The Story-Driven Business podcast with Susanna Rantanen

If you're pondering a leap from consumer marketing to the world of talent attraction or already thriving in HR marketing, this episode is a treasure trove of wisdom! 

In this episode, Susanna dissects roles, responsibilities, and the heart of marketing careers.

Learn about the synergy and distinction between HR marketing and traditional marketing roles.

Explore how the marketing budget influences your role choice, and why human-to-human marketing could be your calling! 

Is it time for a career switch or an upgrade? Let's find out together!

🔗 Download the free eBook on Talent Marketing Team Roles here: https://landing.mailerlite.com/webforms/landing/n2d9l9

Connect with Susanna on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

 

Ready to revolutionize your talent marketing strategy?

This episode unveils the secret ingredients of the renowned Magnetic Employer Branding Method™️!

It's not just another employer branding approach.

It's a transformation for companies grappling with talent woes.

Learn how this ultimate employer branding approach can reshape your talent attraction and retention, even amidst change.

Make the new year a turning point, gain skills, ROI, and valuable insights to elevate your employer branding journey, and make yourself a Magnetic Employer Branding Professional!

🔗 Check out the show notes page with links mentioned plus more: https://bit.ly/3T8IH2a

 

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Forget copy-pasting old job posts; learn to weave the story that makes top talent click 'apply'.

Discover the magic of effective messaging in recruitment marketing from this episode!

This episode is all about connecting with your ideal candidates through powerful and persuasive language.

We dive deep into the nuances of crafting job posts that are more than just requirements and benefits—they're the beginning of a candidate's career journey with your company.

Join us and transform your recruitment marketing into an engaging, candidate-centric experience.

📝 Let's transform your job post into an invitation for a career adventure.

Find the text version for this episode here: https://bit.ly/3GgGbiE

Instant Employer Brand Accelerator™️ for recruiters who want to revamp the entire recruitment marketing and communication process and content: https://emine.fi/instant-employer-brand-accelerator

Connect with me on:

LinkedIn: https://www.linkedin.com/in/susannarantanen/

Instagram: https://www.instagram.com/rantanensusanna/

TikTok: https://www.tiktok.com/@rantanensusanna

Ever wondered what makes an employer brand truly magnetic? 🧲 In this episode of Building a Modern Employer Brand podcast, we're diving deep into a topic becoming the heartbeat of modern businesses – Transparency and authenticity in employer branding.  Tune in for an insightful dive into the world of authentic employer branding. We're talking real experiences, unfiltered stories, and the power of vulnerability in the workplace. Learn how to let your brand's true spirit shine through. 🔗 to show notes: https://bit.ly/3sEU0UN Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

In the fast-paced world of HR, coaching, and talent acquisition, the most successful professionals stand out as credible and trusted experts. But how do you cultivate a brand that resonates with authority and instils confidence in your audience? In this episode of Building A Modern Employer Brand, we dive into the essence of brand trustworthiness. Discover the power trio to establish your hallmark as a professional and become the go-to thought leader in your field. Whether you're refining your personal brand or elevating your business, understanding the key ingredients of credibility, authority, and influence is not just beneficial—it's essential. Listen to this episode to learn what makes a brand not only known but respected and followed. Want to check out some parts of this episode from the show notes article or find the links I mentioned or curated for you for this episode? 👉 Go here: https://bit.ly/3MFRa8S Interested in becoming A Certified Magnetic Employer Brand Manager™️? 👉 Help us create an outstanding program for you by responding to this short survey: https://forms.gle/mjYvptn3syCVDyim6 *** Are we connected yet? Find and connect or follow me on the following platforms: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen YouTube: https://www.youtube.com/@rantanensusanna

Repurposing content across platforms is a smart strategy to extend the life of your creative efforts. This podcast-episode #157 sheds light on how even just tad bit of re-editing can rebirth your Instagram and TikTok videos as YouTube Shorts, ready to engage a new audience. Or, why not repost your Reels and Toks directly, just as they are! This time I recommend also checking out the shownotes page (link below) because on it, you'll discover several short-video examples I curated for you with my very own hands. 🔗 https://bit.ly/47BlLfZ #contentcreationtips #videocontentcreationideas #employerbranding #youtubeshorts Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Creating a positive employee experience is the linchpin of successful employer branding. In our hybrid work world, fostering a sense of community and recognizing achievements across the board are crucial. Tune into the latest episode of the "Building a Modern Employer Brand" podcast, where we explore strategies for enhancing employee experiences in a hybrid work model. Find episode show notes here: https://bit.ly/3SmRexR Free resource available for download here: https://landing.mailerlite.com/webforms/landing/q1c2d6 Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Want to Be the Employer Everyone's Talking About? Listen Up! In today's fiercely competitive job market, having a strong employer brand isn't just nice to have—it's a necessity. But how do you go from being just another company to the one everyone wants to work for? The secret sauce is compelling employer brand content. 📝 In the latest episode of the Building a Modern Employer Brand podcast, we're diving deep into the art of employer brand content creation. From brainstorming killer ideas to crafting authentic narratives, we've got you covered. And we don't stop there; we also share insider tips on how to amplify your message through social media, both organically and with paid posts. 🎙️ Don't miss out on these game-changing insights that could set your brand apart. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Are you tired of seeing your carefully crafted employer branding efforts vanish into thin air? 🌪️ Do roadblocks seem to appear out of nowhere, derailing your strategic initiatives? Stakeholders' buy-in is probably one of the key drivers of employer branding success.  Without it, employer branding leads tend to pump heads with roadblocks on the way. For many, I've seen all the strategic employer branding efforts disappear into thin air because they did not have or know how to get stakeholders' buy-in early in the process. In this episode of the Building a Modern Employer Brand podcast, I am bringing forward this compelling topic that touches all HR marketing and employer branding professionals sooner or later: How to navigate stakeholder management in employer branding. Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen

Magnetic Employer Branding: What Sets You Apart? Discover the distinctions between internal and external employer branding that can elevate your brand's value and competitive edge. In this episode of the Building a Modern Employer Brand podcast, I will delve into the differences between internal and external employer branding, as I have defined them in the Magnetic Employer Branding Method™️ and the broader Talent Marketing Team Roles concept. Want to read this episode? Go here: https://bit.ly/3RPcnRg ** Connect with me on: LinkedIn: https://www.linkedin.com/in/susannarantanen/ Instagram: https://www.instagram.com/rantanensusanna/ TikTok: https://www.tiktok.com/@rantanensusanna Facebook: https://www.facebook.com/susanna.rantanen ** Find the podcast blog here: https://modernemployerbrand.com ** Subscribe to my Weekly Email and get exclusive tips supporting the weekly topic not available anywhere else. https://landing.mailerlite.com/webforms/landing/o4g1m0