The Story-Driven Business podcast with Susanna Rantanen

Instagram SEO, search engine optimization for your Instagram posts, is one of the latest developments in social media content creation. In this episode, you'll learn about Instagram SEO and why that matters to you as a content creator on Instagram. You want to learn about Instagram SEO because, in 2023 and beyond, it will help boost your visibility and reach on this platform. If you want to grow your talent or client audience on social media, your most important goal is to grow your reach. Reach is obligatory to get your content in front of your audiences, both existing and relevant non-followers. Using search engine optimisation effectively on Instagram will help you to grow organic Instagram reach. My name is Susanna Rantanen, and this podcast is for those who want to learn how to use branding, marketing and communications in the HR industry! Find the transcript and links mentioned in this episode on modernemployerbrand.com/podcast131 🔗 https://bit.ly/3ZEWf5x 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

High-quality content is far more important than the quantity of content shared with your audiences. If you don't have a lot of time to invest in content creation, invest more time in the quality and simply post less. In this episode of the Building a Modern Employer Brand podcast, we talk about high-quality content, and I share eight tips to increase the quality of the content you produce and share with your audiences. Check out for the transcript of this episode on my blog: 🔗 https://bit.ly/3XHbVDE 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

A headline is the first impression you get when you give that content a nanosecond of your precious time. When you select and copywrite your headline, think about the first impression you need it to create in the audience you want to capture. This is more important than you may imagine because, quite literally, the headline means success or failure. In this episode of the Building a Modern Employer Brand podcast, we'll continue with last week's topic of copywriting for HR and talk about how to copywrite headlines that help your messages and content win attention. Find the transcript of the podcast audio on my blog: 🔗 https://bit.ly/3DW2VUn *** 📩 GET EXCLUSIVE TIPS & IDEAS for branding, marketing and communications from me weekly when you subscribe to my weekly email here: https://bit.ly/33XoaCM *** 💟 CONNECT WITH ME on Instagram, YouTube and Tiktok for more branding, marketing and communications tips and content for the HR Industry! And hey, networking! *** 👩‍🎓 LOOKING FOR A MARKETING COACH specialising in branding, marketing and communications for HR Industry professionals? 🙋🏻‍♀️ That's me! 👉 www.rantanensusanna.com for more info.

As someone who uses written or spoken words to inform and impact your talent target audiences, sharpening your copywriting and content marketing skills is an important development area. I've said this before, no amount of marketing budget will succeed in getting your audiences to act on your talent marketing messages if your messaging fails.  In this episode, we will focus on my favourite area of the entire talent branding, marketing and communications mix: copywriting. This is copywriting for HR. Find the written version of this episode on the www.modernemployerbrand.com website: 🔗 https://bit.ly/3HvLmvh ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, YouTube and Tiktok for branding, marketing and communications tips and content for the HR Industry!

What social media trends 2023 should we go for in talent marketing this year? Each year I go through the social media trend analysis' from various trustworthy sources and curate my findings for us talent marketers working in employer branding and recruitment marketing with employees and job seekers as our target audiences. It's time to learn about the key social media predictions for 2023! In this episode of the Building a Modern Employer Brand podcast, we will dig into what I believe will most likely be the hottest social media trends in HR marketing this year. I curated ten social media trends 2023 for you that I recommend you keep an eye on, learn more about and implement into your talent marketing plans this year to grow your overall talent marketing impact and get more out of the investment and resources allocated to both employer branding and talent marketing. 🔗 https://bit.ly/3DiOiKe ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, Tiktok and YouTube for branding, marketing and communications tips and content for HR Industry professionals!

