The Story-Driven Business podcast with Susanna Rantanen

Time to hire, and you are short on social media recruitment campaign ideas?

In this Building a Modern Employer Brand podcast episode, I'll share one of the most simple yet effective social media campaign ideas for you that I believe will help you to get rid of the stress about recruitment campaigns.

💡 An overview of what might just be one of the best social media recruitment marketing campaign ideas.

🔥 Insight into what makes a successful recruitment campaign.

📑 A plan for how to set up a social media recruitment campaign that works.

⚡️ And as a bonus, a free 12-week content plan to help you get started.

🔗 If you want the text version or watch the video version, jump right here >

Are we connected yet on socials? Find my profiles:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

YouTube: https://www.youtube.com/@rantanensusanna

Check out also Employer Branding Agency Emine's blog: https://emine.fi/blogi/

What an odd topic for an episode about what (employer) branding really is, isn't it?

If I got your attention with it, you are in for a treat.

This episode is not about 'fashion'. It's about understanding what branding really, beyond logos, taglines and visual identities.

While appearance, as in the visual identity, does have a big role in branding, it's not the starting point. But it is the point that catches attention, forms and divides opinions, at best!

In this episode of the Building a Modern Employer Brand podcast, I aim to clarify what branding an organisation or a person means and requires because it is different to branding products.

For this purpose, I'm using something we can all relate to: ourselves and how our appearances, personality and style choices impact how others perceive us and how that can also drive our success building a career in employer branding.

👉 If you want the text version, jump right here >

Check out also Employer Branding Agency Emine's blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Have you heard of storytelling in recruitment marketing?

I'm not talking about the tales you read to your kids but applying the science of story in your employer's brand marketing messages and the content you create on your career site and social media.

In this episode, I talk about storytelling in HR marketing and share a couple of tips for you to try in your next recruitment campaign.

If you want the text version, go here >>

Check out also Employer Branding Agency Emine's blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

🎧 Tune in to our latest episode with Heidi Pech, a DEI expert, and consultant, as we explore into the development of diversity, equity, and inclusion in the workplace.

Heidi shares her experiences and advice on the ever-evolving field of DEI, the challenges specifically in Nordic countries, and the vital role of inclusion and belonging.

Learn about the impact of unconscious bias in recruitment, the importance of top leadership involvement, and the transformative concept of 'culture add'.

Heidi also shares practical tips for setting DEI goals and improving inclusivity. Don't miss this insightful conversation that can help you drive positive change in your organization!

#PodcastOnDEI #InclusiveWorkplaces #EmployerBranding

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Ready to embrace your introverted side in marketing?

In this episode, I invite all introverts in marketing to join me in breaking the stereotypes of introverts and discover how us introverts excel in deep thinking, storytelling, and meaningful connections.

Tune in and pick up my tips, personal discoveries and thoughts on how I've learned to thrive as an introvert in the marketing world.

If you want the text version, jump right here: http://bit.ly/3S8yQa9

Check out also Employer Branding Agency Emine's blog: https://emine.fi/blogi/

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

In this new episode 167, we're dissecting the @‌Hootsuite study on the hottest trends for 2024.

Here are some recaps from this episode:

🤖 AI is here, changing employer branding and content creation.

📱 Social media platforms continue evolving, and choosing the right ones is vital for success. What's your social media marketing game plan for 2024?

📈 Then there's the ROI in social media. It's a topic we all grapple with, isn't it? How do you track and measure your success?

Dive into Building a Modern Employer Brand podcast episode 167 to hear what needs to be considered in 2024 to ensure your posts reach and engage your target audiences.

If you want the text version, jump right here: https://bit.ly/3Siy2B8

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Don't forget to subscribe to this podcast and leave a review!

Join me and my guest 'Kat on Coffee' as we blend design thinking with the Magnetic Employer Branding Method™ in our latest podcast episode.

This episode is packed with insights and actionable advice, especially valuable for companies navigating through periods of change. Whether you're a seasoned professional or new to the field, there's something for everyone in this enlightening discussion.

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Facebook: https://www.facebook.com/susanna.rantanen

Connect with Kat on LinkedIn: https://www.linkedin.com/in/katarina-šonjić/

Are you ready to revolutionise your employer brand marketing plan for 2024?

This first episode of 2024 is tailored for employer brand managers and practitioners who aspire to lead with innovation and creativity.

We give you eight steps to reassess and reflect on your employer branding in 2023 to update your employer brand marketing plan for 2024.

Gain insights into effectively measuring your brand's impact and adapting to the ever-changing digital landscape. This episode is more than just tips and tricks; it's a comprehensive list and action plan to elevate your employer branding game.

🎙️ Listen now to get your action plan, helping you define the future of your employer brand for a new season!

🔗 For show notes, go to: https://bit.ly/3TLpe7Q

🔗 Respond to the short employer brand manager survey: https://forms.gle/2YYMB2QwqDDmMNZ58

🔗 Download the 4 Talent/HR Marketing Strategies Cheat Sheet here: https://landing.mailerlite.com/webforms/landing/s1w0z9

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Facebook: https://www.facebook.com/susanna.rantanen

HR marketing data plays a crucial role in employer branding and recruitment marketing.

It provides invaluable insights into the job market and candidate preferences and helps you identifying trends and patterns in talent behaviour allowing you to tailor your employer branding strategy and recruitment marketing campaigns effectively.

In this episode, Susanna unwraps you the joy of data analytics. It's time to indulge in the sweet, empowering taste of knowledge that can transform your HR marketing career and help you get much more out of HR marketing!

🔗 Find the show notes article with additional info linked in here: https://bit.ly/3NxRVB9

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Threads: https://www.threads.net/@rantanensusanna

Watch my content on YouTube: https://www.youtube.com/@rantanensusanna/