The Speechwriter's Room

Two speechwriting legends join The Speechwriter’s Room on this episode.

In addition to authoring The Political Speechwriter’s Companion, Bob Lehrman and Eric Schnure both wrote for former-Vice President Al Gore in the White House and have penned remarks for dozens more elected leaders, celebrities, and business executives. They talk about writing conversationally and quickly, how the term “howdahells” came about, the pitfalls of writing jokes for politicians, and the credit that the author Kurt Vonnegut deserves for Bob Lehrman’s speechwriting career. They also discuss the techniques that make Oprah Winfrey’s speech at the 2018 Golden Globes so memorable. 

Learn more about Bob Lehrman here. 

Learn more about Eric Schnure here. 

To find out more about the host, Mary Robbins, visit storiedcommunications.com.

In this episode, Mary Robbins talks about what speechwriters can learn from joke writers. She shares clips from some of her favorite comedians and the techniques their punchlines share with speechwriting, like the primacy-recency effect, the rule of three, and callbacks.

Mary cites research on callbacks from Duke University, which can be found here: https://www.fuqua.duke.edu/duke-fuqua-insights/how-marketers-can-harness-power-of-callbacks

To learn more about Mary Robbins, visit storiedcommunications.com

Mary Robbins has been a speechwriter for 15 years, crafting remarks and narratives for leaders from the business world to the White House. Now, she's sharing some of what she's learned and inviting some of the best speechwriters in the business to discuss the techniques and quirky aspects of the speechwriting profession. Join us in The Speechwriter's Room.

To learn more about Mary Robbins, visit storiedcommunications.com