ESPN Daily

The Story Behind the Super Bowl’s Most Famous Phrase (ENCORE)

12.29.2023 - By ESPNPlay

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For years, Super Bowl winners have used a four-word phrase to commemorate their iconic victory: “I’m going to Disney World!” (or alternately, “I’m going to Disneyland!”) In all its simplicity, this phrase has stretched across many generations of winners….all the way up to the most recent champion, Super Bowl MVP Patrick Mahomes. Sam Borden tracked down the origin of this famous sentence for SC Featured, and he explains how this “magic” phrase became an institution unto itself.

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