The Story-Driven Business podcast with Susanna Rantanen

Can Maslow's Hierarchy of Needs help us in talent communication? Can this theory help us to recognize relevant motivators and improve the effectiveness of our talent communication? I believe so. In this episode of the Building a Modern Employer Brand -podcast, I talk about how I use Maslow's Hierarchy of Needs as a framework for matching talent motivators with employer branding and other talent marketing messages. Episode content: 💡 What is Maslow's Hierarchy of Needs? 💡 Examples of how to use this theory of motivation in matching key messages with basic needs. ⏱ 31:17 min 🔗 https://bit.ly/3315nt3 ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

The Fun at Work type of company culture is the most common direction when organizations start developing their company cultures. However, it isn't ideal at all for fast scaling and growing organizations. In fact, I think growth companies are better off ditching the Fun at Work direction altogether! In this episode of the Building a Modern Employer Brand podcast, I'm talking about what is the Fun at Work culture and why it isn't so ideal for fast scaling and growing companies. Check out the blog post and other content behind the link below to learn more about the topic as the strategic company culture is part of the product behind the Magnetic Employer Brand™️. ⏱ 19:40 min 🔗 https://bit.ly/3nYe27y ************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Over the past year or so Instagram has released a lot of new features. Some of the features are really excellent for talent marketing, and specifically for organic recruitment marketing and employer branding. In this episode of the Building a Modern Employer Brand -podcast, I'll share with you some of the latest Instagram updates and changes I saw relevant for the purpose of talent marketing. ⏱ 16:56 min Check out this blog post for additional tips on how to use Instagram in recruitment marketing and employer branding as we head towards 2022. 🔗 https://bit.ly/3nyJKYS ******************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ******************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ******************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

In this episode of the Building a Modern Employer Brand -podcast, I explain what employer brand affinity means and why it needs to be your primary focus as an employer branding practitioner.  ⏱ 18:19 min The complimentary blog post about this topic is available on the Modern Employer Brand Blog: 🔗 https://bit.ly/3ng1icf *************** 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Communications and marketing are our primary tactics when we talk about building the modern employer brand. But what is the difference between communications and marketing? And how does advertising, campaigns and promotions fit into this context? In this episode of the Building a Modern Employer Brand podcast I am talking about the key differences between marketing and communications in the context of talent marketing. If you are interested in this topic and want to learn more, go here: 🔗  https://bit.ly/3bLUWe7 ⏱ 28:56 min ********* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ********* 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3 *********

Persuasive communication is informing, encouraging, and convincing to get across a specific point of view. In talent marketing and communication, we must be persuasive all the time. Otherwise, our messages fail to influence and impact. When you learn to persuade others well, they take your word for it. In this week's episode of the Building a Modern Employer Brand podcast, I talk about persuasive communication in talent marketing. 💡 What is persuasive communication? 💡 What happens if you don't become more persuasive in talent communication? 💡 In where do you need to apply persuasive communication and marketing skills in talent marketing? ⏱ 12:31 min The complementary blog post explains why persuasive skills are essential in employer branding and persuasion skills you should be developing. 🔗  https://bit.ly/3Cr1Z7B If you liked the topic of persuasion, check out episodes 52 and 53 also. ************* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM ************* 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen, all for free! ************* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

As employer branding has become such a trending activity, more and more of you out there are eager to develop your skills and understanding of this magnificent topic! However, as long as the majority of employer branding activities look like random marketing activities around recruitment campaigns and less like the ideal strategic long term plans with consistent execution, your boss might have different ideas about your development needs than you do. In this episode of the Building a Modern Employer Brand -podcast, I talk to YOU about YOUR personal development needs as opposed to what your company needs from employer branding. I also share a little bit of my personal journey and give you 3 simple tips on how to take ownership of your development regardless of what your boss sees important or not. Hello, It's me and I'm calling you to become the boss of your employer branding career. ⏱ 29:08 min 🔗  https://bit.ly/3maPpU8 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

For the past few episodes I have been focusing on how to work with talent target audiences in talent marketing, and especially in modern employer branding. Making decisions about your talent target audiences continues to be one of the most common struggles in talent marketing when you start to working with it in a more strategic manner. Everything begins with your target audiences. In marketing, it is critical to be specific about who you target your messages to. Failure in being specific leads into failed marketing campaigns. Choosing your target audiences for recruitment marketing campaigns is much easier. After all, the position open gives you a pretty good idea who you might be targeting your messages to. But this is not the case at all with employer branding. Learning how to work with your target audiences in employer branding is one of the basic skills you must learn to master. In this final episode on the mini series about target audiences, I share with you a few tips on how to make the right decisions about your target audiences for employer branding. ⏱ 25:26 min Learn more about working with talent target audiences here: 🔗 https://bit.ly/3ARnDjL *********' 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM. ******************** 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********************** 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

Choosing target audiences for employer branding doesn't follow the same logic as targeting your audience for recruiting. In this episode of the Building a Modern Employer Brand podcast I share with you what are the two most common mistakes employer branding practitioners tend to do when making decisions about their employer branding target audiences. Knowing what these greatest pitfalls help you to steer clear from them. If you repeat the mistakes many have already done, you risk failing in your employer branding effort. These two mistakes are likely to turn your employer branding efforts into inefficient, costly and very labour-intensive. Which in turn leads to you stopping employer branding altogether. ⏱ 19:59 min I have plenty more material for you on the blog. If you are interested in this topic and want to learn more, go here: 🔗. https://bit.ly/3BsrVPK ******************* 📩 Subscribe to the Weekly Podcast Email and stop missing out on my free, exclusive expertise tip or advice each week on the topic of the episode: https://bit.ly/33XoaCM *******'' 💟 If you are on Instagram, follow my @talentmarketingpro -profile because you don't want to miss out on my free talent marketing tips and opportunities to expand your talent marketing acumen all for free! ********* 👩🏻‍💻 Become a modern talent marketing student and get access to Talent Marketing School here: https://bit.ly/337hsd3

One of the first questions we get from our clients when we start to plan their Magnetic Employer Branding strategy is who exactly should we choose as our target audiences. It has got to be also one of the most difficult areas to wrap our heads around. Why? Because when we think about our target audiences in this context, we think about the people we need to hire and reference to their roles or positions. In this episode of the Building a Modern Employer Brand -podcast I share with you how you need to think about your target audiences when it comes to employer branding. Learn: 🔸 What does the word "talent" refer to in the context of employer branding? 🔸 What is the make-up for your talent marketing audience? 🔸 A modern approach to understanding and segmenting your target audiences for employer branding. ⏱ 34:26 min 🔗 https://bit.ly/3it17Y6 Are you on Instagram? So am I! ❓ Want to enjoy free snippets of modern talent marketing and employer branding inspo in the form of posts, Reels and videos? 🤝 Then you've got to follow and engage with me on @talentmarketingpro See you there!