The Speaker Lab Podcast

Everyone loves an underdog, right? If you're just starting out as a speaker you definitely fall in the underdog category. So why not take full advantage and create your own underdog Rocky story? Clint Pulver did and success has followed suit.

Today he's going to tell us how he tapped into the power of his own Rocky story to make powerful relationships with speakers he admires and respects, and how he created his own board of directors as a result.

On this episode of The Speaker Lab, he'll also tell us how he incorporates professional drumming experience into his speaking gigs. Join us for the details on all of these topics with my friend and yours Clint Pulver.

THE FINER DETAILS OF THIS SHOW:  

• How did he get his first speaking gig while still in high school?
• When did he quit his full-time job in the medical field?
• The 3 things that make up a dream job: what are they?
• What one thing did he do that directly led to booking 7 gigs?
• What questions did he ask of his prospective audience?
• How much of a financial buffer did he have saved for himself?
• What one piece of content generated 85% of his bookings in his first year?
• What three business investments paid the biggest dividends?
• And so much more!

EPISODE RESOURCES

• Clint Pulver's web site 
• Clint Pulver's demo video 
• Clint Pulver on Instagram 
• National Speakers Association 
• NSA's Influence 2019
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Do you track any of your speaking metrics? Our guest today, Erick Rheam, says there are 5 key metrics to growing your speaking business.

Erick has been on the show before so you can revisit his story on episode 126 and episode 150. I brought him on to today's episode of The Speaker Lab to talk about the exponential growth he has had using certain key metrics. Specifically there are 5 key metrics he focuses on, and those metrics have taken his business from $15,000 to nearly $200k in under 4 years.

Even if you're already successful in your speaking career you'll learn plenty from hearing about Erick's metrics and how he uses them to gauge the health of his business. Tune in for those insights and more with Erick Rheam on episode 225 of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• What are lagging indicators versus leading indicators?
• How has he determined his $5,000 speaking fee and when does he raise it?
• What are the 5 steps in his prospective gig pipeline?
• How soon should you contact a prospect who shows interest in hiring you?
• When does he stop everything and focus on generating leads?
• What does it mean to him if no one books him from an event where he's speaking?
• How many gigs does he aim to book from each of his speaking events?
• Why you've got to be serious about the numbers if you want to be serious about speaking
• And so much more!

EPISODE RESOURCES

• Erick Rheam's web site
• Erick Rheam on Episode 150 of TSL
• Erick Rheam on Episode 126 of TSL
• Erick Rheam on Twitter
• Erick Rheam on LinkedIn
• Pipedrive
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Henry is a successful speaker, consultant and best-selling author who is here to give us speaking tips from the accidental creative point of view.

Todd has written four books, including The Accidental Creative, Die Empty, Louder than Words and his latest work called Herding Tigers. Herding Tigers is about how leaders can create environments in which creative teams can thrive.

On today's The Speaker Lab, we talk about his evolution, why you need to have a great speaker video and the importance of lovingly punching your audience in the gut! Hear what that means and more on episode 224 of The Speaker Lab with Todd Henry.

THE FINER DETAILS OF THIS SHOW:  

• Is it always necessary to replace your full-time income before you leave to go out on your own?
• Who are your stakeholders and why must you all be in alignment?
• How many years did it take for him to make the leap to entrepreneurship?
• What is the goal of taking risks?
• How many times did he almost quit while he was building his business?
• How does he cope with the struggles and the low moments he experiences today?
• Why you shouldn't be afraid to stand up and have a point of view.
• Why a good speaker "lovingly punches you in the gut".
• And so much more!

EPISODE RESOURCES

• Todd Henry's web site
• The Accidental Creative web site
• The Accidental Creative podcast
• The Daily Creative podcast
• The Accidental Creative, by Todd Henry
• Die Empty, by Todd Henry
• Louder Than Words, by Todd Henry
• Herding Tigers, by Todd Henry
• Todd Henry on Twitter
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Does the idea of cold calling strike fear into your heart? It won't after today's edition of The Speaker Lab!

