The Startup Sessions with Michael Knouse

The Startup Sessions with Michael Knouse

By Michael Knouse: Empowering Visionary Entrepreneurs to Create a Life of Meaning Through a Business with SoulBusinessEntrepreneurshipEducationSelf-ImprovementMarketing
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The Startup Sessions with Michael Knouse episodes

  • Episode 30: Heed Your Call with David Howitt

    How often do we say “no” to the things that are calling us? Or we say, “I can’t do that until I make $X.” Or we say, “I have bills to pay. Maybe when the kids are older.”

    And how do we even know what’s calling us? In this guest interview, David Howitt will discuss what it means to Heed Your Call.

    David Howitt, founder & CEO of Meriwether Group, is an inspiring thought leader and guiding mentor in the world of commerce. He is an accomplished entrepreneur with over twenty years of experience providing business strategy and brand counsel to startups and Fortune 100 companies.

    David also used to be a corporate lawyer, wondering why life and work felt so terribly misaligned. But over the years, David began listening to his intuition, which led him to the life he fully enjoys today.

    David advises that it is no longer enough to simply be a good parent OR a successful executive. No longer should we accept being a soulful and centered person OR an abundant professional. Commerce, our communities, and the world require us to be BOTH. Living from this place is what makes us the heroes of our own lives.

    Enjoy this episode as David and I discuss his new book, Heed Your Call, and talk about how we all have the extraordinary within us, waiting to be released.

    Show Highlights
    • How to prepare for taking a leap of faith into the world of the unknown when your family’s definition of career success means being a lawyer, a doctor, or a business executive.
    • Hear about David’s revealing conversations with people at the end of their lives and what their biggest regrets were.
    • Coming to terms with society’s definition of ‘success’ vs following the path you know you’re meant to take.
    • Why do so many of us feel empty, unfulfilled and alone in our lives and in our work?
    • The simple way to come into alignment with your true purpose.
    • The power of taking micro-steps towards your purpose.
    • Understanding the power of “AND” vs the tyranny of “OR.”
    • Learn why Google is hiring more Masters of Fine Arts than any organization on the planet.
    • What it means to bridge the world of commerce with proven spiritual principles and why the two are meant to work together.
    • Hear how the world is responding to the message of ‘Heed Your Call.’
    • How to deal with the bumps in the road when you’ve left your W2 paycheck and health benefits behind to follow your calling?
    • Hear about the daily practice that David uses to support him on his journey.
    • Learn why the path of the entrepreneur is the ultimate journey of a modern day hero.
    • Whether you’re just now contemplating your Hero’s Journey, or maybe you’re already on your path, you’ll gain incredible insights about what it means to listen to your deeper wisdom and move towards the life that’s waiting for you.

      For more help on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

      Enjoy!

      Interview Links for David:
      • HeedYourCall.com – Learn how to ‘Heed Your Call’ and become the hero of your own life story.
      • MeriwetherGroup.com – Learn more about Meriwether Group and how they help entrepreneurs bring their ideas to the world and support them on that journey.
      • Heed Your Call Book – David’s new book is a raw and inspirational read for the innovator whose creativity is stifled, the job hunter losing hope, the spiritual seeker afraid of financial success, and the professional who no longer feels connected and fulfilled.
      • Connect with David Howitt on  Facebook  Twitter  Google+  Pinterest
      • Resources and Links from this show:
        • The Hero with 1000 Faces – Joseph Campbell
        • Subscribe To The Podcast

          If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

          P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

          The post Episode 30: Heed Your Call with David Howitt first appeared on Michael Knouse.
          39 min
        • Episode 29: Driven to Make a Difference with Kedma Ough

          May is heating up with an incredible discussion about Doing Work That Matters with Kedma Ough.

          Here is what Kedma said to me at the end of our interview: “We have an obligation to show people how to live in a world where they wake up excited every day.”

          I don’t know if I’ve ever heard someone speak their mission so clearly.

          Kedma is a champion for aspiring entrepreneurs and business builders. She overcame her own struggles years ago and figured out how to rise above them with the perspective that she will remove obstacles for anyone that has the desire to succeed.

          Kedma is the founder of Avita Business Center and the Executive Director of MIPO, a non-profit organization providing resources, training, and advising to inventors and entrepreneurs.

          Kedma has dedicated her life to showing others how to remove obstacles, find available funding and bootstrap businesses with honest straightforward guidance.

