In late August, Gannett, the country’s largest newspaper company, rolled out a new artificial intelligence service that promised to automate high school sports coverage across the country. And within a matter of days it had gone horribly wrong. People on Twitter quickly discovered that bizarre phrases like “close encounters of the athletic kind,” or how one team “took victory away” from another, had shown up on Gannett news sites in Florida, Indiana, Georgia, Ohio, Kentucky, and Tennessee. As Scott Simon explained on NPR, in some of these AI articles there were robotic place holders where there should’ve been a mascot’s name.

Jay Allred is the CEO of Source Media Properties, which includes Richland Source, a local news organization in Ohio, and LedeAI, the company that built the technology that Gannett was using to automate its high school coverage. For the midweek podcast, OTM correspondent Micah Loewinger speaks with Jay about what went wrong, why he wanted to build this technology in the first place, and whether this disaster had shaken his belief in its potential.

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