Joe is an up and coming speaker who has quickly added a lot of gigs to his calendar by using the four rules of cold calling for speakers. On this episode, Joe tells us what those four rules are as well as how to remove the fear of cold calling and how to make it easy for your prospects to say yes to you.

This is another terrific guest you won't want to miss so be sure to join us on episode 223 of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• How did he first uncover the power of cold calling?
• How can you get your foot in the door of an industry in which you are not known?
• Do you have to go in hot to a cold call?
• How do you know if you are a good fit for a potential opportunity?
• Why uncommon commonalities are important in your cold calling process.
• What's the best way to reach out: phone, email, or social media?
• How expecting nothing and appreciating everything will explode your business.
• The type of follow up you can do to show your gratitude for the people who help you.
• And so much more!

EPISODE RESOURCES

• Joe Hirsch's web site
• Joe Hirsch on LinkedIn 
• Joe Hirsch on YouTube 
• Joe Hirsch on Twitter
• The Feedback Fix, by Joe Hirsch
• Joe's TEDx Talk 
• Joe's Inc. Column
• Digital Summit 
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mike Kim is one very smart man who knows marketing and branding, and he is here to share his 7 step process for creating your speaking brand. This is the same process he has used with his clients, including well-known thought leaders like John Maxwell, Donald Miller and Suzanne Evans.

On this episode of The Speaker Lab, he walks us through those 7 steps and what they entail. We also talk about why positioning determines so much of everything else you do in your business, how to price yourself as a premium speaker while still being able to negotiate and take lower-priced gigs.

Whether you are new to speaking or are a long-time veteran, this is a great episode chockfull of helpful recommendations and frameworks to help you. Without further adieu take a listen to Mike Kim and I on today's The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• What is the most unique selling proposition that any of us have?
• Who should your marketing materials be speaking to?
• Which platform is best for you?
• Why you should position yourself towards the high end of the market.
• How do you know what kind of product you are offering?
• What is the best way to pitch and sell yourself?
• What are the three sub-identities to every brand?
• Can you sell lower-tiered products while being positioned as a high-end brand?
• And so much more!

EPISODE RESOURCES

• Mike Kim's web site 
• Mike Kim on Twitter
• Mike Kim on Instagram 
• Mike Kim's free recap and resources
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Some people do it all and our guest today is one of those people! Alli Worthington joins The Speaker Lab to tell us all how to write, speak and host conferences.

Alli is a speaker, author, business coach and conference host who fell into speaking the same time she hosted her first event, an interesting story she shares with us today.

We also talk about how having a book has impacted her speaking career, what you should do if you want to speak to female entrepreneurs, and how she chooses which speakers to hire when she is hosting her conference, Blissdom.

You'll hear all of those topics and more - there is a LOT to learn from Alli Worthington on this episode of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• Why she hosted her first event before she had ever been to a conference!
• What did Scott Stratten say that shifted her mindset about being nervous?
• Does she consider herself an author or speaker first?
• When is it worth speaking for free?
• What is the perceived value in having someone else handle your calendar?
• Is there a connection between the quality of your writing and the quality of your speaking?
• What advice does she have for women about fees?
• When should you say no to an opportunity?
• And so much more!

EPISODE RESOURCES

• Alli Worthington's web site 
• Alli Worthington's books 
• The Alli Worthington Show 
• Blissdom Conference
• Alli Worthington on Twitter 
• Find and Book Paid Speaking Gigs
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you are just starting out your main concern might about how to get started as a speaker. Our guest on this episode of The Speaker Lab is here to tell us how he did it.

Today Jason Hewlett is a professional speaker and entertainer, but like many people he had no idea where to start. He had the dream and the desire, but he needed a plan.

On today's episode we talk about how he got a plan in place and took action. We also discuss how he went from performance-based speaking with impressions and impersonations to more serious keynote speeches. You'll hear his tips and ideas on those topics and more on this edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:  

• Why does he prefer the keynote closing session?
• How did following up after gigs help build his business from scratch?
• Why event planners are in the risk-mitigation business, and how you can help.
• How did he keep integrity with his fees?
• What advice does he give to people moving from one niche to another?
• Why speaking is a humbling business.
• Why he always takes a selfie with a client, and what he does from there.
• What's the value of having relationships with other speakers?
• And so much more!