          As a nationally respected leader, business educator, economic development consultant, and author, her advice has given insight to thousands of entrepreneurs seeking ways to achieve their business goals.

          It’s truly an honor to be featuring Kedma as a guest on this show.

          Here are some of Kedma’s favorite things:

          Most Influential Book
          • The 4-Hour Work-week by Tim Ferris
          • Best Conference or Industry Event
            • The National Speakers Association (NSA)
            • Most Effective Strategy For Growing Your Business
              • Surrounding yourself with people you trust and be cautious with where you get advice.
              • Favorite Business Tool or Resource
                • Karma Dollars!
                • Recent Favorite Adventure and Accomplishment
                  • Last week Kedma was at the Kauffman Foundation signing a deal to be their West coast affiliate for education and entrepreneurship programs. Kedma is also launching the U.S. Patent Office pro bono program for people that don’t understand or can’t afford the patent process. Wow!
                  • Show Highlights
                    • Kedma’s powerful story and what’s behind her drive to serve and succeed.
                    • The importance of creating an open environment for innovation and entrepreneurship.
                    • How to fund your innovation or early stage business without debt or equity financing. This is a game changer and most people have no idea it exists!
                    • Kedma describes the biggest mistakes that she sees new entrepreneurs unknowingly making and how to avoid them.
                    • The importance of feasibility for strengthening a new idea or an early stage business concept.
                    • The immense power of leveraging ‘business connectors’ to improve the odds of success for your business idea.
                    • What to do if fear is paralyzing you from moving forward.
                    • For those of you that are adventurous enough to accept Kedma’s challenge at the 41:00 mark in the interview, let me know if you follow through with it in the comments section below and I will send the first three responders a free copy of Kedma’s favorite book, The 4-Hour Work-week. Please include your email address so that I can reach out to you personally for shipping information.
                    • If you’re looking for someone to tell the truth about getting an idea off the ground and succeeding at a small business, your search is over. You want to listen to what Kedma has to say.

                      For more help on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

                      Enjoy!

                      Interview Links for Kedma:
                      • AvitaBiz.com – AVITA Business Center integrates small business consulting services with results driven training classes for women, minorities, and persons with disabilities that are starting or growing a business and for agencies seeking qualified business experts for business training and advising.
                      • mipooregon.org – MIPO is a non-profit organization providing resources, training, and advising on inventing, designing, and marketing products and services.
                      • Connect with Kedma on  Facebook  Twitter  LinkedIn 
                      • Resources and Links from this show:
                        • Katie Kelley Networks
                        • Small Business Innovation Research (SBIR) Funding – www.zyn.com
                        • The Kauffman Foundation
                        • Subscribe To The Podcast

                          If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                          P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                          The post Episode 29: Driven to Make a Difference with Kedma Ough first appeared on Michael Knouse.
                          53 min
                        • Episode 28: Making Happiness Your Business with Michelle Ghilotti

                          I’m so excited to be bringing you another great discussion about Doing Work That Matters.

                          My guest this week is someone that makes it her number one priority to make a positive difference in the world while having a really great time doing it. I have Michelle Ghilotti with me on the show and she will be talking about dancing your way through life while creating a no apologies brand and business.

                          Michelle left a job in advertising to create a life of travel, creativity, and freedom. For the past 12 years now, Michelle has been living all over the world while growing her business and enjoying the adventure with her husband and son.

                          As the founder of Michelle Ghilotti International, she empowers mostly women to create businesses and brands that are infused with personality, values and self-expression. Michelle believes in being bold and living a self-approved life and building a self-approved business.

                          It’s no wonder I like her so much!

                          Here are some of Michelle’s favorite things:

                          Most Influential Book
                          • The Happiness Project by Gretchen Rubin
                          • Best Conference or Industry Event
                            • Savor The Success – Rock The World Conference
                            • Most Effective Strategy For Growing Your Business
                              • Getting out from behind the computer to meet your clients face-to-face. Creating what you want to be a part of.
                              • Favorite Business Tool or Resource
                                • Two apps – Over (app for adding text & artwork to photos) and PicPlayPost.
                                • Recent Favorite Adventure & Hobby
                                  • Michelle and her husband recently visited the Great Wall of China where they hiked along the side of the wall and slept in the watch towers. And…in July Michelle will be heading to Peru to hike Machu Picchu with her husband and son for her 40th birthday and renew their vows.
                                  • Show Highlights
                                    • Why Michelle left a great job in advertising to pursue a life and career filled with travel, creativity, and freedom.
                                    • How to infuse your life and business with all the things you love (hint: this starts with giving yourself permission to do it).
                                    • How to create a brand and a business by pursuing happiness first.
                                    • How Michelle found the courage to start and launch her business.
                                    • How Michelle leveraged her authentic uniqueness to grow her business by 3X.
                                    • The first steps for creating a meaningful brand for your new business.
                                    • Michelle shares her powerful ‘I Believe’ exercise.
                                    • Using your deepest passions to create your signature program or service.
                                    • Michelle talks about the biggest mistakes she sees new and aspiring entrepreneurs make and how to avoid these.
                                    • Michelle’s best advice for overcoming fear and taking the leap to start a business that matters.
                                    • If you dare to create a no-apologies life and business, this episode is a must watch. Simple as that!

