The Story-Driven Business podcast with Susanna Rantanen

Who is responsible for employer branding? Who owns employer branding? Who gets to decide how the employer brand budget will be spent? Where should employer branding reside? Is it HR? Marketing? Communications? Talent Acquisition? In this episode of the Building a Modern Employer Brand -podcast, we'll tackle the debate on who owns employer branding and decides how the employer brand budget is being invested, not spent. 🔗 https://bit.ly/3sGDBuZ ⏱ 17:23 min In this episode: 💡 Who owns employer branding? 💡 Why is it much more about the person than the function? 💡 Why HR needs to own the employer brand and the budget. 💡 What are the key responsibilities of an employer brand manager? DOWNLOAD the free eBook mentioned in this episode to learn more about the role of an Employer Brand Manager: https://bit.ly/3rRJtm5 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, you'll learn how recruitment marketing and employer branding have very different goals. After this episode, you are able to explain to your boss why you need to rethink employer branding to get much more value out of both: your recruitment campaigns and your employer branding activities. 🔗 https://bit.ly/3LfVSYH ⏱ 26:27 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Employer brand marketing has reached most corners of the world. As this has happened, you probably have paid attention to several buzz words being used in this context, have you? In this episode of the Building a Modern Employer Brand -podcast, I'll uncover the main employer brand marketing buzz words for you. ⏱ 29:13 min In this episode: 💡 What do the buzz words employer image, employer brand perceptions, employer reputation and employer brand mean exactly? 💡 Are employer brand and talent brand the same thing? 💡 What does talent communication and marketing cover? Check out the blog post as well to learn how to use these primary employer brand marketing keywords. 🔗 https://bit.ly/3uh2Vu4 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Listen, if you are feeling confused about all this talent marketing talk, how social media should be used, what is the difference between promotions, campaigns, videos, podcasts, doing this and that and the other to get more applications, I feel for you. I can empathize with your situation. We have so many opportunities and options these days to market our jobs and develop our employer image that it's hard to know whom to listen to and which way to go. The reason why you and so many others may feel confused about employer branding is that so much has changed in the employer branding landscape in such a short time. It's time to expand our horizons. In this episode of the Building a Modern Employer Branding podcast, I talk about the changes in the employer branding landscape and how too many of you continue limiting your employer branding potential when you opt for the expired means. 🔗 https://bit.ly/3IAJZdG ⏱ 24:10 min ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3 ******** #modernemployerbranding #employerbranding #talentmarketing #talentmarketingpro #magneticemployerbrandingmethod #vaikuttavatyönantajabrändi #eminenpodcast

What if you are unemployer branding when you thought you were employer branding? What if what you are doing or planning to do results in the exact opposite you meant to achieve? Regardless of the size of the company or the operating industry, even the market, most employers paraphrase themselves almost identically when it comes to employer branding. The problem is, using the same keywords, taglines and almost identical messages and images, they are doing exactly the opposite: unemployer branding. In this episode of the Building a Modern Employer Brand -podcast, we are going to have a serious talk about employer branding. You need to know the difference between employer branding and unemployed branding because it is very possible you are not employer branding at all. Because unemployer branding hurts your employer branding career and doesn't help the company you work for at all, and that's why you need to recognise it and then put a stop to it. 🔗 https://bit.ly/3ql0T9Y ⏱ 21:38 min In this episode: 💡 What does unemployer branding look like? 💡 Why is it a huge problem? 💡 How to stop unemployer branding? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Social media has become an integral part of our daily lives as consumers and talent marketers. And more so as consumers. I mean, who doesn't wake up and check their favourite social media notifications the first thing in the morning? What this means to you as a talent marketer, you need to make social media your daily or a few times a week routine as well. WE, myself included simply need to be connecting with our audiences on socials more than we most likely did in 2021 and before. But, the big question is: how? When we don't have all the working time in the world to spend on socials, how should we use the time we have to make most of it? In this episode of the Building a Modern Employer Brand -podcast, I give you my curated Top 3 picks from a long list of 2022 social media trends. When we focus on these three important trends in 2022, our talent marketing will be a success! ⏱ 25:39 min 🔗  https://bit.ly/3q8oY3E In this episode: 💡 The Top 3 picks from all social media marketing trends 2022 I curated for you. 💡 Why keeping up with the Joneses on social media is important for modern employer branding practitioners and other talent marketers? ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Your company culture is the DNA of your employer brand because your culture has all the ingredients you need for building a magnetic and distinctive employer brand. In this episode of the Building a Modern Employer Brand podcast, Susanna explains why your employer brand needs to be built on your organizational culture. Otherwise, you may risk achieving employer brand at all. ⏱ 32:55 min Check out the complimentary blog post summarizing the three key reasons why your company culture forms the DNA for your employer brand. 🔗 https://bit.ly/3zrboLF ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Your employer brand is not your EVP. Most likely your employer branding isn't really employer branding either. In this episode of the Building a Modern Employer brand podcast, we will be visiting beyond the surface of what employer brand really means. "Building a brand is becoming known for something specific and distinctive below the surface." In this episode: 💡 Why your EVP exercise isn't employer branding? 💡 The value your employer brand must create. 💡 What employer branding really means. ⏱ 29:29 min Additional content on the blog: 🔗 https://bit.ly/3eu9nER ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

What results can you expect from an organic recruitment marketing campaign on Instagram? That of course depends on the size of your audience, how well your audience matches with your hiring profile and how you use Instagram as a recruitment marketing platform – organically. In this episode of the Building a Modern Employer Brand podcast I share our organic Instagram recruitment marketing campaign results with you. ⏱ 22:38 min Check out what results our Organic LinkedIn recruitment marketing campaign generated from the theme blog article at modernemployerbrand.com/podcast94 or: 🔗 https://bit.ly/3E9Dz2o #recruitmentmarketing #recruitmentmarketingcampaign #employerbranding #modernemployerbranding #Instagram #socialmedia #recruiting ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Are you looking for organic recruitment marketing campaign ideas for Instagram or other social media? We recently used Instagram and LinkedIn organically as marketing platforms for our own recruitment purposes here in Finland. In this episode of the Building a Modern Employer Brand podcast I share with your how we planned the campaign, what features we used and what goals and objectives we chose. Check out the theme article for this episode at modernemployerbrand.com/podcast93 to learn easy steps for creating a recruitment marketing campaign for social media that doesn't require big bucks and an advertising agency. ⏱ 26:41 min 🔗 https://bit.ly/3EO96Ij ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3