The Story-Driven Business podcast with Susanna Rantanen

#122 TikTok for recruitment marketing and talent acquisition by Susanna Rantanen

TikTok's global growth has been massive; there is no way to deny that. But is TikTok something we should consider in talent marketing? Is it replacing Instagram? In this episode of the Building a Modern Employer Brand podcast, I talk about TikTok vs Instagram for talent marketing professionals. What are the key differences between these two platforms, and what does this mean for employer branding and recruitment marketing? If you are unfamiliar with TikTok or don't hire young people, it is easy to think TikTok is not a useful social media for talent marketing purposes. However, this belief is nearing its end as TikTok has become a massive hit, and its popularity is starting to follow Instagram's path. Listen to this episode. Show notes article and links mentioned in this episode or used as sources for facts and figures available here: 🔗 https://bit.ly/3WbOBh1 ************** 📩 Subscribe to my weekly email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for branding, marketing and communications tips and content for the HR Industry!

Best careers sites convince and convert your company's ideal passive and active job seekers. What you put on your careers page and in which order has everything to do with whether the career site visitor stays or leaves. Most companies that care about their website tend to care too much about the website design at the cost of delivering the intended messages through copytext and visuals. Having a pretty website without powerful messages that convince and convert your career site visitors into your employer brand audience doesn't help you to build your employer brand or convert your employer brand audience into your recruitment funnel. In this episode of the Building a Modern Employer Brand podcast, I talk about the anatomy of the best careers sites that convince and convert not just your ideal active job seekers but also your ideal passive job seekers. If you would like to have the show notes in writing, find them here: 🔗 https://bit.ly/3UyHpKw ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 Find me @rantanensusanna on Instagram and Tiktok for modern employer branding content and tips and some more.

Executing an employer branding strategy means turning your strategic plan into weekly employer brand marketing and communications actions and activities. Using workflows and creating weekly routines helps make your work more efficient and effective. In this episode of the Building a Modern Employer Brand podcast, I share eight important DOs and DONTs of executing an employer branding strategy. Do you want to check out the written show notes of this episode? Go to 🔗 https://bit.ly/3gIngnG to find it! ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the theme of the episode: https://bit.ly/33XoaCM ************** 💟 Do you enjoy spending time engaging on Instagram and/or TikTok? Follow me @rantanensusanna to connect with me and take advantage of my free talent marketing tips and thoughts!

Developing employer image during the talent acquisition process can be the perfect solution for those organisations where actual employer branding is not an option. In this episode of the Building a Modern Employer Brand podcast, I'll share how you can develop your employer image during talent acquisition through better application of communication and marketing. This will grow your employer awareness and convince and convert your relevant job seekers to take part in your recruitment process. ✨ Why developing your employer image during the recruitment process can be the perfect solution? ✨ Redesigning your recruitment process to maximise the positive employer impact. ✨ What exactly do you need to redesign in your recruitment process? ✨ The benefits - Why would you start redesigning how you hire? ✨ Three quick tips to positively impact your employer image and grow employer awareness as a recruiter. Want to read this podcast episode? Go to: https://bit.ly/3VcITLl (modernemployerbrand.com/podcast118) 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow me @rantanensusanna to get some of my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

What happens once your employer branding strategy is ready? What are the next steps that need to be taken? It would be easy to think we'll just start employer brand marketing, but there is a very important phase you can't ignore because it requires time, money and skills. In other words, allocating resources, organizing time and ensuring these tasks get done before you "start posting". This phase is called the implementation phase, and it's not the same as executing your employer brand strategy. In this episode, I share with you what this phase is and what will be your most important implementation tasks before you go ahead and start posting and sharing employer brand content. ⏱ 24:33 min If you need to return to this episode for notes, the show notes article is available here for you: 🔗 https://bit.ly/3TBHGMo ************** 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free!

Are you interested in taking your employer branding activities on a strategic level? Wonderful! Because this week on the Building a Modern Employer Brand podcast, Susanna talks about what is an employer branding strategy and when do you need one. In this episode: 👉 What is an employer branding strategy? 👉 Why and when do you need an employer branding strategy? 👉 Is there a difference between a strategy and a plan? 👉 Can you have a plan without the strategy? 👉 Why the most common type of employer branding strategy fails every time? ⏱ 18:41 min Find the shownotes and links mentioned in this episode here: 🔗 https://bit.ly/3T5IaKE ************** 🆘 DON'T MISS OUT ON THESE 👇🏻 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Why should you be rethinking employer branding and what does modern employer branding mean? Well, I'm telling you in this episode! 💡 What two things rethinking employer branding means? 💡 What exactly is modern employer branding? 💡 5 key differences between recruitment campaigns and modern employer branding 💡 How do you rethink and build a modern employer brand? ⏱ 17:15 min Did you know you can now also read the episode content on my blog? This is a benefit when you want to come back to the episode to follow up on a link or tips I shared on the episode. Find the blog here: 🔗 https://bit.ly/3SUqO2Z Watch the less than 4 minute video clip to learn more about why rethinking employer branding has become so critical: Find the video on this page: https://talentmarketingschool.com/rethinking-employer-branding-building-the-modern-employer-brand/ ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand podcast, I talk about why it is important to stop treating employer branding as a recruitment campaign and what you'll miss out on if you do. ⏱ 28:33 min Do you like to return to a written version of this audio and check out something that made you wonder while you listened? You'll find that now on my podcast website by following the link below.. 🔗 https://bit.ly/3Tti3yj ************** DID YOU KNOW I HAVE A WEEKLY EMAIL FOR MY PODCAST LISTENERS? Each new episode comes with a weekly email in which I share an exclusive expertise tip or advice on the week's podcast theme. 📩 Subscribe to this Weekly Podcast Email and stop missing out on these free, exclusive expertise tips and advice here: https://bit.ly/33XoaCM ************** 👩🏻‍💻 Take your employer branding career into your own hands and become a student at Talent Marketing School! Learn all you need to know to master the modern employer brand in my guidance: https://bit.ly/337hsd3 *********** 💟 If you are on Instagram, come follow @talentmarketingpro! ************** 🎬 I'M NOW ON TIKTOK TOO! You can find my profile here: https://www.tiktok.com/@rantanensusanna

This week's episode of the Building a Modern Employer Brand podcast is dedicated to HR directors and HR managers who understand the importance of employer branding, but feel somewhat uncomfortable and unsure about taking the ownership of employer branding. The original definition for employer branding was coined back in 1996 and that declamation stated employer branding as a management framework for the Human Resources community. Employer branding goes way beyond the surface of employer brand marketing and recruitment campaigns. In this episode: 👉 The original definition of employer branding and what that translates into. 👉 Why employer branding was invented for the Human Resource community. 👉 Seeing employer branding beyond recruitment campaigns and career stories. ⏱ 36:03 min Want to tap more into this topic? Check out the theme article in the Modern Employer Brand Blog: 🔗 https://bit.ly/3y7xrIE ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3