                                      For more advice on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

                                      Enjoy!

                                      Interview Links for Michelle:
                                      • MichelleGhilotti.com – Michelle’s beautiful website where you can find out more about her products and services.
                                      • BrandToSuccess.com – Michelle’s newest online creation and free video training series.
                                      • MGIBrandTour.com – A 4–hour workshop for kick–booty female entrepreneurs who want to take their brand from lukewarm to haute, on and offline, so they can start attracting the crush–worthy clients and income they deserve today instead of “someday”.
                                      • WalkingMomtra.com – Walking Momtra is Michelle’s project to empower and arm moms with the mental tools needed to focus on their happiness so they could RAISE happiness.
                                      • Connect with Michelle on  Facebook  Twitter  LinkedIn  Pinterest
                                      • Resources and Links from this show:
                                        • The Happiness Project – Gretchen Rubin
                                        • Savor The Success – Rock The World Conference
                                        • Over
                                        • PicPlayPost
                                        • Subscribe To The Podcast

                                          If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                          P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                          The post Episode 28: Making Happiness Your Business with Michelle Ghilotti first appeared on Michael Knouse.
                                          52 min
                                        • Episode 27: Creating the Business that Mattered Most with Annie Kamiya

                                          Welcome to the month of May. This month we are dedicating our expert interviews to those that have made it their life’s mission to serve others by Doing Work That Matters.

                                          I will be focusing exclusively on interviewing guest experts that have built their businesses around meaning and doing the work that matters most to them.

                                          My guest this week is a dear friend and a huge inspiration to me. Annie Kamiya and her husband Curtis Kamiya have built a business around their talents and a deep passion for music. They are living examples of what it means to follow your heart and do meaningful work in the world. Together, they are building a music empire in paradise.

                                          Like many of my guests, Annie started in the corporate world and was a financial stockbroker, but soon realized that her one true passion would always lie in music. She followed the twists and turns that many entrepreneurs take on the way to becoming a successful entrepreneur in the music business.

                                          In this episode, Annie will be sharing her inspiring story as well as some of her best strategies for building a business around her deepest desire – changing people’s lives through music.

                                          Here are some of Annie’s favorite things:

                                          Most Influential Book
                                          • Steal Like An Artist
                                          • Most Effective Strategy For Growing Your Business
                                            • Always be sharing why you’re excited about what you do.
                                            • Favorite Business Tool or Resource
                                              • Expose yourself to other entrepreneurial people, ideas, podcasts, newsletters, etc.
                                              • Favorite Adventure
                                                • Regular excursions to the North Shore to watch whales or go to the beach. Ahhhh…nothing like living in paradise!
                                                • Show Highlights
                                                  • Making the transition from corporate finance to doing meaningful work.
                                                  • How to choose between the tug of war of working for money and trusting that money will flow from your art.
                                                  • How traveling around the world influenced a new direction for Annie.
                                                  • Don’t waste time trying to find your passion. Just start doing and your passion will unfold.
                                                  • How to get paid for your art by creating multiple revenue streams.
                                                  • The most important steps Annie took to pay the bills as a new musician and a creative entrepreneur.
                                                  • How to balance enjoying your creative work while also treating it as a business.
                                                  • Making the transition from the hustling phase to finding more focus in a niche you really care about.
                                                  • The importance of creating a sacred outlet for your art.
                                                  • Planning your creative business for long-term success.
                                                  • The important difference between Annie seeing herself a musician vs. seeing herself as an entrepreneur.
                                                  • This episode is the best one yet for breaking down how to take your creative talents and transform them into a thriving business.

                                                    For more advice on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

                                                    Enjoy!