Short-form video content is rising rapidly in popularity. There are probably quite a few reasons, but the most obvious ones are the huge amount of content available and the little time we have [as viewers] to consume it all. Videos can be much more engaging than written text and impact us better on an emotional level than pictures. In this week's episode of the Building a Modern Employer Brand podcast, we'll discuss why short-form videos have become so popular, what types of short-form videos are popular, how your talent marketing can benefit from short videos, and I'll also share three very simple ideas for your short-form video content creation. Find the transcription and links mentioned in this episode here: 🔗 https://bit.ly/3Hl9SiL ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram, Tiktok and YouTube for branding, marketing and communications tips and content for the HR Industry! **************

Instagram can be an excellent platform for recruiters if you are interested in advancing your career and success as a recruiter. You want to think about how to use this platform to brand yourself as a recruiter worth following and paying attention to instead of using it to search for potential candidates. This change in your mindset is required when you want to drive your own career and elevate your chances of succeeding in your recruitment projects. So, you need to stop being a silent matchmaker and become a matchmaking magnet who attracts candidates towards you and the career opportunities you represent. In this week's episode of the Building a Modern Employer Brand podcast, I talk about the best way to use Instagram for recruiters. I'll share some ideas, suggestions and tips on how you can leverage Instagram as a recruiter and recommend you five career influencers on Instagram to follow and use as a source of inspiration. Find all links & show notes on my blog here: 🔗 https://bit.ly/3ITyIsb ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok, and as Susanna Rantanen on LinkedIn for branding, marketing and communications tips and content for the HR Industry! ************** 👩🏻‍💻 Want me as your branding, marketing & communications coach? Go to https://www.rantanensusanna.com and join the waiting list "The Queue" to get started!

Have you ever considered using TikTok for recruiting? The good thing about being a recruiter is that you can be your own media when reaching out to those talents you desire to hire. I don't see recruiters using this opportunity enough. Yet, I know you guys struggle with your employer's or client's willingness to invest in marketing and employer branding to help get those talents. You probably agree that recruiters are expected to make miracles, especially when circumstances do not support your miracle work! I want to help you build your own media and take the matter into your own hands. That's why I believe you should consider TikTok for recruiting! In this week's episode of the Building a Modern Employer Brand podcast, I'll share some ideas on how you can use TikTok for recruiting. I'll also share three inspirational recruiters on TikTok that I believe will inspire you to go for it and do your own thing on this massively growing platform! All links mentioned and a transcript of this episode can be found on my podcast website: 🔗 https://bit.ly/3Xfms9i ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

How well do you utilize social media to build a position as a trusted and followed recruitment professional? The most common way recruiters use social media is to post recruitment marketing messages on behalf of a client or your employer's account. But what about your personal brand as the recruiter? Many recruiters struggle to hire for unknown companies that lack employer brand appeal. The obvious solution would be to build the employer brand for the employer. But what if that road is blocked? Unavailable? That's when your own position as a recruiter for the industry you serve comes in. It's time to consider using branding, marketing and communications to build your appeal and trust as an authority in your field. In this episode of the Building a Modern Employer Brand podcast, I talk about personal branding for recruiters. I share my own personal branding story and how it has benefitted me. And I talk about how it can benefit you too, as a recruiting professional. If you listen to the end of this episode, I have something for you to get started too. My name is Susanna Rantanen, and these days aside my employer branding agency business in Finland, I also teach branding, marketing and communications for professionals in the HR industry who are driven to create the career and life they desire. Get the free Getting started with personal branding in the HR Industry eBook I wrote for you here: https://landing.mailerlite.com/webforms/landing/j5l3t3 Or find it under "Freebies" highlight on my Instagram account @rantanensusanna. ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

TikTok is growing massively and is definitely a social media platform useful for us talent marketers to discover and become familiar with. I haven't been on TikTok yet for too long, but I've used this time productively to learn more about it, analyze what type of content gets attention and how businesses can benefit from TikTok. I'm ready to share with you what I have learned! In this episode of the Building a Modern Employer Brand podcast, I discuss TikTok for employer branding and share my top recommendation and a few cool ideas on how to use TikTok for employer branding. Check out the show notes article (link below)or at modernemployerbrand.com/podcast123 for a written version of this episode and links to content and profiles mentioned in this episode. 🔗 https://bit.ly/3BRZcG4 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and inspiration for the HR Industry!