital course
• Booked and Paid to Speak Elite program
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What's the current state of the speaking market like right now? Our guest, Brandon Edmonson, has the answers and he is telling all on episode 242 of The Speaker Lab!

Brandon is the Vice-President of Premiere Speakers Bureau and today he'll share what they are seeing in the marketplace right now. We'll get into details like how far out clients are booking, what the fee range is and the different topics clients are booking.

That's just a small slice of what we cover so join us and listen in to episode 242 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What do all speakers need to have in their speaking video right now?
• Brandon's rule of thumb for how much should you spend on your video.
• How important is SEO for speakers today?
• Where are their primary lead sources coming from?
• Why being local is a value add for event planners and booking agents.
• How far out are most events booking right now?
• What's the financial outlook for the speaking industry?
• How to manage the mental game of the speaking cycle.
• And so much more!

EPISODE RESOURCES

• Premiere Speakers Bureau
• Vinh Giang's videos
• Brandon Edmonson on Twitter
• Brandon Edmonson on LinkedIn
• Episode 163 of TSL
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How much does branding matter to a speaker's career? Quite a bit, and here to talk about creating your speaking brand is industry expert, Rick Clemons.

Rick is a former student now coach with our Booked and Paid to Speak program who worked in branding for several decades. He shares his personal as well as professional experiences on the topic today.

We also talk about branding: what elements go into making a brand, what it means to have your own personal speaking brand and what questions to ask if you are creating your brand. You'll hear us weigh in on those topics and more on today's The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

• Why branding is more than just your logo and your color scheme.
• How is a brand like a person?
• What do you need to think through when creating your brand?
• How much of branding is you defining the brand versus the market defining it for you?
• What is the umbrella of your brand?
• Do you need a company name?
• How do values fit into your branding?
• Why simplicity makes the sale.
• And so much more!

EPISODE RESOURCES

• Rick Clemons' web site
• Rick Clemons on Twitter
• 40 Plus: Real Men. Real Talk podcast
• Episode 208 of TSL
• Neen James' web site
• Tamsen Webster's web site
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If becoming a speaker in the international market is something you dream about then you'll love this episode of The Speaker Lab!

Our guest today has delivered 90+ plus events every year for the last 11 years, and has spoken in 57 different countries and has been paid to speak over 2500 times.

His name is Phil Jones and he spends the bulk of his time helping people sell with more confidence and more credibility while getting better results.

You'll hear how he does that along with what the markets are like in South America, Europe, Asia and Australia when you join us on the 240th edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• Are there budgetary variations in Europe vs. South America vs. Asia?
• Why you must allow yourself to go through periods of reinvention.
• What two businesses should every speaker have?
• If you are outside of the US, what are practical ways to break into that market?
• The importance of getting clear on why you want to speak internationally.
• Why should every speaker do simultaneous translation at least once?
• What little things can and should you do when speaking to an international audience?
• Why giving yourself permission to try, play and fail can create some of your best experiences.
• And so much more!

EPISODE RESOURCES

• Phil Jones' website
• Phil's Audible book
• Phil's other books
• Phil Jones on Twitter
• Episode 158 of TSL
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Wondering how to transition into speaking full-time? The Speaker Lab guest today, Erick Rheam, has made the leap, and he'll talk about what it's like to turn pro and make your speaking career a reality.

Erick is one of our original Booked and Paid to Speak students, and today he's a highly successful speaker. But he only recently left his corporate job to pursue his speaking career on a full-time basis.

You'll hear what gave him the confidence to finally leave and so much more on episode 239 of The Speaker Lab. 

THE FINER DETAILS OF THIS SHOW:  

• When did he know he had to choose between speaking and his job?
• What were the two reasons speaking was a good fit for him?
• What you should do if your boss isn't supportive of your speaking side hustle.
• What are the two keys to being successful at something?
• Should your target market and topic evolve throughout your speaking career?
• What was the tipping point that showed him it was time to leave his job?
• Why you need mentors in your life.
• What are the biggest regrets most people have in their lives?
• And so much more!

EPISODE RESOURCES

• Erick Rheam's web site
• Erick Rheam on Episode 225 of TSL
• Erick Rheam on Episode 150 of TSL
• Erick Rheam on Episode 126 of TSL
• Erick Rheam on Twitter
• Erick Rheam on LinkedIn
• Michael Hyatt's web site
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify
• Read the show transcripts here

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We are back with the history of The Speaker Lab part II! If you missed part one you can hear it here.

On episode 238, I am again interviewed by a former Booked and Paid to Speak alum and current coach in the program, Eric Rheam.

Today we talk about how this show has evolved over time, where we are going in the next few years and my advice for anyone starting their speaking journey. Join us to hear that and more!

THE FINER DETAILS OF THIS SHOW:  

• When did I know it was time to retire my first podcast?
• What failures did I have and what did I learn from them?
• Why you have to love the process that gets you the gigs.
• How has my team evolved from 2014 through today.
• Why not making myself the focus of The Speaker Lab has led to our success.
• What are common characteristics among the most successful Speaker Lab alums?
• What's the difference between being interested and being committed?
• Why you have to be ready for the grind in order to be successful.
• And so much more!

EPISODE RESOURCES

• The Speaker Lab on YouTube
• Episode 237 of The Speaker Lab
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode 237 of The Speaker Lab is a unique show: we are diving into the history of The Speaker Lab!

And we are doing it by flipping the tables: I am going to be interviewed by Eric Rheam. You may recognize him from previous shows, he's a former alum of Booked and Paid to Speak and a current coach with the program.

This is the first of a two-part series in which we detail how I got into speaking, what my early years were like as a speaker, and then how and why I created The Speaker Lab. Join us for those goodies and more on today's edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• What's a great exercise I recommend to other speakers today?
• How many gigs did I do in my busiest year?
• How long did it take to go from my first gig to my first $1k gig?
• Do I still experience insecurities and doubts today?
• What is the purpose of The Speaker Lab?
• Why speaking is a high-paying manual labor gig.
• What are the two primary ways to make more money as a speaker?
• What does it mean to "sell the sawdust"?
• And so much more!

EPISODE RESOURCES

• The Speaker Lab on YouTube
• Episode 001 of The Speaker Lab
• 48 Days to The Work You Love, by Dan Miller
• The Cure For The Common Life, by Max Lucado
• Rework, by Jason Fried and David Heinemeier Hansson
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.