                                                    Interview Links for Annie:
                                                    • MangoSeasonMusic.com – Check out the incredible music that Annie and Curtis Kamiya create.
                                                    • Next time you’re in Hawaii be sure to check out the live show schedule for Mango Season!
                                                    • CurtisKamiya.com – Take a look at the site for Annie and Curtis’ music services.
                                                    • Connect with Annie on  Facebook  Twitter  Pinterest  Instagram  YouTube
                                                    • Resources and Links from this show:
                                                      • Marie Forleo
                                                      • Thrive Academy
                                                      • Subscribe To The Podcast

                                                        If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                        P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                        The post Episode 27: Creating the Business that Mattered Most with Annie Kamiya first appeared on Michael Knouse.
                                                        1 hr 3 min
                                                      • Episode 26: Dave Hoch – Creating a Purpose-Driven Side Hustle

                                                        We’re in the final month of episodes dedicated to creating a successful side hustle.

                                                        While all the guests this month have brought incredible insights and wisdom about what it takes to start and build a side hustle, today’s guest is right in the thick of launching his own thriving business.

                                                        Dave Hoch is my guest today and he is the mastermind behind The COG Space, a hybrid co-workspace and accelerator for new and growing bike businesses in Portland, OR.

                                                        Feeling unfulfilled with his corporate job, Dave shifted his career path to that of an entrepreneur devoted to making a difference in the world. He maintains his corporate job by day while building the ideal work environment for aspiring startups and socially aware businesses by night.

                                                        In this episode, Dave will be sharing some amazing strategies that he has used to blend his interests and align his values with meeting a real need in the marketplace.

                                                        Here are some of Dave’s favorite things:

                                                        Most Influential Book
                                                        • The Miracle of Mindfulness by Thich Nhat Hanh
                                                        • Best Conference or Industry Event
                                                          • PDX UnBike
                                                          • Most Effective Strategy For Growing Your Business
                                                            • Always be asking: what is the problem that needs solved and how can I add value & solve the problem?
                                                            • Favorite Business Tool or Resource
                                                              • Mind mapping
                                                              • Most Recent Adventure
                                                                • Running a 20 mile trail race with his girlfriend, his dog and a couple of friends near Sisters, OR. Now that’s dedication!!!
                                                                • Show Highlights
                                                                  • How Dave combined his passion + a booming local trend + a unique business concept to create something relevant and meaningful.
                                                                  • How a startup incubator + co-workspace can benefit a new business.
                                                                  • The definition of a social entrepreneur.
                                                                  • Leveraging partnerships to achieve greater results as a side hustler.
                                                                  • The most important steps that Dave took to get his business idea off the ground.
                                                                  • The importance of aligning your values with what you do.
                                                                  • Is it possible to turn your hobby into a business without taking all the fun out of your hobby?
                                                                  • The most critical components to laying a solid foundation for your new business.
                                                                  • Dave’s top tips for staying focused and finding motivation to keep going during the tough times.
                                                                  • If you’re looking for a way to blend many of your interests and values into a business concept that can make a difference, then you will enjoy Dave’s story and his approach.

                                                                    For more advice on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

                                                                    Enjoy!

                                                                    Interview Links for Dave:
                                                                    • TheCOGSpace.com
                                                                    • Making the Case for Adding Value to Small Businesses and Startups – Dave’s recent blog post about the 7 ways a co-working space can benefit small businesses and startups.
                                                                    • To help support the final build-out for The COG Space and Forge Portland, you can participate in the crowd funding effort at Indiegogo.
                                                                    • Connect with Dave on  Facebook  Twitter  LinkedIn  
                                                                    • Resources and Links from this show:
                                                                      • Forge Portland – Forge Portland is a shared workspace for nonprofit and social enterprises in Portland, Oregon.
                                                                      • Business Model Canvas – The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
                                                                      • Pioneer Nation – The leading conference for today’s independent entrepreneurs, small business owners, and freelancers.
                                                                      • Kanban Board
                                                                      • The Sandbox House
                                                                      • Kick Portland – Kick Portland is seeking entrepreneurs who share their values of fostering businesses that meet the needs of a large and growing number of conscious consumers, and who want to create their own success story. Please contact David Hoch at one of his links above if you are interested.
                                                                      • Subscribe To The Podcast:

                                                                        If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                        P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                        The post Episode 26: Dave Hoch – Creating a Purpose-Driven Side Hustle first appeared on Michael Knouse.
                                                                        49 min
                                                                      • Episode 25: Jeff Steinmann – Become a Lifestyle Fanatic

                                                                        We’re in week 3 of talking to experts about creating a successful side hustle – everything you need to know about starting a meaningful business on the side.

