More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to enlighten us on the topic is content royalty Robert Rose, CEO and Chief Strategy Officer for The Content Advisory. As one of the world’s most recognized experts in content strategy, digital media, and marketing, Robert innovates creative and technical strategies for a wide range of clients. In this episode, Robert discusses the definition of good in content creation as well as the process and framework under which it drives content in the business. He also talks about what businesses need to do to take content to the level it should be to maximize its contribution to your growth. Take notes as Robert showers us with industry knowledge and expertise with helpful tips to boost your business.

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