EPISODE RESOURCES

• Jason Hewlett's web site
• Jason Hewlett on Twitter
• Jason Hewlett on YouTube 
• Jason’s training course
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Justin is a unique guest who is unlike any other guest we've had before on this show: he's here to explain what magic can teach us about speaking.

As a magician, Justin is an amazing entertainer who speaks and performs from stage. On episode 219, Justin tell us when he knew he wanted to pursue a career in magic, how he strategized which markets to focus on and what his business look like today.

We dig into those topics and more so join us on today's edition of The Speaker Lab!

THE FINER DETAILS OF THIS SHOW:  

• How to deal with a topic that needs to be explained to your potential clients.
• How did he get on The Ellen DeGeneres Show?
• What would he do if he were starting over today?
• Why there is no silver bullet to content marketing.
• How did doing one event for free lead to a book deal with Wal-Mart and an international ad campaign for Coca-Cola?
• Does he customize his magic presentations for each client?
• Where does he get his ideas for new material?
• When does he know a bit is ready for stage and how does he test it?
• And so much more!

EPISODE RESOURCES

• Justin Flom's web site 
• Justin Flom on Facebook
• Justin Flom on YouTube
• World's Best show on CBS
• Good One podcast 
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

As we kick off the new year resolutions are in the air! Is writing a book one of yours? If writing a book is your way of running down a dream then there's no one better to help you on your path than our guest today, Tiim Grahl.

Tim is a book marketing expert who has been in the industry for 10+ years. He has worked with everyone from Dan Pink to Barbara Corcoran of Shark Tank, and many other names you'd recognize.

Today on episode 218 of The Speaker Lab, he tells us what it takes to make a book successful. He also talks with us about his latest book, Running Down A Dream, how you can overcome doubts, fear and insecurities about running down your own dream and how to find time to build your speaking business no matter how busy you are. 

THE FINER DETAILS OF THIS SHOW:  

• Why shouldn't you focus on social media?
• Why just having a book out on the market can build your platform.
• How many years should you continue to promote your book?
• The one exercise to find the truth about how much time you actually have.
• Where did the idea for Running Down A Dream come from?
• Why don't most people run down their dreams?
• How to know when to course correct your path.
• What is the difference between coasting and settling?
• And so much more!

EPISODE RESOURCES

• Tim Grahl's web site 
• Tim Grahl on Twitter
• Running Down A Dream, by Tim Grahl
• Tim's other books
• Story Grid Podcast 
• The Speaker Lab on YouTube
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Is there something unique about you, perhaps something you haven't fully shared with the world? Our guest joins us to share how being different is awesome and how what makes him different has opened doors in his speaking career.

Ryan Haack is a student in our Booked and Paid to Speak training program, and has had success speaking to elementary schools. Specifically, he talks to elementary school assemblies about a physical difference he has had since birth and why being different is positive.

Also on today's show we talk about the pros and cons of speaking to elementary schools, including fees and other logistics, plus how he juggles speaking with a full-time job. Join us for those topics and more on episode 217 of The Speaker Lab! 

THE FINER DETAILS OF THIS SHOW:  

• What two questions to ask yourself to determine your audience.
• How does he balance speaking to multiple audiences while not being too broad?
• What came first: his book or speaking?
• How do you know you're doing the right thing?
• What model works best for speaking to elementary schools?
• How does he adjust his speeches according to the age groups in his audience?
• Who is typically the decision-maker he goes through?
• What next steps does he recommend if you are getting started?
• And so much more!

EPISODE RESOURCES

• Ryan Haack's web site 
• Ryan Haack on Twitter 
• Different is Awesome, by Ryan Haack
• How to Find and Book Paid Speaking Gigs 
• Get Free Speaker Resources
• Book a Call with The Speaker Lab
• Calculate Your Speaking Fee
• Join The Speaker Lab Community on Facebook
• Subscribe on Apple Podcasts
• Subscribe on Spotify

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.