                                                                        This week you’re in for a giant dose of inspiration and real world tactics for becoming a “Lifestyle Fanatic” and creating work you love.

                                                                        Jeff Steinmann is my guest and he’s the author of How to Quit Working: A Simple Plan to Quit Your Job for a Life of Freedom and a business and marketing consultant. He is a speaker and hosts the weekly How to Quit Working Show, which features lifestyle fanatics who quit their jobs to start a business that lets them put living first.

                                                                        Most of all, Jeff is a lifestyle fanatic, fiercely devoted to finding better ways to “do life.”

                                                                        On this episode, Jeff will be sharing some amazing tips and tools that you can use to start and build a successful side hustle and eventually make the shift to becoming a full-time lifestyle fanatic.

                                                                        Here are some of Jeff’s favorite things:

                                                                        Most Influential Book
                                                                        • The E-Myth by Michael Gerber
                                                                        • Best Conference or Industry Event
                                                                          • Product Launch Formula Live
                                                                          • Most Effective Strategy For Growing Your Business
                                                                            • Coaching & consulting
                                                                            • Favorite Business Tool or Resource
                                                                              • iTunes
                                                                              • Favorite Hobby
                                                                                • Architecture
                                                                                • Show Highlights
                                                                                  • The definition of a “Lifestyle Fanatic”
                                                                                  • Jeff’s journey from vice president at a major financial institution to becoming a Lifestyle Fanatic and working at what he loves.
                                                                                  • The importance of associating with others that are on the path of creating a successful side hustle.
                                                                                  • The exact moment that Jeff made the decision to shift from side hustler to full-time entrepreneur.
                                                                                  • The critical first steps for anyone wanting to start their own business on the side. This is HOT advice!
                                                                                  • The very best business model Jeff recommends for aspiring entrepreneurs.
                                                                                  • Jeff’s strategy for ultimate job security.
                                                                                  • The magic of making the first dollar with your side hustle idea.
                                                                                  • Why it’s so common for new entrepreneurs to under-value themselves and how to raise your price at the right time.
                                                                                  • The top things Jeff did to transition from side hustle to making a full-time income with his business.
                                                                                  • If you’re ready to take matters into your own hands and get paid for doing something you really care about, then you’re going to love this episode.

                                                                                    For more advice on creating a business that matters, download my free guide: Getting Paid To Make A Difference!

                                                                                    Enjoy!

                                                                                    Interview Links for Jeff:
                                                                                    • HowToQuitWorking.com – Jeff’s web site and a fantastic resource for quitting your job and becoming a lifestyle fanatic.
                                                                                    • Redefine How You Spend Time – Jeff’s recent article in the Huffington Post
                                                                                    • Build a Foundation for Quitting Your Job in Five Days: Be sure to go to HowToQuitWorking.com and sign up to receive Jeff’s five-part FREE video training
                                                                                    • Connect with Jeff on Facebook  Twitter  LinkedIn  Google+  YouTube
                                                                                    • Resources and Links from this show:
                                                                                      • Pioneer Nation – The leading conference for today’s independent entrepreneurs, small business owners, and freelancers.
                                                                                      • The Success Principles with Jack Canfield
                                                                                      • The Master Key System with Charles Haanel
                                                                                      • Thrive – The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder by Arianna Huffington.
                                                                                      • Subscribe To The Podcast:

                                                                                        If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                                        P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                                        The post Episode 25: Jeff Steinmann – Become a Lifestyle Fanatic first appeared on Michael Knouse.
                                                                                        50 min
                                                                                      • Episode 24: Nick Loper – How to Build a Side Hustle While Working Your 9 to 5

                                                                                        Here’s the next installment of the new series spotlighting the art of creating a successful side hustle – everything you need to know about starting a meaningful business on the side.

                                                                                        Everyday he’s hustling…

                                                                                        Nick Loper is my guest on today’s show and his expertise is building a successful side hustle and escaping the rat race. He’s the Chief Side Hustler at SideHustleNation.com.

                                                                                        Nick used to work for a giant corporation and he built his business during nights and weekends. He is a big believer in leveraging a side hustle to bridge the gap between working for someone else and being a full time entrepreneur.

                                                                                        This episode will showcase some of Nick’s successes and failures as well as actionable lessons learned from working with many fellow side hustle entrepreneurs.

