The Story-Driven Business podcast with Susanna Rantanen

According to a recent study by Loom, a video app company, bad communication costs your company a whopping $21B a week. Communication is a funny thing. Just because we learn to speak as kids don't automatically make us good communicators. In today's Building a Modern Employer Brand podcast episode, we talk about communication. And not just any communication but bad communication and how to prevent it. Find all links mentioned in this episode on the show notes article for this episode: 🔗 https://bit.ly/42pJBsn ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

In today's episode of the Building a Modern Employer Brand podcast, we talk about how to work with target audiences in talent marketing or HR marketing, if you prefer using that term. Targeting your marketing, especially for employer branding, continues to be somewhat troublesome for many HR and employer branding professionals. ✨ Who should be included in your target audiences? ✨ Why being specific is the key to success? These are the two key questions I will answer in today's episode. Don't forget to go to the show notes page to get the access to the additional goodies connected to this episode! 🔗 https://bit.ly/3Hnx2po ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Do you know what are the 5️⃣ (five) things you're not doing for optimal growth and reach on LinkedIn? In this week's episode of the Building a Modern Employer Brand podcast, we talk about using LinkedIn content to grow your reach and build a community that helps you advance your business and career goals. Get from this episode: 👉 8 reasons to use LinkedIn Content for business and professional growth 👉 5 ways to use LinkedIn Content to build growth and reach 👉 What supercharges your LinkedIn Growth And in the show notes article: links to a variety of tools helping you to remember your lines when you record video content. Don't forget to go to the show notes page to get the access to the show notes and links mentioned in this episode. 🔗 https://bit.ly/43Y34SE ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Facebook Professional Mode is a recent Facebook feature for professional content creators.  It is targeted at those users who want to use Facebook for professional purposes but prefer not to make their more personal posts visible to everyone. In this week's  Building a Modern Employer Brand podcast episode, I'll tell you about this new Facebook feature that I switched on for my professional content. Facebook promises to maximise the reach of our professional content on Facebook without compromising the "privacy" of those posts intended for friends only. Find the text version and links to sources mentioned in this episode here: 🔗 https://bit.ly/3MEBEL2 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *** 🤝 Connect with me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for HR Industry professionals!

What if you had a simple framework to implement and follow for building a modern employer brand for your organisation? What if you could remove the stress and anxiety of not knowing exactly what needs to be done to achieve your desired employer brand perceptions and start building a talent pool from brand followers to advocates and from advocates to recruitment leads? What if I could give you this framework and help you plan and execute, as planning is not enough to build an employer brand? In today's episode of the Building a Modern Employer Brand, I share with you the Modern Employer Branding Framework you've been looking for. Don't forget to go to the show notes page to get the access to the additional goodies connected to this episode! 🔗 https://bit.ly/3m8qC6d ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry!

LinkedIn just published The Future of Recruiting 2023 report with 17 predictions of what world looks like for those working in recruiting and talent acquisition. In this episode of the Building a Modern Employer Brand podcast, I'm taking you through these 17 predictions. Do you want to download the report? Go here to download it: https://bit.ly/432gDQs 💟 Find me @‌rantanensusanna on Instagram, Pinterest, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry! 📩 Subscribe to my weekly email and stop missing out on my free, exclusive tip or advice each week I share only with my subscribers! 👉https://bit.ly/33XoaCM

We all know how difficult and gut-wrenching talent acquisition can be. The pain of not knowing where to find potential applicants or are you actually going to get anyone to apply can be extremely stressful. What strikes me off is that hardly anyone working in talent acquisition seems to realize that there is actually one specific area where you have a huge frequently unused opportunity to impact the outcome of your campaign and drive the results you need from your recruitment marketing investments. That, when you advertise for your job opportunity, it should not be a passive time for you, where you just wait whether anyone becomes interested and sends their application. Data-driven approach to talent marketing; the short-term recruitment campaigns and long-term employer brand activities, is key in accelerating and elevating your HR marketing success and delivering you the goals you expect. In this episode, I'm going to excite you to want to learn the data-driven approach to talent marketing. When you realize how obvious it is that this is the way you should work, you wonder why you didn't think about this before and can't wait to start! Check out the written version of this episode on the Modern Employer Brand Blog: 🔗 https://bit.ly/3TIpwdI 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @‌rantanensusanna on Instagram, Pinterest, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

What is the secret to creating marketing content your audience wants? Because: "Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert. The thing is: ☝️ Anyone can post anything online. ❌ But everyone doesn't need to post everything online. 🆘 Because no one wants to see everything posted online. In this episode of the Building a Modern Employer Brand podcast, I share with you the secret to creating marketing content your audience will want to receive. Do you want to get this podcast episode in a written format? Go here: https://bit.ly/3Z0TxGv ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @‌rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Do you use Instagram Highlights at all? Or on your personal Instagram profile or on the company profile? Whether you use them or not, I believe this episode is going to add great value to your Instagram marketing efforts. My name is Susanna Rantanen and I welcome you back to the Building a Modern Employer Brand podcast!  In this episode, you'll learn about Instagram Highlights and how to leverage them in talent marketing. I'll tell you about ten great ways to use them in your employer branding and recruitment marketing. Find the written version of this podcast episode on my blog including all links and image examples provided for this episode: 🔗 https://bit.ly/3JkzVbG 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

In this week's episode I share with you four basic SEO tactics for content creators on TikTok. SEO on TikTok is the new thing for social media content creators. Adapting to SEO will help boost your reach on this platform in 2023 and beyond.  If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers. Search engine optimizing your content is a great way to grow reach. Find the episode transcript, all links mentioned and additional visual content on the blog linked below. 🔗 https://bit.ly/3ygTH1w If the app you use does not support links, go to modernemployerbrand.com and tap on the podcast episodes link top of page. 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!