                                                                                        Here are some of Nick’s favorite things:

                                                                                        Most Influential Book
                                                                                        • The Go-Giver
                                                                                        • Best Conference or Industry Event
                                                                                          • World Domination Summit for inspiration and networking and New Media Expo for practical tips and advice.
                                                                                          • Most Effective Strategy For Growing Your Business
                                                                                            • Podcasting
                                                                                            • Most Recent Exciting Adventure
                                                                                              • Hint – It involves playing digital nomad in SE Asia for 5 weeks.
                                                                                              • In this interview Nick will also discuss:

                                                                                                • His definition of a ‘Side Hustler’
                                                                                                • How he got his start as an entrepreneur.
                                                                                                • Examples of successful side hustle ideas and Nick’s recommendation for getting started.
                                                                                                • His favorite hack for testing a freelance idea on Craigslist.
                                                                                                • Nick’s top recommendations for people who feel trapped in their job and want to start a side hustle.
                                                                                                • How to make time for a side hustle and stay committed to it.
                                                                                                • The top three mistakes he made when starting his side hustle and how to avoid them.
                                                                                                • How to validate a side hustle idea before wasting a bunch of time & money on something that people might not want or need.
                                                                                                • How to go from side hustler to full time entrepreneur.
                                                                                                • If you’re wondering how to get started with a side hustle of your own, maybe it’s time to take the plunge. As Nick likes to say, what’s riskier: starting a business, or relying on your job as your only source of income?

                                                                                                  For more advice on creating a business that matters, download my free ebook: Getting Paid To Make A Difference!

                                                                                                  Enjoy!

                                                                                                  Interview Links For Nick:
                                                                                                  • SideHustleNation.com – Nick’s fantastic website and a great resource for escaping the corporate world.
                                                                                                  • The Side Hustle Show Podcast
                                                                                                  • ShoeSniper.com – Nick’s original side hustle
                                                                                                  • 79 Side Hustle Ideas You Can Start Today
                                                                                                  • Work with Nick – Nick has a variety of options for helping others who want to start their own side hustle.
                                                                                                  • Connect with Nick on Facebook  Twitter  LinkedIn  Google+
                                                                                                  • Other Resources Shared In This Interview:
                                                                                                    • Seth Godin – Startup School Podcast
                                                                                                    • Subscribe To The Podcast:

                                                                                                      If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                                                      P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                                                      The post Episode 24: Nick Loper – How to Build a Side Hustle While Working Your 9 to 5 first appeared on Michael Knouse.
                                                                                                      44 min
                                                                                                    • Episode 23: Anne Samoilov – Are You Launching Forward Or Standing Still?

                                                                                                      Welcome to the first episode in a series dedicated to creating a successful side hustle – everything you need to know about starting a meaningful business on the side.

                                                                                                      I’m very excited to be interviewing Anne Samoilov. Anne is a full-time mom, business + launch strategist whose main goal in life is getting you to launch — your ideas, your next project, your next business, a blog, an event, perhaps even a physical product.

                                                                                                      Anne is also the creator of the revolutionary online training program Fearless Launching.

                                                                                                      Anne has spent the last decade+ helping entrepreneurs, digital artists, authors, video game developers and healers launch their big ideas. And she started her business while working for someone else.

                                                                                                      Listen in as Anne describes how she went from a successful side hustle to full time entrepreneur and how you can leverage her knowledge and her launch expertise to do the same.

                                                                                                      In this interview Anne will discuss:

                                                                                                      • How she leveraged her experience at different jobs to create a successful business.
                                                                                                      • How she had been discounting her core skills all along and what happened when she finally embraced them.
                                                                                                      • The common misconception that you need a big sexy idea to succeed.
                                                                                                      • How to know when it’s time to switch from side-hustle to running your business full time.
                                                                                                      • The simple, but often ambiguous, process for recognizing a need in the market.
                                                                                                      • How to leverage your current job as the perfect environment to test ideas and start your own business on the side.
                                                                                                      • How Anne tricked herself into starting AnneSamoilov.com.
                                                                                                      • Why paying attention to your current employer can be one of the most valuable testing grounds for reproducing success in your own venture.
                                                                                                      • The most powerful and simple process for testing and refining ideas for your side-hustle.
                                                                                                      • The most common mistakes that side-hustlers make when launching their new business, product, or service.
                                                                                                      • How to know if your offer is really wanted before you even create it.
                                                                                                      • An easy way to find out if the market is ready for your product or service.
                                                                                                      • Hear about Anne’s most recent exciting adventure (Hint: It involves embracing her inner Martha Stuart with a room full of kids).
                                                                                                      • If you’d like to hone your business building skills to start a side hustle, create a customized system to launch, take the hassle out of running your business, and make more money, then you won’t want to miss a second of this episode.

                                                                                                        Enjoy!

                                                                                                        RESOURCES FROM ANNE:

                                                                                                        • AnneSamoilov.com – Grab the Launch Essentials Toolkit on Anne’s website to access the best tools to get your product, business or service ready to launch.
                                                                                                        • Fearless Launching – What if you had a personalized, no hassle system to launch your products, services and big ideas to the world?
                                                                                                        • The Fearless Launching Show – The Fearless Launching Show is a podcast for entrepreneurs and small business owners who want to bring their most important ideas to the world.
                                                                                                        • The survey is dead: A mind-blowing alternative to surveying customers before a launch.
                                                                                                        • Connect with Anne on Twitter  Facebook  Google+  LinkedIn
                                                                                                        • OTHER RESOURCES SHARED IN THIS INTERVIEW:

                                                                                                          • Laura Roeder – Creating Fame
                                                                                                          • Marie Forleo – B-School
                                                                                                          • SUBSCRIBE TO THE PODCAST:

                                                                                                            If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                                                            P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                                                            The post Episode 23: Anne Samoilov – Are You Launching Forward Or Standing Still? first appeared on Michael Knouse.
                                                                                                            49 min
                                                                                                          • Episode 22: Tom Morkes – Succeeding As A Creative Entrepreneur

                                                                                                            Doing creative work can be both exhilarating and challenging. It’s not for the faint of heart. Some days we succumb to the pressure of our inner creative battles. Other days we soar higher than we might have ever imagined.

                                                                                                            The key is staying in the game long enough to gain traction with your creative project. And that’s exactly what this week’s episode is all about.

                                                                                                            Tom Morkes is my guest this week and he is an author, publisher, startup consultant and instigator at TomMorkes.com. He believes that everyone has a great, creative project inside of them – something waiting to be taken seriously, something begging to be given the chance, something demanding to be brought into existence.

                                                                                                            Listen in as Tom reveals the keys to his success as a creative entrepreneur.

                                                                                                            Subscribe to The Startup Sessions on iTunes

                                                                                                            In this interview Tom will discuss:

                                                                                                            • How he manages to travel the world while building a sustainable and creative online business.
                                                                                                            • His quest to build a meaningful business that can sustain itself over the long term.
                                                                                                            • Starting a creative business from scratch and how to bridge the gap from side hustle to quitting your job and doing your best work full time.
                                                                                                            • Tom’s methodology for creating great products that people want, need, and are willing to pay you for.
                                                                                                            • The tools he uses to increase his productivity by 2X.
                                                                                                            • One of his latest projects that offers guidance from today’s leading creative entrepreneurs while also including an element of charity that supports aspiring entrepreneurs in developing countries.
                                                                                                            • What it feels like to see your ideas come full circle and provide value and inspiration to others.
                                                                                                            • Tom’s process for connecting with industry leaders to contribute to his projects.
                                                                                                            • His motivation for producing value and serving others in a meaningful way.
                                                                                                            • How he was terrified to put his writing out there for the first 6 months.
                                                                                                            • His process for validating his products to ensure their success in the market.
                                                                                                            • The importance of setting a ship date.
                                                                                                            • Hear about Tom’s most recent exciting adventure (Hint: Besides travelling the world while building his business, he made a last minute decision to attend an Eminem concert in Johannesburg as well as an upcoming safari in South Africa).
                                                                                                            • The life of the creative entrepreneur isn’t for everyone, but then again it’s not supposed to be. Today’s episode will challenge you to embrace your inner creator and unleash that visionary idea you’ve been holding on to. Whether it’s a book, a business, a blog, or a world-changing movement, maybe it’s time you bring it to life.

                                                                                                              Enjoy!

                                                                                                              RESOURCES FROM TOM:

                                                                                                              • Tom Morkes Website
                                                                                                              • The Creative Entrepreneur – The Creative Entrepreneur is the world’s premier business and arts journal for entrepreneurs and small business owners.
                                                                                                              • In The Complete Guide to Pay What You Want Pricing, Tom explains the exact steps he took (and the same steps OTHERS have taken) to create such remarkable revenue from such an unorthodox pricing model so you can have the same success.
                                                                                                              • In The Trenches Podcast
                                                                                                              • Tom’s email: [email protected]
                                                                                                              • Connect with Tom on Facebook  Twitter  LinkedIn  Google+
                                                                                                              • OTHER RESOURCES SHARED IN THIS INTERVIEW:

                                                                                                                • High Speed Low Drag – No B.S. advice on what it takes to succeed after the military.
                                                                                                                • Seth Godin – Ship it
                                                                                                                • Steven Pressfield
                                                                                                                • SUBSCRIBE TO THE PODCAST:

                                                                                                                  If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                                                                  P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                                                                  The post Episode 22: Tom Morkes – Succeeding As A Creative Entrepreneur first appeared on Michael Knouse.
                                                                                                                  54 min
                                                                                                                • Episode 21: Jennifer Bryman – Leaving Corporate America to Follow a Deep Passion

                                                                                                                  It seems elusive to many – leaving the stressful corporate job behind and starting a thriving business built upon the skills, talents and desires that you enjoy most.

                                                                                                                  My guest this week has done what so many others only dream of. Jennifer Bryman had a successful 13-year career as a senior level business professional in financial services.

                                                                                                                  After starting her family, she decided to move across the country and begin a new career that aligned with her longtime passions of cooking, food, and nutrition.

                                                                                                                  This led to Jennifer co-founding The Heart’s Kitchen, a nationally recognized team of culinary professionals, educators, and dietitians specializing in food & nutrition consulting and recipe development.

                                                                                                                  Listen closely as Jennifer shares her journey from the cubicle to the kitchen and how her mission to serve others is impacting the world.

                                                                                                                  Subscribe to The Startup Sessions on iTunes

                                                                                                                  In this interview Jennifer will discuss:

                                                                                                                  • How she left a high profile, high paying corporate job and turned her deep passion into a thriving business doing work she loves.
                                                                                                                  • The key moves that aligned her with the opportunity to start her business.
                                                                                                                  • How she turned a love of health and cooking into a thriving business.
                                                                                                                  • Why having a strong mission and purpose can sustain your idea through the challenging times.
                                                                                                                  • The importance of following your interests and trusting that this will lead you down the path that you need to take.
                                                                                                                  • How to create an identity and gain confidence as a new entrepreneur.
                                                                                                                  • Starting your new venture from a place of strength.
                                                                                                                  • Leveraging industry relationships to create new revenue streams.
                                                                                                                  • Turning your business strengths into new opportunities.
                                                                                                                  • Why it’s so important to surround yourself with strategic partners.
                                                                                                                  • Jennifer’s recommendation as the first thing to do if you’re just starting a business.
                                                                                                                  • Hear about Jennifer’s favorite hobby’s (Hint: It involves kids, cookbooks, and a Lake Tahoe adventure)
                                                                                                                  • Successful entrepreneurship begins with dreams. When dreams are acted upon, businesses are born and miracles happen. Enjoy this episode as Jennifer Bryman discusses how she turned her entrepreneurial dreams into reality.

                                                                                                                    Enjoy!

                                                                                                                    RESOURCES FROM JENNIFER:

                                                                                                                    • The Heart’s Kitchen – The main website for Jennifer’s business.
                                                                                                                    • Jennifer’s email: [email protected]
                                                                                                                    • Connect with Lisa on Facebook  Twitter  LinkedIn
                                                                                                                    • OTHER RESOURCES SHARED IN THIS INTERVIEW:

                                                                                                                      • Northwest Health Foundation
                                                                                                                      • Portland Culinary Alliance
                                                                                                                      • Upstream Public Health
                                                                                                                      • Moore Institute for Nutrition & Wellness (Oregon Health Sciences University)
                                                                                                                      • Natural Products Expo West
                                                                                                                      • Die Empty: Unleash Your Best Work Every Day by Todd Henry
                                                                                                                      • SUBSCRIBE TO THE PODCAST:

                                                                                                                        If you prefer audio only, you can subscribe and listen to The Startup Sessions podcast on iTunes! 

                                                                                                                        P.S. What did you find most helpful in this episode? I’d love to hear your remarks or questions in the ‘comments’ section below! 

                                                                                                                        The post Episode 21: Jennifer Bryman – Leaving Corporate America to Follow a Deep Passion first appeared on Michael Knouse.
                                                                                                                        44 min

                                                                                                                      About The Startup Sessions with Michael Knouse

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                                                                                                                      The Startup Sessions